• Title/Summary/Keyword: 의상디자인

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Tourism Market Segmentation Based on Shopping Information Sources (쇼핑정보원 활용에 따른 해외여행자 시장세분화 및 세분시장 특성 연구)

  • Jeon, Yangjin
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.2
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    • pp.117-128
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    • 2017
  • This study confirmed the types of shopping information sources during travel abroad, and developed a profile of tourists in terms of demographics, travel, and shopping behavior. Shopping information sources and characteristics of shopping products were identified first. Thereafter, travelers were segmented by their information-seeking behavior. An online survey method was used to get data from Korean vacationers in their 20s-50s, while factor analysis, cluster analysis, ${\chi}^2$ test and ANOVA were applied to analyze data. The results were as follows. First, the shopping information sources of overseas tourists were composed of four factors including sources from travel agents/media, information from travel books and local sources, and word-of-mouth sources. Also, four factors in product types and four product attributes were identified. Second, tourists were clustered into two groups, active and passive shopping information seekers, based on shopping source behavior. Third, two groups differed in terms of demographics, showing an older age and higher income for active shopping source seekers. Active shopping information users tended to join package trips with family members, and they were more satisfied with the trip. With regard to shopping, active shopping source seekers spent more money for shopping and preferred all kinds of shopping goods with an emphasis on travel shopping. In conclusion, shopping information sources seemed to be a meaningful tool for segmenting tourists. Rich, older, family tourists would be an major target market for local retailers.

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A Study on Values Orientation and Fashion Image in the New Senior Generation (뉴 시니어 세대의 지향 가치관과 지향 패션이미지 연구)

  • Park, Jin-Young;Lee, Eun-Suk
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.2
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    • pp.145-157
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    • 2017
  • This study aimed to investigate the relationship between values orientation and fashion image orientation with a focus on the new senior generation. The study conducted data analysis by using the SPSS 17.0 program for the final 397 copies excluding incomplete questionnaires. The results of this study are as follows. First, values orientation was drawn as the four factors of social orientation, dependent orientation, family-like orientation, and individual orientation. The fashion image orientation was compartmentalized as three factors: urban image, individual image, and feminine image. Second, social orientation had a significant effect on feminine image as shown in Photo 1, while only individual orientation exerted a significant influence on individual image (Photo 2). Social orientation and family-like orientation respectively exercised a significant influence on individual image and feminine image, and feminine image (Photo 3). Third, the four groups did not show a significant difference in the relationship with the sub-elements of fashion image orientation. It appeared that all four groups were felt as a complex image in which modern, feminine, and individual images were mixed. Fourth, the four groups showed a significant difference in the unusual, elegant, refined, youthful, feminine, and modern images among the factors of fashion image orientation.

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Develop ECO-FREE high concentration Full black dye using transfer printing and application technology (전사날염용 ECO-FREE 고농도 Full Black 염료개발과 응용기술)

  • Cho, Ho-Hyun;Chung, Myung-Hee;Lee, A-Ram
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.2
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    • pp.39-48
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    • 2017
  • Transfer printing is a method to combine printing and dyeing technology by the use of sublimation. It is an environmentally-friendly printing method that saves costs, reduces the production processes by the omission of the washing process, and saves time by maintaining quality. Due to the development of transfer printing, a high value added printing technology is available now but color fastness to sublimation of the printing products is still low since there are few dyes that have an affinity to the fabrics and the application technology is still inadequate. Specially, in case of high concentration black dyes, eco-label type black dyes, which is a substitution for general dispersal dyes, have been developed while general dispersal black dyes are still used, creating issues such as color differences on the surface and back side of the fabrics and contamination by friction after transfer printing. There are also some restricted substances such as allergens. To address these issues, high concentration black dyes and application technology that are environmentally-friendly and that have over 16 K/S through the use of single dyes with excellent color fastness, fixation ability, and similar melting temperature were developed for this study.

