• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.3
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• pp.85-97
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• 2013

The purpose of this study was to examine purchasing conditions and consumer complaint for outdoor sportswear items. The data used for a study were the complaint facts of 256 cases that were received at the Consumer Complaint Center of Gyeongnam YWCA during the period from July 2011 to April 2013. The statistical methods used to analyze data were Frequency Analysis and $x^2$-test by SPSS 14. The results of purchasing conditions analysis for outdoor sportswear items were as follows. According to outdoor sportswear items, purchasing place, purchasing price, and materials showed significant difference. The department store showed the highest ratio, but the ratio showed difference according to items. The price between over 100,000 won and under 200,000 won was most in case of T-shirts, padding, down jumper, aloha shirts, and pants. It showed as T-shirts and pants mixed spinning materials the most, jacket, padding, and down jumper used polyester the most, aloha shirts used cotton the most. The results of consumer complaint analysis for outdoor sportswear items were as follows. As a result of difference analysis for complaint occurrence place according to outdoor sportswear items, a laundry showed the highest ratio. As a result of difference analysis for the period used outdoor sportswear items until complaint occur, there was no significant difference. As a result of difference analysis for complaint type and contents according to outdoor sportswear items, the complaint types and contents were classified largely as change of color, change of shape, change of surface and touch, breakdown of subsidiary materials, and others.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.4
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• pp.628-641
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• 2010

This study investigates the relevance among the clothing purchase motivations, selection criteria, customer satisfaction of collaborated fashion products, and conspicuous consumption by adults located in the cities of Seoul and Incheon who have experience in collaborated fashion product shopping. The results are as follows: 1. Conspicuous consumption was identified with three factors: symbol of position, pursuit of fashion brand/quality, keeping up appearance. Customers were segmented into two subdivisions of a lowly involved group with conspicuous consumption and a highly involved group with conspicuous consumption. 2. Clothing purchase motivations with collaborated fashion products were identified with two factors of esthetical value and reasonable ostentation. Selection criteria with collaborated fashion products were identified with the two factors of extrinsic attributes and intrinsic attributes. Customer satisfaction was identified with one factor. 3. Highly involved group toward conspicuous consumptionpursued more into esthetics value, reasonable ostentation and considered more into extrinsic attributes through collaborated fashion products than the lowly involved groups. Customer satisfaction of a highly involved group toward conspicuous consumption was higher than the lowly involved group. 4. The symbol of position had a positive relationship and the keeping up appearance had a negative relationship in regards to both the relevance of conspicuous consumption and the clothing purchase motivations, selection criteria, and customer satisfaction of collaborated fashion products.

• Fashion & Textile Research Journal
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• v.16 no.1
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• pp.91-100
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• 2014

The purpose of this study was to examine the effect of consumer's environmental knowledge, eco-friendly attitude and purchase intention about fashion consumers' eco-friendly products. This study was conducted by a survey of 330 males and females fashion consumers in their 20s-40s who experienced eco-friendly fashion products purchase. Respondents, who had purchased eco-friendly fashion items at least once, were selected using convenience sampling through the online survey from March $20^{th}$ to $30^{th}$ in 2013. The collected materials were analyzed by frequency analysis, factor analysis, t-test and multi-regression using SPSS 19.0 software. Through the result of statistical analysis, it is found that environmental knowledge has three dimensions; natural environmental knowledge, urbanized environmental knowledge, environmental pollution knowledge. Also the effects of environmental knowledge on eco-friendly attitude are significant and eco-friendly attitude has influence on eco-friendly fashion products purchase behavior. Eco-friendly attitude had an effect word of mouth intention. In addition, there are notable differences in environmental knowledge, eco-friendly attitude and purchase intention depending on fashion consumer's age. The results of this study will provide useful information for both eco-friendly customer management and fashion marketing strategies. Therefore, the fashion company is needed to consider personal characteristics, customer needs and present condition of purchasing eco-friendly fashion products.

