• Title/Summary/Keyword: 이용자 로그 분석

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Design and Evaluation of a Personalized Search Service Model Based on Web Portal User Activities (웹 포털 이용자 로그 데이터에 기반한 개인화 검색 서비스 모형의 설계 및 평가)

  • Lee, So-Young;Chung, Young-Mee
    • Journal of the Korean Society for information Management
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    • v.23 no.4 s.62
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    • pp.179-196
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    • 2006
  • This study proposes an expanded model of personalized search service based on community activities on a Korean Web portal. The model is composed of defining subject categories of users, providing personalized search results, and recommending additional subject categories and queries. Several experiments were performed to verify the feasibility and effectiveness of the proposed model. It was found that users' activities on community services provide valuable data for identifying their Interests, and the personalized search service increases users' satisfaction.

Research in the Direction of Improvement of the Web Site Utilizing Google Analytics (구글 애널리틱스를 활용한 웹 사이트의 개선방안 연구 : 앱팩토리를 대상으로)

  • Kim, Donglim;Lim, Younghwan
    • Cartoon and Animation Studies
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    • s.36
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    • pp.553-572
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    • 2014
  • In this paper, for the evaluation of the ease of a particular Web site (www.appbelt.net), insert the log tracking code for Google Analytics in a page of the Web site to collect behavioral data of visitor and has studied the improvement measures for the problems of the Web site, after the evaluation of the overall quality of the Web site through the evaluation of Coolcheck. These findings set the target value of the company's priority (importance) companies want to influence the direction of the business judgment are set up correctly, and the user's needs and behavior will be appropriate for the service seems to help improvement.

Information Seeking Behavior of Shopping Site Users: A Log Analysis of Popshoes, a Korean Shopping Search Engine (이용자들의 쇼핑 검색 행태 분석: 팝슈즈 로그 분석을 중심으로)

  • Park, Soyeon;Cho, Kihun;Choi, Kirin
    • Journal of the Korean Society for information Management
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    • v.32 no.4
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    • pp.289-305
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    • 2015
  • This study aims to investigate information seeking behavior of Popshoes users. Transaction logs of Popshoes, a major Korean shopping search engine, were analyzed. These transaction logs were collected over 3 months period, from January 1 to March 31, 2015. The results of this study show that Popshoes users behave in a simple and passive way. In the total sessions, more users chose to browse a directory than typing and submitting a query. However, queries played a more crucial role in important decision makings such as search results clicks and product purchases than directory browsing. The results of this study can be implemented to the effective development of shopping search engines.

The Multimedia Searching Behavior of Korean Portal Users (국내 포털 이용자들의 멀티미디어 검색 행태 분석)

  • Park, So-Yeon
    • Journal of the Korean Society for Library and Information Science
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    • v.44 no.1
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    • pp.101-115
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    • 2010
  • The main difference between web searching and traditional searching is that the web provides and supports multimedia searching. This study aims to investigate the multimedia searching behavior of users of NAVER, a major Korean search portal. In conducting this study, the query logs and click logs of a unified search service were analyzed. The results of this study show that among the multimedia queries submitted by users, audio searches are the dominant media type, followed similarly by video and image searches. On the other hand, among the multimedia documents clicked on, video is the most popular collection type followed by image and audio collections. Entertainment is the most popular topic in both multimedia queries and clicks. The results of this study can be implemented for the portal's development of multimedia content and searching algorithms.

Comparative Evaluation of the Unified Search Services Provided by Major Korean Search Portals (주요 검색 포탈들의 통합 검색 서비스 비교 평가)

  • Park, So-Yeon;Lee, Joon-Ho
    • Journal of Korean Library and Information Science Society
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    • v.39 no.1
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    • pp.265-278
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    • 2008
  • This study aims to perform an evaluation of unified search services provided by major Korean search portals, Naver, Daum, Yahoo-Korea, and Empas. These unified search services are evaluated in terms of the relevance of search results. In conducting this study, real queries that real users submitted were used. This study also utilized click logs that consist of documents users clicked and viewed. The results of this study can be implemented to the development and improvement of portal's unified search services. Users can refer to the results of this study in choosing unified search services from search portals.

