• Title/Summary/Keyword: 이용자 세분화

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A Study on the Factors Affecting the Intention of Chinese Users to Discriminate Against Fake News on Social Media - Focusing on attitude, social capital, and risk detection - (중국 이용자 소셜미디어 가짜뉴스 판별의도에 미치는 요인에 관한 연구 -태도, 사회자본, 위험감지를 중심으로-)

  • Tan, KeHong;Lee, Hwa Haeng
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.337-351
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    • 2022
  • With the full spread and rapid development of social media, the trend of decentralization of social media information propagation is becoming clearer day by day, and the segmentation of time by audiences using social media information is clearly progressing. Therefore, this study aims to study the influence relationship between social media attitudes toward fake news, social capital, risk perception, and discriminant intentions based on existing studies. Accordingly, the research model presented related research questions and organized a questionnaire to collect a total of 500 valid surveys. The SPSS 26.0 program and the AMOS 24.0 program were used to analyze the data. The research results are as follows. First, the more positive the user's attitude towards the fake news identification intention of social media, the more they want to use various methods or tools to identify the authenticity of online information. Second, the more positive the user's attitude towards social media fake news, the more aware of the potential threats social media fake news poses to their own physical, psychological, financial and so on. At the same time, by raising one's own awareness of the dangers, counterintelligence intentions against fake news on social media will also increase. Third, the richer the social capital the user has, the stronger the information literacy, and therefore the stronger the identification intention of social media fake news. Fourth, the higher the value of social capital Chinese users have, the greater the damage they have suffered from fake news, and the higher the risk awareness of fake news to protect their interests. Fifth, it means that Chinese users recognized information suspected of social media and took corresponding measures.

A Study on the Building of Integrated Service for Science and Technology Knowledge Infrastructure Supporting the Entire R&D Cycle (R&D 전주기 지원형 과학기술 지식인프라 통합서비스 구축에 관한 연구)

  • Lee, Seok Hyoung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.31 no.3
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    • pp.235-256
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    • 2020
  • The purpose of this study is to define a method of building an integrated service to provide various science and technology knowledge infrastructures that are helpful in R&D activities, and to show the cases that are adapted the methodologies. Knowledge infrastructures scattered throughout the entire R&D cycle, such as generating/development of ideas, finding the R&D project, performing the project, and spreading results, are segmented in terms of services, functions, information, and data, and links and converges to provide the knowledge infrastructure that desired by users in one place. We define the integrated service classification, integration level model, integrated architecture, and integrated user authentication system in consideration of logical linkage and integration rather than physical integration of individual knowledge infrastructures. Also, we considered the extensibility as the reference model for building of similar integrated service.

A Study on the Information Needs and Using Behavior of Science-Technology Information Users (과학기술정보 수요와 이용 행태에 관한 연구)

  • Kim, Sang-kuk
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2016.07a
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    • pp.65-67
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    • 2016
  • 본 연구는 한국과학기술정보연구원의 사업별 과학기술정보 수요와 이용 행태에 관한 기초연구로 산업계 및 학계의 과학기술 연구자 정보 이용 특성 및 이용 행태를 분석하여 한국과학기술정보연구원 (KISTI)의 주요 서비스에 고객 정보 이용 특성을 분석하는데 기초자료로 활용하고자 진행되었다. 본 연구를 위해 과학기술 정보 유통이 국가산업 생산력과 학술 연구의 경쟁력 기반이라는 사실을 인지하고 과학정보시스템 구축을 위한 기술정보정책을 수립하고 강화하는 노력이 계속되었으나 과학기술분야 연구자의 요구가 전문화되고 더운 세분화되고 전문화된 수준 높은 서비스를 요구된다고 본다. 또한 차별화된 정보서비스 제공을 위하여 이용자의 정보 이용형태와 특성 분석 및 기존 사용자 유형 분석을 통한 정보시스템 운영 개편이 필요하여 추진하였다.

