• Science of Emotion and Sensibility
• /
• v.9 no.4
• /
• pp.331-339
• /
• 2006

PPL(Product Placement) of visual media can change the purchasing behavior of College students. This study aimed to investigate the differences in consumer's conception about PPL among college students and to analyze the relationship between the PPL conception ant fashion innovation/fashion sensitivity of students, resulting into their real purchasing behavior. We surveyed to about 189 college students living near Seoul, with questionnaire about PPL conception, purchase of PPL clothing, satisfaction on PPL clothing, fashion innovation, opinion about PPL, PPL apparel brand to recall, etc. According to dichotomy of college students by fashion innovation, as higher fashion innovative they were, they paid more attention on PPL clothing while watching TV or movie, and they also could recall more PPL apparel brands, and they purchased more PPL clothing. While the students with low fashion innovation had references from the opinion of friends or around people when purchasing their clothing, the students with high fashion innovation did from fashion magazine or PPL clothing. The students who thought that PPL was important and effective on clothing purchasing behavior, answered that their preference to PPL bran4, to the company, and to the product had increased positively, but not to the actor/actress.

• Science of Emotion and Sensibility
• /
• v.26 no.2
• /
• pp.129-140
• /
• 2023

Following ISO 20471, in this study, first, two sets of safety clothes and safety vests were made by designing and attaching animal and bird patterns preferred by children to retroreflective films and black fabrics on those fluorescent fabrics and retroreflective materials prescribed by international standards. Second, by mounting a smart photonic device on the safety clothing so that the body can be recognized from a distance even without an ambient light source at night, children can emit three types of light depending on the situation with just one-touch of the button. From a result of comparison with visibility a day and night by dressing a mannequin in the made smart safety clothing, the difference in visibility was evident at night, it was confirmed that we can see the figure of a person even at a distance of approximately 70 m. Therefore, it is expected to contribute to the prevention of traffic and other accidents on the road, as the drivers driving at night or in bad weather can recognize a person from a distance. Third, in case of the energy is exhausted and cannot maintain the stability of the light-emitting function of the optical faber, we can use energy harvesting device, and the light-emitting time will be extended. As a result it comes up to emit light stably for a long time. And this prove that smart photonic safety clothing can also be used for night workers. Therefore, optical fiber safety clothing is expected to be highly wearable not only in real life but also in dark industrial sites due to stable charging by applying the energy harvesting provided by solar cells.

• Journal of Global Scholars of Marketing Science
• /
• v.9
• /
• pp.1-17
• /
• 2002

The purposes of this study were to investigate clothing involvement and clothing information source on personality types. Personality types were applied using Myers-Briggs Type Indicator(MBTI). Clothing involvement was measured using 17 questions of 5-point scales. Clothing information source was measured using 16 items of 5-point scales. The data were collected from 275 female using questionnaire. The data analysed with frequence, factor analysis, t-test, one-way ANOVA, and Duncan test. The clothing involvement included three factors: Symbolic Expression, Pleasure and Interest, and Fashionability. The clothing information source included four factors: Printed Media, Radio Media, Professional Media and Store Search. Extroversion-introvertion and thinking-feeling index had significant difference in the dimensions of clothing involvement. Extroversion types were significantly evaluated fashionability more than introvertion types(t=2.008, p<.05). Feeling types were significantly evaluated fashionability more than thinking types (t=2.428, p<.05). Extroversion-introvertion index had significant difference in clothing information source. Extroversion types were significantly used printed media more than Introvertion types.

• Science of Emotion and Sensibility
• /
• v.24 no.4
• /
• pp.129-138
• /
• 2021

This study aimed to determine the effects of the shape and attachment position of stretchable textile sensors coated with carbon nanotube on their performance when used to measure children's joint movements. Moreover, the child-safe requirements for fabric motion sensors are established. The child participants were advised to wear integrated clothing equipped with the sensors of various shapes (rectangular and boat-shaped) and attachment positions (at the knee and elbow joints or 4 cm below the joints). The voltage change induced by the elongation and contraction of the fabric sensors was determined for arm and leg flexion-extension motions at 60 deg/s (three measurements of 10 repeats each for 60°and 90°angles, for a total of 60 repetitions). Their dependability was determined by comparing the fabric motion sensors to the associated acceleration sensors. The experimental results indicate that the rectangular-shaped sensor affixed 4 cm below the joint is the most effective fabric motion sensor for measuring children's arm and leg motions. In this study, we designed a textile sensor capable of tracking children's joint motion and analyzed the sensor shape and attachment position on motion sensing clothing. We demonstrated that flexible fabric sensors integrated into garments may be used to detect the joint motions of the human body.

• The Science & Technology
• /
• v.31 no.4 s.347
• /
• pp.72-74
• /
• 1998

중국 명나라 말기인 1637년에 과학자 송응성은 중국의 전통기술서 천공개물을 펴냈다 3부로 구성된 이 책은 1부에서 곡물 .의복 등을 2부에서 기와, 용기. 화포. 제련. 석회 등 제조기술을 ,그리고 3부에서는 금 .구리 등 금속기술과 무기 제조 .보석 등을 다뤘다.1771년 일본에서 따로 간행된 이 책은 19세기부터 서양에도 소개되기 시작했으며 이번엔 국내에서 우리말로 번역되어 출간되었다.

