• 한국의류산업학회지
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• 제9권1호
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• pp.81-88
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• 2007

This study aimed to develop priorities alternatives based on relative rather than absolute assignments on clothing evaluative criteria. The relative comparison approach includes much redundancy and is thus less sensitive to judgemental errors common to techniques using absolute assignments. By deriving evaluative criteria for consumers in choosing clothing, and considering their relative important or value in the priority of evaluation elements. When the consumer selects clothing, it requires multi-criteria decision making exercise and needs to make trade-offs between different alternatives. With an application of the AHP's hierarchical structuring and pair-wise comparisons, this study will determine the weight and priorities of evaluation factor in clothing evaluative criteria in choosing cloth, which will eventually lead to improve management. Items for the setting priority were decided as 'symbol', 'practicality', 'economy', 'vogue', and 'aesthetic' by council. The data for this research were collected from respondents of 108 females in Busan. Data were analyzed by frequency and AHP. As the results, 'economy' was decided as a most important item. And 'a fashionable color' evaluated as that of first priority in the totality evaluation elements.

• 한국생활과학회지
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• 제14권4호
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• pp.683-692
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• 2005

This study was intended to analyze the clothing shopping orientations and purchasing practices for men's dress shirts. It was conducted by means of convenience sampling survey with male office workers who usually wear dress shirts at work and who also live in Seoul, Geonggi, and Chungcheong area. The data collected were analyzed by frequency analysis, cross-tabulation analysis, factor analysis, t-test, and ANOVA using SPSS. The results are as follows: 1) Clothing shopping orientations were classified into six factors: brand oriented; planned; enjoying; expediency oriented; negative shopping; and low price oriented. There were partially significant differences in clothing shopping orientations according to the surveyees' age. 2) The surveyees prioritized low price and expediency in clothing shopping, but they also showed low interest in brands. 3) The criteria for purchasing were in the order of size, color, comfort, and design. There were also partially significant differences in the estimation criteria for dress shirts according to marital status and age. 4) Most respondents tended to purchase 3 or 4 pieces of dress shirts a year, paying 30,000 to 50,000 won for a piece, usually at department stores. 5) When they purchase a dress shirt, they always considers its size. In the case of married men, however, it is the laundry tag that they do care about.

• 한국지역사회생활과학회지
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• 제16권3호
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• pp.57-64
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• 2005

The purpose of this study was to compare clothing attitudes and the criteria for clothing selection between Korean and Korean-Chinese college female students in the Yanbian region of China. The subjects were selected as follows: 404 Korean female college students in the Choongchung area and 242 Korean-Chinese female college students in the Yanbian region of China. Questionnaires were used to collect the data and the data was analyzed by frequency, factor analysis, and t-test. The major results of this study were as follows: The clothing attitudes of the total respondents were classified into 5 factors: the fashion involving factor, the modesty involving factor, the economy conscious factor, the brand-name oriented factor, and the practical user factor. The modesty involving factor, the economy conscious factor, the brand-name oriented factor, and the practical user factor were significantly different between Korean and Korean-Chinese college female students. Korean consumers thought highly of the economy conscious factor and the practical user factor compared with Korean-Chinese college female students. However, Korean-Chinese college female students thought highly of the brand-name oriented factor and the modesty factor compared with Korean consumers.

• 한국지역사회생활과학회지
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• 제20권1호
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• pp.123-134
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• 2009

The purpose of this study was to investigate the differences of evaluative criteria and brand preferences by clothing purchasing motivations of Chinese female consumers. Data were obtained from 350 Chinese women in the 20's and 30's who were living in Shanghi, China. Data were analyzed by factor analysis, ANOVA, Duncan test, cluster analysis, and descriptive statistics using SPSS WIN 12.0. The results of this study were as follows. The clothing purchasing motivations of consumers were classified into 'hedonic,' 'utilitarian,' and 'economic' motivation. The evaluative criteria of clothing were classified into 'aesthetic/quality,' 'service/care,' and 'social status symbol' evaluative criteria. Chinese female consumers were divided into four groups by cluster analysis of clothing purchasing motivation; economic, practical hedonic, utilitarian, and inactive groups. There were significant differences in evaluative criteria of clothing, brand preference of foreign brand and Korean brand, and purchase intention among four groups. Practical hedonic and economic groups showed the highest means of evaluative criteria of clothing, foreign brand, Korea brand, and purchase intention of Korean apparel brand. This study provides implications into Korean fashion marketers for developing marketing strategies in China.

