• Electronics and Telecommunications Trends
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• v.14 no.4 s.58
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• pp.42-53
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• 1999

점차 광대역 서비스에 대한 이용자의 수요가 발생함에 따라 영국의 OFTEL은 가입자 회선 세분화를 검토중에 있다. 본 고에서는 영국의 직접접속(direct connection)과 관련된 기존의 입장과 광대역 서비스 제공을 위한 가입자 회선 제공 대안, 제공 대가 등과 관련된 현재의 검토사항에 대해 살펴보고, 국내의 가입자 회선 세분화 제공 방안을 검토하고 있다.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.270-281
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• 2021

The emergence of social media and technical development of smart phone allows media users to produce, share and spread a variety of contents, which results in a big change in their media usage pattern. Among those changes, the most prominent one is Youtube's powerful growth. Creators' enthusiastic content productions and users' active sharing actions are caused of the growth. Recently, creators give a powerful effect on users as social media influencer, and the practice of influencer marketing has been focused. This current study is examined the effects of parasocial interaction and relationship on brand attitude and purchase intention. Specially, parasical interaction is divided into identification, interest, and experience parasocial interaction, and the divisions of relationship are trustworthy, friendship, understanding, and commitment. As a result, interest and trustworthy are significant predictors of brand attitude. Also, experience parasocial interaction is negative and friendship is positive predictors of purchase intention. Theoretical and practical implication are discussed.

• Electronics and Telecommunications Trends
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• v.17 no.2 s.74
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• pp.97-111
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• 2002

영국의 통신 규제기관인 Oftel은 이용자들의 광대역서비스에 대한 요구가 증대되고, 온라인 서비스가 속속 등장함에 따라 광대역서비스를 제공할 수 있는 방안을 강구하였다. 케이블 모뎀, 위성통신 등의 다양한 방법이 존재하지만 이용자와의 액세스가 손쉽고 단기간 내에 실현할 수 있는 방법은 기존의 PSTN을 이용한 방법이 가장 효율적이라는 결론을 지었다. 이에 본 고에서는 영국의 가입자망 세분화 제도를 고찰하고 시행과정에서 표출된 다양한 이슈들을 살펴보았다.

• Proceedings of the Korean Society for Information Management Conference
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• 2013.08a
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• pp.157-161
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• 2013

본 연구는 작은도서관 운영자의 직무 현황을 파악하고 IPA 기법을 바탕으로 직무 인식도를 분석하는데 목적이 있다. 선행연구와 관련 문헌을 종합, 분석하여 작은도서관의 직무를 '계획 및 행정', '회계', '전산 관리', '자료 조직 및 자료 관리', '이용자 서비스', '이용자 프로그램'으로 구분하고 36개의 직무요소로 세분화하였다. 이들 직무요소의 IPA 결과, '계획 및 행정', '이용자 서비스', '이용자 프로그램'에 해당하는 직무요소의 중요도-수행도가 가장 높으며 '회계'와 '전산 관리'에 해당하는 직무요소의 중요도-수행도가 가장 낮은 것으로 분석되었다. 분석한 작은도서관 운영자의 직무인식도는 작은도서관 운영 개선을 위한 논의의 기초자료로 활용하고자 한다.

• Journal of the Korea Society of Computer and Information
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• v.16 no.8
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• pp.157-164
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• 2011

As a computer technology is combined with communication technology, information and communication technology developed rapidly. As a result, The number of internet users increased quickly. Ability of human in using information was epoch-making, and it was increased through the Internet on behalf of an information-oriented society. As an Internet user hereby spreads explosively, legislations were established and revised to protect Internet users and consumers however, it is certain that the damages of Internet users are still increasing day by day. The purpose of this paper is to protect internet users and to reform the system. Also each portal site should provide fair information, and be responsible for conclusion of a contract. After they subdivide into personal service style, and analyze every situation and problems, they should improve problems.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.11a
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• pp.1418-1421
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• 2011

