• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.968-979
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• 2009

The purpose of this study was to examine the relationship between the willingness to adopt mass customization and four proposed characteristics: organizational, individual, technological, and environmental. Retail managers' and consumers' point of view was separately examined to distinguish their characteristics and willingness to adopt mass customization. The sample of this study consisted of 66 managers and 274 consumers in their twenties. The researcher obtained seven findings from the hypotheses testing. The determinants of mass customization adoption were managers' technology and environmental characteristics, and consumers' individual, technology, and environmental characteristics. The most influential variables for the willingness to adopt mass customization were technology characteristics and retailer's customer relationship management process, where customer satisfaction and customer relationships are the top priority in an organization.

• Korean journal of communication and information
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• v.28
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• pp.141-169
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• 2005

This study considered the factor of the adoption of the satellite DMB. This study focus on the TV audience's demographic traits and media usage. The results are follows : 1) the elder-aged group, high-educated group and car driver group have high intention to be subscriber for the satellite DMB service. 2) the white collar group and the middle income group have high intention to be subscriber for the satellite DMB service. 3) the many media use group and the many function use of mobile phone group have high intention to be subscriber for the satellite DMB service. 4) the local TV audience like the entertainment genre in video and audio service and the information genre in data service 5) the local TV audience don't mind of the re-transmission territorial broadcasting by the satellite DMB service.

• Korean Journal of Social Welfare
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• v.68 no.4
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• pp.75-96
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• 2016

This study analyzed the mediator effect of fear and helping responses on relationship between familiarity and discrimination based on the contact theory. We presented typical vignettes of schizophrenia, depression and alcoholism to 922 adults randomly. All respondents were asked for direct and indirect contact experiences with mental illness, fear and helping responses and discrimination against persons with mental illness. Our findings suggest that contact theory was not supported in every types of mental disorders. In schizophrenia, fear and help were the full mediator between familiarity and discrimination. In depression, only helping response was the mediator between familiarity and discrimination. But in alcoholism, familiarity did not predict discrimination. Based on theses findings, we suggest various anti-stigma strategies depending on the types of mental disorders.

• The Journal of Korean Association of Computer Education
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• v.14 no.3
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• pp.73-82
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• 2011

The purpose of the present study is to examine the structural relationship among academic stress, achievement motivation, learning environment, school flow and learning persistence in cyber education. For this study, 879 students who were enrolled in S cyber university in Korea was chosen to conduct the survey. Achievement motivation was measured in the beginning of the semester. Academic stress, learning environment, school flow, and learning persistence were measured at the end of the semester through the web survey system. The results of this study were as follows: First, academic stress, achievement motivation, and learning environment significantly affected school flow. Second, academic stress, achievement motivation, and school flow affected learning persistence, but didn't affect learning environment significantly. The results imply that academic stress, achievement motivation, and school flow should be considered as the significant elements for constructing cyber education environments to enhance students' learning persistence.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.3
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• pp.208-214
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• 2021

It is necessary to consider the suicide problem of the senior citizens according to their occupation rather than simply dividing seniors according to whether they live in rural or urban areas to seek countermeasures against suicide. This study examines factors that influence the suicidal intentions of senior citizens engaged in the agriculture, forestry, and fishing industries using the ranking probit model. As a result, the suicidal intention of senior citizens working in the agriculture, forestry, and fishery industries who felt lonely increased by 3.0%, but the intention to commit suicide decreased by 1.1%, when they value their work, and the intent to commit suicide decreased by 2.7% when they feel a strong sense of belonging to their region. The more family members or relatives they meet every day, the suicide intentions of senior citizens in the agricultural, forestry, and fishing industries decreased by 2.5%. However, since the number of families living together is decreasing every year, there is an inevitable limit on face-to-face contact with family members or relatives. Therefore, it is necessary to establish policy that links the loneliness of senior citizens in the agricultural, forestry, and fishing industries with the effort of public institutions to promote social values.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.526-536
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• 2021