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Analysis of Utilization Status according to Users' Spaces of University Library - Based on the User log data of "J" University - (대학도서관 공간별 특성에 따른 활용도 분석 - J대학교 이용자 로그데이터를 기반으로 -)

  • Park, Tae-Yeon;Son, Eun-Jeong;Oh, Hyo-Jung
    • Journal of Korean Library and Information Science Society
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    • v.51 no.2
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    • pp.245-272
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    • 2020
  • The purpose of this study is to analyze the current status of space use in university library and draw up considerations for enhancing space utilization based on the analysis results. For this purpose, the utilization rate of each space was analyzed by categorizing the user's space of the university library, and secondly, the preferences of the major user groups were analyzed according to the characteristics of the users' space. For empirical analysis, we collected and refined users' space usage data (98,282 people's data 433,769 cases) accumulated for one year for the central library of "J" National University. Then we analyzed the usage pattern according to space and period(monthly, hourly). In addition, preferences for each major group of users (undergraduates, graduate students and graduates) in the library were analyzed through the library visitors' data (2,426,553 cases) over the same period. The results of this study can be used as preliminary research for the composition and arrangement of users' space in future university libraries.

Trends and Changes of Web Searching Behavior (웹 검색 행태의 추이 및 변화 분석)

  • Park, So-Yeon
    • Journal of the Korean Society for Library and Information Science
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    • v.45 no.1
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    • pp.377-393
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    • 2011
  • This study aims to investigate trends of internet searching behavior of users of NAVER, a major Korean search portal. In particular, this study analyzed trends of query submission behaviors, behaviors related to typos, multimedia searching behaviors, and click behaviors. In conducting this study, query logs and click logs of unified search service were analyzed. The results of this study show that there were little changes in the topic and length of queries, the pattern of typos, and multimedia seeking behavior over a year's period. However, click counts of documents have gradually increased over time. The results of this study can be implemented to increase the portal's effective development of internet contents and searching algorithms.

The Effect of Motivation and User Characteristics on Use Satisfaction and Continuous Use Intention in YouTube Vlog (유튜브 브이로그 이용 동기 및 이용자 특성이 이용 만족 및 지속이용의도에 미치는 영향)

  • Youn, Ji-Young;Yoo, Ji-Yoon;Lee, Jang-Suk
    • The Journal of the Korea Contents Association
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    • v.20 no.4
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    • pp.189-201
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    • 2020
  • As communicating with friends by recording their daily lives in video clips has become a trend for the Z-generation or the Millennial generation, interest in the vlog is increasing. This study analyzed the effects of motivation and user characteristics on use satisfaction and intention to use vlog in 168 participants in their 20s and 30s who have experience using YouTube vlog. The results of the study showed all hypotheses established in this study were adopted. Specifically, habits and killing time, information-seeking, entertainment and relaxation, voyeurism, openness and emotional identification were found to have a positive effect on the use satisfaction. Also, satisfaction with the use of vlog has a significant impact on continuous use intention. Therefore, it can be seen that exploring the vlog will provide theoretical and practical implications.

Analysis of Korean Patent & Trademark Retrieval Query Log to Improve Retrieval and Query Reformulation Efficiency (질의로그 데이터에 기반한 특허 및 상표검색에 관한 연구)

  • Lee, Jee-Yeon;Paik, Woo-Jin
    • Journal of the Korean Society for information Management
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    • v.23 no.2
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    • pp.61-79
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    • 2006
  • To come up with the recommendations to improve the patent & trademark retrieval efficiency, 100,016 patent & trademark search requests by 17,559 unique users over a period of 193 days were analyzed. By analyzing 2,202 multi-query sessions, where one user issuing two or more queries consecutively, we discovered a number of retrieval efficiency improvements clues. The session analysis result also led to suggestions for new system features to help users reformulating queries. The patent & trademark retrieval users were found to be similar to the typical web users in certain aspects especially in issuing short queries. However, we also found that the patent & trademark retrieval users used Boolean operators more than the typical web search users. By analyzing the multi-query sessions, we found that the users had five intentions in reformulating queries such as paraphrasing, specialization, generalization, alternation, and interruption, which were also used by the web search engine users.

Information Architecture Design of Web Site for Effective Web Log Data Analysis (효율적인 웹 로그 분석을 위한 웹 정보구조 설계에 관한 연구)

  • Park, Hong-Gyu;Kang, Hwan-Chang;Choi, Jin-Young
    • Proceedings of the Korea Information Processing Society Conference
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    • 2005.05a
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    • pp.711-714
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    • 2005
  • 인터넷 이용자의 급증에 따라 보다 효과적인 웹 사이트의 구현을 위한 과학적이고 체계적인 분석의 필요성은 더욱 절실해지고 있다. 웹 로그 파일은 사용자가 웹 사이트를 이용하면 서버에 남는 기록으로 이 데이터를 기반으로 다양한 정보를 추출해낼 수 있다. 본 논문은 실제 인터넷 사이트를 운영하는 기관의 로그를 상용화된 로그분석 툴을 이용하여 사이트 정보구조의 개편 전과 후를 비교 분석하고, 로그분석의 정확성을 높이기 위한 웹 사이트내 정보구조설계 방안을 제시 한다.

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