• 복식문화연구
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• 제11권2호
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• pp.193-207
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• 2003

The purpose of this study was to investigate the demographics and general clothing buying behavior according to clothing shopping orientation of female workers. A questionnaire was developed to measure clothing shopping orientation, fashion information sources, stores selection criteria, clothing purchasing frequency of a year, purchasing expenditure of clothing, the demographics. The questionnaire was administered to 775 female teacher in Chonnam. The data was analyzed using percentage, frequency, mean, factor analysis, Cluster Analysis, x 1_test and ANOVA, Duncan test. The results of the study were as follows: 1. The female teachers were classified into four groups by the cluster analysis; indifferent shopping group, rational shopping group, conspicuous shopping group, recreational shopping group. 2. In the case of purchasing motives, significant differences were found according to shopping orientation subdivision in four factors. 3. The evaluation criteria of product were significantly different depending on shopping orientation subdivision in practical attribute, socio-psychological attribute, and aesthetic attribute. 4. The significant differences were found according to shopping orientation subdivision in general clothing purchasing behavior(purchasing price range of clothing, clothing purchasing frequency of a year, method of payment, number of stores visited, experience of buying in the import brand)

• 한국가정과교육학회지
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• 제22권3호
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• pp.163-188
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• 2010

이 연구는 일상의 문제를 통합적인 사고능력으로 풀 수 있는 새로운 교수 - 학습 방법의 하나로 주제중심 통합적 접근에 의한 가정교과 의생활 영역 교육 프로그램을 개발하고 평가하는데 목적을 두었다. 이를 위해 가정교과 의생활 영역의 주제를 선정하였고, 주제를 중심으로 통합적 접근을 시킨 교육 프로그램을 개발하고 개발된 프로그램을 평가하였다. 연구의 절차는 부산광역시 소재 B중학교 2학년 학생을 대상으로 총 28시간의 현장수업에 적용하여 평가하였다. 분석 단계에서 다른 교과의 통합적 접근에 관련된 프로그램을 탐색한 후, 설계 단계에서 프로그램의 유행을 파악하고, 개발 단계에서는 주제 선정 기준에 따라 주제를 선정을 하였다. 주제선정을 위해 선행연구와 기술 가정 교과서를 분석하였고, 학생들과의 메신저, 전문가 집단의 논의를 거쳐서 2개의 "의복관리"와 "섬유(재료)"를 선정하였다. 평가는 1차 전문가평가, 2차 예비 수업 평가, 3차 현장수업 평가를 하였다. 연구의 결과는 2개의 주제에 대해 주제중심 통합프로그램을 개발하였으며 "의복관리"편의 학습 자료는 총 49가지, "섬유(재료)"편의 핵습 자료는 총 32가지이며, 주제의 성격에 맞게 실험과 실습 등으로 구성하였다. 각 프로그램은 프로그램의 목표 학습내용 내용구조도 학습활동 평가로 이루어져 있고 학습활동은 체험 실습 및 실험활동 자기 주도적 활동 문제해결과정 등으로 구성되었으며, 평가는 자기평가 교사평가 동료평가 포트폴리오 실험보고서 등이 포함되었다. 1, 2차 평가에서 본 프로그램이 현 시점의 요구와 잘 부합되며, 타 교과와의 융합이 수업을 진행하는 데 적절하게 구성되어 있고, 학습자의 흥미도 지속적으로 유지할 수 있다고 평가하였다. 다만 프로그램의 내용 각 부분에 대해서 구체적인 설명이 필요하다고 요구하였다. 3차 학생 현장 수업평가에서 약 60%의 학생들이 개발된 프로그램이 재미있고, 내용을 이해하기 쉬우며, 한 가지 주제가 여러 과목과 관련이 있다는 사실을 알게 되었고 실제 생활에 적용 가능할 것이라고 하였다. 이상의 결과로서 주제중심 통합적 접근에 의한 가정교과 의생활 영역 교육 프로그램은 주제를 중심으로 통합적으로 접근을 시도했다는데 의의가 있다. 또한 학생들은 지식을 통합적으로 모으는 일 뿐 아니라 이를 창조적으로 변화시켜 실제 생활에서 직면하게 되는 여러 문제를 해결하는데 응용할 수 있었다. 이 연구를 많은 교사들이 활용하여 학생들이 실생활에서 접하는 문제를 통합적으로 사고하여 해결을 할 수 있기를 기대한다.

