• Journal of Korean Library and Information Science Society
• /
• v.35 no.1
• /
• pp.1-17
• /
• 2004

Most web portals provide a web directory service which selects and classifies web sites according to their subject matter. In order to investigate the directory access behavior of general Korean web users, this study analyzes directory access logs of NAVER, a major Korean web search engine. This study suggests a methodology to classify the total sessions into six different session types. This study also discusses directory access behaviors of the NAVER users by examining the distribution of sessions according to session types, the lengths of navigation within a session, and the most frequently visited categories. It is expected that this study could contribute to the development of more effective web directory services.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2023.07a
• /
• pp.529-532
• /
• 2023

본 논문은 소셜 네트워크 이용자의 텍스트 데이터를 대상으로, 트랜스포머 계열의 언어모델을 전이학습해 이용자의 MBTI 성격 유형을 분류한 국내 첫 연구이다. Kaggle MBTI Dataset을 대상으로 RoBERTa Distill, DeBERTa-V3 등의 사전 학습모델로 전이학습을 해, MBTI E/I, N/S, T/F, J/P 네 유형에 대한 분류의 평균 정확도는 87.9181, 평균 F-1 Score는 87.58를 도출했다. 해외 연구의 State-of-the-art보다 네 유형에 대한 F1-Score 표준편차를 50.1% 낮춰, 유형별 더 고른 분류 성과를 보였다. 또, Twitter, Reddit과 같은 글로벌 소셜 네트워크 서비스의 텍스트 데이터를 추가로 분류, 트랜스포머 기반의 MBTI 분류 방법론을 확장했다.

• Journal of the Korean Society for Library and Information Science
• /
• v.40 no.2
• /
• pp.435-455
• /
• 2006

While numerous studies have empirically investigated user behavior in LIS research community, less research has attempted to examine such studies in methodological perspective. Reflecting this, relevant studies have suggested the need to develop methodological framework for such studies. This study conducted content analyses of user behavior studies recently published in JASIST and analyzed factors which affect the external validity of result of such researches. The findings revealed various types and cases related to the generalization of the study results. Based on these, a methodological framework for user behavior studies were suggested.

• Korean journal of communication and information
• /
• v.61
• /
• pp.52-73
• /
• 2013

The purpose of this study is to investigate the effect of motivations for using smatphones and tablet PCs on using applications. For this purpose, this study took a survey targeted for smartphone and tablet PC users. The results suggested that the motivations were consisted of four dimensions ; informations, communication, specific functions and relaxation. In terms of motivations, smartphone users preferred to use specific functions and tablet PC users preferred to use them for relaxation. The motivations for using applications were depended on types of applications. Smartphone users preferred communication applications to information or entertainment ones but tablet PC users preferred entertainment and information applications to communication ones. The results also suggested that motivations for using smartphone and tablet PC had strong impact on using applications in part. The motivations for using smartphone and tablet PC worked as a strong factor for using applications. Especially, the motivations of using smartphone had a strong positive relationship with using applications.

• Journal of Korean Library and Information Science Society
• /
• v.35 no.4
• /
• pp.229-250
• /
• 2004

The purpose of this study is to investigate the correlation between users' preferences of Personality types and their attitude towards patterns of Web OPAC use mainly focus on their search behaviour and their preferences for the interface. Data res collected through the MBTI test and self-designed online questionnaire. The original MBTI personality types were re-coded into 4 categories of preferences of personality types, that is, E(Extraversion), I(Introversion), S(Sensing), N(iNtuition), T(Thinking)-F(Feeling), and J(Judging)-P(Perception) and then analysed their correlation with patterns of Web OPAC use by Person's correlation coefficient (r) in SPSS Windows Ver. 11.0. It is noteworthy that 9 out of 28 factors of Web OPAC search behaviour and preferences for interfaces show statistically significant correlation with users' MBTI preferences of personality types.

• Journal of Digital Convergence
• /
• v.16 no.11
• /
• pp.255-265
• /
• 2018

This study investigated what kind of message forms and information sources more effect according to SNS' type and use intensity. To this end, this study did experimental analysis using collected data by survey which manufactured message forms and situational contents of information sources. According to analysis results, the effect of message forms showed difference according to SNS' type and use intensity. Realistic message showed greater effect in interest-based SNS and high use intensity. Evaluative message showed greater effect in relation-based SNS regardless of use intensity. The effect of information sources showed difference according to SNS' type. Friend or college and knower showed greater effect in relation- based SNS, and company showed greater effect in interest-based SNS. In the case of use intensity, friend or college showed the greatest effect without difference. Such results can provide a practical contribution in planning SNS advertising strategy. Future Studies need to expand survey variously into SNS and subject.