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A Study on the Construction and Cultural DB Classification for Multimedia Contents. (문화콘텐츠 DB분류 및 구축에 관한 연구)

  • Moon, Byung-Chae
    • Proceedings of the Korea Contents Association Conference
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    • 2004.11a
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    • pp.43-55
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    • 2004
  • 본 논문의 주된 내용은 21세기 지식정보사회의 신경향에 부합하는 새로운 분류체계를 연구한 것으로, 연구된 내용은 다음과 같다. 위의 연구를 통해, 21세기 지식정보사회의 신경향에 부합하는 새로운 분류체계가 되도록 하기 위해 듀이십진분류법을 지양하고 인터넷 검색시스템 정보 분류 방식을 따랐으며, 이용자의 요구에 따라 통합 또는 세분화가 가능한 열린 분류안을 지향했다. 또한, 기획성 분류군을 설정하여 지역 및 문화의 특수성, 사용자의 개인적 요구에 부응할 수 있게 했다. 결론적으로 본 연구에서는 주제별 분류와 기획성 분류를 혼합한 형태로 구성하는 것을 권했다. 주제별 분류안은 학술적으로는 유용하지만, 데이터가 항목별로 균등하게 반영되기 어렵고 일반인의 관심을 다양하게 담아내기 어렵다. 따라서 기획성 분류를 가미함으로써 문화의 특징을 살려내야 한다는 것이다.

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An Analysis of the Patterns and Preferences on Online Games by Gender and Genres (성별 및 게임장르별 게임 이용방식과 선호요인 비교 분석)

  • Kim, Min-Kyu;Hong, Yu-Jin;Lee, Ji-Young
    • 한국HCI학회:학술대회논문집
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    • 2007.02b
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    • pp.645-650
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    • 2007
  • 게임 개발 방향은 주로 많은 비중을 차지하는 10대 및 20대의 남성을 대상으로 이루어져왔다. 그러나 최근 여성게이머의 증가와 여성을 대상으로 하는 게임의 등장 등 게임소비자의 구성이 다변화되어가고 있다. 이러한 상황에 비해, 게임이용자에 대한 연구나 실태조사는 성별간의 차이를 감안하여 분석한 사례가 매우 드물고, 이와 함께 새로이 유입되어 증가 추세에 있는 여성 게이머들이 선호하는 게임 개발은 여전히 활성화되지 못하고 있다. 본 연구는 게임장르별 게임이용 방식 및 선호에 대한 견해를 남성과 여성으로 구분하여 살펴보고, 더 나아가 남성과 여성 각각의 주요 게임장르별 이용방식 및 견해의 차이를 분석함으로써, 게임콘텐츠의 개발 방향이 타겟이 되는 소비자의 성별에 차별적인 요인을 감안하는 것이 필요함을 보여주고자 하였다. 특히 각 장르별로 선호하는 게임 요소에도 차이를 보이고 있어 보다 세분화된 콘텐츠 구성방식에 대한 고민이 요구된다.

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국가차원의 종합적인 과학기술 정보관리 및 정보유통사업

  • Kim, Seok-Yeong
    • Journal of Scientific & Technological Knowledge Infrastructure
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    • s.12
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    • pp.32-35
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    • 2003
  • 급속히 발전하는 환경 변화에 따라 정보유통의 필요성이 과거 어느 때보다 강조되고 있다. 과학기술분야의 다양성, 전문성, 세분화, 심층화로 인하여 과학기술정보는 기하급수적으로 생산된다. 그러나 이용자들이 정작 필요로 하는 양질의 정보를 신속하게 입수하기란 더욱 어려워진 실정이다. 이러한 문제점을 해결하기 위하여 국가 차원의 종합적인 정보관리와 체계적인 정보유통체제 구축에 대한 필요성이 대두되고 있다. 정보유통사업은 아나로그정보와 디지털정보의 체계적인 수집, 가공, 처리, 서비스를 유기적으로 시스템화하고 끈김없는 원스톱 서비스를 구현하는 것이 중요한 과제이다. 인터넷을 비롯한 정보통신 및 정보기술의 발달로 정보서비스 채널이 다양화전문화되고 있으므로 이들을 통합관리하여 고객을 중심으로 한 고객지향적인 과학기술정보 포털서비스체제 구축 또한 필요하다.

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Q Analyses of the Structure of Internet Bookstore Users' Subjectivity (인터넷 서점 이용자의 주관성에 관한 Q분석)

  • Jung Huyn-Wook;Kang Hye-Young;Kim Sun-nam
    • Journal of Korean Library and Information Science Society
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    • v.36 no.2
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    • pp.197-220
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    • 2005
  • This paper examined the structure of internet bookstore users' subjectivity by focusing on their beliefs, values and attitudes.0 methodology was utilized for the study. After constituting 36 Q sample and 28 P sample, data were collect from April 15, 2005 to April 22 2005. The analyses showed 3 types of subjectivity structures. The first one was 'the economic benefit-seeking type.' Those in this type were motivated to use internet bookstores to achieve economic benefits. They paid more attention to the Prices discounted than the web site contents provided by internet bookstores. This type was conspicuously found among college students. The second one was the 'information-seeking type.' People in this category made visits to internet bookstores in order to obtain new information or professional materials. This type was dominantly found among women. The third one was the 'convenience-seeking type.' Those in this type were concerned not only with the accessibility and convenience, but also with such practical issues as delivery, price, applicability, payment, and bonus. This type was conspicuously observed among white collar workers. These findings suggests that in order to make internet bookstores more attractive to users, it is demanded to understand various needs held by users and map out sophisticated marketing strategies on the basis of such a knowledge.

