• 한국의상디자인학회지
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• 제4권2호
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• pp.173-180
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• 2002

As time goes by, men think that their apparence which may be evaluated by someone is a very important thing. The objective of this study is to compare and analyze the data of ideal and real body size which are obtained from male university students. Also, in order to find the difference of view of point between men and women, some data are obtained from female university students. The data are collected from the five typical parts on body such as height, weight, circumferences of chest, waist, and buttock. The samples for this study are randomly chosen from the universities in Seoul and Kangnung during three months (2001. 10~2001. 12). Many researches have reported that there is a strong relationship between cloth and appearance. So far, there are many researches on the body size of females but it is not same for males. The result of this study will play an important role not only for clothing marketing but also for clothing design of men.

• 한국의상디자인학회지
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• 제18권4호
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• pp.101-116
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• 2016

"Athleisure" indicates a new fashion style which takes advantage of the merits of both sportswear and outdoor clothing. This fashion style produces clothing we can wear very conveniently regardless of time and place. This paper, first, surveyed the concept of athleisure and the socio-cultural background of its appearance in modern fashion, and then, analyzed the growing processes and tendencies of athleisure in various fields of fashion. The three typical characteristics of athleisure can be summarized as Non-boudary, Functionality, and Sensualirty. It is hoped that this study has provided some theoretical evidences for the athleisure which is expanding broadly but vaguely as megatrends.

• 한국의상디자인학회지
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• 제19권3호
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• pp.143-158
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• 2017

The purpose of this study is to analyze the expression characteristics of creative fashion illustration based on the theory of creativity by using the conceptual ideas related to visual expression in the theory of creativity of R. Bernstein. The contents of the study were theoretical basis of creativity theory and R. Bernstein's creative thinking tool. A specific checklist applying 13 creative thinking tools was developed to analyze individual cases and characteristics of creative thinking tools applied to visual arts and fashion illustrations. As a result, the application of a creative thinking method by the utilization, transformation and integration of R. Bernstein's thought tool yielded creative thinking about fashion illustration and the value of improvement creativity that can expand expression areas.

• 한국의상디자인학회지
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• 제2권2호
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• pp.41-54
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• 2000

History of fashion and clothing is needed to understand modern fashion and to predict Future mode. The period of Romanticism in fine arts was from the end 18th century up to the first half of 19th century. The characteristics of shilouttes were found in the emphasis owomen's body line. This feature of romantic fashion is founded in 1960, 1970, 1980, 1990'mode. Major characters of this times are retro of romantic costume. As time goes by, more romantic fashion was set up and new corncern of 2000 fashion trend. The Characteristics of romantic image in 2000 of fashion trend are the emphasis of romantic details and decorations. Such as ruffle, frill, shirring, beads, spangle, sequin, flower. Trend colors are pink, lilac, aqua blue, yellow, green, pastel color. Trend materials chiffon, organza, satin, velvet, gauze, georgette, lace and glittery material. And floral print and stripe print. Forward­looking fashion is ethnic­romantic image influenced India. Trend and fashion have very close relationship and if it is fully comprehended, it will be good opportunity to awkardness againnst new fashion line.

• 한국의상디자인학회지
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• 제2권2호
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• pp.81-94
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• 2000

This study attempted to make a comparative investigation into architecture and fashion. It was intended to grasp the contemporary meaning of fashion expressed in fashion by investigating the image of lightness expressed in contemporary fashion. With the increasing trend of the characteristics of lightness over the whole field of contemporary design, this study took an opportunity to probe its understanding and a desirable direction of expression. The study results were summarized as follows: First, flexibility conveys comfortableness and lightness that makes people feel wear no costume in a soft and flowing style. This phenomenon is thought to express the desire to depart from the dismal and heavy ideology of the past times. Second, lightness is expressed as the virtual transparency felt from what is spatial. It shows a sense of openness while removing the internal and external boundary. Third, liberalness expresses the unfettered consciousness of freedom by expressing an open, free image through free, thin and transparent fashion.

