• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.10
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• pp.214-221
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• 2018

This study was conducted to identify the negative effects of sports sponsorships on consumer attitudes towards sports celebrities and the products advertised by them. The results of this study verified the main effects of sports celebrities' responsibility level on consumer attitudes toward the sports celebrity and his/her products in cases of negative incidents. Furthermore, the moderating roles of sports celebrities' response strategies were identified. Data were collected from 135 undergraduate students in the Republic of Korea using a questionnaire. The data from nine participants were discarded because of disingenuous answers to the questionnaire; thus, the final sample consisted of 126 participants. Multivariate analysis of variance (MANOVA) of the obtained data revealed that a sports celebrity's responsibility level has negative effects on consumer attitude toward the sports celebrity and the product. The moderating effects of the sports celebrity's response strategies were also significant.

• Proceedings of the Korean Society of Computer Information Conference
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• 2018.07a
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• pp.248-251
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• 2018

현대사회에 있어서 스포츠는 혼란한 환경 속에서 활동하고 있는 바쁜 우리들에게 긴장감을 완화시켜 주고 건강한 신체를 유지하도록 함과 동시에 삶의 질을 강화시킬 수 있는 서비스를 지원하고 있다. 단지 스포츠는 현대사회에서 체육인이나 운동선수에게만 한정된 영역이 아니라 스포츠가 새롭게 만들어 내는 수많은 대상은 상당히 다양하고 복잡하다, 뿐만 아니라 스포츠를 통해서 국위선양은 물론 월드컵 축구 및 올림픽경기 등을 통한 국제사회에서 대단한 외교적, 경제적, 정치적 영향을 끼치고 있으며, 또한 스포츠를 통한 국내외 경제활동에도 수많은 긍정적인 영향을 주고 있다. 이처럼 현대사회에서 스포츠가 생활화되어 많은 사람들이 스포츠를 자연스러운 생활의 일부분으로 받아들이고 있으나, 스포츠와 관련하여 우연적으로 많은 사고가 발생할 가능성을 내포하고 있는 것도 사실이다. 따라서 본 연구에서는 스포츠사고에 있어서 민법상 어떤 책임을 부담하는지를 살펴보고 그에 대한 합리적인 해결방안을 모색하고자 한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2018.07a
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• pp.236-237
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• 2018

우리나라의 스포츠 산업 관련 분석은 그동안 영리 차원의 마케팅을 중심으로 이루어져왔다. 하지만 스포츠에 있어 핵심 요소는 경기력과 보급에 있고 이 기반 없이는 스포츠 산업의 확장도 기대할 수 없다. 최근 스포츠는 올림픽과 월드컵 등 메가스포츠 이벤트의 규모와 중요성이 더욱 커졌고, 각 스포츠의 국가별 경쟁도 갈수록 치열해지는 양상이다. 국가단위의 스포츠산업 활성화는 세계화를 통한 이러한 국제단위의 경쟁에서의 우위가 필수적이고 각국의 스포츠협회가 그 역할을 수행해야 한다. 따라서 스포츠산업의 경쟁력을 강화하기 위해서는 그 종목 스포츠협회의 외부 환경 분석이 중요하다. 본 연구에서는 우리나라의 스포츠 협회중 가장 큰 조직인 대한축구협회에 대해 산업분석을 시행하여 외부환경에 대응하는 대한축구협회의 역량을 효과적으로 강화시킬 수 있는 경영전략를 제시하고자 한다.

• The Korean Journal of Air & Space Law and Policy
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• v.30 no.1
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• pp.181-206
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• 2015

Due to the increased leisure time, national income levels, and increasing the desire for new experience, interest causes increasing demand for recent aviation leisure sport. This leads to the need for a competitive foundation of the expansion of aviation leisure sports market potential. In 2014, the MOLIT(Ministry of Land, Infrastructure and Transport) created definition of sport and recreational aviation industry in the Aviation Act. The most significant change in Aviation Act related to sport and recreational aviation, it allows easier access for those wishing to participate in the joy of flight and also creating a sport and recreational aviation business market expansion. Therefore, in this paper, by analyzing the trend of foreign policy trends and domestic policies that sport and recreational aviation has been enabled, it is trying to present the activation policy proposals of sport and recreational aviation that is suitable for Korea.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.449-462
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• 2018

The purpose of this study is to develop a competency-based convergence curriculum for the development of sports marketers, sports talent in the sports industry. For this purpose, we conducted literature analysis, in-depth interviews and job analysis to derive necessary capabilities to become sports marketers, draw up a capability profile, and then developed a capability model through expert verification. Sports marketers ' capacity models were divided into sport marketing / PR and sports events by type of experience, with six common basic competencies including sports mind and 12 professional competencies including sponsorships. Sports marketers education courses developed based on capacity models are composed of understanding of sports industry, sports marketing communication, sports law, understanding of sports facility, sports facilities management, sports sponsorship, sports media, sports licensing, sports agent, sports event planning, sports event management, make a proposal, sports event field practice. The developed training courses for sports marketers will be used in colleges and private education institutions related to the sports industry, contributing to fostering and expanding sports industry talent.

