[KSCI] Korea Science Citation Index Service

http://dx.doi.org/10.9708/jksci.2022.27.09.235

Investigating the Impact of Affective Factors on Self-disclosure

Kim, Gimun (School of Business, Chungnam National University)

Publication Information

Journal of the Korea Society of Computer and Information / v.27, no.9, 2022 , pp. 235-242 More about this Journal

Abstract

One of the important research streams in the privacy literature for the past decade has been to discover factors affecting the decision-making process related to self-disclosure, called the cost-benefit analysis. However, although human behavior is greatly influenced by affective as well as cognitive factors, most of the factors found in previous studies are those with cognitive properties. Based on the awareness of this imbalanced situation, the study examines the role of affective factors on self-dislosure decision-making, especially SNS enjoyment and SNS fatigue. As a result of data analysis, the study finds that the influence of these affective factors is significant, and the influence of SNS enjoyment is greater than that of SNS fatigue. As for the relationship between the affective factors and the decision-making factors, the study finds that the positive affect(enjoyment) relates to only the positive evaluation factor(benefit) and the negative affect(fatigue) relates only the negative evaluation factor(cost), which demonstrate the congruent effect mechanism. Based on the result, the study discusses meaningful implications and suggestions for future studies.

Keywords

Affect; Privacy; Self-disclosure; Enjoyment; Fatigue; SNS;

Citations & Related Records

Reference

1	Krasnova, H., Widjaja, T., Buxmann, P., Wenninger, H., and Benbasat, I. Why Following Friends Can Hurt You: An Exploratory Investigation of the Effects of Envy on Social Networking Sites among College-Age Users, Information Systems Research, Vol. 26, No. 3, pp. 585-605, 2015. DOI
2	J. Min, and B. Kim, How are People Enticed to Disclose Personal Information despite Privacy Concerns in Social Network Sites? The Calculus between Benefit and Cost. Journal of the Association for Information Science and Technology, Vol. 66, No. 4, 839-857, 2015. DOI
3	L. Reinecke, P. Vorderer, and K. Knop, Entertainment 2.0? The Role of Intrinsic and Extrinsic Need Satisfaction for the Enjoyment of Facebook Use, Journal of Communication, Vol. 64, pp. 417-438, 2014. DOI
4	C. Maier, S. Laumer, A. Eckhardt, and T. Weitzel, Giving Too Much Social Support: Social Overload on Social Networking Sites. European Journal of Information Systems, Vol. 24, 447-464, 2014. DOI
5	B. Choi, Z. Jiang, B. Xiao, and S. Kim, Embarrassing Exposures in Online Social Networks: An Integrated Perspective of Privacy Invasion and Relationship Bonding, Information Systems Research, Vol. 26, No. 4, pp. 675-694, 2015. DOI
6	R. Rogers, Cognitive and Physiological Processes in Fear Appeals and Attitude Change: A Revised Theory of Protection Motivation. In J. T. Cacioppo, R. E. Petty, & R. E. Petty (Eds.), Social Psychophysiology: A Sourcebook (pp. 153-177). New York: Guilford Press, 1983.
7	S. Kokolakis, Privacy Attitudes and Privacy Behaviour: A Review of Current Research on the Privacy Paradox Phenomenon, Computers & Security, Vol. 64, pp. 122-134, 2017. DOI
8	A. Nadkarni, and S. Hofmann, Why Do People Use Facebook? Personality and Individual Differences, Vol. 52, pp. 243-249, 2012. DOI
9	H. Krasnova, S. Spiekermann, K. Koroleva, and T. Hildebrand, Online Social Networks: Why We Disclose, Journal of Information Technology, Vol. 25, pp. 109-125, 2010. DOI
10	Z. Ozdemir, H. Smith, and J. Benamati, Antecedents and Outcomes of Information Privacy Concerns in a Peer Context: An Exploratory Study, European Journal of Information Systems, Vol. 26, No 6, pp. 642-660, 2017. DOI
11	N. Ellison, J. Vitak, C. Steinfield, R. Gray, and C. Lampe, Negotiating Privacy Concerns and Social Capital Needs in a Social Media Environment, In S. Trepte and L. Reinecke (Eds.), Privacy Online, Springer, Berlin Heidelberg, pp. 19-32, 2011.
12	T. Dinev, A. McConnell, and H. Smith, Informing Privacy Research through Information Systems, Psychology, and Behavioral Economics: Thinking Outside the APCO Box, Information Systems Research, Vol. 26, No. 4, pp. 639-655, 2015. DOI
13	T. Ravindran, A. Kuan, and D. Lian, Antecedents and Effects of Social Network Fatigue. Journal of the Association for Information Science and Technology, Vol. 65, 2306-2320, 2014. DOI
14	H. Li, R. Sarathy, and H. Xu, The Role of Affect and Cognition on Online Consumers' Decision to Disclose Personal Information to Unfamiliar Online Vendors, Decision Support Systems, Vol. 51, No. 3, pp. 434-445, 2011. DOI
15	F. Xu, K. Michael, and X. Chen, Factors Affecting Privacy Disclosure on Social Network Sites: An Integrated Model. Electronic Commerce Research, Vol. 13, No. 2, 151-168. 2013. DOI
16	M. Taddicken, The 'Privacy Paradox' in the Social Web: The Impact of Privacy Concerns, Individual Characteristics, and the Perceived Social Relevance on Different Forms of Self-disclosure, Journal of Computer-Mediated Communication, Vol. 19, No. 2, pp. 248-273, 2014. DOI
17	J. Cohen, M. Pham, and E. Andrade, The Nature and Role of Affect in Consumer Behavior, in Handbook of Consumer Psychology, C. P. Haugtvedt, P. Herr, and F. Kardes (eds.), Mahwah, NJ: Lawrence Erlbaum, pp. 297-348, 2008.
18	G. Shao, Understanding the Appeal of User-Generated Media: A Uses and Gratification Perspective. Internet Research, Vol. 19, No. 1, 7-25, 2009. DOI
19	H. Smith, T. Dinev, and H. Xu, Information Privacy Research: An Interdisciplinary Review, MIS Quarterly, Vol. 35, No. 4, pp. 989-1015, 2011. DOI
20	N. Schwarz, and G. Clore, Feelings and Phenomenal Experiences, Guilford, New York, 2007.
21	T. Dienlin, and S. Trepte, Is the Privacy Paradox a Relic of the Past? An In-depth Analysis of Privacy Attitudes and Privacy Behaviors. European Journal of Social Psychology, Vol. 45, 285-297, 2015. DOI
22	J. Yu, P. Hu, and T. Cheng, Role of Affect in Self-disclosure on Social Network Websites: A Test of Two Competing Models. Journal of Management Information Systems, Vol. 32, 239-277, 2015. DOI
23	A. Damasio, Descartes' Error: Emotion, Reason, and the Human Brain, Putnam, New York, 1994.