• 한국복식학회:학술대회논문집
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• 한국복식학회 2003년도 춘계학술대회
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• pp.40-40
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• 2003

본 연구의 목적은 재킷, 와이셔츠, 넥타이 색과 지각자의 성별에 따른 남성 정장착용자의 이미지 지각의 차이를 밝히고, 성별 및 연령에 따른 남성 의복의 색 선호도의 차이를 조사하는 데 있었다. 연구방법은 준실험방법이며, 피험자간(between-subjects) 실험설계를 사용하였다. 2$\times$2$\times$2$\times$2의 요인설계로서 지각자의 성별(2), 재킷 색(2), 와이셔츠 색(2), 넥타이 색(2)을 독립변인으로 사용하였다. 재킷 색은 진남색과 회색을 택하였고, 와이셔츠 색은 흰색과 파란색이었으며 넥타이 색은 빨강과 파랑이었다. 이미지 지각을 측정하는 문항은 6개 차원의 7점 양극 형용사 쌍으로 구성된 의미미분척도였으며, 그 차원은 능력, 품위, 활동성, 선호평가, 남성성, 현시성이었다. 피험자는 서울 시내에 거주하는 20, 30대 남녀 각각 132명씩 총 264명이었다. 자료분석은 SPSS 프로그램을 사용하였으며, 통계 분석방법은 Cronbach의 $\alpha$-신뢰도 계수 산출, t-검증, 사원변량분석, 이원변량분석, 일원변량분석과 Duncan의 다중범위검증을 실시하였다.

• 한국가정과교육학회지
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• 제18권3호
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• pp.149-161
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• 2006

남녀 고등학생을 대상으로 기술 가정교과 내의 의생활영역에 대한 선호도를 살펴보고 남녀 고등학생을 의생활영역 선호도에 따라 각각 선호도가 높은 집단, 중간인 집단, 낮은 집단으로 분류하여 고등학생들의 성별과 선호도에 따라 의생활영역에 대한 인식, 필요도, 실생활 실천도. 학습요구도를 비교하였다. 기술 가정 교과 내 의생활영역은 여학생이 남학생보다 선호하는 것으로 나타났다. 의생활수업에 대한 인식은 '적성에 맞는다' 문항을 제외하고는 긍정적이었으며 성별에 따라 유의한 차이가 없는 것으로 나타났으며, 선호도가 높을수록 의생활수업에 대한 인식이 긍정적인 것으로 나타났다. 의생활영역에 대한 학습 필요도가 비교적 높았으며 옷의 손질과 보관에 대한 필요도가 가장 높게 나타났다. 남학생보다. 여학생이 학습필요도에 대한 인식이 크게 나타났다. 남녀학생 모두 선호도가 높을수록 의생영역의 학습 필요도가 높다고 하였다. 의생활 영역 실천도는 옷차림과 의복마련하기를 제외하고는 비교적 낮았으며, 옷차림 영역에서는 여학생의 실천도가 남학생보다 높았다. 남학생의 경우 의생활영역 선호도가 높을수록 실생활 실천도가 높게 나타났으나 여학생은 옷차림 영역에서만 선호도가 높을수록 실천도가 높게 나타났다. 남녀고등학생 모두 가장 높은 학습요구도를 보인 내용은 코디네이션이었으며 여학생이 남학생에 비해 의복과 환경을 제외한 모든 의생활내용에 대해 학습 요구도가 높게 나타났다. 또한 선호도가 높을수록 남녀 모두 학습요구도가 높게 나타났다.

• 한국의류산업학회지
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• 제16권2호
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• pp.245-254
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• 2014

The purpose of this study was to describe 20's to 30's men's fashion lifestyle and develop clusters in grooming related variables. We also tried to interpret profile of clusters, and determine the difference between different level of grooming clusters in appearance care behaviors, and clothing behaviors such as clothing selection, preference of clothing image and design in men's wear. Data was obtained using the survey methods by convenience sampling. Frequency analysis, factor analysis, cluster analysis, chi-square test, and t-test were used for analysis using SPSS 18.0. The result of factor analysis of men's lifestyle show that 5 factors are extracted. Two different clusters were formed after the K-means cluster analysis. We realized that the level of grooming activity is significantly associated with the young men's major expenditure item, and beauty/care items, and the reason for exercise. The level of grooming was strongly associated with clothing selection behaviors. In addition, there is a significant difference in preferred image between two different grooming groups. In the feminine image, HG group favored more than LG group. The preferred design was associated with the degree of grooming as well. Unique and stylish top and bottom styles such as cargo, hiphop, and boots cut were favored more by HG group than LG group. We suggest that we can do market segmentation by the degree of the grooming activity, considering the current men's taste and trend to extend market share.