• 한국의상디자인학회지
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• 제2권2호
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• pp.137-154
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• 2000

The purpose of this study is to investigate the transition of luster material after the tweentieth century. This study was conducted by means of designer collection, journal of fashion, museum data, fabric exhibition and Internet data. The results of this study were as follows: Before the synthetic fiber period, the luster materials were used satin, chamuse, gauze, damask brocade and velvet, except cashmere, mohair and rayon. They are made from silk by the way of giving difference surface property. But since 1960s, it has used not only synthetic fiber with smooth surface but also vinyl, latex, natural leather, synthetic leather and metal. Luster material recently has a tendency to natural and soft shiny, example silket finish, chintz finish, silico coating finish with paper touch feel and so forth.

• 한국의상디자인학회지
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• 제2권2호
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• pp.155-171
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• 2000

This study is to measure and evaluate the sensibility image for textile pattern design based on the generation. Ten patterns classified by a practical survey on the market are presented. A questionnaire has 14 sensibility related words scaled by 7 point semantic differential method. The practical research is performed for 200 women screened by sensibility test for individual character analysis based on the generation. Each subject is answered by a face-to-face interview method to improve survey's accuracy, For statistical test about differences in treatment means, SAS package is used and analyzed through ANOVA, significance probability and mean, In summary, this paper has proposed the sensibility image scale for apparel pattern design to satisfy individual sensibility, The results of this study can be effectively applied to develop textile pattern design based on human sensibility.

• 한국의상디자인학회지
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• 제21권3호
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• pp.25-35
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• 2019

The purpose of this study was to identify the relationships among credibility toward publicity (CP), the attitude toward publicity (AP), enterprise images, ethical obligations, and purchase intention, and then to demonstrate the differences in the relationships according to the three socially valuable creations: job creation, environmental protection, and fair trade. The hypotheses of this study were empirically tested with data collected via an online survey. The results of path analysis indicated that CP and AP positively affected enterprise images and ethical obligations respectively. Purchase intention was influenced by AP, enterprise images, and ethical obligations, but not by CP. In addition, this study highlighted the lack of a difference in consumer responses to publicity according to the three types of socially valuable creations. These findings provide guidelines for publicity strategies to induce consumers to purchase social enterprise products for marketing managers and entrepreneurs operating social enterprises.

• 한국의상디자인학회지
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• 제21권2호
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• pp.15-25
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• 2019

This study was carried out to research the size satisfaction and the actual conditions of house caddie uniforms. Survey participants consisted of 310 caddies at 6 membership golf clubs. In order to perform this study 45 questionnaires were used, which consisted of questions pertaining to size satisfaction and sewing, laundry management, and inconvenience and, most importantly performance. Frequency analysis was implemented using SPSS 10.0. The results of this study could be summarized as followed; The highest dissatisfaction factors in the presently worn uniforms were sleeve length and pants hem width. The highest dissatisfaction factors in the sewing satisfaction were pocket and armpit area. Activity is the most important consideration in the choice of a uniform. These results will be applied to develop a comfortable uniform design.

• 한국의상디자인학회지
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• 제22권4호
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• pp.49-62
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• 2020

This research investigates how interest develops across a set of tasks within a course defined by a specific knowledge domain. The current study examined the relationships among self-concept, self-efficacy, Korea-related factors, and evaluation, in the context of learning about the Hanbok costume at Chinese universities. A survey (n=300) was conducted using an online survey website (www.sojump.com) from the 1st to the 25th of June. The structural equation model (SEM) analysis, including total and specific forms of self-evaluation with Hanbok courses, showed that self-concept was positively associated with self-efficacy. Conversely, K-culture interest and K-country image did not significantly affect self-efficacy in clothing, but positively affected Hanbok's self-efficacy. Meanwhile, the more self-efficacy perceived, the higher the level of evaluation. Overall, our findings imply that supporting the students' Korean culture interest, country image perception, and self-concept for regulation can enhance self-evaluation and self-realization success. Theoretical and practical implications for Hanbok courses are discussed.