• 제목/요약/키워드: 의류학

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중년 남녀 소비자의 선호 의복이미지에 관한 연구 (Middle-aged Consumers' Preferences for Clothing Images)

  • 정성지
    • 한국의상디자인학회지
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    • 제16권1호
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    • pp.1-13
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    • 2014
  • The purposes of the study were to explore differences in preference for clothing images according to wearing situations and clothing product involvement. A questionnaire was developed by the researcher and was collected by 101 men and 100 women aged between 40 and 59. Data were analyzed by factor analysis, repeated measure ANOVA, t-test adjusted by Bonferroni, paired sample t-test, and independent sample t-test. The results of the study showed that clothing images were classified into five factors including hard cold image, modern urban image, bold unique image, and heavy luxurious image. There were significant differences in preference among clothing images according to wearing situations and clothing product involvement. While modern urbane image was most preferred, hard cold image was least preferred in both formal and informal wearing situations, and for either high or low involvement clothing products. Also, there were significant differences in clothing image preference according to wearing situations and product involvement. In formal situations, stronger preference for modern urban image and heavy luxurious image showed than in informal situations, and bold unique image and heavy luxurious image were more preferred for high involvement clothing product than for low involvement clothing product. In addition, there were significant differences in preferences for clothing images between groups according to gender and age. In both formal and informal situations, men showed stronger preferences than women for hard cold image, but women for bold unique image. For either high or low involvement clothing products, men preferred hard cold image, modern urban image and heavy luxurious image more than women, but women preferred bold unique image more than men. Lastly, for high involvement clothing product, subjects aged fifties showed stronger preferences than forties for modern urban image and heavy luxurious image, but for low involvement clothing product, modern urban image was more preferred.

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전자상거래 소비자 피해실태와 소비자보호 대책에 관한 연구 (A Study on Consumer Protection Measures and Actual State of Consumer Complaints in E-Commerce)

  • 문태현
    • 정보학연구
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    • 제6권4호
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    • pp.69-80
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    • 2003
  • 최근 전자상거래의 발전과 함께 소비자 피해도 급증하고 있다. 본 연구결과 전자상거래 피해 품목을 보면 정보통신 기기 및 서비스 위주에서 문화용품, 의류 생활용품으로 그 품목이 다변화되는 추세를 보이고 있었고 피해유형으로는 하프플라자의 피해 등으로 인하여 물품의 미인도 및 인도지연과 관련된 소비자 피해가 1,185.3%나 급증한 것으로 나타났다. 거래분야별로 보면 현재는 인터넷쇼핑몰과 관련된 피해가 90% 이상을 차지하고 있으나 향후 인터넷콘텐츠와 관련된 피해도 증가할 것으로 예측되었다. 인터넷콘텐츠의 경우 미성년자의 게임관련 피해가 가장 많은 사례로 나타났다. 그리고 피해가 다발하는 세부품목을 보면 디지털카메라, 노트북, 인터넷게임 등의 순으로 나타났다. 따라서 피해급증 분야에 대한 소비자보호 대책과 하프플라자와 같은 사기 피해에 대한 예방 대책 마련이 시급하며 장기적으로는 사업자의 의식개선을 통한 자율적인 소비자보호 체계구축이 필요한 것으로 나타났다.

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암모니아수의 농도별 간이 영향평가 방법 연구 (A Study on the Simplified Estimating Method of Off-site Consequence Analysis for Aqueous Ammonia)

  • 정유경;허화진;유병태;윤이;윤준헌;마병철
    • 한국가스학회지
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    • 제20권2호
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    • pp.49-57
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    • 2016
  • 암모니아 수용액은 탈질, 의류의 얼룩제거 등 생활전반에 광범위하게 사용되면서 누출사고도 빈번하게 발생하고 있다. 여기에서는 누출사고 시 비상대응에 필요한 영향범위를 비교적 정확하면서 신속하게 계산할 수 있는 간이 산정표와 산정식을 개발하였다. ALOHA 프로그램을 이용하여 일반적으로 유통되는 암모니아 수용액의 농도(10 % ~ 30 %)에 따른 영향거리를 액면의 크기($1m^2{\sim}500m^2$)별로 산정하여 제시하였다. 또한, 농도와 액면의 크기가 영향거리에 미치는 상관관계를 분석하여 해당 값에서 영향거리를 쉽게 계산할 수 있는 산정식을 개발하였다.