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A Study about TV viewing behavior through Multiple Media under Nscreen circumstances (N스크린 환경에서 다중미디어를 활용한 TV프로그램 이용행태 연구)

  • Kim, Jongha Bell
    • Cartoon and Animation Studies
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    • s.31
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    • pp.177-208
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    • 2013
  • This research analyzes the media which is simultaneously used with TV viewing, the behaviour of multiple media users, and the characteristics of TV programs under Nscreen circumstances. According to the results, TV provides stories and positions it as the main screen (84.5%, n=566), under the Nscreen circumstances. Personal media reproduces stories from TV by utilizing aspects of social media functions such as participation, open communication, community, connectivity, etc. The content is classified under three categories: 1) elicit emotion(point feeling), 2) information production, 3) participation, which is further divided into three subcategories; watch, wish, and result guarantee based on the level of interactivity. This inquiry is based upon diary survey and focus group interviews emphasized the role change of TV, specifically that TV takes a key role in generating original stories with the expansion of screen and social media. Even though users were able to watch the same TV programs at the same time and same place, the different methods of viewing: smartphone, tablet PC, web based mp3 and etc., it reproduced different stories and elicited different characteristics from its TV viewers.

The effect of preference color of children's hospital lobby on the visual attention (어린이병원 로비공간에서 선호 색채가 시지각 주의집중에 미친 영향)

  • Cho, Eun Kil;Son, Kwang Ho
    • Korea Science and Art Forum
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    • v.23
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    • pp.347-358
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    • 2016
  • The design of children's hospitals is highly dependent on color schemes. As a space shared together by both adults and children, the design of children's hospitals require color coordination that takes account of the users' characteristics. However, because the majority of prior research on color perception has focused overly on the emotional aspects, there is a necessity for more rational and scientific analyses to identify the characteristics of the visual perception of colors. Adopting this perspective in analyzing the characteristics of the visual perception of colors, this study aims to move beyond the abstract to focus on more objective methods, such as eye-tracking experiments, to examine the characteristics of hospital visitors' visual attention with respect to colors. Visual perception tracking experiment was conducted on the 2 chosen experimental images with a target group made up of adults and children, the following results were found. Firstly, spaces created with the preference colors of the different groups were found to develop a characteristic of developing higher attention. Secondly, observing the common tendencies for attention for adults and children, the highest region for visual concentration was formed towards the middle, as attention progresses to lower stages visually focused area changes in the order of upper-middle, left and right, and lower regions and edge regions show characteristics of not triggering attention Thirdly, it is understood that children's level of attention drops a lot faster than adults when identifying space therefore it is suspected that children need more elaborate color coordination than adults.

Study on the Effects of Interactivity Perception of Art Archive Platform Users on Acceptance and the Intention (아트 아카이브 플랫폼 이용자의 상호작용성 지각이 수용과 이용의도에 미치는 영향에 관한 연구)

  • Kim, Hye-Jung;Park, Jong-Woo
    • The Journal of the Korea Contents Association
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    • v.16 no.8
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    • pp.540-555
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    • 2016
  • Art in the modern sense takes the lead to reform the society through constant interaction with members in society. Therefore the works of Art should be understood as social compositions that are reconstructed creatively according to the social environmental impact. Recording, collecting and preserving the references are compulsory for the constant social reform, so the importance of Archive is stressed. However, the Art Archive in Korea is operating very limitedly just to provide simple references to the users. Thus, We need to seek for various ways and user-focused service to utilize the digitalized Art culture records, and need positive research on Art Archive to enhance the creative activities. So in this study, we subdivided the interactivity and applied TAM model. Our analysis on the effect on the purpose of use shows that the users need to be provided with useful informations easily for their creative activities. It also shows that the purpose of use increases through awareness of interactivity. However, the result of this study has a limit of the sample so further studies for the purpose is suggested.