• Title/Summary/Keyword: 이용자 관심

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The Effect of the Precedential Factors on the SNS User's Revisit and Switching Intention (SNS 이용자의 재방문의도와 전환의도에 영향을 미치는 선행요인에 관한 연구)

  • Yang, Chang-Gyu;Lee, Choong-Kwon;Huang, Yunchu
    • The Journal of Society for e-Business Studies
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    • v.19 no.2
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    • pp.125-142
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    • 2014
  • Previous research about SNS users' intention was mainly focused on revisit intention, while this study reaches a research conclusion by considering both revisit and switching intention. According to the research result, (1) social interaction and SNS addiction influence other precedential factors; (2) enjoyment and usefulness increase SNS users' revisit intention; (3) SNS users would not consider switching to another SNS even they have negative opinions about their current SNS. This research result implies that, for SNS enterprises to dominate market, it is required to provide services so that SNS users can actively participate on social interaction activities, and a strategy is necessary to attract and turn SNS users with negative opinions into active participants.

A Study of Features by Avatar type according to Internet communication services (인터넷 매체 서비스 이용자의 아바타 사용에 따른 유형별 특성에 관한 연구)

  • Lee, Kyung-A;Jeong, Bong-Keum
    • 한국HCI학회:학술대회논문집
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    • 2007.02b
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    • pp.270-277
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    • 2007
  • 가상공간에서 사용자들은 온라인 커뮤니티(Online Community)로 관계(Relationship)를 맺고, 같은 관심사를 가지고 공감대를 형성하는 일이 하나의 디지털문화로 형성되었다. 이러한 가상공간에서 자신을 대변할 수 있는 또 다른 나, 즉 아바타(Avatar)에 대한 선호가 증가하고 있으며, 사용목적에 따른 사용자 감성의 반영으로 아바타 디자인이 다양한 형태로 발전하고 있다. 아바타의 근원은 분신(分身) 화신(化身)을 뜻하는 산스크리스트어 '아바따라(avataara)'에서 유래되었으며, 인터넷시대가 열리면서 3차원이나 가상현실게임 또는 웹에서의 채팅 등을 즐길 때 사용자를 대신하는 그래픽 아이콘으로 표상되면서 인터넷 상에서 자신을 대표하는 분신으로 정의되고 있다. 본 연구의 목적은 인터넷 매체 서비스 이용자의 아바타 사용에 따른 유형별 특성에 관한 것으로서, 이 연구를 통해 아바타 디자인의 시각적 표현요소에 효과적으로 활용될 수 요인을 찾고자 하였다. 분석을 위해 인터넷 공동체 집단을 미니홈피/블로그, 채팅, 게임으로 구분하였으며, 아바타 이용자들이 이와 같은 커뮤니티를 이용할 때 어떤 목적에 따라 사용하고 있으며, 그들이 아바타를 선택할 때 어떤 유형별 특성이 나타나는가를 실증하고자 하였다. 이것은 아바타 이용자들이 자신이 표현하려는 아바타 이미지와의 관계를 파악함으로써 가상세계에서 표출하는 아바타 사용 목적에 맞는 유형을 설명할 수 있을 것이다. 따라서 아바타 이용자의 특성을 파악하여 그들의 감성을 반영하는 디자인 전략을 세울 수 있다. 연구방법은 아바타의 개념과 유형분류, 그리고 미니홈피/블로그, 게임, 채팅의 이론적 논의 및 근거제시를 위한 문헌연구를 하였으며, 아바타 이용목적에 따른 유형별 특성을 심도 있게 파악하기 위해 질적연구(Qualitative)로서 표적집단면접(Focus Group Interview)을 실시하였으며, 그에 따른 내용분석과 표현분석을 하였다. 그리고 이것을 보다 객관적으로 검증(verification)하기 위해 양적연구(Quantitative)를 병행하였다. 조사대상은 아바타를 이용해 본 경험이 있는 384명의 학생들이며, 성별 연령별에 따른 분류를 통해 각 조사대상자별 특징을 발견하고자 하였다. 조사를 통해 미니홈피/블로그, 채팅, 게임의 서비스 공간에서 보여 지는 각각의 특성에 맞게 아바타 이용자들은 자신이 표현하려는 아바타의 유형에서 선호의 차이를 나타내고 있음을 알 수 있었다. 결과적으로 아바타사용자의 인터넷 매체 이용목적에 따른 유형별 특성을 파악할 수 있었으며, 향후 사이트(site)의 특성에 따라 사용자의 감성선호를 고려한 아바타 디자인 전략과 그 모델(Design model)을 제시할 수 있을 것이다.

