• Title/Summary/Keyword: 이성관계

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The mediating effects of design values on the relationship between consumers' design evaluative elements and brand loyalty (소비자 관점에서의 디자인 평가요소와 브랜드 충성도 관계에 대한 디자인 가치의 매개효과)

  • Na, Kwang-Jin;Lee, Yong-Gyun;Yook, Hwa-Young
    • Science of Emotion and Sensibility
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    • v.13 no.3
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    • pp.511-522
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    • 2010
  • Product design is being recognized as an important source of sustainable competitive advantage. This research explores the effects of design evaluative elements on brand loyalty through design values. The results of this study are as follows. Firstly, most design evaluative elements have positive effects on design values. Aesthetic, unique, feminine, noble, and utilitarian elements of design evaluation influence three types of design values: rational, kinesthetic, and emotional. While unique design evaluative element does not have significant effects on rational and kinesthetic design values, it has significant affect on the emotional design value positively. Secondly, three types of design values have positive effects on attitudinal brand loyalty. In addition, emotional and kinesthetic design values have positive influences on behavioral brand loyalty. However, the emotional design value has an indirect effect on behavioral brand loyalty through attitudinal brand loyalty. Lastly, attitudinal brand loyalty has a significant influence on behavioral brand loyalty positively.

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A Study on the Social Service Delivery System for Women: With a Focus on the Tasks of the Public Sector (여성복지서비스 전달체계의 기능평가 : 여성복지담당 공무원의 업무를 중심으로)

  • Park, Yeong-Ran;Hwang, Jung-Im
    • Korean Journal of Social Welfare
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    • v.36
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    • pp.147-173
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    • 1998
  • The purpose of this study was to investigate the current status and problems of the social service delivery system for women in Korea, and to suggest ways to improve its function. The current social service delivery system in the public sector contains a network of services connected with the Division of Women's Welfare in the Ministry of Health and Social Welfare. This study focused on evaluating the function of the public service delivery system from the perspective of the service providers. A survey of 167 civil officers in charge of women's welfare services in the city.county.district administrations, and 202 women's welfare counselors around the country was conducted in order to evaluate their current duties, effectiveness of services, and problems of the current system Six criteria including integration, continuity, accessibility, adequacy, efforts and professionalism were used for evaluating the effectiveness of the social service delivery system for women. According to the survey, the civil officers and women's counselors gave relatively favorable ratings for their job effectiveness and job satisfaction. However, their duties involving guidance and counseling of prostitute women and operation of women's welfare councils received least favorable evaluation. Moreover, in terms for job satisfaction, these service providers were less satisfied with their working conditions than their relationships with clients or colleagues. In addition, budget and personnel shortages were the most serious problems facing the delivery system Further analysis showed that professionalism and accessibility of the service delivery system had positive impact on job effectiveness while efforts, integration, accessibility and adequacy had positive impact on job satisfaction of the service providers. These findings have potential implications for designing more effective social service delivery system for women.

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The Relationship among Family functioning, Intimacy Risk with the Opposite Sex and Campus Life Satisfaction of College Students (대학생의 가족기능, 이성과의 친밀감 위험, 대학생활만족에 관한 연구)

  • Ahan, Seong-Aha;Oh, Su-Mi;Kong, Jeong-Hyeon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.10
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    • pp.432-441
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    • 2017
  • The aim of this study was to investigate the relationship among family function, intimacy risk with the opposite sex, and campus life satisfaction among college students. A descriptive study was conducted. Data were collected from May 11, 2017 to May 20, 2017 by using a structured questionnaire. The participants were 180 college students at two colleges in J-city. Data were analyzed using t-test, one way ANOVA, Scheffe test, pearson correlation coefficient, and multiple regression analysis with SPSS 20.0. The mean scores were as follows: family function $3.07{\pm}0.44$(5 points), intimacy risk with the opposite sex $2.03{\pm}0.59$(4 points), and campus life satisfaction $3.20{\pm}0.50$(5 points). There was a significant correlation between the family function, intimacy risk with the opposite sex, and campus life satisfaction variables. Multiple regression analysis showed that factors influencing campus life satisfaction were family communication(${\beta}=0.341$, p=.001) and parental economic activity type(${\beta}=0.161$, p=.007). The explanation power of this regression model was 13.1%. These results of this study indicate that effective campus life satisfaction should be developed by including improvement of family community of family function.