• Science of Emotion and Sensibility
• /
• v.16 no.1
• /
• pp.1-10
• /
• 2013

The purpose of this paper is to investigate the adequate clothing pressure of upper and lower body foundation garment and subjective assessment of those compressive foundation depending on various wearing conditions. Eighteen women in their 30s and 40s participated in the experiments for this study to evaluate the level of clothing pressure of girdle and waist nipper. Subjects were divided into two groups by the wearing habits of foundation, one is the group of wearing foundation garment 'tightly' and the other is 'loosely', It was found that the group wearing foundation garment 'loosely' was much more sensitive than the group of 'tightly' in everyday life. The adequate pressure of upper foundation, waist nipper was about $1.5{\pm}0.8$ kPa which is lower than that of the lower body foundation, girdle. And at the same time, the sensitivity of the pressure level was higher when subjects are wearing waist nipper compared with wearing girdle. Therefore, precise pattern making process is necessary to meet the adequate level of pressure of the upper body foundation such as waist nipper, specially for those who used to wear clothing loosely.

• Journal of the Korea Institute of Military Science and Technology
• /
• v.22 no.5
• /
• pp.644-653
• /
• 2019

With the development of themal observatory device(TOD), thermal camouflage system has been applied not only to the weapon system but also to the combat suit for soldiers. In this paper, the characteristic of thermal radiation of human body depending on the clothing material properties was analyzed through numerical simulations. The bioheat equation with thermoregulatory model was solved to obtain the realistic surface temperature of human body and these results are combined with the emissivity of human skin and clothing in order to calculate the thermal signature from the human body. According to each thermal resistance of clothing, the optimal background radiance which makes contrast radiance intensity(CRI) be lowest is different. Also, the average CRI variation per thermal resistance change is about twice as much as the case of evaporative resistance change.

• Journal of Conservation Science
• /
• v.33 no.5
• /
• pp.363-370
• /
• 2017

The aim of this study was to obtain information about two early-20th Century clothes, for which the "National Memorial Museum of Forced Mobilization under Japanese Occupation" has sought to receive preservation treatment. Optical microscopes and a scanning electron microscope were used to investigate the weaving of the clothes, and Fourier transform infrared spectroscopy(FT-IR) was used to investigate the fibers. Cloth A is believed to be a Japanese half sleeved inner wear(Hanjuban) used by women. Cloth B is believed to be working clothing that was checked by an Osaka plant. This was verified by a book written by the Japanese army. Both of the clothes were made mostly from cotton, although the inner wear also used viscose rayon on the neck collar. The button on the working wear was made of urea formaldehyde resin, an early precursor to plastic.

• Korean Journal of Human Ecology
• /
• v.16 no.1
• /
• pp.123-135
• /
• 2007

The purpose of this study was to investigate the clothing behaviors and wearing sensation of ready-to-wear of the elderly woman who residing in the Pusan and Kimhae. The subjects were elderly woman who assessed the wearing sensation of slacks, jacket 1(1-2button), jacket 2(over 4button), and jumper. The results were as follows: 1. In the analysis of the clothing behaviors factors, the factor 1 was the concern about the appearance, the factor 2 was mental dependency about the clothes, the factor 3 was the satisfaction about the clothes and the factor 4 was the concern about the fashion. 2. As for the wearing sensation of the slacks, waist and thigh of the slacks was large and slacks length and crotch length was long. As for the wearing sensation of the jacket 1, over the age of 70 years was more satisfied than under the age of 70 for the wearing sensation of bust, waist, hip, and sleeve length. As for the wearing sensation of the jacket 2, under the age of 70 years was more satisfied than over the age of 70 for the wearing sensation of sleeve length and location of the armhole. As for the wearing sensation of the jumper, the area showed significant difference in waist. Jumper was larger than jacket.

• The Korean Journal of Community Living Science
• /
• v.18 no.4
• /
• pp.707-714
• /
• 2007

This study was conducted by surveying 300 female college students in Yanbian University and 248 surveys were considered for final analysis. Each question was rated according to 5 point scale in which 1 means 'not at all' and 5 means 'definitely'. The data of this study was statistically analyzed by SAS PC program, the factor analysis, cluster analysis, ANOVA and Duncan-test and t-test. The results are summarized as follows; The clothing attitude of the college students is classified into four factors: fashionable, brand-oriented, aesthetic and modest. The behavior pattern was categorized into four groups: conservative modest group, aesthetic modest group, fashionable aesthetic group and brand oriented group. The perception and buying desire of the fashionable aesthetic group and the brand oriented group on clothing made in Korea were higher than those of the other two groups. As the perception and buying desire on clothing made in Korea depended on the average monthly expense for clothing, the group with high expense for clothing showed higher means compared to the low expense group for clothing.