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A Study on the Analysis of the Korean Decimal Classification(KDC) and Users' Needs in Libraries for Children in Korea (국내 어린이도서관의 한국십진분류법 적용 현황 및 이용자 요구에 관한 연구)

  • Chung, Yeon-Kyoung;Choi, Yoon-Kyung
    • Journal of the Korean Society for Library and Information Science
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    • v.43 no.1
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    • pp.5-26
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    • 2009
  • The purpose of this study is to improve the classification focused on KDC 4th edition for children's materials. For the study, literature study, KDC application and user survey in 51 libraries for children were performed. Based on the results, classification for children's materials is proposed to improve in two ways: classification system itself and arrangement in the shelf. First of all, it is required to scatter the subjects that are centered on specific numbers and to allow various types, characteristics and literature genre of children's materials to be classified in KDC. KDC also should provide specific notes and classification guidelines for interdisciplinary subjects. In the shelf arrangement, it is proposed to consider the introduction of user-friendly call number and arrangement principles by ages or titles. In the end, it is necessary to compose various collections that represent users' needs, and the user education program is needed.

A Study on Social Media Market Competition based on User Gratification (이용자의 충족에 따른 소셜미디어 시장 내 경쟁관계에 관한 연구)

  • Huang, Yunchu;Baek, Heon;Yang, Chang-Gyu
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.2
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    • pp.105-117
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    • 2014
  • The change of social media market toward multimedia environment makes users select social media according to preference factor's gratification and this also causes competition among various social medias. So this study focused on competition among social media from the perspective of users' gratification while considering multimedia environment of social media market. The widely known Niche theory is used to confirm competitions among media in an environment with limited resource. According to research result, (1) Facebook and Kakao Talk mostly satisfies users' expectations; (2) Facebook and Kakao Talk form leading group and Blog, Youtube and Twitter form chasing group in this competition; (3) Kakao Talk greatly satisfies users' various expectations. The research result implies that, for social media to have competitive advantage in the market, it is better to provide convenience and real-time responsiveness in mobile environment and to improve service so that users could more easily utilize network.

A Study on Analysis of User Needs and Improvement Plans for Disaster Record Information Services Based on SNS (SNS 기반 재난기록정보서비스를 위한 이용자 요구분석 및 개선방안)

  • Doo, Hyo-Chul;Kim, Geon;Oh, Hyo-Jung
    • Journal of the Korean Society for information Management
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    • v.36 no.1
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    • pp.269-294
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    • 2019
  • To effectively cope with new and different types of disasters, it is very important to communicate and update disaster information to the public quickly and efficiently. SNS enables rapid spread of information and continuous exposure. SNS enables two-way communication by directly communicating with users. SNS complements the shortcomings of mass media, and increases the effectiveness of disaster management work. This study analyzed user awareness and requirements to derive effective methods of SNS operation of disaster management institutions. For this purpose, a user survey was conducted to identify the types of information that are highly user-interested and to select information items suitable for SNS services. Through this, we suggest ways to improve the SNS disaster record information service of the disaster management institution.

A Study on the Information Service and User Activation Plan of Sejong City Library (세종시립도서관의 정보서비스 및 이용자 활성화 방안에 관한 연구)

  • Kwak, Seung-Jin;Noh, Younghee;Oh, Sanghee;Kim, Jeong-Taek;Ro, Ji-Yoon
    • Journal of the Korean Society for information Management
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    • v.37 no.4
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    • pp.27-60
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    • 2020
  • Sejong City Library information services and programs proposed in this study are proposed by combining cases of local representative libraries and overseas libraries. As a feature of the proposal, first, various information services that can be provided by the Sejong City Library are proposed by area, by user, by data type, by media, by partner institution, etc. Second, by reinforcing user programs for each life cycle, various reading programs by age and interest, such as reading discussion, reading experience, and reading events, are provided. Reinforce user-based programs that reflect the characteristics of Sejong City's population, such as adult, child, and family programs. Third, secure and utilize maker space space. Fourth, the reading program developed by the Sejong City Library is promoted and shared in cooperation with local libraries. Fifth, induce participation of local residents in Sejong City, volunteer activities and talent donation. Sixth, propose library information services using library websites and social media, and develop channels for mutual cooperation with users.

