• Title/Summary/Keyword: 의상의 가치

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Characteristics of Application of Augmented Reality Technology according to the Digital Transformation in the Fashion Industry (패션 산업의 디지털 전환에 따른 증강현실 기술의 활용특성)

  • Shin, Haekyung
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.1
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    • pp.597-603
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    • 2022
  • With the continuation of the pandemic environment, digital transformation is being applied in various fields of the fashion industry. Augmented reality technology is a form of overlapping virtual images on the real world, and as online shopping expands in non-face-to-face environments, the use of augmented reality technology in fashion and beauty fields is affecting consumer satisfaction and sales growth. In this study, the characteristics of augmented reality contents used in the fashion industry following digital transformation were extended to the fields of clothing, accessories, virtual fashion stores, and AR fashion shows to analyze the case characteristics of augmented reality. Augmented reality technology in the fashion industry focuses on promoting clothing and accessory products through SNS or homepage through marketing activities. It is raising positive values such as raising awareness. The range of types of augmented reality used in the future digital fashion environment will continue to expand, and by deriving the usage characteristics of augmented reality technology, it is intended to contribute to presenting a future vision of the fashion industry.

The Influence of Characters' Aesthetic Elements on Viewing Engagement and Re-viewing Intention : Focusing on the Chinese historical TV series 'The Story of Yanxi Palace' (캐릭터의 미적요소가 시청 몰입도와 재시청 의도에 미치는 영향 : 중국 사극 드라마<연희공략(延禧攻略)>를 대상으로)

  • Han, Ming;Yun, Su-Mi;Choi, Hye-Jin;Kwon, Oh-Hyeok
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.369-378
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    • 2022
  • This study analyzed the effect of aesthetic elements of characters on viewing immersion and re-watching intentions in Chinese historical dramas. For the empirical study, frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis were performed using SPSS 23.0 based on the questionnaire of 330 Chinese who watched the historical drama . As a result of the study, it was found that the character aesthetic elements of Chinese historical dramas with hair and costumes had a positive effect on viewing immersion and re-watching intentions. In addition, it was found that viewing immersion had a mediating effect on the relationship between aesthetic factors and re-viewing intention. It is expected that continuous character creation can be expected through various aesthetic elements such as hair and clothes to increase the value of dramas in the future.

Effects of Shopping Flow in Experiential Fashion Stores on Brand Advocacy - Multi-mediating Effects of Emotional Response, Experimental Shopping Value, and Store Attachment - (체험형 패션 매장에서의 쇼핑몰입이 브랜드 옹호행동에 미치는 영향 - 감정반응과 경험적 쇼핑가치 및 점포애착의 순차적 다중매개 효과 검증 -)

  • Choi, Mi Young;Kim, Woo Bin
    • Fashion & Textile Research Journal
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    • v.24 no.4
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    • pp.431-442
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    • 2022
  • Despite the rapid reorganization of the center of consumption online, the fashion industry is still strengthening brand marketing using offline stores. This study investigates the psychological mechanisms of shopping flow by three mediators that influence the e-word of mouth(e-WOM) as a marketing performance variable in recent marketing. Data collection was conducted online for 241 women in their 20s and 30s. The significance of multi-mediated pathways was verified using Process 3.5 Model 6. The results for multiple mediation paths are as follows. First, the direct effect of shopping flow on brand advocacy was not significant. Second, analysis of the significance of the indirect effect via simple mediation found that the path mediated by shopping value in the path from the shopping flow to brand advocacy was significant. Third, analysis of the indirect effect by double mediation revealed all three double mediating effects of shopping flow on brand advocacy were significant(emotional response and shopping value, emotional response and store attachment, shopping value and store attachment). Fourth, analysis of the significance of the indirect effect by sequential multiple mediation established the indirect effect leading to emotional response, shopping value, and store attachment was significant. These results indicate that the operation of an experiential fashion store is not just a means for sales, but a communication tool that improves and promotes the brand advocacy by providing brand experience in a store.

