• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.536-544
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• 2020

Artists using exhibition spaces can select exhibition spaces considering marketing activities provided by operators or organizations of exhibition spaces, so it is necessary to study the relationship between marketing activities and satisfaction factors. This study examines marketing mix 7P factors, satisfaction, and prior studies as a theoretical background to demonstrate the decisive factors of the artist's exhibition hall satisfaction. As a result of analyzing the questionnaire collected from 144 artists used the exhibition hall, among the 7P factors of marketing mix, product, price, and progress process influenced the satisfaction of the exhibition hall, and the influence was in order of progress, product, and price. The suggestions are as follows. First, among the 7P factors in marketing mix, the fact that products, prices, and progress influencing the satisfaction of the exhibition place emphasizes factors related to the actual exhibition. Second, among the 7P factors in the marketing mix, the process had the greatest influence on the satisfaction of the exhibition hall, which means that the service delivery process is important.

• Proceedings of the Korean Society of Computer Information Conference
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• 2018.07a
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• pp.474-477
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• 2018

최근 백화점, 편의점, 미술관 등 다양한 장소에서 비콘을 활용하여 매장 내의 고객에게 쿠폰을 제공하거나 관람객에게 작품 설명 등 서비스를 제공하고 있다. 본 논문에서는 비콘을 이용하여 악성코드를 배포했을 때의 위험성을 분석하고 비콘의 신호 캡처를 통하여 비콘의 정보를 파악하는 방법에 대해 연구하였다.

• Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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• 2008.06a
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• pp.536-540
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• 2008

2005년 리우환경회의 이후 지구환경보전을 위한 노력이 확대되고 이를 위한 친환경 교통이용에 대한 요구가 증대할 뿐만 아니라 고유가 시대를 맞이하여 승용차의 효율성, 편리성에서 시작된 승용차시대의 한계성이 최근 서서히 드러나고 있다. 뿐만 아니라 승용차가 교통문제해결의 수단이 되지 못하며 지구환경에 악영향이 확대됨에 따라 최근 친환경적인 자전거에 대한 관심이 증대되고 있다. 따라서 본 연구는 2010년 까지 만들어질 "자전거 전용 도로망 조기구축계획"에 따라 이용객의 편익을 위해 설치되는 자전거 정거장들의 최적지를 선정하고, 최적지 위치와 각 도로 환경에 대한 정보와 대화형 자전거 GIS 웹 서비스를 만들어 제공하는 것이 본 연구의 목적이다.

• Journal of Service Research and Studies
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• v.12 no.2
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• pp.117-134
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• 2022

This study conducted a survey on visitors who visited the 2021-2022 KBL Professional Basketball Stadium in Wonju to understand how professional sports viewing factors affect the club image, club satisfaction, and club reputation. As factors for watching professional sports, four factors were considered: stadium, game situation, spectating cost, and spectator promotion. A total of 450 questionnaires were distributed and 411 questionnaires excluding 39 questionnaires were used as the final analysis data. For the effective questionnaire survey, After analyzing the purpose and purpose of the research, participants were asked to collect data. The collected data were analyzed using SPSS statistical package after data coding and cleaning process. The results of this study are as follows. First, the effect of professional sports viewing factor on brand image was 45.1%, and the factor of pro sports viewing was significant in stadium, competition situation, and promotion of viewing, and had no effect on viewing cost. Second, the influence of professional sporting factor on the satisfaction of the team was 42.5% in explaining power, which was significant in the stadium, the competition situation, the cost of visiting, and promotion of viewing. Third, the influence of professional sports viewing factor on team reputation was 62.1%, and the factor of professional sports viewing was significant in promoting stadium, visiting cost, and viewing, and had no effect on economic situation. The implication of this study is that in order to increase the brand value of the club, it is much more effective to increase the quality of facilities and food and beverages and to activate events for the audience than to lower the cost of viewing.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.36 no.1
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• pp.115-120
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• 2016

This paper presents how LOS (Level of Service) of connectivity at railway stations is developed. Based on interview surveys to railway users at 56 railway stations, the catchment areas for railway is defined and MOE (Measures of Effectiveness) is also developed. The MOE is determined to be the weighted access time (min) and LOS "D" was set up between 45 mins and 60 mins. The 56 railway stations is evaluated based on this MOE and most of them is found to be below LOS "E". Finally some guideline for improving the LOS of accessibility. They are an expansions of accessibility facility, an expansion of bus route, an improvement of congestion roads, and expansions of parking lots for automobile users.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.566-568
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• 2013

Recently, the government as part of the creation of science for science education policies promoting the activation of the Science Museum. However the lack of infrastructure, budget and human resources are a reality that a lot of difficulties. In past, A field trip of Science Museum was a place of curiosity of youth. However, modern Science Museum has to competition with the online games and theme park in order to achieve the two goals of scientific experience and education, which it needs change display device is required. Looking at the cases of advanced foreign Science Museum is not merely a head of science education experience as a cultural space, provide relaxation and entertainment, and life science area in addition to a variety of genres such as art and fashion exhibits are planning to combine. In this study, the current uniform description panel of exhibition device described in the written text replaced with the digilog book with the age and grade of the visitors by providing a tailored service for scientific knowledge and intellectual curiosity induced measures can claim the satisfaction of visitors is proposed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.8
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• pp.2926-2934
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• 2010

