• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.4
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• pp.27-39
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• 2022

The purposes of this study were to develop cultural fashion products using Baekje traditional culture, and to examine the effects of product image and evaluative criteria on the purchase intention of cultural fashion products using Baekje traditional culture. The subjects were 500 adult consumers from their 20s to 50s. The research method was a survey, and the instruments were four stimuli, which were developed using Baekje traditional culture, and the questionnaire, consisted of product image, evaluation criteria, purchase intention of cultural fashion products, and the subjects' demographic characteristics. For data analysis, descriptive statistics, Cronbach's α, factor analysis, and regression analysis were performed. The results of this study were as follows. First, four handkerchief designs were developed as cultural fashion products, based on the results of a preliminary investigation of consumer behaviors toward cultural fashion products and thier preference of Backje relics. Second, three factors (attractiveness, uniqueness, and gentleness) emerged for images of cultural fashion products. Third, four factors (design characteristics, tourism characteristics, cultural symbolism and practicality) emerged for the evaluation criteria for cultural fashion products. Fourth, three image factors had significant positive effects on purchase intention. Especially, attractiveness had a greater effect than others. Fifth, the four evaluative criterion factors also had significant positive effects on purchase intention. Design characteristics had the greatest effect, followed by tourism characteristics, cultural symbolism, and practicality in order.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.4
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• pp.57-72
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• 2022

This study categorized and analyzed the body types of adult women in their 20s and 30s using 3D human measurement data from the 8th Size Korea, and intended to construct body shape and dimension data necessary for modeling Korean standard avatars. Data analysis considered data from 1302 adult women in their 20s and 30s, and a total of 49 index values, drop values, and angle items were subjected to factor analysis and one-way ANOVA to categorize the body type, and Duncan test to post-verify significant differences by type. As a result of conducting factor analysis, 13 factors were extracted and were categorized into 4 body types. Type 1 is short in the upper torso, long in the lower torso, long in the arms and legs, and has a upright body shape and sagging shoulder. Type 2 is short in the torso, arms and legs, and has large torso flexion and lower body circumference. Type 3 has abdominal obesity with small torso flexion and lower body circumference. Type 4 is a small body bending forward type. For the distribution of body types by age among those in their 20s and 30s, the highest appearance rate was Type 1 and was therefore selected as the represntative body type. The body type information of this study will be used as basic data for developing standard avatars.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.4
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• pp.117-133
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• 2022

In order to reflect traditional elements in modern design, designers should be able to creatively apply elements of traditional Chinese clothing. To understand this, a deep understanding of and insights into the traditional clothing culture are required. In this study, the characteristics of traditional Chinese women's clothing from the Wei, Jin, and Northern and Southern Dynasties of China to the Qing Dynasty were analyzed by dividing them into silhouette, color, pattern, materials, and detail. The characteristics of the silhouette were classified into A, H, X, and O types, of which types A and H were the most common. As for the color characteristics, there are relatively many five cardinal colors, and for the contrast of colors complementary colors were mainly used. As the for pattern characteristics, real patterns, animal patterns, character patterns, geometric patterns, and mixed patterns were used. Four types of materials were mainly used: silk, hemp, cotton, and wool. The detail characteristics were also anlyzed by classifying them into collar, sleeve, neckband, and gusset. Based on the results of this analysis, a satisfaction survey was conducted on the design of modern Chinese women's clothing. The result of satisfaction with design elements showed that the images of vest and suit were most preferred, H and X silhouettes, and yellow and white were the most preferred. Geometric and plant patterns were preferred, as were silk and acetate materials. Based on the result of chi-square analysis of design element preferences according to the characteristics of the subject, there was no difference according to occupation, residential area, or income, and there were differences in silhouette, color, materials, and detail according to age.

