• Journal of Korea Society of Industrial Information Systems
• /
• v.16 no.2
• /
• pp.125-137
• /
• 2011

This study empirically examined the structural relationships among service quality of internet real estate information web-sites, trust, customer satisfaction and reuse intention. In order to achieve the purpose, survey method was applied using a sample of 293 real estate information web-site users. The results of this study showed that service quality of real estate web-sites had a significant effect on trust and customer satisfaction. And, the trust of web-sites have influenced on customer satisfaction and reuse intention. Finally, the customer satisfaction of estate information web-sites had a significant positive effect on reuse intention.

• Journal of Digital Convergence
• /
• v.15 no.1
• /
• pp.191-198
• /
• 2017

The purpose of this study is to investigate the effect of viewing satisfaction on the reuse intention according to organizational competence. The results of the empirical analysis were as follows. First, satisfaction of visitors to culture and arts cooperative was found to affect re - use intention. Second, the organizational capacity of culture and arts co - operative association was found to affect re - use intention. Third, it was found that the satisfaction of audience of culture - arts co - operative association influenced re - use intention according to organizational capacity. Therefore, this study confirms the influence on the audience satisfaction and re - use intention of the culture - art cooperative association, and it is meaningful to provide the theoretical implication by confirming that the organizational capacity also has an influence on the re - use intention.

• The Journal of the Korea Contents Association
• /
• v.21 no.5
• /
• pp.681-694
• /
• 2021

This study is aimed to investigate the effects of perceived value of the users in the relationship between service qualities of the Pilates training centers, which has been recently increasing, and their reuse intention. A survey research was conducted with 487 users who used the Pilates training centers and collected data were analyzed using SPSS 23.0 and AMOS 23.0 programs. The analysis results are as follows. First, service qualities perceived by the Pilates users including external service, quality of trainers, training program, and tuition fee showed significant impact on reuse intention, positively. Second, service qualities perceived by the Pilates users including external service, quality of trainers, training program, and tuition fee showed significant impact on both functional and emotional values, positively. Third, functional and emotional values perceived by the Pilates users showed significant impact on reuse intention, positively. Fourth, significant mediating effect of functional value was found in the relationship between service qualities of the Pilates training centers, which were external service, quality of trainers, training program, and tuition fee, and reuse intention. Fifth, significant mediating effect of emotional value was found in the relationship between service qualities of the Pilates training centers including training program and tuition fee, and reuse intention.

• Proceedings of the Korea Association of Information Systems Conference
• /
• 2005.12a
• /
• pp.215-224
• /
• 2005

본 연구는 인터넷 쇼핑몰 기업들의 새로운 경쟁요인으로 부각하고 있는 물류서비스 부분의 품질 평가기준이나 평가척도 등에 관한 기존 연구를 현 시점에 맞게 재해석하고 또 새로운 평가 요소를 발굴하여 이를 인터넷 쇼핑몰에 적용함으로써 이용자들의 만족도, 재이용의도 및 타인추천의도의 향상을 꾀하였다. 특히 물류서비스 요인들의 고객만족에 대한 직접적인 영향을 분석함과 동시에 구매 후 행동인 재이용의도와 타인추천의도에 대한 간접적인 분석을 통해 그 영향 정도를 실증적으로 파악하여 쇼핑몰 운영자에게 있어 실질적인 도움을 주고자 하였다.

• Journal of the Korean Society for Library and Information Science
• /
• v.58 no.1
• /
• pp.303-328
• /
• 2024

In this study, we designed and verified a research model in order to determine whether ESG management for public libraries affects the perception of libraries, user satisfaction, and the intention to revisit. A survey was conducted among the users of six public libraries in the Gyeonggi region and 25 libraries in Seoul, and 247 valid responses from the survey were analyzed. The analysis revealed that the environment and society factors of ESG management had a positive effect on the perception of libraries and user satisfaction. It also showed that the libraries' perception had a positive impact on user satisfaction and the intention to revisit, and user satisfaction showed a positive correlation for the intention to revisit. From the analysis, we can infer that the effects of ESG management were reflected in everyday life via public libraries as ESG management of the public libraries influenced the perception of libraries, user satisfaction, and the intention to revisit. We confirmed that users showed the intention to revisit if the library provides positive and sincere satisfaction through ESG management, due to public libraries having ethical and moral significance to users. We have also put forward practical marketing strategies and identified areas for enhancement that can prove beneficial to public libraries.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.32 no.1
• /
• pp.361-390
• /
• 2021