유통업자 상표 태도에 대한 소매업체 이미지의 후광 효과 및 함의 개념에 관한 연구 (The Effect of Retailer Image on Private Brand Attitude: Halo Effect and Summary Construct)

  • 박진용
    • 한국유통학회지:유통연구
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    • 제9권2호
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    • pp.101-122
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    • 2004
  • 본 연구는 소매업체 이미지와 유통업자 상표 태도에 대하여 두 가지 대안적 모형의 적합성을 실증적으로 분석하는 것을 목적으로 하고 있다. 하나는 후광 효과 모형으로 소매업체 이미지가 유통업자 상표 태도에 후광 효과를 가진다는 모형이며, 또 다른 하나는 함의 개념 모형으로 유통업자 상표 속성에 대한 평가가 소매업체 이미지에 함축되어 유통업 상표 태도에 영향을 준다는 모형이다. 실증결과는, 두 가지 모형 중 적합한 모형의 결정에는 유통업자 상표에 대한 친숙성과 상품 유형의 조절효과가 있다는 것을 보여주었다. 즉, 친숙성이 높은 경우에는 함의 개념 모형, 친숙성이 낮은 경우에는 후광 효과 모형의 설명력이 높았으며, 유통업자 상표 식품의 경우 함의 개념 모형, 유통업자 의류의 경우 후광 효과 모형의 설명력이 높은 것으로 확인되었다.

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의류쇼핑센터 근로자의 분진 및 부유미생물에 대한 노출평가 (Exposure Assessment of Dust and Airborne Microorganisms among Workers in a Clothing Shopping Center)

  • 오성업;김기연
    • 한국산업보건학회지
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    • 제25권2호
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    • pp.194-201
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    • 2015
  • Objectives: The purpose of this study is to assess the exposure level to dust and airborne microorganisms among employed workers in a clothing shopping center. Materials and Methods: On-site investigation of a clothing shopping center was performed between October and November 2012. The hazardous substances measured in this study are particulate matter(Total dust, respirable dust) and airborne microorganisms (Total airborne bacteria, total airborne fungi). Results: The highest geometric mean levels of particulate matter(total dust, respirable dust) for personal sampling were $1.735(SD:0.883)mg/m^3$ for total dust and $0.0711(SD:0.008)mg/m^3$ for respirable dust, respectively. Those for area sampling were $0.625(SD:0.091)mg/m^3$ for total dust and $0.0718(SD:0.012)mg/m^3$ for respirable dust, respectively. The highest geometric averaged concentrations of airborne microorganisms(Total airborne bacteria, total airborne fungi) were detected at $1,181(SD:105)cfu/m^3$ for total airborne bacteria and $683(SD:114)cfu/m^3$ for total airborne fungi, respectively. Concentrations of particulate matters and airborne microorganism in clothes shopping center did not correlate significantly with environmental factors such as temperature or relative humidity. Conclusions: Exposure levelshave not been established for service workers. Thus, health risk assessment for this group is very difficult. Health guidelines for service workers should be established as soon as possible.

고감성 의류용 Nylon/PP 온감 니트 소재의 물성 (The Physical Property of Nylon/PP Warm-up Knitted Fabric for High Emotional Garment)