• 대한가정학회지
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• 제46권6호
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• pp.49-59
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• 2008

The purpose of this study was to examine the role of consumers' self-image and pursued-image of clothes on the clothing purchase decision making according to the location. Data were obtained from a questionnaire filled out by 575 women living in Seoul and Jechon. For data comparative analysis, paired t-test, t-test, factor analysis and multiple regression analysis were used. The results of this study are as follows: 1. There were significant differences in self-image and pursued-image in terms of clothing purchases between women who live in Seoul and Jechon residents. 2. Demographic variables influenced to the self-image and pursued-image of clothes factor. Among them, size of the city was the most important factor which influence to the clothing purchase behavior. 3. Self-image, pursued-image of clothes, problem recognition and evaluative criteria factors significantly differed between Seoul and Jechon residents. In two cities, problem recognition factor which was arisen by external stimulus and all of the evaluative criteria factors showed significant differences. 4. When the cities were partitioned by size(large and small city), the influence of self-image and pursued-image of clothes on the clothing purchase behavior showed different phases. Generally, self image and pursued-image of clothes were more important to various problem recognition and evaluative criteria factors in large city(i.e. Seoul) than in small city(i.e. Jechon). However economic rational factor was the exception.

• 한국의상디자인학회지
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• 제9권1호
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• pp.221-234
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• 2007

The purposes of this study were to identify the effect of clothing involvement and shopping orientations on the usage of information sources and to investigate the differences of clothing involvement, shopping orientation and clothing purchasing behavior according to the types of information source usage. The study subjects comprised 302 females living in Seoul. The datas were analyzed with factor analysis, regression, ANOVA, discriminant analysis, and $x^2$-test. The results generated from this study are as follows: First, clothing involvement and shopping orientation factors influenced the usage of information source. Among the clothing involvement factors, fashion/clothing involvement was the most important factor to the types of information source. Second, according to usage of information sources, female consumers were classified into four groups, such as active, nonpersonal, personal, and non-active information source usage group. Fashion/clothing involvement was the most significant involvement factor to divide four groups. Third, among the demographic variables, only age was the useful factor which can differ the usage of information source. For example, 30s' were more active than other groups, on the other hand 50s' use personal information source more than other groups. Therefore, marketer should blow consumer's clothing involvement and shopping orientation which are effective to the usage of information source, and use this knowledge on the advertising and marketing plan.

• 복식
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• 제51권2호
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• pp.105-120
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• 2001

The purpose of this study is to identify the relationship of self-efficacy, which is a kind of the self concept about one's own ability, to the decision-making process, which is the key part of consumer behavior. The subjects in this study were 985 male and female undergraduates of a university located in the city of Kyongsan, the north Kyongsang province. The collected data were statistically processed by MANOVA and ANOVA. For post test, Scaffle and $\chi$$^2$-test were employed. The followings are findings of this study : 1. Concerning incentive to buying, the group having the weaker general self-efficacy is stimulated more highly by the incentives of self-display, fashion pursuit and economic utility than the group having the stronger general self-efficacy does. 2. Regarding information sources. the factor of observation is frequently used by the group having the weaker general and social self-efficacies more than the group having the stronger general and social self-efficacies. 3. As to the evaluative criteria of clothes, the group having the stronger general and social self-efficacies put a higher value on functional and economical points than the group having the weaker general and social self-efficacies does. 4. As for the evaluative criteria of store the group having the stronger general self-efficacy lays stress on store atmosphere, store attributes and convenient shopping condition, while the group having the weaker general self-efficacy puts emphasis on brand and fashion. 5. In buying apparels, the group having the stronger general and social self-efficacies makes more planned purchase.

• 한국의류산업학회지
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• 제18권1호
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• pp.80-90
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• 2016

This study presents quantitative evaluation standards for they mobility test, conducted in the process of a slacks fit test. This study quantified the subjects' evaluation on the wearability of slacks to provide objective qualitative evaluation methods for existing mobility tests. The subjects were women of standard bodytype between the ages of 18 and 24 wearing slacks designed to test their mobility based on differences in ease in waist girth, hip girth, crotch length and knee length. A qualitative evaluation tested the wearability of slacks. Clothing pressure and gap area between the body and slacks were measured based on a quantitative evaluation. The clothing pressure and the gap area between the body and slacks (which reflect the results of the wearability test) were presented in this study as quantitative evaluation standards. Clothing pressure tended to increase as the ease of slacks decreased; however, clothing pressure standards, that induce discomfort, differed by body parts. The hip, crotch, and knee area were relatively less sensitive despite the waist and the abdominal area sensitivity to clothing pressure. This study suggests the minimum ease for the appropriate wearing comfort of slacks by region and motion as standards for the quantitative evaluation of mobility tests. These was reset in accordance to the limits of clothing pressure when the minimum ease was considered as wearable but exceeded the clothing pressure limits.