• Korean Journal of Construction Engineering and Management
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• 제5권1호
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• pp.71-79
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• 2004

In the stage of feasibility study of urban rehabilitation projects, the precise forecast of physical and environmental changes has great influence on the further transaction of the projects. However, various important decision makings are made by the experience and intuition of the person-in-charge in practice without the process and method for systematic and quantitative analysis. In spite of various qualitative influent factors on the projects, the feasibility studies are made by the result of economic analysis only, which often lead the projects to the crucial deficit. The main reasons of such a mal-functional transaction are due to the absence of the reasonal procedure of feasibility study and decision making reflecting the characteristics of urban rehabilitation projects. The objective of this paper is to propose feasibility study processes and decision making methods in relation to various influent factors on urban rehabilitation projects in the initial stage. The goal and process of every analysis stage and the pertinent factors and decision makings are analyzed and proposed through the survey of current research, a case study, interview with the professionals. The processes and methods are well applied to improve current problems of feasibility study of urban rehabilitation projects. In addition, the establishment of the analysis goal at three principal stage and a series of reasonable decision makings with pertinent factors to each stage will lead the project to more successful result than ever.

• The Journal of the Korea institute of electronic communication sciences
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• 제19권1호
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• pp.257-266
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• 2024

This study explored the determinants that influence purchase intention in online shopping based on augmented reality applications. The main results are discussed focusing on hypotheses as follows. First, interactivity had a positive effect on psychological ownership. Second, interactivity had a positive effect on decision comfort. Third, psychological ownership had a positive effect on decision comfort. Fourth, psychological ownership had a positive effect on purchase intention. Fifth, decision comfort had a positive effect on purchase intention. Therefore, in online shopping based on augmented reality applications, interaction determines psychological ownership and decision comfort, and psychological ownership and decision comfort can be evaluated as key factors that promote product purchase intention in online shopping. In order to increase purchase intention in online shopping, a marketing strategy is required to increase interactivity, psychological ownership, and decision comfort through augmented reality applications.

• Journal of the Korea Society of Computer and Information
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• 제27권9호
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• pp.235-242
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• 2022

One of the important research streams in the privacy literature for the past decade has been to discover factors affecting the decision-making process related to self-disclosure, called the cost-benefit analysis. However, although human behavior is greatly influenced by affective as well as cognitive factors, most of the factors found in previous studies are those with cognitive properties. Based on the awareness of this imbalanced situation, the study examines the role of affective factors on self-dislosure decision-making, especially SNS enjoyment and SNS fatigue. As a result of data analysis, the study finds that the influence of these affective factors is significant, and the influence of SNS enjoyment is greater than that of SNS fatigue. As for the relationship between the affective factors and the decision-making factors, the study finds that the positive affect(enjoyment) relates to only the positive evaluation factor(benefit) and the negative affect(fatigue) relates only the negative evaluation factor(cost), which demonstrate the congruent effect mechanism. Based on the result, the study discusses meaningful implications and suggestions for future studies.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 한국항해항만학회 2009년도 추계학술대회
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• pp.119-120
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• 2009

It has been reported that most accidents are caused by human factors. and especially collisions occurred by human are more than 80 percent. Thus we have to understand how mariners generally deal the own operating ship to avoid the target ship. what information they require. and so on. The aim of this paper is to clarify the important factors influencing mariners' decision-making in the situation of collision avoidance. As a result, main factors in each process for collision avoidance were analyzed.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2023년도 춘계학술대회
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• pp.149-156
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• 2023

임팩트 투자(impact investment)는 사회적 가치와 재무적 이익을 동시에 추구하는 소셜벤처에 투자하는 행위이다. 그동안 국내에서는 정부 주도로 임팩트 투자 생태계가 조성되고 성장하였다. 선순환 투자 생태계를 위해서는 소셜벤처가 가지는 사회혁신의 가치와 임팩트 투자의 연계가 중요하다. 사회적 형평과 시장의 효율의 두 가치 중심으로 수요와 공급이 맞는 임팩트 투자에 대한 이해가 필수적이다. 특히, 임팩트 투자 지원정책과 투자가 공공에서 민간으로 확대되는 시점에서 임팩트 투자의사 결정요인을 규명하는 차별화된 접근이 필요하다. 이에 본 연구는 임팩트 투자의사 결정요인을 분석하고 우선순위를 도출하고자 하였다. 먼저 문헌분석을 통해 투자 결정에 영향을 미치는 요인을 확인하고 임팩트 투자 심사역을 대상으로 자문·설문조사를 수행한 뒤, 델파이 기법을 적용하여 주요 투자의사 결정요인을 도출하였다. 다음으로는 임팩트 투자 심사역 10명을 대상으로 AHP분석을 실시하여 투자의사 결정요인의 우선순위를 분석하였다. 분석 결과, 상위요인의 중요도는 시장-창업가(팀)-제품·서비스-재무의 순서로 확인되었으며, 세부요인의 중요도는 '시장의 경쟁강도 및 진입장벽-시장성장 및 확장 가능성-팀의 전문성 및 역량-신시장 창출 가능성-영업활동 및 고객관리-창업가의 신뢰성 및 진정성의 순서로 나타났다. 이러한 연구 결과는 임팩트 투자에 대한 지원정책과 투자가 공공에서 민간으로 확대되는 시점에서 고유한 투자의사 결정요인을 규명하여 투자를 희망하는 이해관계자들에게 기초 자료를 제시했다는 데 의의가 있다.

