• Proceedings of the Korea Contents Association Conference
• /
• 2009.05a
• /
• pp.921-926
• /
• 2009

After the scientific development of human history, numerous images have been developed and expanded in digital media as a communication tools. Image digital media make communication closer between sender and receptor. The image digital media which has been developed with the change of technology and media transformation have shortened visual information transportation and the time as well by combining the sense of visual and audio. Motion graphic field has been emerged as the type of image digital media development. The development of motion graphic make possible for the expressive effect and dynamic image technique which is impossible by the existing media type. Especially, it is applied to various field such as the title of movie, TV program, and advertise or music video etc. These image expression techniques are stimulating acceptor's emotion to take a role of emotion communication function also. This study aims to find the characteristics motion graphic of which how influence as an effective communication tool as important role to the receptors, and the examine the effect and application of motion graphic to the receptors as a emotion communication tool by case study.

• Archives of design research
• /
• v.16 no.4
• /
• pp.433-442
• /
• 2003

The concept of pun was basically used to get rhetorical effect in verbal usage and it can be easily applicable to visual communication design. By substituting symbolic images for words of verbal expression, we can draw out some effective communication methods in forms of pun. For years, visual puns have been useful concept to convey a visual message from ancient hieroglyphics to modern arts and design. There are essentially three categories of visual puns. Literal pun upholds the primary meanings of the message literally by picking up a key symbol to create two or more meanings, meanwhile suggestive pun is created when one symbol is used as a key symbol or two or more symbols are combined to created one key symbol that can suggest and strengthen meanings. Comparative pun can be defined two or more symbols of nearly the same appearance are combined or juxtaposed two or more times to enhance overall statement. The concept of visual pun used for traditional area can also be effective ways of new media communication. Thus it is natural to see the concept of visual puns in website. How to handle the images in website is the most critical point for differentiation. But recently, web site designers just seem to focus on somewhat functional aspect. There are certain types of web design formats, and many designers are tend to follow these routines unconsciously. In this situation, the new aspect of visual puns for web design can be a possible design method to fortify the overall message. Through this concept, we can build up some clear identity compared to other web sites and can get alternatives to perform more effective communication ways as a problem-solving process.

• The Journal of the Korea Contents Association
• /
• v.7 no.4
• /
• pp.250-258
• /
• 2007

Typography is the combination of language of formative art. It is indeed the core means of human communication through understanding of language and formative values. Studies began on introduction of various techniques to overcome the phenomenon of the 'reaction of language', which appears as an impediment in delivery and sharing of information as the most fundamental roles. Successively, mobile printing types more readable and effective in delivering of meanings have been developed, thus widely distributed for general use. However, although such printing types might be easily used in image and digital media, such as in computer monitors, screens and mobile phone LCDs, etc., it is in fact difficult to use these printing types in printed surfaces, the traditional medium of information delivery, or in sign systems frequently encountered in our surrounding environment. As a solution for this, it is intended to create an effect of communication closer to dynamic typography expression by approaching visual message delivery system from the essence and substance of the color application, which corresponds to the visual spatial expression effect, the core element of expression in dynamic typography to possess significantly more powerful effect in terms of both message delivery capacity and readability than the conventional means of static typography.

• Proceedings of the KAIS Fall Conference
• /
• 2008.05a
• /
• pp.77-80
• /
• 2008

최근 텔레비전 화면 구성에서 활용되고 있는 화면분할 기법은 영상의 다양성과 동시성을 전달하는 시각 커뮤니케이션의 기능적인 역할을 충족하고 있다. 또한 다양한 장르에서 활용되고 있는 화면분할 기법은 유행적 패턴의 약호의 작용으로 드러나고 있다. 따라서 본 연구에서는 화면분할의 기법의 의미화 효과를 통한 장르별 특성을 살펴보고, 시각 커뮤니케이션의 기능적인 역할에 대해 살펴보고자 한다.

• Archives of design research
• /
• v.16 no.3
• /
• pp.281-290
• /
• 2003

An educational practice is a communicational course between educator and student with scheme and execution of studying. The communicational contents of the practical course require teaching transmission and recipient process for educator and student as a major knowledges end techniques in order to achieve student's aim. The communication of practical course consists of educators, students, and practical contents, and they also form both meaning objects and mutual relationships for constitution of the practical courses. In order to develop the effective plan for practical process, we have to understand the phenomena of meaning operations which consists in connections of the practical exercise and the meaning object. This study is to approach a phenomenal analysis as respects the meaning operations how forms of tie meaning object exert in the practical course. On the basis of this analysis, we grasp properties of the practical course into the meaning object, and in these connections, suggest the category of cognizance to put execution in the practical course by interpreting factors of the meaning operations.

