• Journal of Internet Computing and Services
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• v.7 no.1
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• pp.111-120
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• 2006

In spite of proliferating E-business success stories, many executives urge that they have not realized the return expected from investments in Internet-based E-business systems, Most of businesses tend to focus on immediate financial payoffs and overlook the improvements in information capabilities and business performance, The purpose of the research is to investigate the effects of Internet-based E-business systems on organizations' information capabilities, business performance, and financial performance, and to illustrate the roles and values of the systems in achieving business goals. Findings illustrate that when an organization's information capabilities are enhanced by Internet-based E-business systems, business performance tends to improve. In addition, the study implies that the business performance improvement may create consumer benefits, which would be indispensable factors to make a profit.

• Review of Korean Society for Internet Information
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• v.5 no.2
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• pp.89-95
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• 2004

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.163-163
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• 2008

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2007.11a
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• pp.95-95
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• 2007

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.944-949
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• 2008

온라인거래가 폭발적으로 증가하면서 온라인결제에 대한 이용자 수요가 증가하고 있다. 특히 최근 들어 온라인소액결제는 다양한 디지털재화(MP3, VOD, 사이버머니 등)를 구입하는 데 활발하게 사용되고 있으며, eBay의 PayPal, 구글의 Checkout 등 해외에선 이미 차세대 온라인 비즈니스 영역으로 주목 받고 있다. 온라인소액결제는 전자 상거래에서 사용되는 결제 방식으로 금액이 작은 온라인 거래에서 사용되는 결제를 말한다. 하지만 온라인소액결제에 대한 국내외적인 성장에도 불구하고 이 분야에 대한 연구는 거의 전무한 상황이다. 본 논문에서는 온라인소비자들이 온라인 환경에서 소액결제를 이용할 때, 선호하는 결제수단과 중요시 여기는 속성에 대한 실증연구를 진행했다. 온라인 소액결제는 연령층에 따라 신용카드 결제와 상품권, 사이버머니 등의 결제 선호로 나뉘어 지고, 개인정보 보장 등과 같은 안전성에 관련된 속성을 중요시 하는 것으로 나타났다. 이와 같은 결과는 향후, 온라인 소액결제에 대한 소비자 특성과 도입 및 발전전략에 대한 다양한 해석을 통해 이비즈니스 분야에 실질적으로 활용될 수 있을 것이다.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.48-53
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• 2008

The information technology, in the digital economy era, does a very important role not only for the country's administrative management innovation but also for the business and for the everyday life. Specifically, the e-business for the company or organization is defined as "using the Internet and IT, rescheduling of business process management activities to increase productivity and efficiency and to create new business opportunities." Thanks to the Korea's recent efforts, overall level of informatization and digitalization is able to receive high praise. But the e-business readiness (e-readiness) level is still expected a lot of room for improvement. In this paper, I try to analyze the informatization level of Korea's by the EIU's e-business readiness index and IT industry competitiveness index, to prepare a full-scale e-business era of global competitiveness through any preparation that could do to improve the situation from the analysis of statistical data.

• Information Systems Review
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• v.9 no.1
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• pp.23-44
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• 2007

The focus of this research is to investigate which factors are important for the adoption of mobile service and the moderating effects of service types such as hedonic and utilitarian service between those factors and the adoption of mobile service. The empirical results based on the data gathered from 169 users of mobile games and finance service showed that perceived usefulness, perceived ease of use and trust had significant impacts on the adoption of mobile service whereas social influence did not. Also the moderating effect of service type was found that perceived usefulness and trust have more impacts on adoption of mobile service in mobile finance rather than mobile game. Base on these empirical results, this study suggests the managerial implications for mobile service marketing.

• Journal of Digital Contents Society
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• v.9 no.4
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• pp.617-624
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• 2008

Global economy is moving to digital economy accelerated by the rapid development of ICT (information and communication technology). However, the progress in e-business in developing countries has been slow due to the lack of experience, technology, and basic infra structure. One way to solve this problem is to provide them with customized e-business solution, training, and contents service. In this paper, we design an E-business Training Supporting System (E-TSS) for developing countries. It consists of a simple business blog to support business web page and a customized e-business solution. The E-TSS is customized for individual country. This customization becomes more effective utilizing an intelligent agent based upon recognizing unique characteristics such as language and time. The E-TSS is implemented and utilized by APEC (Asia-Pacific Economic Cooperation) Women's e-Biz Center.

• The Journal of Society for e-Business Studies
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• v.12 no.1
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• pp.41-71
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• 2007

Researchers have continuously investigated the issues of customer satisfaction, customer loyalty, and repurchase intention of customers in Internet shopping malls, a fast growing e-bisiness model in Korea. At present, most Internet shopping malls in Korea offer similar services to their customers. This has caused intense industry competition, and the Internet shopping malls have made significant investments into their websites in order to remain attractive to their customers. This research examines the relationships among website charateristics, customer satisfaction, loyalty, and repurchase intention. Website characteristics include context, commerce, connection, communication, contents, community, and customization. We have used data from a field study of 662 individuals to test the proposed model. The results of this research show that among the 7 website characteristics, context, communication, content, and commerce are the significant determinants of customer satisfaction. In turn, customer satisfaction increases customer loyalty and repurchase intention. These findings have important theoretical and practical implications, which are discussed in the paper.