The Public Television Crisis and the Mutation of the Public Sphere in Neo-liberalism (신자유주의 시대 공영방송의 위기와 공공영역의 변화)

  • Lee, Sang-Hoon
    • Korean journal of communication and information
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    • v.57
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    • pp.250-266
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    • 2012
  • In neo-liberalism, the change-value of the market and of the machandise based on the individual as the consumer dominate the public sphere, and the capital power encroach on it. with the technological revolution. At the same time the public sphere as such represent the media sphere, which is more and more subordinate, and have no choice but to do to the governmental authority having political power privatized. The private usage of reason in the public sphere is carried out at the structual level. How can we call such a space in which the private usage of reason is generalized and dominant as the public sphere? And so now, we sound out the possibility of the public sphere such as a new space of the universality where the public usage of reason can be realized without any limits and with free. So, when we imagine the proletarian public sphere, in which co-exist the divers private interests, as a new public sphere capable to be constructed, we can address a question as follow. What is the caracteristic of the proletarian public sphere in modern society?, Is the public community able to be formed and realized in such space? How would have the proletarian public sphere the carateristics of the publis sphere? What is the attribute of the community that the proletarian public sphere would make, and what is its force of emancipation? The power is no longer stable and static. Rather, it is reconstructed and reorganized in the divers phases of the everyday life. It is the reason why we put on the order of the day the proletarian public sphere as alternative public space, which would be a place of divers hegemonic representation. And now, we are aware of the beginning of thses changes.

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Factors Influencing Sexual assertiveness of Unmarried Women (미혼 여성의 성적 자기주장 영향요인)

  • Kim, Hyo-Jung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.10
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    • pp.467-474
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    • 2018
  • This study was conducted to investigate the effect of unmarried women's self-efficacy and sex role stereotypes on sexual assertiveness. This study is a descriptive research study. The subjects of this study were unmarried women who had experience of dating. Data collection was conducted by online from July 17th to 19th, 2018. The final 190 subjects were the subject of the study and data analysis was performed using the SPSS 24.0 program. Pearson's correlation was used for correlations between variables, and multiple regression analysis was performed to determine the effect on sexual assertiveness. The results showed that there was a significant difference in the scores of the sexual assertiveness according to the age, having a boyfriend, number of intimate relationship, and sexual intercourse experience. There was a positive correlation between sexual assertiveness and self-efficacy, while there was a negative correlation between sexual assertiveness and sex role stereotypes. Factors influencing sexual assertiveness were sexual intercourse experience and sex role stereotypes, which accounted for 41.7%. This study was meaningful in that it analyzed the factors influencing sexual assertiveness among unmarried women who are not college students. In order to increase the sexual assertiveness of unmarried women, it is necessary to have a program that takes into account stereotypes of sex roles.

Relationships between Reading Ability and Binocular Vision (읽기능력과 양안시기능의 관계성)

  • Kim, Young Ji;Lee, Min-A;Jeong, Ju-Hyun
    • Journal of Korean Ophthalmic Optics Society
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    • v.16 no.2
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    • pp.171-177
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    • 2011
  • Purpose: The purpose of this study was to investigate the relationships between reading ability and binocular functions, based on self tests through surveys. The possibility of the reading ability tests used in this study as a tool on the determination about vision efficiency was also evaluated. Methods: Through reading ability tests about 138 university students, 72 students (52.2%) of them were first selected. Through self tests about dyslexia and light sensitivity, 38 students (52.7%) of the first selected students were secondly selected, whose extents are more than 3. Binocular tests were carried out about three groups (high, middle, low) of these secondly selected students. Tests about NPCs, distance and near phoria, amplitude of accommodation, fusional vergence, AC/A ratio, accommodative facility, and vergence facility were performed as binocular tests. Results: NPCs were closest to eyes at high groups. Fusional vergence, AC/A ratio, accommodative facility, and vergence facility of high group showed higher than other groups. The phoria at middle group showed higher than other groups. Conclusions: We found that reading ability and some of binocular functions were closely related. Therefore, vision training, associated with insufficiencies of binocular functions, is expected to improve reading ability.