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Ethnographies of Clothing in Incheon Province( I )- Focus on passage ritual clothes - (민속조사를 통해 본 인천지 역의 의생활( I ) - 통과의례복식 중심 -)

  • Chang In-Woo
    • Journal of the Korea Fashion and Costume Design Association
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    • v.7 no.2
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    • pp.51-60
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    • 2005
  • This ethnography is on the passage ritual clothes in Incheon province. This ethnography invatigates in two villages of people who has same family name -Family 'Cheung' (from Young-il) in Yeonsoo-dong and Family 'Lee'(from Cheun-joo) in dongyang-dong- in August to December 2003. The object of examination is 80's and 70's old women who have lived and had lived up to recent in two villages. (grand mother Sung, Cho, Cheung and yoon) The clothes of passage ritual are Baenaeoht is the first clothes of the newborn baby(swaddling), A wedding ceremony clothe is the clothing for the coming-of-age ceremony, Honryebouk is the clothing for wedding, Sangbouk in the clothing for mourning, shroud is the clothing for the dead, sacrificial robes. The result of ethnogrphy is the passage ritual clothes in Incheon Province similar with other Provinces in aspect of the name and the form and wearing of the clothes. there are remarkable differences in making method from making by oneself to purchase(swaddling$\cdot$shroud), westernize(clothes for wedding and mourning), simplification (sacrificial) between ritual for their parents and their husband and children.

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A Study on the Behavior of women Student in the University about Make-up (여대생의 메이크업행동에 관한 연구)

  • Rhee Nan-Hee;Lee Sang-Eun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.7 no.2
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    • pp.87-99
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    • 2005
  • This study is to examine the modern women's awareness make-up in psychological standpoint based upon the survey of $20\~30$ years old women's consciousness of the motivation, the attention, the psychological utility, the attitude for make-up, the action behavior and the coordination with clothes. Modern women show a keen interest in make-up in company with the diversity of a fashion. This means the tendency which the intention for change and the expression of oneself are emphasizing on. The motivations of make-up are women's attention to other people and notice of evaluation of others and social meaning of make-up in relation with one's interest in appearances. Also, total coordination is concerned as another motivation. Make-up became the practical use and usual doings for women with the diversity of the information of make-up & the increase of cosmetics. Since there were so many women responded that they start to make up in their teens, we recognized that the women's sense of values has changed with the change of modern society.

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The Image Perception Depending on the Tone-on-lone Coloration of a Korean skirt and a Korean jacket (치마$cdot$저고리의 톤 온 톤 배색에 대한 이미지 지각)

  • Kang Kyung-Ja;Jeong Bok-Nam;Jeong Su-Jin
    • Journal of the Korea Fashion and Costume Design Association
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    • v.7 no.2
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    • pp.39-50
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    • 2005
  • The purpose of this research was to investigate the impression dimension and to elucidate the image perception depending on the tone of the Korean jacket and Korean skirt using the tone-on-tone coloration. As stimulators, the became same color by making the skirt and jacket red, yellow, and green at the same time. After the skirt and jacket became four kinds of tones, vivid, light, dull, and dark by altering value and fuing chroma in the assembled color, these tone-on-tone coloration stimulators $48(3\times4\times4)$ were used for the investigation of this study. Impression factor of the stimulus consisted of the 5 different dimensions(youthfulness and activity, attractiveness, gracefulness, concentration of attention, tenderness). Among these factors, youthfulness and activity, attractiveness were proved to be more important. In the tone-on-tone coloration of a Korean skirt and a Korean jacket, each dimensional image was affected by the character of color, also the evaluation of countenance showed the meaningful difference depending on tone. Thus, we can comprehend that the influence of tone as well as color affects the evaluation of an image.

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Effects of Make-up Behaviors, Hair Color and Self-Consciousness on the Level of Expected Social-Psychological Effect (화장행동과 헤어칼라 및 자의식이 사회$\cdot$심리적 기대효과에 미치는 영향)

  • Lim Mi-Yun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.7 no.2
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    • pp.121-135
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    • 2005
  • From a social psychological perspective, Make-up is an tool for run a lot smoother and perform communication efficiently. Many people give a turn to hair color through dyeing form due to yearning to change individual image through the image which the color is having. This paper study how make-up behavior, hair color and self-consciousness will affect the Level of Expected social-psychological effect of College Girl Students. In the sense of make-up behavior, according to result, a group of make-up behavior of self-satisfaction-oriented the level of expected social-psychological effect higher than a group of make-up behavior of tradition-oriented. Hair colors doesn't seem to be having much effect on the level of expected social- psychological effect, but have been shown to influence make-up behavior and self-consciousness. On the self-consciousness, a group of high self-consciousness the level of expected social-psychological effect higher than a group of low or fair self-consciousness. They doesn't have much effect passive expected effect as 'complement of self insufficiency' or 'a person consciousness' But they are affect active expected effect as 'the pleasure of change' and 'positive ascent'.