• 한국의상디자인학회지
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• 제14권3호
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• pp.51-65
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• 2012

This research was conducted to provide basic data for the formulation of marketing strategies suitable to the increasingly globalizing clothing market for the elderly in the fashion industry, by comparing the clothing behavior and preferences of elderly women aged over 70 years in Korea with those of women in the U.S. The 106 questionnaire responses that were collected in the U.S. and the 235 responses that were collected in Korea were used for the analysis, The major objectives of this study were as follow; 1. It was found that the elderly women of Korea utilize mostly human information as information source when purchasing clothing, whereas women of U.S. utilize mostly media information. Comfort was found to be most important factor both countries, but the Korean women considered the aesthetic aspect of clothing more important than did American women. 2. The clothing preference of Korean elderly women aged over 70 years was concentrated in young and feminine images regardless of items, so it could be seen that they had strong desire for looking young. But American elderly women showed different preference depending on items, so it could be seen that they pursue diverse images depending on clothing items and personality without concentrating in one image. The comparison of the preference style by item of elderly women over 70 years of age between Korea and the U,S. showed significant difference. Accordingly, the designs of the clothes of the Korean and American women should be differentiated and developed according to the clothes item and country.

• 복식
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• 제64권5호
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• pp.108-124
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• 2014

The purpose of the study is to figure out the difference in preference of clothes between Korean and Chinese female college students, who share similar ethnic traits despite having different sociocultural backgrounds and environment, and see the differences in their body image and body satisfaction. The questionnaire-based survey for the study was conducted for about a month and a total of 449 copies of the questionnaire were collected for the final research. For the research method, we examined the differences in clothes preference and fit between Korean and Chinese students, and then the corresponding differences in body image and body satisfaction. The result showed significant differences in the categories of skirt length, pants length, upper garment fit, and lower garment fit. Korean students preferred slim fit clothes, while their counterparts preferred natural fits. A comparison of body image between Korean and Chinese female students showed that the Korean students had lower body satisfaction levels, and viewed themselves as fat even though they were slimmer than their counterparts. The conclusion of the analysis was that compared to Korean students the Chinese students pursued a more comfortable and casual style, preferring unique and diverse designs instead of simply following a fashion trend.

• 패션비즈니스
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• 제17권5호
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• pp.165-182
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• 2013

This study conducts a survey based on 425 Chinese females in their twenties to thirties in order to examine the relevance between the cognitions of appearance effectiveness, ideal appearance seeking behavior and clothing image preference which have effects on their self-identity and interpersonal relations. The results of this study are as follows ; First, from the factor analysis for cognition of appearance effectiveness, and ideal appearance seeking behavior, a total of 4 factors such as psychological benefits, social benefits factors, pursuit of plastic surgery and pursuit of beauty treatment are being were drawn. As a result, there are significant correlations between heights of demographic variables and the cognition of appearance effectiveness, together with the ideal appearance seeking behavior. Respondents with higher heights represent the higher cognitions of appearance effectiveness, while the respondents with lower heights show more pursuits of beauty treatment behavior to reach the ideal image. Second, factor analysis of the clothing images are 4 factors such as classic-trendy, natural-dynamic, casual-formal, and masculine-feminine images. There are significant correlations between the four factors from clothing preference images and four factors from the cognition of appearance effectiveness, and ideal appearance seeking behavior. This suggests that higher social status such as job, income, residential district, and age among the demographic factors has greater effects on the clothing image preference.

• 복식
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• 제56권6호
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• pp.58-71
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• 2006

This research is aimed to develop the functional clothing designs for disabled women in the manner of investigating design preferences among them by means of questionnaire and interview with 150 disabled women as respondents and interviewees. The findings of this research are summarized as follows: 1. Regarding satisfaction with ready-made clothes, the respondents answered 'very satisfied' (1.6%), 'usually satisfied' (14.1%), 'moderate' (20.3%) and 'unsatisfied' (53.1%), suggesting that they had been generally unsatisfied with ready-made clothes. 2. There were more disabled women preferring to ready-made clothes with one-grade bigger (loose.) size than the actual one (53.1%) instead of completely fitted size (43.8%) when they purchased such clothes. This result indicates that they prefer to ready-made clothes with bigger size than the actual one because most of such clothes are made up of non-elastic materials which may be unfavorable for wearer's activities. 3. It was found that primarily worn upper garment among them was T-shirt (59.4%). The reason may be that T-shirt is favorable for using prosthesis and orthotics such as wheelchair, walking stick and crutches thanks to its remarkably high activity as well as simple to maintain, compared with other kinds of upper garments. 4. Regarding preferences to functional clothing designs, the primarily worn lower garment among them was trousers (85.9%); the reason was easiness to move. The main reasons of avoiding to wear a skirt included 'difficult to move' (40.6%) and 'exposed disabled region' (30.3%). Accordingly, functional clothing for disabled women should be developed in consideration for their individual characteristics of disability associated with the disabled region such as wheelchair user, crutch user or brace user, In addition, the designs should be made so that they are not different from those for non-disabled people.

