• 한국의류학회지
• /
• 제31권7호
• /
• pp.1148-1156
• /
• 2007

This study were examined Chinese size system and fitness for women's suits of Korean brands produced by the manufacturers operating in China. The results are as follows. 1. One manufacturer used Chinese size system for women's suits among those manufacturers in China. And the rests individually adopted different size system of various ways. 2. Chinese women almost satisfied fitness and size system for suits of Korean brand. Especially, they satisfied fitness and size system for jacket more than the other apparel items. Pants was the worst item of fitness satisfaction. 3. Size assortment of each items was very different for each manufacturers which extended their business in China. And the smallest size was more produced than the other size in many manufacturers. 4. Most of the women's suits manufacturers of Korean brand in China, were collected consumers' informations for fitness and size satisfaction through their salespersons. Most of them replied that they were repairing items which were not in good fitness.

• 한국의류산업학회지
• /
• 제20권3호
• /
• pp.304-311
• /
• 2018

This research used a questionnaire to provide basic data for the design of dressing form that enables the manufacture of senior menswear with an improved fit to match the dissatisfaction with the fit of male suits over the 50s. We used 132 questionnaires as analytical data. The results were: The item 'purchasing method of formal suits' showed that 95.5% purchased ready-to-wear jackets. The 'abdominal obesity type' and 'trunk waist type' had a high frequency of 'complaints about the size of the ready-to-wear jacket'. They choose their suits and wear them directly from the store. It is expected that senior males will complain about ready-to-wear formal suits due to the increase in girth item than normal type due to change of body shape since they consider size to also be important when purchasing suits. The most important part of the body when purchasing suits is the shoulder area, followed by the front width and back width of the fit. As for the degree of recognition of suit size, 38.1% said that they know the size and 'Suit size is hard to understand'. As a result of dissatisfaction with formal dressing, the items of 'Neck wide of get loose', 'Drag line of back neck', 'Not fit of front opening', 'Not fit of shoulder slope' and 'dissatisfaction'. Therefore, it is salient to establish suit fitting system and size system for senior men.

• 문화기술의 융합
• /
• 제6권3호
• /
• pp.205-210
• /
• 2020

본 연구의 목적은 소비자의 의류제품에 대한 만족도를 높이기 위해, 20대 여성 정장용 상의 원형의 그레이딩 편차를 제안하는 것이다. 선정된 원형은 독일 뮐러 원형과 일본 문화 원형이 절충된 것이다. 국민표준체위조사 데이터에 의거하여 20대 여성의 주요치수 평균을 설정하였다. 상의 몸판과 소매의 그레이딩 편차 적용 부위별 그레이딩 편차를 설정하고 그에 따라 그레이딩하고 그레이딩 패턴의 적합성을 점검하였다. 본 연구에서 제안한 여성 20대 정장상의 원형 그레이딩 편차는 업계 그레이딩 실행에 기초 자료로 제공될 수 있다.

• 한국의류학회지
• /
• 제20권3호
• /
• pp.481-492
• /
• 1996

The purposes of the present study were (1) to examine the differences between the experienced group in buying foreign-brand formal wear and the non-experienced group in terms of demographic characteristics, clothing expenditures, and purchase behaviors of formal wear, and (2) to investigate the purchase behaviors of and the extent of post-purchase satisfaction to foreign-brand formal wears for purchase group of foreign-brand formal wear. By using questionnaire consisting of 20 questions, data were collected from 754 female consumers in age range of 20~59. Chi-square analysis and t-test were used for data analysis. Significant differences were found between the groups in educational levels, monthly clothing expenditures, monthly household income, the number of formal wear purchased per season, store patronage, items often purchased, perceived proper price per item, and criteria for selecting stores and evaluating products. The group with experiences in purchasing foreign-brand formal wear showed high satisfaction levels with the quality of foreign-brand formal wears. When buying foreign-brand formal wears, the experienced group considered styles and color as important evaluative criteria, and favored stores having sales with wide assortmetsn.

• 감성과학
• /
• 제7권4호
• /
• pp.1-6
• /
• 2004

본 연구는 동서양 문물 이미지 사진에 대한 여대생의 선호도와 패션잡지에서 의류광고 사진에 등장한 모델의 동서양 국적에 따른 소비자의 긍정적/부정적 인식 정도의 영향을 조사하고자 하였다. 100명의 여학생이 설문에 응답해 주었으며 20개 사진이 자극물로 제시되었다. 자극물은 주택, 실내, 식품, 미인도, 음료수로 하고, 패션 광고사진으로는 남성복 정장, 여성복 정장, 여성복캐주얼, 여성복 속옷, 여성손목시계 등으로 하여 동서양 모델 사진을 각 1점씩 선택하였다. 여대생들은 간식과 미인도에서는 서양이미지보다 동양이미지를 선호하였으나, 패션잡지의 의류광고 사진의 광고에는 모든 경우에서 서양모델이 사용된 경우에 긍정적인 인식정도를 나타냈다. 이러한 사실로서 여대생의 서양이미지에 대한 인식은 긍정적이며 이것은 의류제품 브랜드의 소비자 선호도에 영향을 미칠 것을 추측할 수 있었다.

