• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.6B
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• pp.592-599
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• 2011

Proxy Mobile IPv6 (PMIPv6) is the network-based mobility management protocol that network supports the mobility of mobile node (MN) on behalf of the MN. In PMIPv6, a multi-homed MN can connect to the PMIPv6 domain by using only one interface even though it has multiple interfaces. It would be efficient when such a multi-homed MN connects to the PMIPv6 domain by using all of its interfaces. If such a multi-homed MN utilizes all of its interfaces, flow mobility can be provided that the MN handovers one or more flows from one interface to another without re-establishing session. In this paper, we propose the flow-based mobility management protocol by considering the intention of the user. The Router Advertisement (RA) message is used in order for the PMIPv6 domain to inform that the MN can utilize the flow mobility. The proposed mechanism is evaluated by analyzing signaling overhead and handover latency, and the numerical results show that the performance is affected by mobility speed of the MN and the failure probability of the wireless link.

• Archives of design research
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• v.18 no.2 s.60
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• pp.37-46
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• 2005

Today's advertisement is dominated by visual images, which deliver messages in the most efficient and engaging way. Vivid and live images, through multimedia, attract the viewer to consume the products being advertised. In this course, the effect of 'Verfremdung' or alienation is often detected. This terminology was at first used in a epic play of Bertolt Brecht to signify a specific effect to block the empathy of the audience by reminding them of their position as the audience separate from the play. 'Verfremdung' helps them to have a sense of objectivity and critical attitude toward the performance. Multimedia commercials nowadays exhibit such a quality together with 'viewer participation:' criticism on reality: and 'speed.' In an advertisement for Shinsegi Communications' mobile system titled <017-I-Touch series, the hand transformed into a web>, the copy, 'my blood type is 'i', ' is accompanied by six unrelated fictitious scenes in which the same ocean appears as a common denominator. Because there is no connection between the scenes, free imagination of the viewer has to be involved and thus plays a significant role in making them into a context. This fact dearly exhibit some characteristics of post- modern advertisement. Momentary 'Gap' and 'Difference' between scenes contribute to 'Verfremdung' or alienation' that makes it hard for the consumers to comprehend the content on the spot. Such an uneasy situation, however, keeps the viewers thinking about the advertisement itself. While repeatedly exposed to the alienated images, the viewers come to get involved in the advertisement, trying to make the fragmented images into a coherent context. In addition, the leaps between the scenes produce a sense of 'speed' in a context, which adds more impact to the way of delivering messages using multimedia. With the help of multimedia, 'Verfremdung: which was originally intended to bring about objective and critical altitude of the audience in a play, plays a crucial role in attracting the viewer's attention and conveying a specific message in a moment in contemporary advertisement.

• Electronics and Telecommunications Trends
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• v.16 no.6 s.72
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• pp.101-108
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• 2001

본 논문은 지금까지 이동망에서 제공된 단문 서비스 외에 특정 지역에 특정 정보를 전송할 수 있는 CBS에 대해 살펴본다. CBS는 단대단(end-to-end) 형태로 서비스 즉, 컨텐츠를 다른 사용자에게 제공하는 것이 아니라 특정 서비스 제공자(contents provider)가 사용자에게 광고나 중요한 정보들을 제공하는 방식으로, 단순한 서비스 제공뿐만 아니라 연관된 서비스들을 재창출할 수 있는 장점이 있다. CBS는 3GPP에서 제안한 SABP를 기반으로 관련된 연구개발이 이루어지고 있으며, 현재 핵심망과 관련된 CBC의 기능이 개발되어 프로토타입 형태의 연구가 이루어지고 있다. 향후 CBS 서비스의 성공 여부는 무엇보다도 CBS에서 제공할 서비스의 적절한 분류와 양질의 컨텐츠 제공에 달려 있다고 판단되며, 이와 더불어 서비스 제공자에게 사용이 편리한 이용 환경들을 제공할 수 있도록 시스템과 서비스가 개발되어야 할 것이다.