  • 김현아;장홍원;허경;김승진;권상준
    • 한국염색가공학회지
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    • 제26권1호
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    • pp.22-31
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    • 2014
  • This study investigated the physical properties of warm up yarns and their knitted fabrics including the dye affinity and color fastness to washing of these knitted fabrics according to the various dyeing times and temperatures on dyeing process. The results were summarized as follows. The tenacity of Nylon/PP warm-up yarn was 4g/d and breaking strain was 4.5%. The wet and dry thermal shrinkages were higher than those of PET warm-up yarn. The maximum heat flow rate(Qmax) of Nylon/PP warm-up knitted fabric was lower than that of PET warm-up knitted fabric and heat keeping rate(a) of Nylon/PP warm-up knitted fabric was higher as 47% than that of PET warm-up knitted fabric. It was shown that the shape retention and wearing comfort of Nylon/PP warm-up knitted fabric were better than those of PET warm-up knitted fabric. The dye-affinity(K/S) of Nylon/PP warm-up knitted fabric showed maximum value at the dyeing condition of 40minute or 50minute dyeing time with $80^{\circ}C$ dyeing temperature, but PET warm-up knitted fabric showed maximum value at the 30minute or 40minute with $110^{\circ}C$ dyeing temperature. Finally, the color fastness to washing of Nylon/PP warm-up knitted fabric showed good value as between 4 and 5 grade.

전통한지를 활용한 초등학교 바느질 교육방안에 관한 탐색적 연구 (An Exploratory Study on the Use of Korean Traditional Paper as Sewing Instructional Materials in Elementary School)

  • 최경은;이전숙;김용숙
    • 한국가정과교육학회지
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    • 제16권1호
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    • pp.19-30
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    • 2004
  • 전통한지는 서양의 종이에 비해, 보존성, 유연성, 강도, 통기성, 자외선 차단성 등 여러 우수한 성능 등을 가져 단순히 '종이' 이상의 기능을 하였다. 즉 우리 조상들은 생활 속에서 서적용지뿐 아니라 주거용(창호지, 장판지), 의류 및 생활용품의 소재 등 다양한 용도로 활용하였다. 그러나 현대에 와서는 대량생산되는 새로운 재료들에 밀려 점차 생활 속에서 자취를 감추는 듯했다. 하지만 많은 우수한 물리$.$화학적 성능, 전통미, 환경 친화적인 요소, 뛰어난 공예 활용성 등으로 오늘날 새로이 조명 받고 있어. 21세기 학교교육현장에서 '환경교육'. '창의성교육'. '전통문화교육' 위한 수업소재로서 교육적 활용가치가 충분하다고 본다. 본 연구에서는 초등 실과 바느질 수업에 전통한지를 활용하는 방안을 모색하고자, 한지의 특성 및 용도. 한지공예의 종류 등에 대해 선행연구 및 참고자료를 통해 고찰해 보았다. 또한 한지를 바느질 소재화 하기 위한 가공처리를 학교교육에서 바느질소재로 활용하기 위한 구체적인 방법과 함께 제시하였다.

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의류광고에 대한 평가, 유행몰입 및 사회적 태도에 관한 연구 (Evaluations of Apparel Advertising, Fashion Involvement, and Social Attitudes)

  • 김효경
    • 대한가정학회지
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    • 제30권3호
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    • pp.33-43
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    • 1992
  • The objective of this study were to (1) investigate the relationship between evaluations of apparel advertising, fashion involvement, and social attitudes, (2) examine how evaluation of apparel advertising, fashion involvement, and social attitudes vary according to gender, and (3) investigate the possible differences in purchase attitudes toward the advertised apparels according to gender and advertisement slogan. Questionnaire for evaluations of apparel advertising was comprised of four sections; apparel advertising acceptance, evaluation of advertisement slogan, purchase attitude toward the advertised apparels, and perception of effective media for apparel advertising. For evaluation of advertisement slogan, 5 sets of apparel advertisements were selected. Each set had two advertisements; one advertisement contained an image-oriented slogan, while the other had a quality-oriented slogan. "The Social Attitude Scale' by Kerlinger and 'Fashion Involvement Index' by Tigert, Ring & King were used. All the items were selected on the Cronbach's alpha reliability. The subjects were 217 college male and famale students in Seoul; 60 were asked about purchase attitude toward the image-oriented slogan, 60 purchase attitude toward the quality-oriented slogan, and 97 all the items included in evaluation of the two slogans. The data were analyzed using Pearson's correlation coefficient, X2-test, t-test, two-way ANOVA, and multiple regression analysis. The results of the study were the followings. 1. Fashion involvement had positive relationship with apparel advertising acceptance. The higher the level of conservative attitude males had, the more positive attitude they had in fashion involvement and apparel advertising acceptance. Subjects high in conservative attitude, fashion involvement, and apparel advertising acceptance. Subjects high in conservative attitude, fashion involvement, and apparel advertising acceptance had more positive in purchase of the advertised apparels. 2. Females high in apparel advertising acceptance were more favorable toward image-oriented advertisements. 3. Fashion involvement and apparel advertising acceptance were significantly higher in females than in males. Liberal attitude was significantly higher in males than in females. Evaluation of advertisement slogan did not differ according to gender. 4. Males perceived 'TV' was the most effective media for apparel advertising while females perceived 'display' was the most effective. 5. No significant interactions between advertisement slogan and gender were found in purchase attitude of the advertising apparels. 6. Apparel advertising acceptance was influenced by fashion involvement, social attitude, and sex. The explanatory power of the three variables was 17%.

