• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.16-17
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• 1999

이미지는 오늘날 커뮤니케이션 행위를 지배하고 그 구성원의 사고 구조와 방식에 영향을 미친다. 이러한 현상은 TV 등 다양한 영상매체의 등장으로 가속화되었으며$^1$ 시각 커뮤니케이션이 갖는, 언어문화권을 뛰어넘는 의미의 보편성과 순간적인 의미 전달성이라는 기능적 속성으로 인해 급격히 진행되었다. (중략)

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.12-13
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• 1999

디자인은 디자이너와 소비자간에 사회의 공적 영역을 배경으로 한 일종의 커뮤니케이션 모델이라고 할 수 있다. 커뮤니케이션은 일반적 의미와 구체적 의미로 나누어 냉각해 볼 수 있다. 일반적 의미는 "한 사람이 다른 사람에게 메시지를 전달하는 것”으로 정의할 수 있다. (중략)

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.357-358
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• 2019

최근 스마트폰이 대중화되면서 SNS에서 아이콘의 사용성은 점점 높아지고 있다. SNS 아이콘은 다양하게 진화되고 있으나, 동일한 의미를 제공하지 못한 채 혼란을 일으키고 있는 실정이다. 따라서 아이콘의 커뮤니케이션 의미에 따른 유형을 분류 제시하고 이러한 현 사용의 문제점을 발견하는 것이 본 연구의 목적이다. SNS에서 아이콘은 강한 의사전달력이란 속성을 가지고 그 역할이 중요하게 부각되고 있으나 효과적으로 의미를 전달하지 못하는 부분의 문제점을 해결하고자, 다양한 SNS에서 같은 의미에 다른 표현 방식의 아이콘을 추출한 후, 설문조사와 인터뷰를 통해 어떤 아이콘이 가장 효과적으로 의미 전달을 할 수 있는지 고찰해 보았다. 그 결과, SNS에서 사용되는 아이콘은 보편적, 중의적, 상충적, 브랜드 4가지 유형으로 요약되었으며, 두세 가지 유형으로 공통으로 속하는 아이콘도 있었다. 본 연구결과 아이콘의 디자인 시 아이콘 유형이 표준화에 대한 추가 연구 필요성을 제안한다.

• The Journal of the Korea Contents Association
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• v.6 no.8
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• pp.165-174
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• 2006

Birdwhistell explains in the whole communication, language conveys only 35% of the meaning and the rest 65% is conveyed by non-linguistic media. Humans do not entirely depend on linguistic communication, but are sensitive being, using every sense of theirs. Human communication, by using facial expression, gesture as well as language, is able to convey more concrete meaning. Especially, facial expression is a many-sided message system, which delivers Individual Personality, interest, information about response and emotional status, and can be said as powerful communication tool. Though being able to be changed according to various expressive techniques and degree and quality of expression, the symbolic sign of facial expression is characterized by generalized qualify. Animation characters, as roles in story, have vitality by emotional expression of which mental world and psychological status can reveal and read naturally on their actions or facial expressions.

• Korean journal of communication and information
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• v.58
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• pp.178-200
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• 2012

This paper seeks to deal with the point that in order to perform meaningful communication, a conscious act of reflexion must be involved. In other words, performance of communication inevitably requires self-reflexion. It is known that rationality and dialogism function as necessary preconditions and as goals of communication. But these concepts are very ambiguous because the communicational paradox is not considered. The interaction model could be thought to solve the paradox problems, but such solution can ultimately be seen as a result of ignoring the point that personal reflexion is necessary or covering up the logical problem by depending on concepts such as 'legitimation' or 'ideal discourse situation.' Therefore this paper views that the theory of communication based on Luhmann's system theory and constructivism has a more meticulous logics, and considers that the concept of reflexion specifically supplements the interaction model also by examining Schmidt's concept of fiction and Grant's concept of porous communication.

• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.299-309
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• 2017

The study was aimed at finding an effective use of para-languages, which are important to communicate the meaning of the korean choral music. Para-language is a nonverbal communication that contributes to the delivery of a more expressive language. In choral music, vocalization and diction are important para-languages. Until now, the conductors emphasized vocalization rathe than diction while focusing musical expression in chorus. However, vocalization and diction are not distinct. This study suggested effective choral vocalization and diction technique through the convergence of experience as conductor and knowledge of communication theory.

• The Journal of the Korea Contents Association
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• v.8 no.3
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• pp.97-106
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• 2008

'Hoon's family story' is worth analysing because it is appreciated one of excellent advertising campaigns made success of gaining social sympathy and inducing interaction on media. And advertisements expressions have been regarded as the tort that we should analyze by semiotic methods. This paper provides possibilities of the advertisement analysis matrix for analysing significations of this campaign based on theories of Roland Barthes and Roman Jakobson for advertising planners and designers.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.76-89
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• 2011

The first purpose of this paper is to design brand logo sign analysis frame, 'SCoL'(Analysis frame of signification and communication for the brand logo). It has semiotic view and communication function. And the second is to prove propriety of the suggested frame by application to social media brand logos. The SCoL frame is based on 4 features of logo sigh to have analytic consistency. Also, it covers whole semiological process with index, icon, symbol as signification understanding and reach communication step with Jakobson's theory. As the results, the findings are follow; The SCoL frame can be useful to get comprehensive semiotic understandings and communication functions about logo signs. The social media brands build their own meaning area with logo signs and they depend on different communication function.

• Archives of design research
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• v.14
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• pp.33-41
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• 1996

Typography has two aspects, form and meaning. It is a collaboration of elements both to be read and to be seen. Typographer has to consider that typography has a meaning from only visual form as well as various meanings from every receiver. Because meaning could be differently translated through their cultures, experiences and so on. New visual communication style, typography as discourse, is not one-way communication, but dialogue communication.

• Archives of design research
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• v.17 no.1
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• pp.319-328
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• 2004

The communication environment made by digital technologies has made it possible to exchange information and deliver messages fast and easily among people of various classes in virtual space beyond time and space. Net-generation, who is accustomed to this virtual space, couldn't be satisfied with the linear text-oriented language any more, and began to make signs by use of computers in order to differentiate itself from others and to express its desires. Among the signs, emoticon created by joint of popular culture and digital communication centering around young generation is a new visual sign and emotional sign that can deliver a sender's feelings contained in a message. This paper has studied social phenomena, their relationships with emoticon and background of its creation through documentary review of media development, changes in the communication environment and popular culture. Furthermore, it has analyzed the meaningful action and roles of emoticon as a sign in terms of semiotics and also, studied a possibility of using emoticon as a new emotional sign. The study results say that emoticon can play the roles of a non-linguistic sign just like general signs that make mutual exchange through meaningful action, and also that it can be used to effectively deliver messages not only in virtual space, but also in advertising, posters, magazines and CI. However, emoticon is better at emotional expressions yet than other textual signs or visual signs, but in order to position itself as a universal and popular sign, emotional expressions should be clear, any difference in understanding messages should be removed, and message delivery should be more efficient.