• 대한가정학회지
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• 제39권1호
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• pp.1-10
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• 2001

The purpose of this study was to analysis of design preference according to age of consumers in order to obtain basic informations which are necessary for the development of designs that can satisfy the needs and desire of Chinese consumers. The style, color, fabric pattern, fabric, image, and shape of clothing were used for design preference variations. The study was implemented by surveying 280 females living in Beijing, China. The results were as follows: 1) There were significant differences in the preference of style of outdoor clothes according to age. Chinese women in the age of twenties and fifties prefer to wear casual clothes. Preference ratio was more than 60% 2) There were significant differences in the preference of color of spring and summer clothes, but there was no difference in the preference of color of autumn and winter clothes. 3) There was a difference in the preference of fabric pattern of outdoor clothes. Generally Chinese women showed 50% of preference for the no patterned outdoor clothes. 4) There were no differences in the preference of fabric materials. Preferred material for spring and summer was cotton fabrics, and that for autumn and winter was woolen fabrics. 5) In the research of the preferred image of outdoor clothes, generally Chinese women showed the most preference for elegance style. Chines women who are in the age of thirties to forties preferred feminine style. However, Chinese women who are in the age of fifties like to choose simple style. 6) There was a significant difference in the preference of length of jacket and skirt, and generally Chinese women preferred to wear medium length of jacket and skirt. There was no difference in the preference of design of collar and shape of pants. However most Chinese women showed preference for tailored collar and straight shaped pants.

• 패션비즈니스
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• 제20권4호
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• pp.110-127
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• 2016

The purpose of this study was to analyze the brand preference, the clothing pursuit benefits, and the purchasing behavior of Chinese women. A survey questionnaire was distributed to Chinese women in their 20s and 30s. The surveys period was from 9th January 9th to $21^{st}$ February 2016. The respondents were 343 Chinese women living in Henan. The collected data was analyzed by frequency analysis, factor analysis, t-test, one-way analysis of variance, and Duncan's multiple range of verification. The key results of this study are herein summarized. The brands examined, listed in order of preference, are Ochirly, Only, Zara, Uniqlo, La Chapelle, H&M, Peace bird, Vero Moda, JNBY, and The Basic House. The five most preferred brands were then selected and further analyzed. For purchasing, the design and price were considered to be important, while for product evaluation, importance was given to the style, price, quality, and color. Factors important in the clothing pursuit benefits were found to be price pursuit, trend pursuit, brand pursuit, individual pursuit, comfort pursuit, and quality pursuit. Also, clothing pursuit benefits depends on the average monthly income, monthly clothing purchasing cost, and the education level of the individual. Lastly, we observed that the sources and store selection made noticeable difference in clothing pursuit benefits.

• 감성과학
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• 제16권1호
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• pp.1-10
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• 2013

본 연구에서는 인체 상 하체에 대한 적정 의복압값과 평소 착용습관에 따른 주관적 압박감의 차이를 알아보기 위해 30-40대 중년여성을 대상으로 거들과 웨이스트 니퍼를 착용한 후 압력값과 주관적 압박감을 측정하였다. 또한 화운데이션 착용 시 주관적 압박감에 영향을 미치는 제반 요소(자세변화, 착용시간, 심호흡 등)에 대하여 알아보고자 의복압과 주관적 압박감를 측정하고 분석하여 다음과 같은 결론을 얻었다. 적정 의복압의 평균 결과 거들은 $2.1{\pm}0.8$ kPa, 웨이스트 니퍼는 $1.5{\pm}0.8$ kPa로 하체의 적정 평균 의복압이 상체에 비하여 높게 나타났으며, 하체보다는 상체에서 평소 느슨하게 입을수록 압박 수준에 대한 민감도가 컸다. 화운데이션 착용습관 조사를 통해 느슨하게 입는 그룹을 'loosely', 조여입는 그룹을 'tightly'로 분류하여 압력값과 주관적 평가의 상관관계를 살펴본 결과 'loosely' 그룹에서 객관적 압력값과 주관적 평가 간에 또한 주관적 평가와 선호도 간에 상관계수가 더 높게 나타나 평소의 착용습관이 압박감각에 영향을 미침을 알 수 있었다. 자세(선 자세, 앉은 자세)에 따른 압력값의 변화는 웨이스트 니퍼에서만 유의한 차이가 나타나(p=.001), 웨이스트 니퍼 설계 시 적정 의복압을 유지하기 위한 주의를 거들보다 더 기울여야 함을 알 수 있었다. 또한, 시간이 지남에 따라 실제 압력값은 변화가 없었으나 주관적 압박감은 대체적으로 적응을 하여 장기간 착용 시 생리적으로 부정적 영향을 미쳐도 인식하지 못할 수 있음을 알 수 있다.