• Journal of Digital Convergence
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• v.18 no.10
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• pp.195-206
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• 2020

This study aims to analyze the effect of consumer characteristics such as consumer innovativeness on using popular social media in Korea. Social media usage is estimated by probit and multinomial probit model with user characteristics using Korea media panel data of 2019. According to the analysis, users with hedonoc innovativeness are likely to use social media, while users with cognitive innovativeness are not likely to use it. Regarding individual social media usage, functional innovativeness increases the probability of using Kakaostory, and hedonic innovativeness increases the likelihood of using Instagram. However, cognitive innovativeness decreases the probability of using Kakaosotry and Naver Band. This study gives insights into finding out specific social media for marketing certain products with innovativeness. In future research, it may be worthwhile to analyze under the assumption that a social media user is using several social media simultaneously.

• Information Systems Review
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• v.21 no.3
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• pp.87-110
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• 2019

The Fintech services provide innovation to financial services users using various mobile devices and computers in wired and wireless communication environments. In this study, we develope a theoretical research framework to explain the psychology of Fintech services users based on a cognitive, affective, and conative framework. Using this framework, this study analyzes the relationships between the cognitive characteristics (i.e., innovation, relative advantage, ease of use, and usefulness), emotional characteristic (i.e., attitude), and behavioral characteristic (i.e., actual use) toward Fintech services users. This study conducted an online survey of people who have experienced using Fintech services. And the data of the collected Fintech services users was analyzed using structural equation model software (i.e., SMART PLS 2.0 M3). The results of the empirical analysis show the relationships between innovation, relative advantage, perceived usefulness, perceived ease of use, attitude, and actual use of Fintech service users. The results of this study provide useful information to improve the practical use of Fintech services users in the Internet of Things (IoT) environment.

• Journal of Korea Game Society
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• v.10 no.6
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• pp.67-78
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• 2010

Game is the cultural product, which gives users high authority in usage process with its high interactivity. This study is about the user innovation based on customer empowerment, and the possibilities to change the game itself applying high activity of the game. Especially, game modification, which users transform the original game, is an example that the interactivity and changeability of game are maximized. However, these elements were not considered when constructing frameworks to investigate the competition and strategy in game industry. Therefore, this study is based on the customer empowerments of the game modification. Moreover, this study proposes the newly reorganized strategic group map in game industry, which is based on game user innovation and user evaluation.

• Journal of the Korean Society for Library and Information Science
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• v.54 no.1
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• pp.223-242
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• 2020

Innovation in university library spaces is challenging to effectively support the education of the university's future learning and innovation capabilities, including creativity, critical thinking, communication and collaboration. The purpose of this study is to investigate the perception and need of library space from the perspective of users and librarians, and to suggest the direction of space innovation through this. For this study, we designed each questionnaire for users and librarians, and collected responses from 363 users and 186 librarians in the university library to analyze their needs and perceptions about their library space. The librarian's need for the space was analyzed by the size of the library and the demographic factors of the librarian. The user's need was analyzed by the user's attributes. In addition, we analyzed the differences between librarians and users for the need for space and space services. The results of this paper may be useful for reference when planning a new library or building a space based on user.

• Journal of Korea Port Economic Association
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• v.24 no.1
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• pp.85-102
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• 2008

The purpose of this study is to analyze the effects of Logistic Information System on performance by efficiency of internal operation and organizational innovation. The results of this study as follows : The characteristic variable evaluation model that extended from the performance(user's value, perceived usefulness) of Logistic Information System were verified meaningfully. In this study, the efficiency of internal operation and organizational innovation were very important factor, to analyze the effects of Logistic Information System on performance. This study expect that Logistic Information System will achieve their Logistic Information System competitiveness through continuous quality measurement and improvement to increase the performance.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.30 no.4
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• pp.159-168
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• 2022

