• Journal of Digital Convergence
• /
• v.10 no.10
• /
• pp.139-146
• /
• 2012

The emotional factor has not been focused in e-learning studies. But the emotions of student are very important in e-learning because it is a self-regulated learning. This study is focused on the emotional factor in e-learning. This study examines the effect of perceived customer orientation to emotional presence, commitment and customer satisfaction in e-learning. The results of this study showed that the perceived customer orientation effect to the commitment about the learning and the customer satisfaction in e-learning.

• Korean Business Review
• /
• v.15
• /
• pp.1-24
• /
• 2002

Many of the universities in Korea recently is changing the school policy oriented from the supply approach to the demand as the case of business companies. Customer orientation is the key point of the customer satisfaction. But there are few studies focused on the satisfaction of students as a customer. In this paper, we studied the components of satisfaction in university life, the factors affecting on the satisfaction of students, and the relationship among them. The principal components of satisfaction in university life are services related to the activities of students, the utilization of welfare facilities, curriculum, the adminstration on students, and the department office. Factors affecting on the satisfaction of students are expectation, pride, self evaluation on learning, and special activities. Demographic variables, for example, sex, grade, colleges, and so on are also important factors. We also found the fact that the pride was the most important factor, and it gives positive drive on the satisfaction of students in university life. It gives us the important implication to the school policy.

• Management & Information Systems Review
• /
• v.38 no.1
• /
• pp.201-223
• /
• 2019

The purpose of this study is to verify empirically the causal relationship between service quality, ease of use, customer satisfaction, and repurchase intention of mobile shopping mall. And this study is to investigate the ease of use and customer satisfaction mediating effect of between service quality and repurchase intention. Therefore, 323 university students in Jeonnam area were surveyed and the structural equation model was derived based on previous research. Service quality of mobile shopping mall make a significant effect on using easiness, purchasing satisfaction and repurchase intention. However, among service quality of mobile shopping mall, service scape like mobile interface and site design made a positive effect on purchasing satisfaction, but did not any effect on repurchase intention. In other words, service quality factors that make positive effects on customer's pleasant using and repurchase intention make a positive effect on repurchase intention when providing and using the service customer wants faithfully rather than external part of the site and mutually influencing attitude or behavior well. The implications suggested by this study are as follows. First, service quality of mobile shopping mall makes a significant effect on repurchase intention, so it's necessary to improve CS service system so as to treat customers' inquiries or inconveniences actively during mobile shopping and return and refund of defective products quickly and conveniently. And, in addition to the finally used factors in analysis process, benefits using customers' grade by number of purchases, such as various events, coupons, reserve, etc. and active contents marketing strategies providing more various pleasures and values of shopping are necessary. Second, satisfaction of mobile shopping mall makes a positive effect on repurchase intention, so visiting of site and repurchasing of product are continuously done as customers' satisfaction on shopping mall is increasing. Therefore, shopping mall site requires differentiation of contents, exact plan and practice of service, marketing, etc. so that customers can feel more satisfaction. This study is significant as it systematically analyzed concepts of components that service quality of mobile shopping mall makes an effect on using easiness, purchasing satisfaction, and repurchase intention, verified the relations, systematized it by theoretical structure, and widened the understanding of effects making an effect on repurchase intention.

• Journal of the Korea Society of Computer and Information
• /
• v.13 no.6
• /
• pp.301-314
• /
• 2008

The purpose of this study is to examine the effect of information service quality on user satisfaction and individual performance in Outbound Callcenter. A survey was conducted and data were collected from 330 respondents of 1 company which adopted CMS. Validity and reliability of the research instrument were tested and research hypotheses were examined using PLS Graph 3.0. As a result of data analysis, 6 out of 8 hypotheses were supported. User satisfaction is significantly influenced by information quality factors such as accuracy, currency, and relevancy. 2) Also, User satisfaction is significantly affected by internal service quality factors such as training support and reward system. 3) Individual performance is significantly influenced by user satisfaction. Implications of these findings are discussed for researchers and practitioners.