• Fashion & Textile Research Journal
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• v.20 no.2
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• pp.177-190
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• 2018

Fashion industry constantly produces and consumes, which leads to huge waste piles of perfectly usable textiles in landfills, as well as other negative effects of an exploitative and excessively rapid fashion process. Pollution created by making and dyeing clothes has pitted fashion industry and environmentalists against each other. In this context, upcycling is seen as an optimal way to solve the growing problem of waste in fashion industry. The first purpose of the study was to analyze the relationships between upcycling fashion products' perceived value, pro-environmental beliefs, attitudes, electronic word of mouth (eWOM) intention, and purchase intention. The second purpose is to verify the difference of perceived consumption value among the consumers' awareness level and purchase experience. A total of 258 valid responses obtained from a group of 20-30-year-old participants were collected through an online survey. SPSS 23.0 and Amos 18.0 programs were used for data analysis. The results of the present study suggest that there are significant effects of upcycling fashion products' perceived value on pro-environmental belief; furthermore, pro-environmental belief was found to positively influence attitude, eWOM intention, and purchase intention. In addition, there are differences of perceived consumption value among the consumers' awareness level and purchase experience. Taken together, the results of this study provide researchers and practitioners with a deeper understanding of consumers' values, beliefs, attitudes, and behavioral intentions towards upcycling fashion products.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.5
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• pp.796-808
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• 2017

This research shows how fashion curation service consumers (both fashion and image consultants) reveal different aspects towards a preferred image type among the correlation of fashion curation service usage motivation and fashion shopping propensity. These preferences also included the purchase intentions for fashion display service products. This study surveyed 300 men and women between the ages of 20-30 who were the main consumers of fashion curation services. 'Convenience, fashion trend, and exploratory' increased purchase intentions for fashion shopping propensity, 'information search for utility, entertainment, and personal expression' increased purchase intentions for fashion curation services and 'brand identity, consumer lifestyle, and product information' increased factors for the fashion curation service preferred image type. Consumer preferences varied according to different fashion curation service image type; however, all consumer group syndicated a difference in fashion curation service actions. For instance, fashion curation service consumers preferred a consumer lifestyle image, convenience, hedonic shopping orientation, and personal expression motivation had a positive influence on product purchase intention. However, the shopping orientation of 'fashion trend, practical information exploration, and entertainment motivation' had an optimistic influence on product purchase intentions for fashion curation service consumers who preferred a brand identity image and a product information image.

• Fashion & Textile Research Journal
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• v.17 no.6
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• pp.965-977
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• 2015

This study aims to investigate determinants that included personal values, pro-environmental beliefs, and proenvironmental norms for enhancing consumers' purchase intention of eco-friendly outdoor wear exploring Stern(2000)’s the value-belief-norm theory. A survey was conducted with females and males between the ages of 20 and 60 who have experienced buying outdoor wear products. A total of 300 responses were analyzed by descriptive analysis, factor analysis, a reliability test, an independent samples t-test, and regression analysis. The results of this study were as follows: 1) The results of exploratory factor analysis and reliability test on the personal value clearly showed factorial structures including the social power, ecologic value, openness, equality, and altruistic value. 2) There are significant differences in personal value sub-dimensions, pro-environmental beliefs, pro-environmental norm, and purchase intention of eco-friendly outdoor wear products according to respondents' gender and age. 3) Personal values, but not social power, affect pro-environmental beliefs; in turn, pro-environmental beliefs affect pro-environmental norms, which then affects purchase intentions of eco-friendly outdoor wear. The findings support the conclusion that there is significant causality among personal value such as ecologic, openness, equality, and altruistic, pro-environmental belief, and pro-environmental norm. This study suggests pragmatic implications to understand outdoor wear consumers' socio-psychological and demographic factors and to augment purchase intentions of eco-friendly outdoor wear products.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.9_10 s.146
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• pp.1340-1348
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• 2005

Consumers are prone to engage in browsing because they are, for a variety of reasons, open to spending opportunities that grab their attentions. In-store browsing is the in-store examination of a retailer's merchandise for recreational or/and informational purposes without an immediate intent to buy. Browsers made more unplanned purchases than non-browsers in a regional mall setting. As a form of on-going search, in-store browsing is a central component in the impulse buying process. The purposes of this study were 1) to examine the causal relationships among fashion involvement, hedonic consumption, browsing and impulse buying behavior, and 2) to investigate the mediating effects of browsing on impulse buying behavior for fashion products. A questionnaire was developed from a literature review and measured on a 7-point rating scale. Data were obtained from 413 students attending universities in Busan. The self-administered questionnaire was given during a scheduled class. Using structural equation modeling, the results indicate that the proposed model of this study is appropriate to explain the mediating effects of browsing on impulse buying behavior for fashion products. The model shows that fashion involvement and hedonic consumption are important as antecedents of browsing in fashion stores, and consumers browsing longer in fashion stores would tend to increase the likelihood of experiencing impulse buying behavior. That is, browsing in store plays an important mediating role in triggering impulse buying behavior for fashion products. The results from this study provide some insights into retail marketing theory supporting the trait and behavioral aspects of impulse buying. Future research and managerial implications are addressed.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.9
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• pp.1028-1038
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• 2011