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Purchase Intention Toward Family-Look Clothing Related to Family Cohesion and Consumer Clothing Value (가족응집성 및 의복가치에 따른 '패밀리룩' 의류제품 구매의도)

  • Kim Ji-Young;Ha Yeon-Chan
    • Journal of the Korea Fashion and Costume Design Association
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    • v.7 no.2
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    • pp.111-119
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    • 2005
  • The growth in the amount of selling of family-look clothing was recently observed in an domestic apparel industry. The issue related to the consumers' purchase behavior toward family-look clothing would closely connected with their relationship among family members, especially, the family cohesion. To understand the consumers' purchase behavior toward family-look clothing, the study investigated the relationship with the purchase behavior toward family-look apparel and family cohesion as well as other clothing behavior. Most of the respondents$(76.7\%)$ had never purchased family-look clothing and most of the consumers$(75.7\%)$ who had purchased family-look clothing expressed their satisfaction with the purchase. The results revealed that the family cohesion had statistically significant influence on purchase intention toward family-look clothing, that is, consumers who were closely linked together with their family tended to have an intention to purchase family-look clothing.

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The concept of hybride phenomean is to selected to describe the fashiontrend of ‘98-00’. (‘98-00’ Fashion Trend에 나타난 Hybrid 현상에 관한 고찰)

  • 정미혜
    • Journal of the Korea Fashion and Costume Design Association
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    • v.1 no.1
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    • pp.5-16
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    • 1999
  • The purpose of this study is to identify the distinctive characterics HYBRID, strictly defined, an offspring that is a cross between different species, genera, or, in rare cases, families, More loosely defined, a hybrid can also be a cross between parents of different subspecies or varieties of a species. Hybrid varieties of plants and animals are of economic value because the hybrid is nearly always more vigorous, larger, and more fertile than either of its parents. Plant and animal hybrids may arise spontaneously in nature or may be produced intentionally by man. Forward-looking fashion explores progress. Adjusting to a world that has integrated genetics and its mutations, the new silhouette seems without references, as if born from a spontaneous generation. A slightly bizarre composite, asymmetrical, discreetly technological aesthetic, it draws on the latest technological details. the pursuit of performance and ergonomics, yet also of comfort and amusement that takes into account the body and its articulations, generates strange garments. Inspired by medical protheses. Focos on fabric touches, their weightiness and surface effects obtained with silicone, rubber or wax. in a range that highlights yellows but can also contrast with colder, slightly surgical hues, the hybrid woman doesn't necessarily want to stand out.

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Exposure Expressed in Dress (복식에 표현된 노출)

  • 정연자
    • Journal of the Korea Fashion and Costume Design Association
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    • v.1 no.1
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    • pp.91-107
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    • 1999
  • The primary purpose of this study is to inquire into the characteristic of exposure presented in fashion, identify the correct concept of exposure from an aesthetic perspective, and grasp the contemporary meaning of exposure presented in fashion. As a result of study, the following findings were obtained: First, the surrealist style of fashion exhibited representations such as the relocation of the partial details, the harmonization of the natural and the artificial, the emphasis or expansion of each part of the body, and the like. It used highlighted the genital region with ornamentations or used the technique of paradoxically exposing the part of the body always covered. And it exbibited the paradoxical relationship of exposure and concealment by exposing the concealed part of the human body. Second, the post-modern style showed the complicated phenomenon that the values of several meanings such as the historic, the folk, and the like appeared in its fashion. It shares in spatiotemporal eclecticism, pluralistic characteristics and the like found in the post-modern culture. Third, the deconstructive style gets rid of the distinction between the external space and the private space by translating underwears into outer garments. It destroys clothing by tearing or perforating clothing whereby it represents the poor image. Coupled with women‘s psychology of exposure and the new generation’s way of thinking indifferent to others‘ eyes, this fashion of deconstruction occupies the great current of fashion. Deconstructive fashion gets away with the rule of ‘having to wear clothing to suit TPO(Time, Place and Occasion), the traditional norm of wearing clothing.

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