본 연구는 스마트폰과 스마트패드 이용자의 차별적인 특성을 규명하고, 모바일광고의 선호 유형에서 어떠한 차이를 보이는지 검증하고자 한다. 아직까지 스마트 디바이스 기반 모바일광고의 이론적 범위가 정형화되지 않은 시점이기 때문에, 광고수용자 관점의 광고인식이나 선호에 관한 연구는 미비하다. 모바일기기 이용자의 특성을 비교하기 위해, Jacques Attali(1992)의 노마드 이론을 토대로 개인정황관련성, 변화지향성, 속전속결성 변인과 성별, 연령, 학력, 직업, 생활방식의 인구통계학적 변인을 분석 기준으로 선정하였다. 또한, 선행연구에서 Q이론을 통해 발견한 바 있는 이용자 인식에 기인한 모바일광고 유형 분류체계를 양적 연구에 적용하여, 스마트폰 이용자 317명과 스마트패드 이용자 107명을 대상으로 서베이 조사를 수행하였다. 본 연구의 결과는 이동통신이나 광고 산업에서 이용자 세분화 및 모바일광고의 마케팅 전략 프레임워크나 이론적인 틀로서 활용가치를 기대할 수 있다.

• Journal of the Korean Society for Library and Information Science
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• v.30 no.3
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• pp.25-36
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• 1996

The purpose of the study is to identify what search options are used to decide how to search on the online catalog system, and to suggest a format of the initial screen NOTIS and Dynix systems were used. Data collection was conducted in accordance with a $'2\times2'$ design. The study shows the effect on user choices of the initial men formal especially where the arrangement and breadth of search options are concerned. The availability of search options provides various users' search option selection The results of the study suggest that users can input only search term(s) on the initial screen without choice of search option Then, users may select search fields depending upon the results of searching. This method can reduce the search fail when users select wrong search option on the online catalog.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.462-474
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• 2015

This article is aimed to investigate the role of social pressure in the influential relationship of user motivation on user commitment in social media. On this purpose, user motivation in social media was divided into 3 sub-dimensions as social motivation, functional motivation and hedonic motivation and social pressure was also categorized into informational isolation pressure and conformity pressure and then it was explored that how the social pressure makes differential effects in the relationship of each dimensions of user motivation and user commitment. Major findings are as follows. First, user's social motivation and hedonic motivation in social media had significant positive influence on user commitment. Second, the informational isolation pressure showed moderating effect in the relation of functional motivation and commitment. Third, conformity pressure displayed moderating effect in the relation of social motivation and commitment. This article suggests empirical supports about the role of social pressure in the phenomena of social media use and commitment, but requires to explore more specific factors and multi-dimensional studies in regard of social pressure in social media.

• Journal of Korean Library and Information Science Society
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• v.48 no.1
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• pp.319-344
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• 2017

As the social environment changes, the public library's services for older persons need to be improved from a new perspective. Therefore, this study analyzed the relationships among user satisfaction of major services, overall service satisfaction, service quality components (i.e., service affection, information control, and library as place), and re-use intention according to demographic characteristics by evaluating the public library's services for older persons with applying LibQUAL+ and surveying the user satisfaction. This study proposed to provide appropriate information and service according to the changes of the elderly user environment, develop the library collection according to the diversified information needs by older users, and allocate personnel who could offer a service to older people.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.4
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• pp.135-159
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• 2021

This study aims to analyze communication and experiences between public libraries and to identify these factors affect user satisfaction. Customer experience management (CEM), which is currently used in various fields of management and marketing, was applied to segment and analyze user experiences. After reviewing CEM research in marketing and management to derive user experience points, set physical environment, human factors, communication, and service as independent variables, emotional pleasure as parameters, and user satisfaction as dependent variables. Based on this, questionnaire items were constructed. The survey method was conducted in two ways, online and offline (face-to-face), and statistical analysis was performed based on a total of 60 questionnaires collected. The results indicate the higher the user's experience with the physical environment and convenience, the higher the satisfaction level, but library accessibility had no significant effect. In addition, library staff attitude and problem-solving ability had a great influence on user satisfaction, and problem-solving ability had a more important influence than kindness and emotional pleasure was found to have an mediating effect.