• Journal of the Korean Society for information Management
• /
• v.29 no.3
• /
• pp.169-186
• /
• 2012

This study examined the relation between personality types and users' searching trait and satisfaction when interacting with OPAC system. In this study, personality type was measured by the KEPTI Enneagram tools. Data was collected through four questionnaires, pre-test, TaskA, TaskB, and post-test survey. The results indicated that there was a statistically significant difference in perceptions on the expected ease of search, completion time, adequacy of search time, usefulness of search results, and performed ease of search within the Three Triads of Enneagram. Also a statistically significant difference was found on familiarity and interest in the selected queries within the Hornivian group.

• Journal of the Korean Society for information Management
• /
• v.36 no.4
• /
• pp.183-205
• /
• 2019

Among the various methods for identifying users's information needs, Log analysis methods can realistically reflect the users' actual search behavior and analyze the overall usage of most users. Based on the large quantity of query log big data obtained through the portal service of the National Archives of Korea, this study conducted an analysis by the information type and search result type in order to identify the users' information needs. The Query log used in analysis were based on 1,571,547 query data collected over a total of 141 months from 2007 to December 2018, when the National Archives of Korea provided search services via the web. Furthermore, based on the analysis results, improvement methods were proposed to improve user search satisfaction. The results of this study could actually be used to improve and upgrade the National Archives of Korea search service.

• Management & Information Systems Review
• /
• v.36 no.5
• /
• pp.195-222
• /
• 2017

Today's economy is becoming more and more convergence between different industries as the demarcation of the boundaries of all areas is leading to innovations such as mobile and social network services. So Fin-tech is a new technology that can combine the advantages of mobile and Internet with the technology revolution to easily handle financial and IT tasks. This Fin-tech is a compound word of finance and technology. The purpose of this study is to investigate the overall structural relationship between Fin-Tech use motivation (usefulness, enjoyment) on user attitude and word of mouth intention. In addition, we investigated how FinTech use motivation, user attitude, and word of mouth intention change according to innovation resistance tendency. And, we examined how the motivation, user attitude, and word of mouth intention of FinTech change according to the message type (rational and emotional). The main results of this study are as follows. First, the usefulness and enjoyment of motivation for using FinTech have a positive effect on user attitude, and user attitude also has a positive effect on word of mouse intention. Second, the relationship between FinTech use motivation, user attitude, and word of mouth intention was found to difference according to consumers' innovation resistance. Third, it was found that the relationship between FinTech use motivation, user attitude, and word of mouth intention differs according to type of message (rational, emotional). At the conclusion of the study, the summary of the research results, implications and limitations, and future research direction are described.

• Korean Journal of Social Welfare Studies
• /
• v.47 no.3
• /
• pp.5-33
• /
• 2016

This study investigates the current features of social service provision system focusing on the core institutional traits of the system and community environment. Specifically, the study analyzes the differences in the contents and characteristics of social service provision, according to the community types, such as metropolitan area, medium size cities, and rural area. Also, the study explores the relationships among the three major subsystems in the social service provision system based on the types of financial provisions. Furthermore, the interaction effects between the community factors and financial traits on the relationships among sub- components in the service provision system are investigated. In this study other organizations, service users and public sector are regarded as three major sub-components in the provision system. The study utilizes the raw data from '2015 Social Service Demand and Provision Survey', which interviewed 4,100 social service organizations. Results from analyses show that the gap among metropolitan area, medium cites, and rural area is not so much bigger in the diverse provision features(e.g. the competition level, the major focus on the users, and policy demands on public sector) of provider-provision-organizations than in those of both of user-provision-organization and of market-way-organizations. User-provision organizations show the distinct differences in terms of the focus points on the users, while marketed organizations do in terms of the policy demands to the public sector. In rural area, user-provision organizations act like provider-provision-organizations whereas they do market-way-organizations in the urban area. Research findings show that the social service provision types utilizing market mechanism(such as user-provision, and market-way) are not so well fit into the characteristics of rural area.