Digitally Divided by Choice and the Diffusion of ICTs (정보통신기술의 확산과 선택에 의한 정보격차)

  • Jung, Byung-Kul
    • Journal of Science and Technology Studies
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    • v.6 no.2 s.12
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    • pp.103-129
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    • 2006
  • In spite of decreased attention to digital divide, it has been pointed out as one of the main obstacles to realization of information society. At the outset, two conflicting explanations, optimism and pessimism, have directed their attention to objective basis of digital divide in common. They, however, have been neglected the fact that accessibilities can be varied not only by objective conditions but by subjective conditions such as individual recognition of necessity and willingness. Subsequent choices can be a crucial factor to determine whether to or not to access. In USA, over 50% of potential users determined not to access to the internet by their own will and choices. By the user survey on internet, 'do not feel the necessity' ranked the first reason not to use the internet in South Korea. The respondents who chose 'no time to use' tend to decrease but kept holding their shares, too. The relative importance of 'not to access' by individual choice have been increased. Whether the non-users of ICTs by choice is in or beyond the scope of digital divide, it evidently shows the necessity and importance of directing our attention to it on the way to information society.

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Analysis of preference convergence by analyzing search words for oralcare products : Using the Google trend (구강관리용품에 대한 검색어 분석을 통한 선호도 융합 분석 : 구글트렌드를 이용하여)

  • Moon, Kyung-Hui;Kim, Jang-Mi
    • Journal of the Korea Convergence Society
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    • v.10 no.6
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    • pp.59-64
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    • 2019
  • This study used the Google Trends site to analyze selection information that users expect from prominent Toothbrushes and Toothpastes through related search keywords that users wanted to obtain. From 2006 to 2018(sep), searches for Toothbrushes and Toothpastes were arranged in the order of popularity of related searched words. The total number of searches words exposed was each 25, total 325 collected. The analysis was conducted using two methods, first, by search function. second, by a word network using a Big Data program. The study has shown that toothbrushes there are high expectations for brands, toothpaste there are high expectations in the function. In order to increase the motivation for oral health education, it is recommended to use and provide knowledge about the brand of toothbrushes and Toothpastes by the function.

The Effect of Information Diffusion of Program on the Viewing Type of Web Platform Program and the Attention of the Public (웹 플랫폼 프로그램 시청 유형·프로그램의 화제성이 프로그램에 대한 정보 확산에 미치는 영향 연구)

  • Hong, Juhyun
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.751-768
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    • 2016
  • The success of the journey to the west of tvN's shows the positive prospect of web entertainment. This study highlights how viewers actively select web progrmas and how they diffuse the infomrmation of web programs to explore the possibility of success of web program and the change of viewing environment. This study revealed the attention of viewers affected the diffusion of programs via social media. The highness of the viewer's attention cause the highness of active interaction between users. The production company of web entertaninment has to focus on the high hits strategy. In the view of journalists, they covered on the appearance of the heroin rather than the content of the program. The relationship of viewing type and viral type via SNS is related with the activity of viewers. If viewers participate in viewing they express their opinion on the web entertainment actively.

Empirical Research to Understand the User Perception and Requirement of Library 2.0 (라이브러리 2.0에 대한 이용자 인식 및 요구사항에 관한 실증적 연구)

  • Lee, Jee-Yeon;Min, Ji-Yeon
    • Journal of the Korean Society for Library and Information Science
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    • v.42 no.1
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    • pp.213-231
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    • 2008
  • In this study, we wanted to find out about the perceptions and the requirements of the academic information service users about the Library 2.0. This study used the survey research method, which utilized the web-based survey using the academic information service users as the target population. Specifically, we studied whether and how the users recognized and experienced the Web 2.0 technologies and its related services with respect to Library 2.0. In addition, we gathered the requirements for the Library 2.0 concept applied information services. The analysis results showed that the users were in need of obtaining the most up-to-date information and also using the professional information services such as the experts generated information contents and the Google Scholar type document reference information services instead of the Library 2.0 services based on the Web 2.0 technologies.