• Title/Summary/Keyword: 이동 IP

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서비스 사용경험과 가입매체의 정보전달 풍부성이 하이테크 서비스에 대한 가입자의 초기이탈에 미치는 영향

  • Han, Sang-Pil;An, Jae-Hyeon;Lee, Dong-Ju
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.93-103
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    • 2006
  • 소비자의 하이테크 서비스 가입 이후 행태를 살펴보면, 가입자들은 서비스를 실제로 사용하기도 전에 가입 해지결정을 내리기도 한다. 최근 미국의 기간통신회사에서 출시된 인터넷전화 서비스의 경우, 출시 후 1년 반 동안 이탈한 고객 중 무려 60%정도가 서비스를 실제로 사용하기 전 상태인 네트워크 및 시스템이 준비되는 동안이나 소비자가 가정에서 전화기 연결용 어댑터를 설치하는 단계에서 이탈한 것으로 나타났다. 이와 같은 가입초기 고객의 이탈은 기업에게 고객획득과정에서 지출된 마케팅비용의 손실 및 미래의 매출감소뿐만 아니라, 기 가입자를 통한 미래의 가입 희망자에게 미칠 수 있는 긍정적 구전효과와 같은 간접효과에 대한 손실을 의미한다. 하지만 하이테크 서비스에 대한 소비자의 가입 후 행태에 대한 기존연구는 고객불평 연구, 서비스 사용 후 발생하는 정상적 이탈행태(normal churn)에 대한 연구, 또는 탐색적 연구를 제외하면 매우 부족하다. 더욱이 하이테크서비스의 특성을 고려한 서비스 출시초기에 소비자의 가입직후 해지결정에 대한 결정요인 연구는 그 필요성에 비해 연구가 전무하다시피한 실정이다. 본 연구에서는 하이테크 서비스에 대한 소비자의가입시점과 실제 사용시점 사이에 발생하는 소비자의 이탈행태를 이탈시점에 따라 '가입직후 이탈(immediate churn)' 과 '가입 후 이탈(earlychurn)'로 정의한 후, 특히 가입직후 고객의 이탈행태를 설명하기 위해 하이테크 서비스에 대한 소비자의 이전 사용경험정도와 서비스에 대한 정보를 획득한 채널의 정보전달 풍부성 등을 연구모형에 포함하였다. 이 기간 동안에 기업은 서비스 제공에 필요한 부수적인 기기 제공 및 서비스 준비 등을 수행하지만, 동시에 소비자는 여러가지 이유로 가입결정을 제고할 수도 있게 된다. 제안된 연구모형에 대한 실증분석을 위해 미국 유수의 기간통신회사에서 2004년 출시된 인터넷전화(Voice over Internet Protocol: VoIP)서비스에 가입한 12,000여명 의 고객 프로파일과 서비스사용 데이터를 활용하였다. 분석결과 가입자의 하이테크 서비스에 대한 사용경험정도가 낮을수록 서비스 가입직후 바로 해지하는 경향을 보였다. 하지만 하이테크 서비스에 대한 이전 사용경험이 낮은 경우라도, 가입 후서비스를 실제로 사용하였다면 서비스에 대한 가입해지 경향은 더 이상 나타나지 않았다. 이는 가입자의 하이테크 서비스에 대한 이전 사용경험정도가 가입직후 해지에만 영향을 미치는 요인임을 보여준다. 또한 매체의 정보전달 풍부성 (media richness)이 상대적으로 높은 소매점이나 웹사이트를 통해 서비스에 가입한 소비자일수록 가입 직후뿐만 아니라 서비스사용 이후에도 낮은 해지성향을 나타냈다. 이러한 분석결과를 바탕으로 인터넷전화 서비스에 적합한 고객지원 프로그램 설계와 마케팅 매체선정과 관련한 전략적 시사점을 도출한다. 그리고 국내에서 최근 이슈가 되고 있는 차세대 무선인터넷 서비스인 와이브로 출시에 따른 마케팅 및 고객관리와 관련된 시사점을 논의한다.

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Algorithms of the VLSI Layout Migration Software (반도체 자동 이식 알고리즘에 관한 연구)

  • Lee, Yun-Sik;Kim, Yong-Bae;Sin, Man-Cheol;Kim, Jun-Yeong
    • Journal of the Institute of Electronics Engineers of Korea SD
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    • v.38 no.10
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    • pp.712-720
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    • 2001
  • Algorithms from the research of the layout migration were proposed in the paper. These are automatic recognition algorithm for the VLSI devices from it, graph based construction algorithm to maintain the constraints, dependencies, and design rule between the devices, and high speed compaction algorithm to reduce size of the VLSI area and reuse the design with compacted size for the new technology. Also, this paper describes that why proposed algorithms are essential for the era of the SoC (System on a Chip), design reuse, and IP DB, which are the big concerns in these days. In addition to introduce our algorithms, the benchmark showed that our performance is superior by 27 times faster than that of the commercial one, and has better efficiency by 3 times in disk usage.