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청소년 소비자의 동조적 상표선택행동에 관한 연구 - 캐주얼 의류를 중심으로 - (A Study on the Adolescent Consumers' Behavior Conformity in Brand Choice -Focused on Casual Wear-)

  • 김나연;이기춘
    • 대한가정학회지
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    • 제39권12호
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    • pp.253-269
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    • 2001
  • The goal of this study is to examine the level of disposition conformity in everyday life and behavior conformity in clothes brand choice, and analyze the effects of disposition conformity and influential variables on behavior conformity in brand choice. For this analysis, the data were collected from 478 middle school and high school students in Seoul through surveys. Frequency, percentage, mean, standard deviation, Pearson's correlation coefficient, ANOVA, t-test, Duncan's multiple range test and multiple regression have been used to analyze the research objectives. Main findings are following; First, the 62.8% of the students showed high level of disposition conformity, and the 60.7% of them showed relatively low level of behavior conformity in brand choice. The adolescent consumers'disposition conformity to the reference groups in everyday life is in the order of parents, peer group, and mass media star. Second, the group differences in disposition conformity are diversified by independent variables. Among socio-demographic variables, disposition conformity to peer group differ by grade and disposition conformity to parents differ by the parents'education. Sex causes differences between groups in all disposition conformity except parents. In economic variables, the perceived level of living raises differences between groups in disposition conformity to the parent and whole disposition conformity. As the degree of disposable money gets higher in buying clothes, adolescent consumers conform more to the mass media star. Disposition conformity to parents and peer group were also differed by self-esteem. Third, significant variables, which affect the adolescent consumers'behavior conformity in brand choice, are grade, their mother's education, degree of disposable money in buying clothes, and disposition conformity to peer group and mass media star.

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의류에 부착된 상표표시 레이블에 관한 연구 - 아동복을 중심으로 - (A Study of Brand Labels on Clothing - Focusing on Children's Wear -)

  • 정하경;김선경
    • 대한가정학회지
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    • 제45권2호
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    • pp.91-103
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    • 2007
  • The purpose of this study is to investigate the types and functions of brand labels on clothing. We surveyed the materials and manufacturing methods for brand labels by visiting the label stores and label manufacturers. 200 pieces of children's wear were surveyed. The label attributes that were studied were: the number of labels, the location of the labels, the attachment system for the labels, the color of the labels, the materials used to make the labels, manufacturing methods, and the size of the labels. From this investigation a brand label was classified into a main label and a point label. The main results were: 1. Materials such as fabrics, nonwovens, leather, suede, rubber, PVC, silicone, and metals are used for brand labels. The manufacturing methods for brand labels are weaving, printing, high frequency, heating, and molding. 2. More than 54% of clothes have more than two brand labels attached. This percentage exceeds the attaching of only one brand label in rate. An inside brand label is located at a certain place. This inside label uses only fabric material reflecting inherent brand color and design. The outside brand label is located at several places with consideration of the clothes design. This label uses various materials, colors, and characters matching with the clothes. As for the size, an inside label is mainly medium in size, whereas an outside label is small. 3. A brand label is classified into a main label (first label) and a point label (second label), which are defined as follows. A main label indicates the brand name and is located inside at a certain place using an inherent brand design and a fabric material. A point label is an additional label to express brand image and is located outside at various places for decoration using various characters and design and materials.