본 연구의 목적은 공항 세금 환급시스템의 혁신적 특성과 중국인 탑승객의 개인 통제신념이 수용 의도에 미치는 영향을 규명하고자 하였다. 본 연구는 계획된 행동이 세금환급을 받으려는 의도에 미치는 영향에 대해 이론적으로 고찰하고 분석하였다. 공항에서 세금환급시스템을 이용한 경험이 있는 중국인 탑승객 343명을 대상으로 자료를 수집하였다. 실증 분석 결과, 시스템 혁신적 특성에서 상대적 이점, 적합성 및 복잡성이 높고, 인식된 위험이 낮을수록, 개인 통제신념에서 행동신념, 규범신념 및 통제신념이 높을수록 이용자의 수용의도가 높은 것으로 판명되었다. 이용자 채택 단계에 따른 수용 의도 간의 차이를 분석한 결과, 초기 수용자 집단이 후기 수용자 집단보다 수용 의도가 높은 것으로 나타났다. 이용자의 채택 단계에 따라 수용 의도에 영향을 미치는 요인은 차이가 있었는데, 초기 수용자 집단에서는 시스템 혁신적 특성 중 적합성과 개인 통제신념이 중요한 변수였으며, 후기 수용자 집단에서는 시스템 혁신 특성 중 인식된 위험과 규범신념을 제외한 개인의 통제신념이 중요한 변수로 분석되었다. 따라서 공항 세금 환급시스템에 대한 초기 수용자들에게는 더 많은 확신을 줄 필요가 있으며, 후기 수용자들에게는 지각된 위험을 감소시켜 주어야 할 것이다.

• Journal of the Korean Society for Library and Information Science
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• v.58 no.1
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• pp.417-439
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• 2024

This study aimed to analyze the impact of public library librarians' innovative work behavior on service quality, which is an indicator of organizational performance. To achieve this goal, the study surveyed both librarians and users of seven public libraries in the Seoul metropolitan area and assessed 77 cases of librarian data and 309 cases of user data. The innovative work behaviors of librarians and the quality of service provided to users were examined. The analysis showed that idea realization, the final stage of innovative work behavior, was beneficial for information control. However, idea generation, the initial stage of innovative behavior, adversely affected the affect of service and information control dimensions. The situation where the process stalled at the idea generation stage without progressing to the next stage (idea promotion or realization), was interpreted as leading to decreased service quality. The significance of this study is that it applied the concept of innovative work behavior to public libraries and suggested the impact of public librarians' innovative work behavior on service quality using an empirical method.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2000.05a
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• pp.242-259
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• 2000

• Management & Information Systems Review
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• v.36 no.5
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• pp.195-222
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• 2017

Today's economy is becoming more and more convergence between different industries as the demarcation of the boundaries of all areas is leading to innovations such as mobile and social network services. So Fin-tech is a new technology that can combine the advantages of mobile and Internet with the technology revolution to easily handle financial and IT tasks. This Fin-tech is a compound word of finance and technology. The purpose of this study is to investigate the overall structural relationship between Fin-Tech use motivation (usefulness, enjoyment) on user attitude and word of mouth intention. In addition, we investigated how FinTech use motivation, user attitude, and word of mouth intention change according to innovation resistance tendency. And, we examined how the motivation, user attitude, and word of mouth intention of FinTech change according to the message type (rational and emotional). The main results of this study are as follows. First, the usefulness and enjoyment of motivation for using FinTech have a positive effect on user attitude, and user attitude also has a positive effect on word of mouse intention. Second, the relationship between FinTech use motivation, user attitude, and word of mouth intention was found to difference according to consumers' innovation resistance. Third, it was found that the relationship between FinTech use motivation, user attitude, and word of mouth intention differs according to type of message (rational, emotional). At the conclusion of the study, the summary of the research results, implications and limitations, and future research direction are described.

• Journal of the Korea Society of Computer and Information
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• v.13 no.3
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• pp.211-224
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• 2008

Occurrences of large-scale food-related mishaps around the globe are degrading the safety and confidence on food items. This can be said to result from problems such as information asymmetry between the supplier and the consumer(information user). It makes it difficult to confirm product-related information including who produced an item how, what manufacturing process was involved, and how the product was distributed, and deal with a food-related trouble. The research verified and analyzed what has an effect on the intention to use Traceability System when the user uses information service.