This study looked at what factors lead to continuous participatory intention of online childrearing community. Trust, reciprocity and perceived security from the perspectives of community attributes and reputation motivation, information motivation, enjoyment motivation and self-monitoring from the users' perspectives were conceived as determinants that might have influences on continuous participatory intention of online childrearing community. It were also empirically tested whether they affect continuous participatory intention of online childrearing community. The moderating effect of self-monitoring was examined, too. In order to collect data, online questionnaires were conducted to women whose ages were 20-49 years old and joined online childrearing community. Their responses were analyzed with a regression analysis. The findings showed that trust, reciprocity and information motivation have influences on continuous participatory intention of online childrearing community. The moderating effect of self-monitoring between reciprocity and continuous participatory intention was also found.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.435-445
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• 2021

Recently, gambling problem of youth has seriously increased. the aim of this study is to investigate the effect of sociodemographic and gambling characteristics on the future gambling participation intention among middle school students. Analysis through chi-square test and logistic regression was conducted using data from 10,228 middle school students collected in the 2018 Survey on Youth Gambling problems given from Korea center on Gambling problems. The research findings were as follows. First, among the demographics factors, sex, grade, allowance and parents-children communication showed significant difference on future gambling participation intention. Second, among the gambling factors, awareness of gambling seriousness and spending, frequency, time, cost, chasing behavior, problem gambling level showed significant difference on future gambling participation intention. Third, grade, awareness of gambling seriousness, gambling frequency, chasing behavior, problem gambling predicted the occurrence of future gambling participation intention. Based on these results, the present study suggests the prevention and intervention of gambling problem among middle school students.

• Journal of Korea Entertainment Industry Association
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• v.14 no.6
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• pp.181-190
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• 2020

The study was conducted to examine the correlations between nursing students' knowledge, attitudes to advance medical directives and hospice perception. Data were collected using questionnaires from 181 students who were in 2rd and 4th year of the nursing college in D city, from May to Jun 2019. The collected data was analyzed using descriptive statistics, pearson's corelation coefficient and stepwise multiple regression with IBM SPSS 21.0 program. The study results showed that university students in nursing scored 3.52±.69, points for knowledge of advance directives, 3.10±.36 for attitude of advance directives, 3.14±.27 for hospice perception. The knowledge for advance directives was positively correlated with Attitude (r=.38, p <.001), and toward perception for hospice (r=0.28, p <.001). Based on the results of this study, it is necessary to develop a systematic education program in order to improve the awareness of the Perception of Hospice, Knowledge and Attitude toward Advance Directives.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.379-389
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• 2022

This study analyzed 10,352 married women to find the correlation between marital equality felt by married women and additional childbirth intentions. Frequency analysis and chi-square test analysis were performed to analyze the general characteristics of the investigator, and studies were conducted through binary logistic regression analysis and interaction analysis to analyze the relevance between each variable and additional childbirth. As a result, the 4-point group based on the 0-point group that lowest marital equality had 2.01 times higher willingness to additional birth. And, the 3-point group and the 2-point group were 1.46 times and 1.41 times higher than 0-point group with marital equality and additional childbirth intentions. In addition, intention of additional childbirth was increased when the higher the number of children, if they own a house, and if wives are non-regular or unemployed. This study analyzed the relationship between married women's intention to give birth additionally, focusing on marital equality. It is suggested that specific and reasonable policies at the macro level are required to improve the fertility rate.

• Journal of the HCI Society of Korea
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• v.13 no.1
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• pp.11-19
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• 2018

Recently, SNS users have begun to complain of fatigue attributed by the dependency on the Social Networking Services, and this trend seem to have them cease or leave the SNS despite its exponential growth. Although researchers devote their effort to identify negative effects of perceived SNS fatigue on the intention to keep using SNS, it still lacks dealing with users' personal characteristics. Thus, this study looked into (1) the differences of perceived SNS fatigue and the differences of intention to leave SNS based on the users' characteristics (demographic variables, personality traits, and SNS usages) and (2) the users' characteristics on the intention to discontinue SNS. The results show that the users with low self-esteem were more likely to feel higher SNS fatigue and to discontinue SNS than those with high self-esteem, and the users in 20s showed higher intention to discontinue SNS than those in 40s. Moreover, the younger the users were, and the lower the levels of self-esteem were, the users reported higher level of fatigue. Additionally, the female users showed that the higher the level of fatigue, the stronger intentions to discontinue SNS. This research sheds light on the fact that the characteristics of users give influences the intention to discontinue SNS, and is expected to suggest practical implications in the ever-expanding SNS market.