• The Journal of the Convergence on Culture Technology
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• 제9권3호
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• pp.129-136
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• 2023

The study aims to examine the determinants that affect satisfaction, revisit intention, and recommendation intention with foreign tourists who visited Korea despite the threat of COVID-19. This study employs the survey data collected by the Korea Tourism Organization from 8,135 foreign tourists who visited Korea in 2020. As the survey data contains a mixture of continuous and categorical variables, decision tree analysis can ensure analytical validity for the research. According to the analytical results, the determinants affecting satisfaction are the purpose of the visit and acceptance of self-quarantine during their stay. The factors influencing revisit intention are the purpose of the visit, frequency of the visit, and acceptance of self-quarantine during their stay. The determinants affecting recommendation intention are the purpose of the visit, length of stay, and gender. Based on the results of this analysis, this study not only explains the relationship between these determinants and tourism satisfaction, revisit intention, and recommendation intention, but also suggests implications for revitalizing tourism activities.

• Journal of Digital Convergence
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• 제13권4호
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• pp.311-317
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• 2015

It is important to analyze and offer specialized start-ups effect factors for collegians in order to systematically and successfully support technology-centered start-ups of collegians, whose social experience is insufficient. However, consistently changing start ups environmental analysis is difficult, which can be a problem, because technology-centered start-ups factor analysis is carried out depending on statistical package. This paper proposes an ATSA system that demonstrates effect factors on technology-centered start-ups decision making as a hierarchial structure by using AHP, inputs the effect factors to judgment matrix after pre-processing, calculates standardized values and weights, verifies consistency, and draws priorities through weights integration. It was confirmed that the ATSA system can efficiently support decision making for technology-centered start-ups by quantitatively analyzing qualitative factors through experiments by applying multi-criteria decision making to the analyses of start-ups founders' internal and external factors and various start-ups environments.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 한국경영과학회/대한산업공학회 2003년도 춘계공동학술대회
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• pp.628-632
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• 2003

정보통신산업내의 경쟁이 심화되면서 과거의 독점 혹은 과점시장에서는 별로 중요하게 생각하지 않았던 서비스 요금 즉, 가격이 점차 중요한 기업내 의사결정요인으로 등장하고 있다. 이에 본 연구에서는 현재 통신서비스를 제공함에 있어 중요한 요소로 등장하고 있는 가격에 대하여 가격요인별로 소비자들의 의사결정에 얼마나 많은 영향을 미치는지 분석하고자 한다. 즉, 소비자가 서비스를 선택하는데 있어서 어떤 가격요인이 가장 큰 영향을 미치고, 가격요인 수준이 어떻게 변화하느냐에 따라 소비자가 느끼는 효용의 변화 크기는 어떻게 되느냐를 분석하고자 하는 것이다.

• Journal of Digital Convergence
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• 제18권9호
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• pp.159-167
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• 2020

This study was intended to examine how the job stress of enterpriser affects decision quality when they make rational decision making, and to empirical analysis on whether decision quality can be enhanced through corporate network and absorption capacity. For this purpose, 356 survey data were collected from small business enterpriser and analyzed using SPSS v.25 and AMOS v.24. Studies have shown that among job stress, challenging stress has positive(+) influence on decision quality, disturbing stress has negative(-) influence on decision quality, and both corporate network and absorption capacity have positive(+) influence on decision quality. In addition, challenge stress and hindrance stress have been shown to have a positive(+) influence on decision quality through corporate network and absorption capacity. These findings confirmed that the challenge factors of job stress had a positive effect on decision quality, and confirmed that the corporate network and absorption capacity were important factors in enhancing decision-making products. As such, conclusions were discussed and implications and directions for follow-up studies were presented.

• Proceedings of the Korean DIstribution Association Conference
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• 한국유통학회 1999년도 공동추계학술발표대회 논문집
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• pp.229-246
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• 1999

구매환경이 포함하고 있는 상황적 요인은 소비자들의 의사결정 과정에 상당한 영향력을 행사할 수 있음에도 불구하고 그간 이루어진 연구들은 의사결정이 발생되는 특정 시점이나 장소를 고려하지 못한 것이 일반적이다. 그러나 현실적으로 이러한 상황적 요인은 소비자의 구매행위에 커다란 영향을 미치게 된다. Belk(1975)는 상황적 영향력(situational influence)이란 현재의 행위에 명백하고 구체적인 효과를 미치는 특정 시점(time) 및 장소(place)와 관계되는 요인이라고 정의하고 있다. (중략)