• Korea Trade Review
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• v.42 no.2
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• pp.175-203
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• 2017

This study examined the casual relationships among SMEs' market orientation, brand orientation, firm capabilities-technology and marketing capabilities, competitive advantage and financial performance in export markets based on the resource-based view. The data were collected from 286 cases of exporting SMEs. The results of path analysis indicated that market orientation of exporting SMEs increased technology and marketing capabilities. Market orientation directly increased both competitive advantage and financial performance in export markets. Brand orientation influenced technological capability and had indirect effects on both competitive advantage and financial performance through the firm capabilities. Based on the results, managerial implications and future research directions for exporting SMEs were provided.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.1
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• pp.153-168
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• 2023

Non-representation creates difference and change that can be used as a creative design method that satisfies contradictory requirements for similarity and differentiation. This study drew upon the characteristics of the concept of non-representation expressed in contemporary art and architecture, in which Gilles Deleuze's philosophical thinking was reflected, and analyzed the non-representation depicted in contemporary fashion. The non-representation expressed in contemporary art and architecture is as follows. Non-representation of delaying becoming focuses on reverting to preexisting objects and redefining traditional meaning, thereby delaying the representation of latent meaning. Non-representation of non-becoming removes existing values and typical forms and expresses amorphousness. Non-representation of becoming by repetition or reiteration realizes the difference caused by the passage of time by repeating or overlapping shapes. Non-representation of becoming expresses the transformation of space by flowing through time rather than by actual movement. Non-representation in contemporary fashion shows the following expression characteristics. First, the non-representation of deferring becoming deconstructs the traditional values and forms of clothing and expresses designs by displacement or juxtaposition. Second, the non-representation of non-becoming is expressed concepts unrelated to the body and focus upon amorphous objects that do not become concretized forms. Third, generative non-representation by repetition and overlap expresses the possibility of change by overlapping clothing items or details expressed by repeating segmented objects. Fourth, generative non-representation by movement reproduces the meaning of space and time by moving the shape of the clothing or visually changing the surface of the material of clothing. As a result of the study, the non-representation shown in contemporary fashion aims for versatility to conform to social changes. This study provides new insight into the fashion design method by increasing the understanding of the cocnept of non-representation and showing its potential.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.1
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• pp.33-47
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• 2023

In this study, the difference in human body dimensions between the age groups of Generation M (27 to 39 years old) and Generation Z (20 to 26 years old) was analyzed. This study also analyzed if there was a change in the body shape of the MZ generation, who have different sensibilities from the "young people" of the past. In addition, major changes in human body dimensions were carefully analyzed and presented as basic data for clothing design. Therefore, a t-test was performed to verify the significant differences in the measurements of each age group. To examine the change in human body measurements according to the measurement year, the 7th and 8th size Korea data statistics were analyzed. The main required dimensions of clothing design were analyzed graphically for visual changes according to measurement year and age group. As a result of the analysis, Generation Z was found to have a difference in body shape from Generation M, and is generally smaller and slimmer with broader shoulders. In addition, the body shape change between the 7th and 8th measurement periods was significantly higher than the 8th measurement overall. Height has increased and back length has become shorter, resulting in a larger ratio of lower body length. In addition, the proportion of obesity abnormalities has increased. Therefore, since the dimensional system set from the past data can cause problems for the fitting of clothing for the MZ generation, it is necessary to design the clothing and reset the dimensional system making it suitable for the changed the body shape of the MZ generation.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.3
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• pp.1-16
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• 2023

The purposes of this study were to investigate bag purchasing behaviors and design preferences of male and female adult consumers, and to find the differences depending on sex and age variable. A survey was conducted on 400 male and female adults from 20s to 50s. The questionnaire consisted of bag purchase behaviors, bag design preferences, and the subjects' demographic characteristics. The data were analyzed by Cronbach's α, factor analysis, x² test and t-test using SPSS. The results were as follows. First, as bag selection criteria, four factors (practicality, symbolism, aesthetics, and economics) were derived, and adult consumers considered economics as the most important among the factors. As for purchasing information sources, three factors (media, human resources, and store) were derived, and adult consumers considered human resources and store information sources more important than media. The main motive for purchasing bags was age and damage of the owned products, and Internet shopping malls were the most common purchasing place. The average annual cost of purchasing bags was 100,000 to 300,000 won, and the frequency of purchase was about once a year. Second, as bag preference images, four factors (individual, romantic, active, and classic image) were derived, and adult consumers preferred classic images the most. The shoulder bag was the most preferred as the bag shape, and black was the most preferred bag color. For the material, natural leather was the most preferred, and for the size, medium size was the most preferred. Third, bag purchasing behaviors and design preferences showed many significant differences according to the sex and age of the consumers. Therefore, the results of this study suggests that bag companies need to establish product development and marketing strategies in consideration of differences according to the sex and age group of adult consumers.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.3
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• pp.113-125
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• 2023

