• Proceedings of the Costume Culture Conference
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• 1997.10a
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• pp.12-13
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• 1997

• Proceedings of KHEA Conference
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• 2001.04a
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• pp.123-123
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• 2001

• Proceedings of KHEA Conference
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• 2001.10a
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• pp.65-65
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• 2001

• Proceedings of the Costume Culture Conference
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• 1998.04a
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• pp.10-11
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• 1998

• Proceedings of the Costume Culture Conference
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• 2002.06a
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• pp.78-79
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• 2002

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.4
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• pp.549-559
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• 2000

In a few studies about product involvement there was confusion in the construct of involvement especially in association with importance. Due to the confusion of the construct unanticipated and inconsistent results were reported in some cases. So this study was mainly to identify the relationship between clothing importance and clothing involvement and also investigated the casual relationships among consumers n, value, clothing importance, clothing involvement fashion opinion leadership, and shopping behavior. The data were collected from 429 female adults using questionnaire, and were analysed with actor and path analysis. Results can be summarized as follows. First, clothing importance was the separate concept from clothing involvement, though they were closely related. Second. it was revealed that the main casual path was valuerlongrightarrowclothing importancelongrightarrowclothing involvementlongrightarrowfashion opinion leadership, shopping preference, shopping frequency, and shopping time. On the whole, the affective dimension of clothing involvement mainly affected them, and consumer's age negatively affected fashion opinion leadership and shopping behavior.

• Korean Journal of Human Ecology
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• v.18 no.2
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• pp.441-449
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• 2009

The study is to find out any significant relations in clothing behaviors according to attitudinal body image and plastic surgery attitude. The sampling method was a convenient sampling, and the subjects were 190 male and 160 female students in Daejeon. The survey was conducted from June 20 to July 15, 2008. The data were analyzed by the frequency analysis, Cronbach' ${\alpha}$, factor analysis, t-test and variance analysis. The subjects who pay much attention to weights and appearances have a positive attitude to plastic surgery. As they concern their body weights and appearance, they have high exhibition of clothing. Those who think their body as being attractive have been more interested in clothing and fashion. The subjects who have positive attitude for plastic surgery are more interested in clothing and fashion, showing higher conformity of clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.2
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• pp.358-365
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• 2001

The purpose of this study was to investigate the relation between various aspects of multiple body image and clothing behavior i.e. individuality/self expression, body improvement, social approval, sex appeal. The data were collected from 498 female university students in Seoul and Kyong Ki Province and analyzed using factor analysis, Pearsons correlations, reliability test, analysis of variance, and multiple regression analysis. The results of this study were as follows: 1) Four dimensions of multiple body image were identified : appearance, body attractiveness, degree of fitness and atheletic skill. 2) Perception on appearance and fitness aspect of multiple body image has a positive correlation with all aspects of clothing behavior i.e. individuality/self expression, body improvement, social approval and sex appeal of clothing behavior. Body attractiveness and atheletic skill of multiple body image also had a positive correlation with individuality/self expression, and sex appeal.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.262-269
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• 2004

The purpose of this study is to identify the effect of perceptions of somatotype on the satisfaction of somatotype and the clothing behavior. The respondents included 201 female student volunteers, aged 19 to 27, who were enrolled at university in Busan. The questionnaire was composed of three sections; perceived somatotype-self, satisfaction of somatotype and clothing behavior. Data were analyzed by frequency, factor analysis, and regression analysis. This study established the factors(the lower half the body, the upper half of the body, height, body-shape)as the perception of somatotype. In the clothing behavior, this study drew the 3 factor(aesthetics, fit, utility). The result of regression analysis reveals that the perceptions of somatotype-self are major determinant to influence on the satisfaction of somatotype. But the perceptions of somatotype-self are major determinant to influence on the aesthetic factor among three factors.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.6
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• pp.1179-1190
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• 2001

The purpose of this study was to segment adolescents according to shopping orientation and to clarify the different clothing behaviors among the segmented groups. The results may be useful for the marketer whose target is adolescents to make proper marketing strategies. The subjects for the final analysis were 436 adolescents who were living in Seoul and Pusan. The statistics used for analysis included factor analysis, cluster analysis, Cronbach $\alpha$, one-way ANOVA, Dancan multiple range test and chi-square using the SPSS program. The results were as follows. Adolescents were segmented to 4 groups(Shop Loyalty/Convenience Pursuit Group, Pleasure/Brand Loyalty Group, Low Shopping Involvement Group and Economic Group). And the four segmented groups were significantly different in clothing purchasing motives, clothing evaluation standards, shop evaluation standards, information preference and demographic variables such as sex, and monthly spending money.