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An Impact of Firm's Relational Characteristics on the Trust in Supply Chains : Focus on Textile Maker and Retailer  

권기대 (경산대학교 경영학과)
정락채 (용인대학교 컴퓨터정보학부)
신정화 (경북대학교 경영학)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.27, no.2, 2003 , pp. 229-238 More about this Journal
Abstract
The objective of this study is to investigate the impact of firm's various kind of characteristics on the oust in the supply chains between the textile makers and the retailers. Based on the preceding literature review. six hypotheses are proposed. To test the proposed hypotheses, data were collected utilizing questionnaires from 68 retailers(fashion shop). To analyze the data the SPSSWin statistical package was employed. Two(H4 and H6) out of six hypotheses were accepted, the others were rejected. According to the results, the greater the impact of the shared value and the reputation for the retailers on the textile maker is, the stronger the trust of the retailers in the textile maker is. Based on the research results, we can conclude that the trust management is a very important factor in the supply chains between the textile makers and the retailers.
Keywords
trust; relationship specific investment; relationship benefits; share value; communications;
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