• Title/Summary/Keyword: 이미지 요약

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Terminology Tagging System using elements of Korean Encyclopedia (백과사전 기반 전문용어 태깅 시스템)

Analysis for the Consumers' Cognition and Opinion about Corporate Social Responsibility(CSR) (기업의 사회공헌 활동에 대한 소비자 인식 분석)

  • Ahn, Joo-Ah;Hwang, Kyong-Ah;Yoon, Shuk-Nyun
    • Korean journal of communication and information
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    • v.56
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    • pp.237-256
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    • 2011
  • The goal of this study is to examine consumers' cognition for the corporate social responsibility(CSR) and opinion to practical use of CSR on advertising (ex. corporate PR) in situation that CSR is treated with long-term and continuous activity in strategic marketing. The results of survey in this study are, first, the best effective method of CSR to introduce is TV or radio program placed first, internet came second, and followed by advertising. But the cognition process of CSR is internet palaced first in frequency. Thus it is very important to use of new media as a internet with regard to CSR. Second, respondents have thought positively about CSR and to practical use of CSR on advertising. But respondents answered that CSR is not enough though it's importance. Therefore marketers of companies is needed to transfer direction of CSR accord with consumers' liking and taste. Third, consumers have recognized that CSR in connection with characteristics core business of the companies. It is, image of company is not detached with CSR, more effective that CSR reflected characteristics of the company. Fourth, consumers have thought to active for CSR that the companies they like. Finally, these results are showed that is important brand management and corporate image management in strategic and macroscopic level include CSR.

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The Development and Its Application of Teaching and Learning Plan for Making Class of Natural Dyeing and Jogakbo (천연염색과 조각보 만들기 수업을 위한 교수-학습 지도안 개발 및 적용)

  • Park, Hee-Soon;Lee, Hye-Ja
    • Journal of Korean Home Economics Education Association
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    • v.20 no.2
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    • pp.61-73
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    • 2008
  • The purpose of this study was to improve interest and attitude of student's Technology-Home Economics Curriculum and to recognize the change of recognition on Traditional image through Natural Dyeing and Jogakbo making on the unit of making living goods with fabrics in Technology-Home Economics curriculum on first year high school. The abridged result of study following this: First, in Natural Dyeing and Jogakbo making, teaching-learning plan applying LT cooperative studying and learning materials have been developed. Second, after applying the developed lesson plan, the result showed that the change in learning interest and attitude about Technology-Home Economics curriculum was positively improved. After executing the class on Natural Dyeing and Jogakbo making, the interest and concern about tradition were very positively upgraded through the result analyzing the change of recognition on traditional image. Through these results, The Teaching-learning plan and learning materials would show high possibility of application as educational contents about traditional culture in the field of education. After executing the class on making of Natural dyeing and Jogakbo, the learning interest degree and attitude was very positively upgraded, and the recognition on traditional image had been changed to the active and positive recognition.

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A Study of Servicescape Focused on Taekwondo Gym (태권도장의 서비스스케이프에 대한 연구)

  • Jang, Won-Yong;Choi, Kyoung-Ho;Cho, Won-Ho
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.4
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    • pp.207-216
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    • 2021
  • The purpose of this study was to empirically examine the servicesape focused on Taekwondo gym. More specifically, this study was to investigate the effect of servicescape on gym's image, parents' satisfaction and re-enroll intention. The 250 survey questionnaires were distributed among the trainee's parents of through convenience sampling. Due to the reliability of data, 18 samples were discarded and 232 samples were put to actual analysis. By using SPSS Ver. 21.0, data were analyzed for frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and multiple regression analysis. The results of the study were as follows. First, the variables of servicescape which was ambient condition, cleanliness and comfort had positive effects on gym's image. Second, the servicescape which was consist of ambient condition, cleanliness, comfort and safety had significantly effects on parents' satisfaction. Third, servicescape which was consist of s ambient condition, cleanliness, comfort and safety had significantly effects on re-enroll intention. This study has a positive meaning in that it confirms the importance of the servicescape of the Taekwondo gym and presents the operation strategy through the servicescape.