A blog has significant effect as a new online medium and as a tool to share information with its powerful networking function. Blogs are established based on personal experience and their impact is stronger than conventional media in terms of informativeness, credibility and interactivity. Such characteristics of blogs lead to blog commitment (a phenomenon that has behavioral consequences) that eventually influences consumer fashion purchase behavior. The more a consumer is interested in fashion and seeks diverse information from a wide range of media, the more personally committed they become to certain blogs; in addition, they will also post the results of their fashion product purchases on their blog to further create and reproduce information. This research discovers how blog commitment affects fashion product purchase behavior and information reproduction activity among consumers as well as explores the impact of blog characteristics and information variety seeking by individual consumers on these factors. The data was collected from 428 adults who purchased a fashion product based on information they found on a blog. The results are as follows. First, blog characteristics are composed of accessibility, interactivity, credibility of the information, and informativeness. Second, in terms of the blog commitment, informativeness, credibility, and consumer information diversification (respectively), turned out to have positive effects; in addition, accessibility and credibility had positive effects for corporate blogs. The comparison between private and corporate blogs showed that consumers tend to be more committed to private blogs. Third, in terms of the brand attitude, private/corporate blog commitment, credibility, and consumer information diversification (respectively) had a positive influence. Fourth, blog characteristics and consumer information diversification led consumers (through private/corporate blog commitment) to form a favorable attitude towards the brand and purchase products that resulted in information reproduction of the purchased product.

• Fashion & Textile Research Journal
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• v.14 no.1
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• pp.64-74
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• 2012

The purpose of this study was to find purchase appraisal standard and post-purchase satisfaction for natural dyeing products. The data used for this study were collected from the women in their from 20's to 50's who are living in the regions of Busan, Ulsan, and Gyeongnam in Korea. The questionnaire of 537 copies was used for a statistical analysis. To analyze data, 2-test, t-test, Cronbach's a test, factor analysis, ANOVA, Duncan test, regression analysis, etc. were carried out. A used statistical package was SPSS 14.0. The analysis results were as follows. The purchase appraisal standards for natural dyeing products were identified as practicality and reliability, suitability of use, symbolic property of status, design property, and convenience of buying. As the analysis result for purchase appraisal standard according to the demographic characteristics, the purchase appraisal standard according to most demographic characteristics showed significant difference. The factors of post-purchase satisfaction for natural dyeing products were verified as product modification and durability, design and price, hygienic property and product quality. As the analysis results of post-purchase satisfaction for natural dyeing products according to demographic characteristics, the post-purchase satisfaction according to demographic characteristics showed significant difference. The factors affecting post-purchase satisfaction were verified as product quality, kinds of item, color change, product lifespan, color change, etc. Consequently, because the purchase appraisal standard of natural dyeing product is very various, it is necessary to enhance post-purchase satisfaction of natural dyeing products by reflecting these factors in advance at the product development stage.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.6
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• pp.910-929
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• 2019

This study identifies the effects of the characteristics of an online shopping cart based on the theory of psychological ownership. This study created experimental stimuli similar to the actual fashion website in order to derive the exact emotional and behavioral responses of participants. To test the hypotheses, four experimental groups of 2 (personalization: high / low) × 2 (accessibility: high / low) were formed with between-subject design. We selected 201 women in 20-30s as participants and they responded to an online survey after experiencing website stimuli. The collected data were analyzed using SPSS 25.0 and SPSS PROCESS Macro program. The results show that the effects of personalization of an online shopping cart on the purchase intention of the fashion product in the cart is significant; in addition, the main effect of personalization of cart on consumer's psychological ownership was confirmed. It was also found that the path of personalization of the online shopping cart to purchase intention through psychological ownership was significant. The findings of this study contributes to the extension of online shopping cart research and provide suggestions to recognize the important role of psychological ownership in increasing the purchase conversion rate.