• Informatization Policy
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• v.21 no.2
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• pp.49-66
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• 2014

In the last few years, cloud computing has grown from being a promising business concept to one of the fast growing segments of the IT industry. However, as more and more information on individuals and companies are placed in the cloud, concerns on just how safe the computing environment is have gradually increased. In this study, it will be explored if key characteristics of cloud computing services would affect the behavioral intention to use public cloud computing services. A conceptual model is developed and seven research hypotheses are proposed for empirical testing. The proposed model is examined through structural equation analysis. The results show that perceived risk has statistically significant effect on the privacy concern of users and the privacy concern has a negative influence on the trust. Finally, the trust has a positive effect on the attitude and the attitude has statistically significant effect on use intention. Implications of these findings are discussed for both researchers and practitioners and future research issues are raised as well.

• Informatization Policy
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• v.30 no.2
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• pp.22-45
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• 2023

In research on the use of AI-based voice assistant services, problems related to the user's trust and privacy protection arising from the experience of service use are constantly being raised. The purpose of this study was to investigate empirically the effects of individual trust in AI and online privacy concerns on the continued use of AI-based voice assistants, specifically the impact of their interaction. In this study, question items were constructed based on previous studies, with an online survey conducted among 405 respondents. The effect of the user's trust in AI and privacy concerns on the adoption and continuous use intention of AI-based voice assistant services was analyzed using the Heckman selection model. As the main findings of the study, first, AI-based voice assistant service usage behavior was positively influenced by factors that promote technology acceptance, such as perceived usefulness, perceived ease of use, and social influence. Second, trust in AI had no statistically significant effect on AI-based voice assistant service usage behavior but had a positive effect on continuous use intention. Third, the privacy concern level was confirmed to have the effect of suppressing continuous use intention through interaction with trust in AI. These research results suggest the need to strengthen user experience through user opinion collection and action to improve trust in technology and alleviate users' concerns about privacy as governance for realizing digital government. When introducing artificial intelligence-based policy services, it is necessary to disclose transparently the scope of application of artificial intelligence technology through a public deliberation process, and the development of a system that can track and evaluate privacy issues ex-post and an algorithm that considers privacy protection is required.

• Journal of Internet Computing and Services
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• v.23 no.3
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• pp.77-85
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• 2022

Unlike previous studies that focused on the diversity of YouTube content, this study tried to identify factors affecting users' satisfaction with the YouTube recommendation system. Specifically, by adding content preference suitability and privacy concerns to the technology acceptance model, we empirically analyzed how these variables affect user's satisfaction of the YouTube AI recommendation system. For this purpose, asurvey was conducted on college students in their 20s and 30s, and the main research results are as follows. First, in the respondents of this study, playfulness and usefulness, which are major variables of the technology acceptance model, appeared as significant factors affecting the satisfaction of the YouTube AI recommendation system, whereas the effect of ease to use was not found. Second, content preference suitability was found to affect the satisfaction with AI recommendation system, but privacy concerns did not affect the satisfaction with YouTube AI recommendation system. Based on these research results, the implications of the study and the directions for future studies were suggested.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.26 no.1
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• pp.209-226
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• 2016

Recently, there is a growing interest in Fintech which is a business based on using IT to provide financial services. At the early stage of diffusion of Fintech, one of the issues raised is the concern for information security. This study examines actual users' information privacy concern and user resistance to Fintech services. We also investigates the effects of social influence and mobile Internet literacy on information privacy concern and user resistance. In particular, this research verifies the interaction effect between regulatory focus and information privacy concern to influence user resistance. Based on the findings, the results of this study provide strategic implications for firms which attempt to reduce user resistance to Fintech services and proliferate Fintech usage.

• 한국공간정보시스템학회:학술대회논문집
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• 2005.05a
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• pp.73-78
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• 2005

최근 측위 장치와 모바일 단말 장치, 이동 통신 기술이 발달함에 따라 위치기반서비스에 대한 요구가 증가하고 있다. 그러나 위치기반서비스는 이용자에게 편리하고 유용한 정보를 제공하지만 개인의 프라이버시를 침해할 수 있는 가능성을 함께 가지고 있다. 특히 개인이 깨닫지 못하는 사이에 측위 장치가 탑재되어, 개인의 위치가 제3자에 의해 추적된다면 심각한 프라이버시 침해라 할 수 있다. 이러한 개인 위치정보를 보호하기 위해서는 법적인 규제와 기술적인 장치가 함께 마련되어야 한다. 이 논문에서는 위치정보를 보호하기 위한 위치정보보호시스템을 제시한다. 제시된 위치정보보호시스템은 법적인 규제와 표준 그리고 위치정보를 보호하기 위한 방법들이 설계 및 구현되어 있다.