• Proceedings of the Korea Information Processing Society Conference
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• 2021.11a
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• pp.570-573
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• 2021

오늘날 SNS를 사용하는 사람들이 증가함에 따라, 생성되는 데이터도 많아지고 종류도 매우 다양해졌다. 하지만 유익한 정보만 존재하는 것이 아니라, 부정적, 반사회적, 사행성 등의 부적절한 콘텐츠가 공존한다. 때문에 사용자에 따라 적절한 콘텐츠를 필터링 할 필요성이 증가하고 있다. 따라서 본 연구에서는 SNS Instagram을 대상으로 콘텐츠의 해시태그를 수집하여 데이터화 했다. 또한 k-평균 군집화 기법을 적용하여, 유사한 특성의 콘텐츠들을 군집화하고, 각 군집은 실루엣 계수(Silhouette Coefficient)와 키워드 다양성(Keyword Diversity)을 계산하여 콘텐츠의 적절성을 판단하였다.

• Journal of Intelligence and Information Systems
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• v.19 no.3
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• pp.73-91
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• 2013

Advertising market has been facing new challenges due to dramatic change in advertising channels and the advent of innovative media such as mobile devices. Recent research related to mobile devices is mainly focused on the fact that mobile devices could identify users'physical location in real-time, and this sheds light on how location-based technology is utilized to achieve competitive advantage in advertising market. With the introduction of smartphone, the functionality of smartphone has become much more diverse and context awareness is one of the areas that require further study. This work analyses the influence of context awareness value resulted from the transformation of advertising channel in mobile communication market, and our research result reflects recent trend in advertising market environment which is not considered in previous studies. Many constructs has intensively been studied in the context of advertising channel in traditional marketing environment, and entertainment, irritation and information are considered to be the most widely accepted variables that has positive relationship with advertising value. Also, in smartphone advertisement, four main dimensions of context awareness value are recognized: identification, activity, timing and location. In this study, we assume that these four constructs has positive relationship with context awareness value. Finally, we propose that advertising value and context awareness value positively influence smartphone advertising attitude. Partial Least Squares (PLS) structural model is used in our theoretical research model to test proposed hypotheses. A well designed survey is conducted for college students in Korea, and reliability, convergent validity and discriminant validity of constructs and measurement indicators are carefully evaluated and the results show that reliability and validity are confirmed according to predefined statistical criteria. Goodness-of-fit of our research model is also supported. In summary, the results collectively suggest good measurement properties for the proposed research model. The research outcomes are as follows. First, information has positive impact on advertising value while entertainment and irritation have no significant impact. Information, entertainment and irritation together account for 38.8% of advertising value. Second, along with the change in advertising market due to the advent of smartphone, activity, timing and location have positive impact on context awareness value while identification has no significant impact. In addition, identification, activity, location and time together account for 46.3% of context awareness value. Third, advertising value and context awareness value both positively influence smartphone advertising attitude, and these two constructs explain 31.7% of the variability of smartphone advertising attitude. The theoretical implication of our research is as follows. First, the influence of entertainment and irritation is reduced which are known to be crucial factors according to previous studies related to advertising value, while the influence of information is increased. It indicates that smartphone users are not likely interested in entertaining effect of smartphone advertisement, and are insensitive to the inconvenience due to smartphone advertisement. Second, in today' ubiquitous computing environment, it is effective to provide differentiated advertising service by utilizing smartphone users'context awareness values such as identification, activity, timing and location in order to achieve competitive business advantage in advertising market. For practical implications, enterprises should provide valuable and useful information that might attract smartphone users by adopting differentiation strategy as smartphone users are sensitive to the information provided via smartphone. Also enterprises not only provide useful information but also recognize and utilize smarphone users' unique characteristics and behaviors by increasing context awareness values. In summary, our result implies that smartphone advertisement should be optimized by considering the needed information of smartphone users in order to maximize advertisement effect.