패션산업 경쟁력 강화를 위한 Virtual Dressing System개발에 관한 연구

  • 김진수;조영재;조재용;이우룡;박병연
    • Proceedings of the Korean DIstribution Association Conference
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    • 1999.11a
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    • pp.101-121
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    • 1999
  • 국내 섬유 및 패션산업은 세계적인 경쟁력을 갖추고 있으나 낙후된 디자인 기술, 비효율적인 생산관리, 다양한 고객 요구변화에 신속한 대응부족, 비효율적인 유통구조 등으로 인하여 경쟁력 향상에 많은 어려움을 겪고 있다. 따라서, 정부에서는 패션산업의 경쟁력강화를 위하여 대구지역을 중심으로 밀라노 프로젝트를 추진하고 있으나 대부분이 건물 신축 등 하드웨어적인 측면을 강조하고 있어 디자인 기술향상, 생산관리, 전자상거래 활성화 등 의류 및 패션산업 특성을 감안한 소프트웨어적인 전략 및 지원이 부족한 실정이다. 이에 따라, 본 연구에서는 3D 가상현실 기법을 의류 및 패션산업에 적합하게 개발하여 국내 패션산업의 세계화와 경쟁력강화에 기여하고자 한다. 주요 연구내용을 살펴보면, 소재의 2D, 3D 입체화 표현기술, 3D Virtual 표현기술, 2D, 3D Model 및 의상 DB 개발, Mapping 기술 등을 통합한 Virtual Dressing System(VDS)을 개발하고자 한다. VDS를 통하여 고부가가치 섬유의 신속한 개발, 디자인 기술 향상, 다자간 공동생산지원에 따른 효율적 생산관리가 가능할 것으로 기대된다. 또한, 웹기반 하에 Virtual Dressing System을 개발함으로써 의류 및 패션상품을 3D 형태로 입체적으로 볼 수 있게 함은 물론 가상 코디네이션 연출까지 가능케 함으로써 인터넷 쇼핑몰 상에서 의류, 패션상품의 판매 증대에 기여하고자 한다.

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Study on Space Design for Metaverse Fashion Show through Meta-Analysis of Literature (문헌 분석을 통한 메타버스 패션쇼 공간 디자인 연구)

  • Jin-Beom Pyeon;Yun-Seo Hong;Jung-Yi Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.5
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    • pp.475-480
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    • 2023
  • As the digital fashion show developed through the pandemic period, this study analyzed the literature on the digital fashion show and presented basic data for the design of the metaverse fashion show space. Through keyword analysis, the flow of research was identified, and implications for space design for the metabus fashion show were derived through analysis of space, models and avatars, lighting, and communication. Through keyword analysis, it was possible to understand the conversion process of digital fashion show research in the pandemic situation. Metaverse fashion shows can express stages, avatars, and costumes that are impossible in the real world, but require design considering expressiveness. In the metaverse space, communication can be thought of as a designer's value delivery, digital marketing, and communication with customers.

The History of the Josadang and Its Meaning as Seen Through the Murals of Josadang Hall in Buseoksa, Yeoungju (부석사 조사당 신장 벽화를 통해 본 조사당 건립의 배경과 의미)

  • SHIM Yeoung Shin
    • Korean Journal of Heritage: History & Science
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    • v.56 no.1
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    • pp.64-78
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    • 2023
  • This article examines the background and meaning of the construction of Josadang Hall in Buseoksa Temple, Yeongju, by Seolsan Cheonhee(1307~1382) in the late 14th century through the characteristics of the hall's mural. Six guardian deities(the Four Heavenly Kings in the center, Indra and Brahma on each side of the kings) are depicted on the southern wall(location of the entrance) of the Josadang, facing the statue of the great monk Uisang(625~702 AD) on the north wall. This mural is the oldest among Korean temple murals and exhibits very unique characteristics. In general, scenes from the scriptures are depicted on the back wall of the central statue. In contrast, the Josadang mural depicts only the guardian deities facing the main statue with no scene description. The appearance of the deities, who seem to protect the main statue of the monk Uisang, and their expressions, as if drawn from relief statues, are not seen in other murals. Nevertheless, it is similar to the stupas of the Seon(Ch. Chan 禪) sect monks established from the late Silla(57 BC~935 AD) through early Goryeo(918~1392 AD), with guardian deities on their surface. The iconography of the deities is a classic form of the late Silla to early Goryeo. The fact that the Josadang was built to commemorate Uisang, who founded the Korean Hwaeom sect(Ch. Huayan sect, 華嚴宗), and that guardians were placed to protect Uisang's statue reveals the concept of worship for the monk who founded the sect. As a result, the reason Cheonhee built the hall can also be understood as an extension of the ideology behind the construction of the stupas of the Seon sect monks. The problem, however, is that Cheonhee is a monk of the Hwaeom sect, and Buseoksa is a representative temple of the Hwaeom sect, not the Seon sect. Therefore, to better understand the background of the hall's construction, this article examined the situation of Goryeo Buddhism in the 14th century as well as the activities of Seolsan Cheonhee. Since Ganhwa Seon(Ch. Kanhua Chan, 看話禪) was dominant in the 14th century, Cheonhee went to study in the Yuan Dynasty(1271~1368 AD) at the age of 58 and was approved by Chinese Ganhwaseon monks before taking the position of Guksa(國師 national monk). However, he was eventually pushed to Buseoksa Temple, where he worked hard to rebuild it. Cheonhee most likely sought to expand the Hwaeom sect, which had been shrinking compared to the Seon sect, by enhancing power with the reconstruction of Buseoksa. The desire that the Hwaeom sect, which was losing its power due to the rise of the Seon sect in the 14th century, attempted to develop it by building Josadang hall, is well revealed by the Josadang murals.

