• 한국의류학회지
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• 제23권3호
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• pp.459-470
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• 1999

The objectives of this study were to investigate the difference the clothing shopping orientation and clothing satisfaction according to satisfaction·dissatisfaction group to examine how the clothing satisfaction was influenced by consumer values demographic variable clothing shopping orientation. The subject were 457 women in Seoul Korea The results of the study were as follows. 1. five factors of clothing shopping orientation (SO) derived by factor analysis : F.1. conspicious SO : F,2 search SO: F,3 recreational SO : F,4 addictive SO :F,5 independent SO . Two factors of terminal value derived by factor analysis : F,1 responsible : F.2 ambitious. 2. Satisfaction group had high levels of search SO, dissatisfaction group had high levels of addictive SO. Satisfaction group was satisfied with color style appropriateness for wearer in order dissatisfaction group was dissatisfied with care price size in order. 3. Conspicious SO were influenced bysocial stratification social recognition and happiness. Search SO were influenced by dwelling area and age. Recreational SO were influenced by social stratification social recognition and responsible value. Addictive SO influenced by responsible value social recognition and happiness. independent SO were influenced by marital status and ambitious value. 4. Clothing satisfaction was influenced by addictive conspicious SO happiness and recreational SO(R2=24.6)

• 복식문화학회:학술대회논문집
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• 복식문화학회 2001년도 패션 산업에서의 첨단기술 응용과 실제
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• pp.69-69
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• 2001

• 복식문화학회:학술대회논문집
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• 복식문화학회 2001년도 제17회 정기총회 및 춘계학술발표회
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• pp.36-37
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• 2001

• 복식문화학회:학술대회논문집
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• 복식문화학회 2005년도 정기총회 및 춘계학술대회 Proceeding
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• pp.149-151
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• 2005

• 복식문화학회:학술대회논문집
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• 복식문화학회 2002년도 정기총회 및 춘계학술발표대회
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• pp.38-38
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• 2002

• 복식문화학회:학술대회논문집
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• 복식문화학회 1996년도 한중 학술교류세미나
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• pp.25-28
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• 1996

• 대한가정학회지
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• 제40권8호
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• pp.123-135
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• 2002

The purpose of this study is to examine the relationship between shopping orientation and purchasing satisfaction of apparels. To achieve the purpose, this study was carried out by means of questionnaires with female consumers aged from 20s to 50s in Daegu. The data were analysed by the frequency analysis, percentage, reliability test, factor analysis, Pearson's correlation analysis, cluster analysis, one-way ANOVA and Duncan's multiple range analysis. The statistical package for social science 9.0 for Window was used for the statistical processing of the data. The result of this study is summarized as follows. 1. To examine factors which construct female consumers' shopping orientation for apparels, a factor analysis was done, therefore, which obtained 6 factors. Also A factor analysis was done to examine the motivative factors of satisfaction with purchased apparels, 6 factors were obtained. 2. Based on the average score of shopping-orientation factors for apparels, a cluster analysis was done and it was classified into 3 clusters. There were differences in purchasing satisfaction of purchased apparels between the 3 clusters. 3. The differences in variety, shopping convenience, dignity, brand & preference, and convenient selection between the clusters were entirely p<0.001 which were very significant. There were no differences in the quality and service factors between the brand-/practicality-oriented cluster and entertainment-oriented cluster. With other factors, entertainment-oriented cluster was most satisfied than brand-/ practicality oriented cluster. But, self-reliance-oriented cluster was lowest purchasing satisfaction of apparels.

• 한국의류학회지
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• 제35권5호
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• pp.501-512
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• 2011

This study examines the possible differences in satisfaction level according to the attributes classified as product, price, and service among women apparel consumers with the experience of buying global and domestic SPA brands. Data were collected through a survey of 270 women consumers aged 20s and with SPSS 15.0. The results are as follows: The exploration of the difference in product, price, and service attributes between the global and domestic SPA brands revealed that for product attributes, domestic brands scored higher in management quality, while global brands scored higher in design. In addition, for price attributes, domestic brands scored higher in promotion, while global brands scored higher in price value. When it comes to service attributes, only in regards to store policy was there a significant difference, with the score of global brands higher than domestic brands. The analysis of the difference in shopping orientation on domestic SPA brands showed significant difference only in customer convenience for the category of service attributes, while on global SPA brands, there were significant differences of the design for product attributes, promotion for price attributes, and customer convenience for service attributes.

• 복식문화연구
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• 제15권1호
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• pp.98-112
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• 2007

The purpose of this study was to identify the differences in store evaluative criteria, clothing evaluative criteria, and purchasing behavior for casual wear among groups with different types of shopping orientation. Data were collected from 175 female and 169 male college students living in Beijing, and analysed by factor analysis, cluster analysis, ANDVA, Duncan test, crosstabulation analysis, and frequency analysis. Chinese college students were classified into four groups by their shopping orientations; fashion-pursuit type, individuality-pursuit type, practical type, and apathetic type. Significant differences were found in store evaluative criteria, clothing evaluative criteria, purchasing behaviors, and demographic characteristics. The fashion-pursuit type and individuality-pursuit type were more influenced by store location and service, product attributes, and fashion. They purchased more frequently and spent more money. Esthetic clothing evaluative criteria were considered more important by the individuality-pursuit type than the others, and symbolic clothing evaluative criteria by the fashion-pursuit type.

• 한국의류학회지
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• 제25권7호
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• pp.1321-1331
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• 2001

As the society becomes industrialized and urbanized, men are changed and the speed of change becomes faster and faster. The purpose of this study was to identify the consumer's value systems and clarify how it influence on clothing involvements and shopping orientations. The data were collected via a questionnaire from 423 students of Semyung University in Checheon and data were analyzed by frequency, Crobach's alpha, factor analysis, custer analysis, ANOVA, Duncan test, t-test and multiple regression. The results of this study were as follows: According to the value factors students were classified into four groups. Among four groups success pursuit group was the biggest(58.4%). The four groups showed different clothing involvements and shopping orientations. Shopping orientations were influenced by the demorgraphic factors, value systems and clothing involvements. Among seven sopping orientation, entertainment pursuit was the most influenced factor y three factors. Additionally value system, clothing involvements and shopping orientations were influenced by the demographic variables.