• Proceedings of the Korea Information Processing Society Conference
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• 2015.10a
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• pp.1537-1540
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• 2015

본 연구에서는 역운동학(IK, Inverse Kinematics)을 이용한 스포츠클라이밍 자세생성과 동작제어를 통해 인간의 일반적인 동작 이외에 스포츠와 같은 특수 목적의 동작들을 삼차원의 가상공간에서 스포츠 클라이밍의 기본동작 절차를 이용하여 가상 인물(Virtual Character)의 자세 및 동작을 생성한다. 역운동학(IK, Inverse Kinematics) 알고리즘을 통한 자세 생성은 역운동학 함수 (IK Function)와 실제 데이터를 통한 기본자세 애니메이션을 제작, 이를 활용하여 사실성을 더하고 자연스러운 자세 및 동작을 생성한다. 스포츠클라이밍은 특별한 제약사항이 없어 스포츠 클라이밍의 올바른 자세 생성에는 많은 문제가 있다. 예를 들어 자유로운 동작에 의한 무리한 형태의 자세 생성들이 그러하다. 본 논문에서는 이를 스포츠 클라이밍의 기본동작 절차를 이용하여 올바른 자세와 함께 실제와 유사한 동작을 생성한다.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.392-400
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• 2009

The research focus on participation and competence in sports and their difference in mental health. Moreover, it focus on how the sports participation and spots competence in health affect their mental health. For the research, 448 high school students were collected and the one-way ANOVA and the multiple regression analysis was carried on. As a result, first of all, according to the participation and competence in sports and their mental health, the sophomores and juniors were stronger than seniors and in case of depression which is in the lowest of the mental scale, the juniors showed the highest. Secondly, sports participation did not affect the mental health of students but sports competence show positive effects on all the lowest scale in the mental health such as insecurity, depression and hostility.

• Journal of the KSME
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• v.43 no.7
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• pp.43-47
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• 2003

이 글에서는 시대적 흐름에 따라 스포츠 과학화에 산파 역할을 할 수 있는 스포츠 공학이라는 분야의 필요성이 날로 증가하는 시점에서 스포츠공학의 역할과 전망에 대해서 설명하고자 한다.

• The Korean Journal of Archival Studies
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• no.42
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• pp.37-71
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• 2014

The purpose of this study was to analyze developed case of archiving on Mega Sport Event for searching effective method on a documentation of Mega Sport Event. In order to conduct this study, literature review method was using about book, thesis and data of internet homepage for exploring the stage on Mega Sports Event and case of Mega Sports Event record management. The field study was conducted about institute related to Olympic record management institution for analysing Mega Sports Event record management. The result of this study is following: Firstly, 2012London Organizing Committee of the Olympic Games's case(The People's Record Project) is useful to ex-ante event phase. Secondly, 2000Sydney Organizing Committee of the Olympic Games's case(Olympic Games Knowledge Management Project) is useful to event operation phase. Thirdly. LA84Foundation's case(Olympic Oral History Project) is useful to ex-post event. The significance of this study which came up with the study result above can be presented as follows. Based on the result of this study, it is assumed that three case for documentation about Mega Sports Event. Lastly, the result of this study was useful to Mega Sports Event record management institution. For the more, it will be conducted to study law of Mega Sport Event record management, humane and Material resource and method related to record management of the Mega Sports Event organizing committee.

• Journal of Korea Game Society
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• v.21 no.3
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• pp.133-146
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• 2021

The aim of this study was to investigate the psychological characteristics of Korean esports athletes. We investigated the psychological characteristics of 40 professional esports players and 72 amateur esports players, a total of 112 esports players. Specifically, we investigated the differences in emotional well-being, interpersonal relationships, and sleep between professional players and trainee players. Professional esports athletes showed higher responsiveness to social conflict and more interpersonal non-acceptance compared to the trainees. Results also indicated high levels of insomnia severity. Based on the results, the need for psychological intervention and sleep intervention for athletes were discussed.