Visualization method of User Hierarchy of among SNS users (소셜 네트워크 서비스 사용자의 계층 시각화 방법)

  • Park, Sun;Jeong, Jong-Geun;Yeu, Moo-Song;Lee, Seong-Ro
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.16 no.8
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    • pp.1717-1724
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    • 2012
  • Information of social relationship of users on online is useful information for other services such as recommend information of commercial activity. So, there is a lot of studies analysis with connection to visualization of social network. Most of the previous works of visualization focus on representing user's relationship on social network by a complex multi dimension graph. However, this method is difficult to identify the important of relationship to focus on personal user intuitively. In order to resolve above problem, this paper proposes a new visualization method using the user's correlation and user relationship of network node. The proposed method visualizes the hierarchy relationship of users using the internal relation of network reflecting user's message and external relation of network nodes.

Effects of Change of Social Relations Due to COVID-19 on Life Satisfaction and Mediating Effect of Leisure Satisfaction of Older People (코로나19로 인한 사회관계 변화가 노인의 삶의 만족도에 미치는 영향과 여가만족도의 매개효과)

  • Lee, Sungeun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.5
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    • pp.17-27
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    • 2022
  • The purpose of this study is to identify the effects of change of social relations due to COVID-19 on life satisfaction and to examine mediating effect of leisure satisfaction in the relationship between change of social relations due to COVID-19 and life satisfaction of older people. This study utilized 2021 Social Survey data and 7,203 older persons aged over 65 years were analyzed. Multiple regression analyses were used for the analyses and significance of mediating effect was tested using bootstrapping methods. Study findings showed that change of social relations due to COVID-19 had a significant effect on life satisfaction of older people. That is, those who experienced increasing distance from neighbors and friends reported lower level of life satisfaction. Also, leisure satisfaction partially mediated the effects of change of social relations due to COVID-19 on life satisfaction. Results of this study suggest that various interventions are needed to prevent a decrease of quality of life of older people in times during which social distancing can be necessary like COVID-19 pandemic.

The Effect of Web-Based Communication to Internet Users of Information Characteristics : Focus on Internalization and Conformity (인터넷 환경하에서 정보속성이 인터넷이용자의 웹 기반 커뮤니케이션에 미치는 영향 : 내재화와 동조를 중심으로)

  • Song, Yong-tae
    • Journal of Digital Convergence
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    • v.14 no.7
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    • pp.117-126
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    • 2016
  • This study focuses the importance of relation between information attributes and communication of internet user. The author is to clarify how to communicate in internet environment and word-of-mouth as a result of social influence among internet user take place in relation to information attributes. The main findings are that comprehensive ease, relevance and novelty among information attributes positively influence reciprocal communication, reciprocal communication positively influences internalization and conformity, and those positively influence word-of-mouth communication.

디저트카페 물리적환경,선택속성,모바일쿠폰 특성이 고객만족에 미치는 영향: 감성지능을 조절변수로

  • Kim, Hyeong-Nam;Park, U-Jin
    • 한국벤처창업학회:학술대회논문집
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    • 2018.11a
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    • pp.85-92
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    • 2018
  • 최근 커피 전문점의 한계를 극복하기 위하여 카페와 디저트의 결합 형태인 디저트카페가 활성화 되었으며,이 또한 치열한 경쟁상황에 놓여 있는 관계로 경쟁에서 보다 유리한 위치를 확보하기 위한 고객맞춤형 마케팅전략이 필요함으로 본 연구를 수행한다. 최근, 연구방향이 디저트카페의 서비스품질, 브랜드이미지, 물리적환경 및 선택속성에 관한 연구가 활발하게 진행되고 있으나 고객의 감성 지능과 연계한 연구는 없었던 관계로 본 연구에서는 고객의 감성지능과 연관된 효과를 검증하고자 한다, 또한, 스마트폰의 보급으로 모바일쿠폰이 매우 활성화 되어 있음으로 디저트카페의 환경과 모바일쿠폰의 특성이 어떠한 영향관계를 보이고 있는지 살펴보고자 한다. 디저트카페의 물리적환경(심미성,공간효율성,청결성,쾌적성,편의성),선택속성(서비스,맛과향,가격,다양성,독창성),모바일쿠폰(획득용이성,사용편의성,유희성,경제성)이 고객만족에 미치는 영향력을 살펴본다. 또한 고객의 감성지능이 조절효과로서 각각의 요인들에 대하여 고객만족도에 어떠한 관계를 가지게 되는지 살펴보며, 본 연구를 통하여 기존의 마케팅전략에서 고객의 감성지능 맞춤형 마케팅전략을 구사함으로써 보다 효율적이고 목표를 명확화 함으로써 마케팅 비용과 노력을 줄이는데 기여할 수 있을 것이라고 판단된다.

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