Soccer Video Highlight Building Algorithm using Structural Characteristics of Broadcasted Sports Video (스포츠 중계 방송의 구조적 특성을 이용한 축구동영상 하이라이트 생성 알고리즘)

  • 김재홍;낭종호;하명환;정병희;김경수
    • Journal of KIISE:Software and Applications
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    • v.30 no.7_8
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    • pp.727-743
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    • 2003
  • This paper proposes an automatic highlight building algorithm for soccer video by using the structural characteristics of broadcasted sports video that an interesting (or important) event (such as goal or foul) in sports video has a continuous replay shot surrounded by gradual shot change effect like wipe. This shot editing rule is used in this paper to analyze the structure of broadcated soccer video and extracts shot involving the important events to build a highlight. It first uses the spatial-temporal image of video to detect wipe transition effects and zoom out/in shot changes. They are used to detect the replay shot. However, using spatial-temporal image alone to detect the wipe transition effect requires too much computational resources and need to change algorithm if the wipe pattern is changed. For solving these problems, a two-pass detection algorithm and a pixel sub-sampling technique are proposed in this paper. Furthermore, to detect the zoom out/in shot change and replay shots more precisely, the green-area-ratio and the motion energy are also computed in the proposed scheme. Finally, highlight shots composed of event and player shot are extracted by using these pre-detected replay shot and zoom out/in shot change point. Proposed algorithm will be useful for web services or broadcasting services requiring abstracted soccer video.

Development of a Facility Management System for Underground Conduits Using Web Technologies (웹 기술을 이용한 지하 공동구의 시설물 관리 시스템 개발)

  • Ku, Kyong-I;Kim, Ji-Yoon;Ahn, Hyo-Jin;Kim, Joo-Sung;Kang, Jae-Mo;Kim, Youug-Jin;Kim, Yoo-Sung
    • Journal of Korea Spatial Information System Society
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    • v.7 no.2 s.14
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    • pp.29-38
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    • 2005
  • Even though underground conduits have became important city-infra structures which should be exhaustively and efficiently managed, there is few systems which supports the well-defined facility management standards. Due to the lack of the supporting systems, experts must visit underground conduits scattered several cities over the country to see and check the status of the underground conduits including built-in facilities. This type of management gives us a little bit delayed status information at the end of so much time and money costs. In this paper, to solve this problem and manage the conduit synthetically, we developed a web-based facility management system for underground conduits by using information technologies. The developed management system has a simplified map drawing interface to depict the overall architectures and locations of underground conduits and their built-in facilities into sketch maps. And, the system uses the 3D panorama image technology with zooming functions in addition to still images and video images to give the feeling of a spot inspection. Moreover, since the system accumulates the data of repair/reinforcement, occasional inspections and safety diagnosis, conduit managers can synthetically and effectively manage the facilities within underground conduits and themselves.

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Structural Relationship of Culture and Tourism Festival, Perceived Value, Satisfaction, and Loyalty : A case of 2016 Gangneung Coffee Festival (문화관광축제의 서비스품질, 지각된 가치, 만족, 충성도와의 구조적 관계 : 2016 강릉커피축제를 사례로)

  • Lee, Je-Yong;Lee, Kwang-Ok
    • The Journal of the Korea Contents Association
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    • v.17 no.8
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    • pp.338-350
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    • 2017
  • The Gangneung coffee festival which started over escaping from the existing Sunrise Festival and Dano Festival of Gangneung has marked the 8th anniversary in 2016. Therefore, as the purpose of this study, an effect of service quality, perceived value, satisfaction, and loyalty of participants in the coffee festival was investigated through a structural equating model to prepare the system that can reinforce the Gangneung Coffee Festival's young and bright image escaping from the traditional city of many artists so that it can develop into the representative festival of Korea. This study was performed through a survey focusing on 623 tourists who visited the 2016 Gangneung Coffee festival events. The results in the study are summarized as follow: First, the service quality was classified into 3 factors of the festival programs and image, festival sites and food, and festival information and staffs. The reliability analysis has found that the 3 factors all show high reliability of more than 0.8. Second, the service quality of the festival has a significant effect on perceived value, satisfaction, and loyalty, except for some items. Third, the perceived value has found to have a significant effect on only satisfaction about the effect of it on satisfaction and loyalty. Fourth, satisfaction with the festival has found to have a significant effect on loyalty. Suggesting implications from the above results in the study, killer contents that can create a culture street of coffee through various programs of the Gangneung Coffee Festival and reinforce the possibility of the coffee city should be secured. And experience factors to make tourists watch, touch, and feel coffee are needed.