• Journal of Digital Convergence
• /
• v.12 no.10
• /
• pp.73-86
• /
• 2014

The purpose of this study is to investigate factors affecting Korean Baby Boomers' life satisfaction. Using data from Demographic Profiles and Welfare Needs of Middle Aged Persons(2010), this study focuses on whether there is a gender difference in predictors of life satisfaction. Analysis results show that there is a significant variability in predictors of life satisfaction by gender. Couple satisfaction, self-rated health status, and expectations for the standard of living after 10 years were significant for both male and female models. It was noticeable to report that internet use level and monthly household income were unique predictors for male model; spouse parent care burden and parent-child satisfaction were unique predictors for female model. These findings suggest that it is vital for policy planners to take gender differences into account when designing and formulating public policies for Korean Baby Boomer.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.9 no.6
• /
• pp.1830-1837
• /
• 2008

The growth of an information and knowledge based society has changed the base of education from institution-based to a learner-based system. This indicates that the educational purpose and individual characters of the learners are the primary factors for the educational success. In the information and knowledge based society, the Cyber University is a representative example of the new educational paradigm with its online communities, multi-media based education and communication among the learners. The sample of study was 1620 students of a leading cyber university in Seoul, Korea. One of the results in this study showed that satisfaction levels of learning and education do not have significant relationship with age or employment. Rather the lowering level of satisfaction after sufficient adaptation period of cyber education was raised as rising problem.

• Journal of the Korea Society of Computer and Information
• /
• v.27 no.2
• /
• pp.71-80
• /
• 2022

Using the TAM, this study investigates the impact of Perceived Usefulness(PU), Perceived Ease of Use(PEOU) of the Animal-Crossing users on game satisfaction(DOS), immersion(DOI), and the relationship between user's attitude and intention through the google online survey. The decorative elements of the game generate a healing effect and more than half of the survey participants share game activities with the online community in terms of PU. In the case of PEOU, the survey participants positively evaluate the technological advancement such as graphics and sounds of the game. In addition, both high degree of satisfaction and immersion in the game have significant correlations with the intention for replaying the game and intention for recommending the game to others.

• The Journal of the Korea Contents Association
• /
• v.19 no.12
• /
• pp.101-112
• /
• 2019

The purpose of this study is to examine the availability of family-friendly systems for female workers with children under elementary school, and to verify that the availability of family-friendly systems can mitigate the negative effects of workplace-home conflicts on family and work-life satisfaction. To this end, data of 538 female employees with children younger than elementary school students were analyzed using the sixth data of the Korean Women Manager Panel. According to the analysis, the type of family-friendly system such as time flexibility system, career flexibility system, and worker support system all showed significant adjustment effect in relation to workplace-family conflict and work life satisfaction. The career flexibility system was the only one that showed a control effect on family life satisfaction. To help talented female workers work for their children without severing their careers, the government proposed active support for businesses and the government to help them use the family-friendly system.

• Journal of Digital Convergence
• /
• v.12 no.10
• /
• pp.615-624
• /
• 2014

The purpose of this study is to ascertain the effect of the reputation of ski resorts on multidimensional trust, customer satisfaction and spread by word-of-mouth. To attain this goal, 400 adult male and female subjects using 3 Ski Resorts located in Gangwon-do in Korea in 2013 were selected. For this, convenient sampling was used. The data was processed with the 382 final available samples excluding the 18 inappropriate questionnaires through frequency-, exploratory factor-, reliability-, correlation-, and simple/multiple regression-analyses by using the PASW 18.0. The result is as follows. First, the reputation of the ski resorts was found to have a positive effect regarding the trust of the resorts and their employees. Second, trust in ski resorts and their employees was found to have a positive effect on customer satisfaction. Third, trust in ski resorts and their employees was found to have a positive effect on the spread of word-of-mouth about the resorts. Fourth, customer satisfaction was found to have a positive effect on the diffusion by word-of-mouth.

• The Journal of the Korea Contents Association
• /
• v.21 no.3
• /
• pp.576-589
• /
• 2021

Live commerce as a new form of service that combines live streaming service with e-commerce is gaining a growing attention from many people with diffusion of a new trend of untact economy. In this context, this research examines what leads to user satisfaction of live commerce. In especial, this research conceptualized several determinants that might affect user satisfaction of live commerce from three dimensions of users, information sources and platforms. It also tested whether those factors had influences on user satisfaction of live commerce empirically. The sample in this study was responses of 218 people in their 20s and 30s who had experienced using live commerce. They were analyzed using a hierarchical regression analysis. The findings revealed that depression and innovativeness from the dimension of users, attractiveness of show host from that of information sources, and physical affordance and perceived interaction among users from that of platforms had significant influences on user satisfaction of live commerce.