• Proceedings of the Costume Culture Conference
• /
• 2004.04a
• /
• pp.31-33
• /
• 2004

현대는 정보문화, 정보홍수와 같은 용어가 사용될 만큼 일상생활에 수많은 정보가 제공되고 있다. 오늘날 정보전달 즉, 커뮤니케이션의 문제는 대단히 중요시되고 있고 디자인 분야에서 이러한 정보 전달 기능의 디스플레이는 특별한 의미와 가치를 가지고 있다. 특히 패션 매장에 있어서, 디스플레이는 구매 욕구를 자극시키고, 같은 옷이라도 전혀 다르게 보이도록 할 수 있는 중요한 판매촉진 요소이며 여기에는 트랜드 이미지, 디자이너의 개성, 그리고 환상까지 끌어내는 전략이 필요하다. (중략)

• Journal of Information Management
• /
• v.18 no.4
• /
• pp.51-76
• /
• 1985

과학(科學)과 기술(技術)의 발달(發達)은 과학기술정보(科學技術情報)의 증가(增加)를 의미(意味)하며 이것은 한 국가(國家)의 국력(國力)과 직결(直結)이 된다. 제(第) 1, 2 차(次) 세계대전(世界大戰)을 기점(起點)으로 한 과학기술정보(科學技術情報)의 폭발적인 증가(增加), 연구인력(硏究入力)의 증가(增加), 과학기술(科學技術)과 산업(産業)의 연계화 등 여러가지 요인(要因)이 복합적(複合的)으로 작용(作用)하여 정보유통문제(情報流通問題)가 대두되었다. 과학기술정보(科學技術情報)의 커뮤니케이션은 연구자(硏究者)의 연구개시(硏究開始)로부터 시작(始作)되어 연구결과(硏究結果)가 기록화(記錄化)되어 이용자(利用者)에게 전달(傳達)되는 제반 과정을 의미한다. 이러한 전달과정의 이해(理解)는 과학기술정보(科學技術情報)의 발생(發生)과 유통과정(流通過程), 그 특성(特性)의 이해(理解)를 의미한다. 현대(現代)에 있어서 과학기술정보(科學技術情報)의 발생량(發生量)은 국력(國力)의 척도로서 인식(認識)되고 있다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.6 no.2
• /
• pp.75-96
• /
• 2011

Recently, Dennis et al.(2008) proposed media synchronicity theory. In this theory, for conveyance communication processes, use of media supporting lower synchronicity should result in better communication performance. But for convergence processes, use of media supporting higher synchronicity should result in better communication performance. This paper proved a part of the propositions of media synchronicity theory, because media synchronicity theory was proposed theoretically, not empirically. We used a data set generated from the survey. The respondents of survey were 163 students who had experienced the communication media in the classes that should summit result of team projects or team reports. According to the results of data analysis, higher use of communication media led to better learning performance. The familiarity of task moderated the effect of communication media on learning performance. And use of media supporting higher synchronicity led to better learning performance.

• Korean journal of communication and information
• /
• v.71
• /
• pp.224-249
• /
• 2015

The main purpose of this paper is to account for the so-called "Annyeongdeul Hasipnikka?" communication in terms of Niklas Luhmann's communication theory. The communication theory of Niklas Luhmann which is constructed on the basis of the system theory is, despite its complexity, effective to shed light on many unique communicative phenomena. To understand the thematic diversity and ceaseless conjunction as the obtrusive characteristics of the "Annyeongdeul Hasipnikka?" communication the adoption of the system-theoretical communication theory is required. Unlike Habermas's the theory of communicative action highlighting the consensus as decisive goal of communication, Luhmann maintains that the proliferation through diversification and persistence of communication even through refusal are also the communicative elements for its operation. This paper tries to demonstrate the uniqueness of "Annyeongdeul Hasipnikka?" communication by virtue of the system-theoretical perspective.

• Archives of design research
• /
• v.18 no.3 s.61
• /
• pp.45-54
• /
• 2005

Visual messages are fundamental elements for performing communication and indicate the signs which are delivered from the communicator to the communicatee via channels, Generally, we can classify visual messages into two groups; linguistic factors which are rational and deliver abstract concepts and unlinguistic factors which are mental and can be expressed concretely. Especially, web site with receivers' low attention and concentration need images which can attract their attention to visual messages. That is, web site is a medium which allows us to feel visual and emotional experiences. We can call it a standard of sign systems which are consisted of various styles of digital texts. The main purpose of this study lies in that we'll analyze how homepage introductory page as one of the forms of digital text conduces a meaning action to the receivers and that we'll apprehend the structures of images and different types of signs via a semiotic approach and analyze the underlying meaning of the messages. In order to survey the structures of images we'll look into the attitude toward perceiving messages by using semantic differential method which has been developed mostly by Osgood and analyze the visual images by adopting sign types of Fuss. As the signification is created by combining signs, it is significant that we'll analyze the meaning of sings between the transmitters and receivers from the semiotic viewpoint and study the signification systems.