• Informatization Policy
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• v.28 no.1
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• pp.22-42
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• 2021

The purpose of this study is to investigate the effects of privacy concerns on the use of mobile payment services. In particular, paying attention to the multidimensionality of consumer innovation, we analyzed the effects of hierarchical logistic regression by gender. The results show that there is a positive (+) relationship for hedonic innovativeness regardless of gender, and that there is a negative (-) relationship for functional innovativeness overall and in the female group. In all groups regardless of gender, a positive (+) relationship was found for the hedonic innovativeness, and one negative (-) relationship was found in the functional innovativeness overall group and the female group. Second, in the male group, there is a moderating effect of privacy concerns and functional innovativeness. This suggests that the relationship between privacy concerns and the usage of mobile payment services may vary depending on functional innovativeness. This study is useful in that it can explain and predict consumers' patterns of use of new technology-based services in various and balanced ways by taking privacy concerns and multidimensional consumer innovation into consideration. In addition, it suggests that mobile payment companies should make efforts to ensure that their services are secure, useful, and fun to use so that consumers can feel confident using the services in various situations.

• Digital Contents
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• no.1 s.116
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• pp.84-99
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• 2003

본고를 통해 일반적으로 소비자, 이용자·네티즌 등의 법적의미와 온라인 사업자로 지칭되는 인터넷 기타 정보통신관련 사업자들의 법률 적용 범위를 명확히 함으로써 사업자, 전기통신사업자, 정보통신서비스제공자, 전자거래 사업자, 전자상거래 사업자, 통신판매업자의 관계를 관련 특별법을 통해 비교,분석해 그 정의와 법적 범위를 분명히 하는데 일조하고자 한다. 또한 이러한 관계에서 정보주체의 개인정보 도용사례를 기술적 과정과 동향을 통해 구체적으로 살펴보기로 한다.

• Review of KIISC
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• v.19 no.3
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• pp.14-17
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• 2009

최근 IT 분야에서 클라우드 컴퓨팅에 대한 관심과 연구가 진행되고 있다. IT 기술의 기술적/산업적 성장은 유비쿼터스 컴퓨팅의 실현을 목표로 확장가능하고 자원의 연동을 위한 클라우드 컴퓨팅의 관심을 높이고 있다. 그러나 클라우드 컴퓨팅의 실현을 위해서는 보안적인 문제점 해결이 선결 과제이다. 클라우드 컴퓨팅을 통해 데이터가 연동되고 자원을 다양하게 활용하는 것에는 데이터 보호와 자원의 관리 정책, 기업 비밀 관리나 개인의 프라이버시 측면에서의 문제점도 존재한다. 따라서 본 고에서는 클라우드 컴퓨팅의 분류 체계와 보안적인 문제점을 분석하여 클라우드 컴퓨팅 이용자를 위한 보안 가이드라인을 제시한다. 가이드라인을 기반으로 클라우드 컴퓨팅의 산업적 확장성을 강화하고 활용성을 높임으로써 서비스의 확대 및 자원의 효율적인 활용을 강화하고자 한다.

• The Journal of the Korea institute of electronic communication sciences
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• v.6 no.5
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• pp.731-737
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• 2011

The purpose of this study is to examine Internet users' psychological anxiety about the possibility of personal information leakage. The investigator examined the difference of psychological anxiety focusing on the possibility of personal information leakage according to the use amount of Internet, the number of joined sites and the frequency of e-commerce transaction. Study findings show that women felt more psychological anxiety than men did. In addition, people who used Internet more frequently felt more psychological anxiety. However, the number of joined sites and the average frequency of e-commerce transaction in a month had no significant influence upon users' psychological anxiety about the possibility of personal information leakage.

• Journal of Digital Convergence
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• v.10 no.3
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• pp.13-21
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• 2012

The main purpose of this study is to find out how perceived risk elements influence to customer's perceived value and repurchase intention in the electronic commerce environment. To achieve the goal, we set 6 sub-dimension - privacy risk, social risk, time lose risk, economic risk, psychological risk, and performance risk - based on comprehensive consideration of related studies, and established a research model included 2 factors such as perceived value and repurchase intention to measure performance in internet shopping malls. From 174 customers of the electronic commerce shopping malls survey data have been collected and analyzed based on the covariance structural model method. Firstly, four perceived risk characteristics of privacy risk, economic risk, psychological risk, and performance risk are significant effect on perceived value. Secondly, perceived value is very significantly related to repurchase intention in electronic commerce shopping malls. Consequently, we discussed the strategies to create perceived value and repurchase intention in electronic commerce environment. Also, we suggested the implications and further research directions.