Orange in Film Color: Real and Virtual (영화색채의 주황, 현실과 가상)

  • Kim, Jong-Guk
    • Cartoon and Animation Studies
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    • s.50
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    • pp.215-237
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    • 2018
  • I analyze orange that is consistently used, even though not consciously, in the films whose function and meaning are clear. In detail, there are examples of color in films, psychological phenomena of colors expressed in posters and opening titles, color characteristics of clothes and costumes, and semiotic analysis of color names in film titles. (1) Fact and Truth; civilization and criticism. The film tries to tell the truth than the fact. It represents facts as it is, but it presupposes truth. This is a unique characteristic of media films. The truth of the fact is not important. The film tells the truth believing and wanting to show off. The film, which has inherent characteristics of the gap between fact and truth, represents nature and civilization. It carries nature as it is and criticizes the harm of civilization. Orange is nature and civilization. Realistic films such as Hong Sang Soo and Kim Ki Duk, fall into this category. For example, there are A Taxi Driver(2017) and I Can Speak(2017). (2) Virtual History; fake images and memories. In Hollywood SF genres like The Matrix(1999), orange was dealt with virtual reality. However, in Korean films they are replaced by historical dramas. The representation of history becomes a virtual reality. Films such as The Fortress(2017), Masquerade(2012), and Roaring Currents(2014) deal with virtual history. In these films, orange is a fake image and memory. (3) Light=color; Aura. The color and light of orange is aura. At sunrise and sunset, the orange of the incandescent light is almost similar to that of the artificial light. Orange of tungsten makes the real characters surrealistic and mysterious. For example, there are The City of Madness(2016), The Man from Nowhere(2010), and Coinlocker Girl(2014). (4) Fantasy; communication with other worlds. Orange is a sweet fantasy. In our daily life, we go to a supermarket, share a chat with friends in a coffee shop, and spend time in front of a television. Orange makes our life free and dreams. It is the communication between the former being and the other world. This can be found in the sexual fantasy scenes of all genres. For example, there are Sunny(2011), Welcome To Dongmakgol(2005), and 200 Pounds Beauty(2006).

Effects of Operational Practices of Contract Foodservice Management Company on Relationship Quality and Recontract Intention (위탁급식 전문업체 운영요인들이 거래관계의 질과 재이용의사에 미치는 영향)

  • Chun, Dal-Young;Goo, Hye-Kyoung;Yin, Jee-Hyun
    • The Journal of the Korea Contents Association
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    • v.12 no.5
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    • pp.331-345
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    • 2012
  • The main purpose of this study is to investigate the effects of operational practices of contract foodservice management company on relationship quality and recontract intention. To verify research model, 126 data were collected from client companies of E contract foodservice management company and analyzed using structural equation modeling and multiple regression. The results of this study can be summarized as follows. First, direct factors such as operational costs, menu management, and service management had significant influences on food service quality. On the other hand, indirect factors such as operational supportability, brand image, and capacity of sales management were not important to food service quality. Second, indirect operational practices had significant effects on trust. That is, when operational supportability was increased, brand image was enhanced, and capacity of sales management was strengthened, client company's trust on contract foodservice company was increased. Among them, brand image showed the highest effect. Also, direct practices such as operational costs, menu management, and sanitary/facilities management significantly influenced on trust. Third, food service quality significantly affected trust. Finally, only trust had significant effect on recontract intention but food service quality did not. This means that food service quality alone is not enough to earn recontract intention. Relationship marketing efforts to form trust should be made between contract foodservice company and client company.

Girls' Technoscience Story: Reflexivity on Technoscience in Girls' Comics (소녀들의 감성으로 본 과학: 소녀만화에 나타난 과학에 대한 성찰성)

  • Yun, Seon-Hui
    • Journal of Science and Technology Studies
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    • v.14 no.2
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    • pp.281-318
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    • 2014
  • This paper aims to examine women's understanding of technoscience by analyzing girls' comics(少女漫畵, Sonyeo Manhwa). The idea that women were not interested in science was a socially accepted. But this paper reveals that women are interested in science in a different way by analyzing Korean SF girls' comics. By examining an image of science in SF girls' comics in comparison to SF boys' comics(少年漫畵, Sonyeon Manhwa), this paper shows that women look technoscience through 'reflexivity' focused on 'human' and that this special character is derived from the feature of women's culture. SF girls comics have two features. First, girls comics reflect on power made by technoscience rather than describe it elaborately. And the reflexivity is expressed through a mental state, an emotion, and relations between human beings focused on a human nature, an ego, and an identity. It is different from boys comics that give weight to the mechanics and that show simple plot such as utopia or distopia, or a battle of good versus evil. Second, girls comics express technoscience as daily practices. In girls comics, some technosciences are linked to our daily lives and cartoonists and readers consider an 'essence of knowledge' together. It is different from men's view that regards knowledge as power or means.

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