• Proceedings of the Korean Information Science Society Conference
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• 2008.06c
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• pp.325-330
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• 2008

전자우편(email)은 인터넷의 급격한 보급으로 인하여 사용자들이 많이 사용하게 된 통신 메커니즘이다. 그러나 이러한 전자우편의 대중성을 상업적인 목적으로 이용한 스팸메일의 출현으로, 사용자들은 정신적 피해, 업무 방해, 메일서버의 트래픽 과부화로 인한 유지보수 비용 증가와 같은 문제점들을 접하게 되었다. 특히, 최근에는 광고성 이미지들을 첨부하는 등의 새로운 기법이 적용된 스팸메일의 발생으로 기존의 텍스트 기반의 스팸메일 필터링 기법들이 무의미하게 되었으며, 따라서 그로 인한 피해가 증가하는 추세이다. 이러한 이미지 기반의 스팸메일들의 필터링을 위하여 Support Vector Machine과 같은 기계학습 기법을 이용한 기법들이 제안되고 있으나, 여전히 그 성능은 만족스럽지 못하다. 본 논문은 전자우편으로부터 텍스트 및 시각적 의미를 분석하여 전자우편 온톨로지에 기술하고 스팸메일 판단을 위한 의미추론규칙을 적용함으로써 광고성 이미지가 첨부되어 있는 스팸메일을 효과적으로 필터링 하기 위한 시스템을 제안한다.

• Journal of KIISE:Information Networking
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• v.36 no.5
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• pp.405-412
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• 2009

Mobile ad hoc networks (MANETs) allow mobile nodes to communicate among themselves via wireless multiple hops without the help of the wired infrastructure. In the MANET, it is required not only a route setup mechanism that makes nodes not within each other's transmission range communicate but also mechanism in order for a node to auto-configure a unique address. In this paper, we propose an address auto-configuration mechanism when MANET is connected to the Internet via several Internet Gateways and all gateways advertise the same network prefix. By using the proposed mechanism, once a node configures an Internet topologically correct and globally unique IP address, then the node can utilize the configured address even though the node moves within the MANET. Through the simulations, we analyze the performance of our proposed mechanism and, from the simulation results, we show that out proposed mechanism outperforms the existing mechanism.

• Journal of the Korea Computer Industry Society
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• v.2 no.8
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• pp.1133-1138
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• 2001

In this paper, we implemented that MMT(Multimedia Terminal) demonstrates spot news, weather forecast, sports news and cultural news employed CDMA mobile communication networks. The MMT displays mobile pictures/joint pictures/on screen ad and to make known Bus stop or Mobile stations. The MMT gives driver's and passenger's safety and valuable information for one's use GPS satellites. We verified to make real time mobile picture transfer use of CDMA2000 1×(IS-95C) network and development the scheduler control each module. This system tested on vehicle that train and bus. MMT was implemented high reliability and stability by the embedded system. The mobile terminal shows reliable data transfer rate about 74Kbps on IS-95C.

• The Journal of Korean Association of Computer Education
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• v.15 no.5
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• pp.55-62
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• 2012

With the development of mobile communications and Internet technology, there is a strong need to provide seamless and fast connectivity for roaming devices. Generally, the mobile host (MH) may have several available networks when entering a new wireless area. However, the standard of decision for user's internet connection is provided only the subsystem identification (SSID) and signal strength of access point (AP). These two standards could not enough to decide optimal AP to the MH. Therefore, to decide the optimal AP, more information is needed. In this paper, we present additional information such as status of MH, capacity, current load, and depth of network hierarchy, by router advertisement message at layer 3. Also, we proposed decision engine (DE) on the MH that analyzes APs and decides the optimal AP automatically by AP's status information. For the MH, wireless connection period is increased, the power consumption is decreased, and the signaling overhead is reduced. For AP and router, the load balancing is provided and the network topology can also be more efficient.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.14 no.3
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• pp.767-773
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• 2010

RFID and Kiosk has been acquiring the essential position not only for providing simple information but also as the tool for establishing Ubiquitous based society. Especially it can be said that the time for developing various Kiosks as important methods to conducting marketing and service through the differentiation and easiness on dealing information has come. Considering the present requirement, 'U-Commerce System' has been designed and developed. In the system, the RFID reader installed in 'U-Shop Kiosk System' recognizes the RFID tag on situated the specific products and detail product information and related multimedia advertisement are provided. Moreover, when the customers have the needs to purchase concerned products on the spot, they can pay and order by using credit cards. By employing the system, the amount of stock and delivery condition can be monitored in real time and the gathered information in DB can be used for dealing with stock related matters. In addition, a system can be developed to monitor and manage the remote shops in real time base. Furthermore, to overcome the limit of simple unmanned ubiquitous style Kiosk, the possibility of developing an expansion model of ubiquitous style CRM Kiosk has been suggested.