• 한국의류학회지
• /
• 제10권1호
• /
• pp.105-111
• /
• 1986

본 연구에서는 연신정도가 다른 완전배향사(FDY)와 부분배향사(POY)를 열처리시켜 내부구조변화를 유도한 후 염색성을 연구하였고, 염색성과의 관련성을 위해 결정화도 및 복굴절룰을 조사하였다. 열처리는 silicone oil속에서 정장상태로 실시하였으며, 시료의 염색은 Disperse Yellow 42를 이용해 무한염욕상태에서 실시하였다. 그리고, DMF를 이용해 염료를 추출시킨후 spectrophotometer 로 염료흡착량을 측정하였다. 결정화도는 밀도-결정화도 관계식으로 구하였으며, 복굴전률은 편광현미경으로 시료의 두께와 retardation을 측정한 후 계산하였다. FDY와 POY 필라멘트사의 염색성은 열처리시 감소하였으며 POY의 염색성이 FDY보다 우수했다. 결정화도는 열처리시 증가하였으며 열처리되지 않은 POY가 열처리되지 않은 FDY에 비해 낮은 값을 나타냈다. 복굴절률은 열처리시 증가하였으며 열처리되지 않은 POY가 열처리되지 않은 FDY에 비해 낮은 값을 나타냈다. 열처리후에도 POY가 FDY보다 낮은 복굴절률을 나타낸 반면 결정화도는 열처리된 POY가 열처리된 FDY와 비슷한 값을 나타냈다. 염색성은 결정화도와 배향도에 부적인 상관관계 즉 결정화도와 배향도가 증가함에 따라 염색성은 감소하는 관계를 시사했다.

• 한국의류학회지
• /
• 제19권6호
• /
• pp.895-910
• /
• 1995

Journal of the Korean Society of Clothing and Textiles Vol. 19, No. 6 (1995) p. 895~910 The purpose of study was to estimate the consistency between brand image and shopping bag image, and also to find out the important factors which constructed the brand image. This study was conducted by means of a questionnaire survey of female students of moi or universities in Seoul. Frequency, percentage, mean, factor analysis, 1-test, ANOVA, Fisher's LSD, Coster analysis, MDS are used for data analysis. The result are as follows: 1) Brand image was devised into three factors: personality/modernity, nobility and usability. 2) The rate of consistency of brand image and shopping bag image was high in the brands of Benetton, System, Cresson, Be-art, Tomboy, Guess, Esprit, Anacapri, Mercoledi, Youngwoo in descending order. 3) The most important factor which represent the brand image was the choice of color. 4) This study found that shopping bags can be advertising media because they think that shopping bags played an important role as a walking advertising media on the street.

• 한국의류학회지
• /
• 제27권2호
• /
• pp.229-238
• /
• 2003

The objective of this study is to investigate the impact of firm's various kind of characteristics on the oust in the supply chains between the textile makers and the retailers. Based on the preceding literature review. six hypotheses are proposed. To test the proposed hypotheses, data were collected utilizing questionnaires from 68 retailers(fashion shop). To analyze the data the SPSSWin statistical package was employed. Two(H4 and H6) out of six hypotheses were accepted, the others were rejected. According to the results, the greater the impact of the shared value and the reputation for the retailers on the textile maker is, the stronger the trust of the retailers in the textile maker is. Based on the research results, we can conclude that the trust management is a very important factor in the supply chains between the textile makers and the retailers.

• 한국의류학회지
• /
• 제26권12호
• /
• pp.1709-1715
• /
• 2002

신사복 정장은 일상의 관습으로 착용되는 가장 중요한 항목으로서, 사무직, 관리 직, 전문직 등의 정신노동자들에 게 폭넓게 수용되는 매우 중요한 의복항목이 다. 따라서 소비자의 감성에 부합되는 신사복 개발을 위해 신사복 디자인에 대한 감성연구가 필요하다. 이에 본 연구에서는 신사복 상의 디자인 개발을 위해서 소비자의 감성에 적합한 신사복 상의를 적절하게 표현해 줄 수 있는 감성 어휘를 추출하고 그 인자를 분석하였다. 요인분석 결과,7개 의 요인과 67개 의 감성 어휘 가 채택되었다. 선택된 감성어휘는 인자별로 대별하여 7개의 요인으로 묶어서 대표적인 요인명을 붙인 결과, 요인 1은 품위성 요인. 요인 2는 매력성 요인. 요인 3은 실용성 요인, 요인 4는 체형성 요인. 요인 5는 외관성 요인. 요인 6은 남성미 요인. 요인 7은 활동성 요인이라고 하였다.

• 한국의류학회지
• /
• 제32권4호
• /
• pp.630-640
• /
• 2008

The purpose of this study was to investigate and make comparison of clothing images presented in women's formal and casual brands. The data were collected from 39 formal brands out of 155 and 64 casual brands out of 256 in Korea Fashion Brand Annual in 2005/2006. 316 words selected were classified into five clothing images according to the definition of previous researches and analyzed according to age ranges and price zones of brands. The results were as follows: 1) Formal brands focused on thirties and forties in age ranges and better and prestige in price zones, while casual brands centered on twenties in age range and better and volume in price zones. 2) Luxury, modem and feminine were more frequent words than others both in formal and casual brands, but elegant was found most frequently in formal brands, while comfortable, chic and simple were found frequently in casual brands. 3) Clothing images were classified into four types and appeared in elegance, modernity, individuality, and activeness order in formal brands, while clothing images in casual brands were classified into five types including youthfulness and appeared in elegance, activeness, modernity, individuality, and youthfulness order. 4) Elegance was a highly presented as clothing image in all the age ranges except thirties of formal brands but modernity and activeness with elegance were presented in price zones of casual brands. This study found that there were differences in clothing images in women's formal and casual brands.