The COVID-19 pandemic has led to the normalization of mask-wearing worldwide, and young children are particularly vulnerable to respiratory diseases. Children's masks come in various sizes and shapes, causing confusion among consumers who struggle to find products that can accommodate their child's unique physical conditions. This research aims to analyze the shape and dimensions of health masks designed for young children. A total of 67 mask varieties were collected, and 58 were subjected to analysis. The masks were found to have two primary shapes: foldable and beak-like, with sizes categorized as small and extra-small. The majority of masks were manufactured in Korea, and the size labeling systems varied among manufacturers. The mask materials were non-woven fabric or polypropylene, and there was diversity in terms of the adjustable earbands and the use of additional accessories. The dimensions of the masks varied depending on their shape, with significant differences in the weight and the length of the wire holes. Subsequent research should focus on conducting wearability evaluations to verify the dimensional suitability of commercially available children's health masks based on shape and size. Additionally, this study aims to provide foundational data that can assist in the development of children's masks with size ranges that differentiate them from adult masks and cater to specific age groups.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.4
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• pp.107-122
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• 2023

This study analyzed the style, dimensions, fabric patterns, colors, and fabrics of a traditional Chinese women's dress from the Zhou Dynasty, and reconstructed it in the form of a virtual garment using 3D CLO. Based on ancient flat image data and three-dimensional portrait data, who wore them, how they were worn, and how they were coordinated was analyzed. In order to analyze the size and pattern of the straight Ju Chines dress, data from the excavation report and the tomb owner's anthropometric measurements were combined to infer the wearing condition and organize the sculptural features. Dimensional analysis was carried out using a well-preserved small-scale woven cotton cloth as a restoration model, and the horizontal and vertical dimensions were reasonably estimated using the shape proportioning method. The analysis of the colors and patterns of the fabrics was based on the colors and patterns of the fabrics excavated from Masan Tomb No. 1 during the Eastern Zhou, Qin, and Han periods. Finally, a virtual model was created using data from the excavation report and the age and height information of the owner of the excavated robe, and the pose and size of the virtual model were determined using 3D CLO. Based on the previous research data, the garment was virtually sewn and simulated. The shape, pressure, and strain of the garment in different postures was also compared. Through the research direction of pattern and 3D restoration, this research maximizes the restoration of Chinese traditional women's dress and presents it in a more intuitive, comprehensive, and vivid way.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.4
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• pp.147-161
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• 2023

This study used 3D anthropometric data from the 8th Size Korea to type and analyze whole body shapes of obese women in their 20s and 30s, and constructed dimensional data for human body items needed to create a 3D human body model for each type. The data analysis used data from 148 obese women in their 20s and 30s, and a total of 48 index values, drop values, and angle items were subjected to factor analysis and one-way variance analysis to categorize body types and verify significant differences by type. As a result of the factor analysis, 12 factors were extracted and divided into 4 body types. Type 1 is a 'standard type with a curved torso with balanced upper and lower body lengths', Type 2 is a 'bending forward type with a short, thick lower body, and an uncurved torso', Type 3 is a 'lean back type with a long and thin lower body and an H-shape torso', Type 4 is a 'sway back type with a long and thick lower body and abdominal obesity'. The representative body type of obese women in their 20s and 30s was identified as Type 1. The constructed body shape information will be used as basic data for future 3D human body modeling.