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Effect of Scutellaria baicalensis Georgi Extract on Oxidant-Induced Inhibition of Organic Cation in Rabbit Renal Cortical Slices (황금약침액(黃芩藥鍼液)이 가토(家兎)의 신피질절편(腎皮質切片)에서 Oxidant로 유발된 유기양이온의 이동장애에 미치는 영향(影響))

  • Son, In-suk;Cho, Tae-sung;Kwon, Hae-yon;Jo, Mi-hyeong;Youn, Hyoun-min;Jang, Kyung-jeon;Song, Choon-ho;Abn, Chang-beohm
    • Journal of Acupuncture Research
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    • v.19 no.2
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    • pp.211-220
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    • 2002
  • Objective : This study was undertaken to determine whether Scutellaria baicalensis Georgi extract (SbG) exerts the protective effect against oxidant-induced alterations in organic cation transport in the renal proximal tubule. Methods : Organic cation transport was estimated by examining alterations in tetraethylammonium (TEA) uptake in rabbit renal cortical slices. The slices were treated with 0.2 mM tBHP for 60 min at $37^{\circ}C$. tBl-IP caused an inhibition in TEA uptake by renal cortical slices. Such an effect was accompanied by depressed Na+-K+-ATPase activity and ATP depletion. Result : SbG prevented tBHP-induced inhibition of TEA uptake in a dose-dependent manner at the concentration ranges of 0.05-0.1%. SbG also prevented H2O2-induced reduction in TEA uptake. tBHP-induced inhibition of Na+-K+-ATPase activity and ATP depletion were significantly prevented by 0.05% SbG. Oxidants increased LDH release, which was blocked by SbG. Oxidants caused a significant increase in lipid peroxidation and its effect was prevented by SbG. Conclusion : These results suggest that SbG prevents oxidant-induced alterations in organic cation transport in rabbit renal cortical slices. Such protective effects of SbG may be attributed to inhibition of peroxidation of membrane lipid.

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Determination of fatty acid methyl esters (FAME) content in aviation turbine fuel using multi-dimensional GC-MS (Multi-dimensional GC-MS를 이용한 항공터빈유의 FAME 함량 분석)

  • Youn, Ju Min;Doh, Jin Woo;Hwang, In Ha;Kim, Seong Lyong;Kang, Yong
    • Journal of the Korean Applied Science and Technology
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    • v.34 no.4
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    • pp.717-726
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    • 2017
  • The current allowable cross-contamination level of fatty acid methyl esters (FAME) in aviation turbine fuel (AVTUR) is 50 mg/kg, due to that the presence of FAME in AVTUR can significantly impact the fuel supply system and jet engine. It has been difficult to analyze the level of FAME in AVTUR, since it is consisted of a lot of hydrocarbons. In this study, thus, a new method using multi-dimensional GC-MS (MDGC-MS) was proposed in order to determine the FAME level in AVTUR effectively. Applying to MDGC-MS with Deans switching system enabled us to detect and quantify the FAME with low carbon numbers such as those derived from coconut oil and palm kernel oil. The matrix effect of MDGC-MS method, which could shift the FAME peaks to slightly longer retention times, was reduced by 20 times compared with that of 1-dimensional GC-MS reference method. This developed method could be suitable for qualitative and quantitative analyses to determine the contamination level of trace FAME in AVTUR.

The Design of Mobile Medical Image Communication System based on CDMA 1X-EVDO for Emergency Care (CDMA2000 1X-EVDO망을 이용한 이동형 응급 의료영상 전송시스템의 설계)

  • Kang, Won-Suk;Yong, Kun-Ho;Jang, Bong-Mun;Namkoong, Wook;Jung, Hai-Jo;Yoo, Sun-Kook;Kim, Hee-Joung
    • Proceedings of the Korean Society of Medical Physics Conference
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    • 2004.11a
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    • pp.53-55
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    • 2004
  • In emergency cases, such as the severe trauma involving the fracture of skull, spine, or cervical bone, from auto accident or a fall, and/or pneumothorax which can not be diagnosed exactly by the eye examination, it is necessary the radiological examination during transferring to the hospital for emergency care. The aim of this study was to design and evaluate the prototype of mobile medical image communication system based on CDMA 1X EVDO. The system consists of a laptop computer used as a transmit DICOM client, linked with cellular phone which support to the CDMA 1X EVDO communication service, and a receiving DICOM server installed in the hospital. The DR images were stored with DICOM format in the storage of transmit client. Those images were compressed into JPEG2000 format and transmitted from transmit client to the receiving server. All of those images were progressively transmitted to the receiving server and displayed on the server monitor. To evaluate the image quality, PSNR of compressed image was measured. Also, several field tests had been performed using commercial CDMA2000 1X-EVDO reverse link with the TCP/IP data segments. The test had been taken under several velocity of vehicle in seoul areas.