The purpose of this study is to provide basic data for bookstart programs to public libraries and related institutions by investigating and analyzing bookstart preferred programs, user satisfaction and reuse intentions based on the current status of bookstart services and programs for multicultural families nationwide. It is to propose an improvement plan for the multicultural family bookstart program. To this end, user satisfaction and reuse intention were surveyed and hypotheses were verified through a survey of bookstart program participants. For statistical analysis, SPSS 25 was used. As a result of this study, First, there was a significant difference in the bookstart program for multicultural families according to their children's age and average monthly education expenses. Second, in the satisfaction of the multicultural family bookstart program, only the use and service support, and the quality of facilities and environment were found to have a significant positive (+) effect. Third, it was found that the re-use intention of the multicultural family bookstart program had a significant positive (+) effect only on the quality of use and service support. Fourth, it was verified that satisfaction with the book start program for multicultural families had a significant positive (+) effect on the intention to reuse. In addition, it suggested the improvement plan for the multicultural family book start program.

• Proceedings of the Korean Society for Information Management Conference
• /
• 2005.08a
• /
• pp.269-276
• /
• 2005

이 연구는 대학의 핵심기관인 도서관을 이용하는 주요 고객중 D대학 전체교수를 대상으로 대학도서관의 서비스품질과 무료이용지각, 고객지향성등의 선행요인이 교수의 만족도에 미치는 영향과 이용자만족도가 재이용의도 및 구전의도에 미치는 영향을 실증적으로 분석하였다.

• Journal of the Korean Society for Railway
• /
• v.16 no.5
• /
• pp.410-417
• /
• 2013

The purpose of this study was to analyze the effect of service convenience on customer satisfaction and reuse intention by 200 passengers using a Korail talk app. The result of the analysis showed that service convenience was positively correlated with satisfaction in Korail customers using the Korail talk app. Also, customer satisfaction with service convenience had a positive effect on reuse intention in these users. However, service convenience was not significantly correlated with customer's reuse intention. The results of this study suggest that it is important for Korail to offer improved service convenience for Korail talk app users consistently in order to improve customer satisfaction and reuse intention by Korail passengers.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.31 no.2
• /
• pp.27-51
• /
• 2020

This study is targeting Special Library users and aims to find out whether participation in the cultural events of K Special Library affects the levels of satisfaction and recognition of library users. With consideration for the actual operating case, the cultural events of K Special Library were categorized into reading activities, reading promotion events, exhibition events, lecture events, and others. The influential relationship between these cultural events, the level of satisfaction, intention of reuse, and level of recognition of the K Special Library service were analyzed. As a result of this study, participation in cultural events was found to affect the level of use, level of satisfaction on services, intention to reuse and recommend, and level of recognition of K Special Library users. However, regarding the level of satisfaction on the collection of books, there was no significant difference arising from participation in cultural events. As such, it is concluded that participation in cultural events does not affect the level of satisfaction on the collection of the books.

• The Journal of the Korea Contents Association
• /
• v.12 no.3
• /
• pp.373-381
• /
• 2012

Due to IT(information technology) development, various ITs have been applied to tourism. Since June 2010, PDA guide service was launched in Kyungbok palace. This study tried to find how effectively the service is operated by comparing flow, satisfaction and reuse intention of PDA users with those of who have received guide service by professional interpreter. The result indicates that those who have received professional interpretation showed to be more involved, satisfied and have more intention to reuse. The paper explored the composing factors of PDA guide service, which are 'interpretation', 'design', 'ease of use', and 'stability of operation'. Among these factors, interpretation was analyzed to be only factor what affects users' involvement and also most influential attribute explaining users' satisfaction and reuse intention. 'Interpretation', 'stability' and 'ease of use' are shown to have impact on satisfaction, while 'interpretation' and 'stability' have significant effect on users' reuse intention of PDA guide service. The operational implications from these results are suggested.