The purpose of this study was to examine the satisfaction level and behavioral intention of visitors in a health care and medical equipment fair in consideration of their benefits sought. The purpose is basically meant to identify the relationship of variables related to the satisfaction level of the visitors, their satisfaction level with benefits sought and behavioral intention to provide useful information to hosts of health care and medical equipment fairs and related people. The subjects in this study were 250 people who were selected from among the visitors in a health care and medical equipment fair in Wonju. After a survey was conducted, the collected data were analyzed by SPSS 14.0 and AMOS 16.0 programs, and descriptive statistics, factor analysis, reliability analysis and structural equation modelling were utilized. The findings of the study were as follows: Benefits sought had a significant impact on satisfaction level and behavioral intention, and satisfaction level affected behavioral intention in a significant manner as well. So all the hypotheses formulated in the study were accepted, and those who hosted a health care and medical equipment fair should try to address the needs of participants in the light of their characteristics and provide appropriate event products and services to stir up their satisfaction level and behavioral intention.

• Journal of the Korean Institute of Landscape Architecture
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• v.44 no.4
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• pp.1-13
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• 2016

To detail a picture of the economic value of Miscanthus landscape conservation in terms of cultural services aspects of Ecosystem Services, Sunghaksan(Mt.), Hwawangsan(Mt.) and Jaeyaksan(Mt.), which are known for their Miscanthus colonies, were chosen as survey sites. After examining the willingness to pay for the value of Miscanthus landscape conservation by targeting of visitors each study area, the economic value of Miscanthus landscape conservation per capita aspects was evaluated using Contingent Valuation Methods(CVM) from the collected willingness to pay for economic value of Miscanthus scenery by site. After using the target Chi-square test to analyze the differences among each site, the correlation between specific variables was investigated. Willingness to pay for the Miscanthus landscape conservation was found to increase as the respondents' income became higher. The more environmental conservation efforts were being made in their daily life, the higher willingness to pay was for Miscanthus landscape conservation. Likewise in other studies, the higher the bid was, the less willingness to pay was. The per capita assessment of the Miscanthus landscape value of the logit models in the dual estimated using the factor extracted with each of the injected variable bounds was estimated for Seunghaksan (\38,277), Hwawangsan(\38,648), and Jaeyaksan(\48,891). The average of the three sites was estimated to be \38,679. Assessment of the economic value of these Miscanthus landscape sites saw high willingness to pay by visitors when compared to the current market price inflation, such as watching movies or amusement park admission, which could mean that visitors recognize the value of ecosystem services from nature in evaluating the Miscanthus landscape.

• Journal of Korean Society of Forest Science
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• v.113 no.2
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• pp.170-186
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• 2024

This study was conducted to identify the usage characteristics of the DMZ Punchbowl Trail (DPT) as a national forest trail (NFT) and to estimate its ripple effects on the local economy. The objective of this study is to provide policy implications for sustainable operational management. Out of the 500 questionnaires distributed, 215 respondents provided their complete travel itineraries and expenditures. The respondents, mainly aged 50 and above and residing in the Seoul Metropolitan Area, spend 3.5 hours of travel time to the DPT. Together with their families, the respondents typically spend approximately 4 hours for leisurely activities, primarily appreciation of scenic views and relaxation by visiting the "O-yubatgil." Furthermore, they extend their travels to other parts of Gangwon Province, where the DPT is situated. Within Gangwon Province, Yanggu County is the most visited destination. The respondents reported a notably higher average expenditure per visitor compared with the typical local walking tourists. Estimates show that the DPT generates an annual average of KRW 2.1 billion in direct expenditure (based on an average of 10,000 visitors for over five years), KRW 2.8 billion in production, and KRW 1.3 billion in added value, and it has created 40 jobs in Gangwon Province. The results of this study lies in empirically determining the specific economic scale and ripple effects of DPT as an NFT in the major sector, which occupies a significant portion of the Gangwon Province's local economy. The results will be instrumental in validating NFT policies and informing policy making for sustainable forest utilization.

• Spatial Information Research
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• v.21 no.1
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• pp.23-36
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• 2013

Recently, the VWORLD was built to ensure competition on the advance of domestic enterprise into foreign markets with rapid expansion of spatial information industry of the world. However, the policy to secure user is insufficient because the VWORLD's service is embryonic stages. Then again, tourist industry is growing rapidly and leading the world economy and number of domestic tourists are also steadily increasing. Although the size was expanded, Korean tourist industry's competition is relatively weak, so some scholars insist that raising the tourist industry's quality. This backgrounds make a study of the tourism information service. So, this paper progressed a study on the development of the tourism information service based on a service science and used VWORLD as a test model. This paper drew the customer's demands on the tourism information service and strategic points of the development from those by using a Quality Function of Deployment of service science's new service development methodologies. After that this study prioritized those strategic points. As a result, 'Face Map' that is a service model was made. Moreover, this study have try to raise the development's effectiveness and efficiency based on service science's a new service development process.