A Comparative Study of Chinese and Western Film Colors (중국과 서양 영화의 색채 비교 연구)

  • Wu, Xiao-Hui
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.4
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    • pp.131-138
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    • 2019
  • The film enters the color film from black and white, and the screen image changes qualitatively. The color in the film not only has the reproduction function of the restoration object like the objective appearance, but also has the function of conveying different subjective emotions. It can express the color and can't express it. The artistic effect conveys the information content that the story itself can't convey, so the color of the film becomes an important part of the film language. The color in the film is presented on the screen in the form of single-screen color, scene color, full-color color tone, and various color chains designed according to different contradictions and conflicts. Because the film art and art means are assembled by montage, he colors in the picture also form a montage form. People call it "color montage". People's subjective nature of color criticism and acceptance of color language also depend on various local tones. The accurate expression of the relationship, the unique attribute of color determines that the color must enter the structural state in order to express its unique charm. The color of the film only has the real aesthetic value when it enters the level of "color structure". This paper studies the color of Chinese and Western films from the differences between the color thinking of Chinese and Western film directors and the cultural implication of Chinese and Western film colors. The western film director emphasizes the structure of color and pays attention to the use of tonal montage to convey the characters. Emotions reflect the characteristics of a subjective color. Beginning with the "fifth-generation" director of Chinese film, the new journey of film color language has been opened. In the process of blending love and scenery, the film style of "image-in-one" has been achieved.

A Study on the Field Fashion Styling and Fashion Stylists' Roles (패션스타일리스트 분야와 역할에 관한 연구)

  • Ro, Hyo-Kyung
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.531-537
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    • 2014
  • As Fashion becomes more important in the field of fashion styling and fashion stylists' roles, there has been a strong demand for more unique and stylish fashion. Under these circumstances, the fashion stylist has upgraded the fashion industry as an expert in various fields. The fashion stylist's roles include creation of a fashion image depending on circumstances, improvement of contributionsto product awareness and advertisements by inspiring curiosity and interest from customers and promotion of purchase behaviors. In addition, the fashion stylist should be able to create appropriate attire and hairdos for models in fashion magazines depending on the theme and concept of the fashion and have keen insight, fashion sense and appropriate analyzing and planning skills to follow current trends. This study has investigatedthe field of fashion styling, which has emerged recently and fashion stylists' roles. It appears that fashion styling could develop into a high-growth, high value-added industry as a professional occupation that helps customers have an appropriate fashion sense.