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Climate Change Impact on Nonpoint Source Pollution in a Rural Small Watershed (기후변화에 따른 농촌 소유역에서의 비점오염 영향 분석)

  • Hwang, Sye-Woon;Jang, Tae-Il;Park, Seung-Woo
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.8 no.4
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    • pp.209-221
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    • 2006
  • The purpose of this study is to analyze the effects of climate change on the nonpoint source pollution in a small watershed using a mid-range model. The study area is a basin in a rural area that covers 384 ha with a composition of 50% forest and 19% paddy. The hydrologic and water quality data were monitored from 1996 to 2004, and the feasibility of the GWLF (Generalized Watershed Loading function) model was examined in the agricultural small watershed using the data obtained from the study area. As one of the studies on climate change, KEI (Korea Environment Institute) has presented the monthly variation ratio of rainfall in Korea based on the climate change scenario for rainfall and temperature. These values and observed daily rainfall data of forty-one years from 1964 to 2004 in Suwon were used to generate daily weather data using the stochastic weather generator model (WGEN). Stream runoff was calibrated by the data of $1996{\sim}1999$ and was verified in $2002{\sim}2004$. The results were determination coeff, ($R^2$) of $0.70{\sim}0.91$ and root mean square error (RMSE) of $2.11{\sim}5.71$. Water quality simulation for SS, TN and TP showed $R^2$ values of 0.58, 0.47 and 0.62, respectively, The results for the impact of climate change on nonpoint source pollution show that if the factors of watershed are maintained as in the present circumstances, pollutant TN loads and TP would be expected to increase remarkably for the rainy season in the next fifty years.

Mania Construction and Constitution based on Animation 'Full metal Alchemist's Character (애니메이션 '강철의 연금술사' 의 캐릭터를 중심으로 한 매니아 형성과 구조)

  • Park, Yoon-Sung;Kim, Hye-Sung;Lee, Ga-Young
    • The Journal of the Korea Contents Association
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    • v.6 no.12
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    • pp.253-260
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    • 2006
  • As media and product became variety, the propensity of the people is be coming various. From diversity, there we could search for some popularity is called 'the mania.' When Mania takes shape, the product will being longer even masses in these days only have short-term life. Also there are hundreds of animations that has short-term life whom people forgot everyday they watch. However, the animations could lasting its value which has the Mania. This thesis is a studies on the constitution of Mania from animation 'Fullmetal Alchemist's Character The BONES had made. We can learn that the audience were not just like the animation, but get crazy for it by comparing Japanese animation industry in those days; before it has been shrinking and manufacturing various contents from Fullmetal Alchemist means there is enough consumtions. There are many reasons to form Mania group, but specially the character symbols at the works as a whole. From this study is to know a cause of how the animation 'Fullmetal Alchemist' made huge Mania group, and significance value of the work those group left.

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Analysis of Aminoglycoside Antibiotics in Meat and Cell Culture Medium Coupled with Direct Injection of an Ion-pairing Reagent (이온쌍 시약 직접 주입법을 활용한 육류 및 세포배양액 내 아미노글리코사이드계 항생제 분석)

  • Kyung-Ho Park;Song-Yi Gu;Geon-Woo Park;Jong-Jib Kim;Jong-soo Lee;Sang-Gu Kim;Sang-Yun Lee;Hyang Sook Chun
    • Journal of Food Hygiene and Safety
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    • v.38 no.5
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    • pp.319-331
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    • 2023
  • Aminoglycoside antibiotics, also known as aminoglycosides (AGs), are veterinary drugs effective against a wide range of gram-negative and gram-positive bacteria. Owing to their recent use in cultured meats, it has become essential to establish an analytical method for safety management. AGs are highly polar compounds, and ion-pair reagents (IPRs) are used to ensure component separation. Owing to the high possibility of potential mechanical problems resulting from IPR addition to the mobile phase, an analytical method in which IPRs are added directly to the vial was explored. In this study, methods for analyzing 10 AGs via liquid chromatography-tandem mass spectrometry (LC-MS/MS) with the addition of two IPRs were validated for selectivity, detection limit, quantitation limit, recovery, and precision. The detection limit was 0.0001-0.0038 mg/kg, the quantification limit was 0.004-0.011 mg/kg, and the linearity (R2) within the concentration range of 0.01-0.5 mg/kg was over 0.99. Recovery and precision (expressed as relative standard deviation) evaluated in the two matrices (beef and cell culture media) ranged from 70.7% to 120.6% and 0.2% to 24.7%, respectively. The validated AG analytical method was then applied to 15 meats prepared from chicken, beef, and pork, and 6 culture media and additives used in cultured meat. No AGs were detected in any of the 15 meats distributed in Korea; however, streptomycin and dihydrostreptomycin were detected at levels ranging from 695.85 to 1152.71 mg/kg and 6.35 to 11.11 mg/kg, respectively, in the culture media additives. The LC-MS/MS method coupled with direct addition of IPRs to the vial can provide useful basic data for AG analysis and safety evaluation of meats as well as culture media and additives for cultured meats.