Presentation for OSMU development method through the musical - Focused on the 'flying superboard' - (뮤지컬 공연을 통한 원소스멀티유즈의 개발방안 제시 - 뮤지컬 '날아라슈퍼보드'를 중심으로 -)

  • Lim, byung-suk;Ahn, seong-hye
    • Proceedings of the Korea Contents Association Conference
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    • 2007.11a
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    • pp.680-684
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    • 2007
  • In Korea the musical was granted very close an art however recently it is rapidly take the position a new trend of the mass culture industry with some of promoted lifestyle due to increased income and with spreading consumer culture of well-being. This study is to consider the musical as a way of OMSU to observe how to produce the musical the with the original one that recorded as the best animation program with highly broadcasting rate as it is broadcasted on TV. It is belongs to a category of musical or a performance, has a good feature of children's program with arranging the broadcasting. Through this study, developing performance art to OSMU, it wishes to utilize people that produce the performance applying the contents of animations and cartoons, to make value added This study is for presenting an effective way of OSMU, with studying and researching the production process of the musical . The original source the cartoon and animation is transferred to a musical with a technical feature of digital audio-visual, with characterizing to an attractive musical characters from the original characters, and with humorize twisted story structure based on the basic storyline.

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The Pursuit of Individual Freedom in Rudi Gernreich's Fashion Designs (루디 건라이(Rudi Gernreich)패션 디자인에 나타나는 개인적 자유에 대한 추구)

  • Lee, So-Young
    • Journal of the Korean Society of Costume
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    • v.38
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    • pp.123-142
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    • 1998
  • 본 논문에서 패션 디자인(fashion design)을 평가하는데 있어서 새로운 방법론적 접근 방식을 제시해 보려하였다. 즉 패션 디자이너의 디자인에 대한 철학을 이해함으로서 패션에 대한 근복적인 면에 대해 보다 나은 이해를 갖도록 하는 접근 방식을 모색하려는 것이다. 본 논문의 분석대상은 디자이너 루디 건라이(Rudi Gernreich : 1922-1985)와 그의 작품들인데, 그의 작품들에 나타나는 급진적인 성향 뒤에 숨어 있는 그의 디자인 철학을 집중적으로 분석함으로써 작품과 철학의 상관관계를 조명하려는 것이 그 주된 목적이다. 기존의 그에 대한 평가는‘파격적 패션’,‘소설 스테이트먼트(Social Statement)’,또는‘시각적 창출’등의 표현으로 극히 피상적인 것이었다. 반면에 그가 어떠한 경로로 이러한 디자인을 구상하게 되었는지 또는 그가 현대의상에 얼마만큼의 영향을 미쳤는지에 대한 연구는 극히 소수에 불과하였다. 본 논문의 초점은 건라이의 패션 디자인을 그가 중요한 가치로 믿고 있었던‘개인적 자유에 대한 추구’의 반영으로써 재 평가해 보려는 것이다. 이것의 입증을 위해서 그의 디자인들을 역사적, 사회적 그리고 미학적인 관점에서 분석하였다. 먼저 그의 디자인 철학을 도출하기 위해 그의 개인적 배경에 대한 상세한 검토를 하였고, 그의 디자인과 관련된 자료와, 현존하는 작품들과 그에 따른 참고문헌들에 대한 분석 조사 작업을 하였다. 이 작업을 통해 필자는 건라이의 작품들을 세 개의 주된 주제들, 즉,‘부분적 누디즘(Partial Nudism)’,‘유니섹스 모드(Unisexs Mode)’, 그리고‘옵 아트 패션(Op-art Fashion)’으로 구분하였다.‘부분적 누디즘(Partial Nudism)’과‘유니섹스 모드(Unisex Mode)’는 60년대 중반에서 70ssu대 초반에 출현한 유스 컬츄어(Youth Culture)에 부합하는 그이 디자인의 반영으로써 성의 혁명, 여성 인권운동과 동성애자 인권 운동과 같은 사회이슈들과 그의 디자인이 갖는 상관관계를 보여주는 것이다.‘옵-아트 패션(Op-art fashion)’은 건라이 디자인의 미학적 요소에 초점을 맞추고 있다. 그의 작품에 나타나는 인체와 옵-아트 원리의 관계를 조명해 보고, 건라이가 옵-아트와의 연계하에 그의 디자인을 어느만큼 예술적으로 승화시켰는지를 보여주고 있다. 각 주체들은 건라이 작품들의 개별적인 분석을 통해 논하였다. 본 논문은 보다 넓은 관점에서의 건라이의 디자인에 대한 재 평가로 결론을 지었다. 이러한 재평가 작업을 통해 패션 디자인계에 미친 그의 공헌의 역사적 중요성을 강조하고 현대 패션에 그의 영향이 계속 미치고 있는 이유를 설명하려 하였다.

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