• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.5
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• pp.969-980
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• 2001

이 연구의 목적은 사회.문화적 관점에서 한.미 여성의 이상적인 미, 바디이미지, 그리고 외모행동을 비교조사 하는데 있다. Open-Ended Questions에 의한 연구 결과, 이상적인 미로 미국여성이 \"키크고 마른 신체 매력성\"을 추구한 반면, 한국여성은 \"내적인 미\"와 \"서구적인 신체 매력성\"을 추구하는 것으로 나타났다. 이상적인 미를 추구하기 위해 미국여성은 주로 신체의 하체부분, 한국여성은 얼굴부분을 많이 가꾸고 있는 것으로 나타났다. 외모행동으로는 한국여성은 화장이나 피부관리 등에, 미국여성은 excercise나 다이어트 등을 많이 하고 있었다. 사회.문화적 이상적인 미에 비교해 볼 때 두 집단 모두 자신의 외모에 대해 만족하지 못하는 편으로 나타났다. 또한 두 나라 집단의 여성들은 각 나라마다 사회.문화적 이상적인 미가 각각 존재해야 함에도 불구하고 현재에는 이상적 미의 기준이 문화에 관계없이 동일한 편이라고 응답을 하였다. 본 연구에서는 사회.문화적 집단주의와 개인주의 개념을 토대로 이러한 연구결과들이 논의되어 진다.주의 개념을 토대로 이러한 연구결과들이 논의되어 진다.

• Fashion & Textile Research Journal
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• v.6 no.6
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• pp.785-798
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• 2004

Silk has always been coveted as the finest and richest of all fibers woven into cloth. The earlist woven silk fragments found to date come from the third century B.C. The filament created and spun into cocoon by the larva of the silk moth, silk was exported from China to Europe from as early as the third century B.C. Silk industry is export leading industry that guide national textile industry development after the 1960s in Korea. Korean silk industry reached to peak at 1975 is displaying appearance that export scale is decreased recently. Various kinds methods can be proposed for high value added in silk industry, the research about color is essential. The importance of color is increasing in modern textile and fashion industry. Color is important factor of textile and fashion industry because color affects strong influence in human's sensitivity. Silk fabric can give high added value developing high sensitivity color because dye ability is superior. In this study I planned the "Utility Silk Color Code 288" for efficient color management in silk industry. "Utility Silk Color Code 288" are attached the Munsell notation and dyeing data which can reappear the color when needed. This research constructs for insufficient domestic color infrastruction and expect that basic role to develop the competitive power for Korean silk industry.

• Fashion & Textile Research Journal
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• v.13 no.1
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• pp.100-106
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• 2011

The primary purpose of this study was to research on the actual condition related to clothing custody and managerial behaviors of elementary school senior students. The data were collected from 296 elementary school senior students in Pusan. The aforementioned were analyzed utilizing frequency, factor analysis, ANOVA, t-test using SPSS Win 12.0. The results were as follows. First, factor analysis on clothing custody identified two groups such as classified custody by uses and season, and custody used insecticides and desiccating agents. Second, in the classify by uses and season case, there were significant differences economic level, purchasing place, dealing method of laundry, discriminating ability whether or not laundry, arrangement frequency, basic sewing ability, holdings and disposal. Third, in the use of insecticides and desiccating agents case, there were significant differences purchasing place, basic sewing ability, holdings and disposal.

• Fashion & Textile Research Journal
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• v.19 no.1
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• pp.30-39
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• 2017

This study examines on the relationship of appearance instrumentality and appearance-related variables (appearance concern, appearance management behavior) of college students. Questionnaires were administered to 313 college students living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, cross tabulation analysis and t-test. Three factors of appearance instrumentality(love relationship, social achievement, interpersonal relationship), two groups of appearance concern(high, low) and five factors of appearance management behavior(skin care/cosmetics usage behavior, body management behavior, plastic surgery behavior, hair management behavior, fashion management behavior) were utilized for the problem analysis of the study. The results of this study were: First, there was no significant differences in the appearance concern group according to appearance instrumentality. Second, appearance instrumentality had a significant differences on appearance management behavior. Social achievement showed a significant differences in plastic surgery behavior. And love relationship showed a significant differences on plastic surgery behavior and fashion management behavior. Third, the appearance concern had a significant differences on all of appearance management behavior. High group of appearance concern showed a higher average than low group of appearance concern in fashion management behavior, skin care/cosmetics usage behavior, hair management behavior, plastic surgery behavior, body management behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.5 s.153
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• pp.663-673
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• 2006

The purpose of this study is to seek for a plan of marketing strategy in the businesses of Korean clothes, by examining the causality among marketing factors, which have influenced CRM(Customer Relationship Management) performance in Korean clothes. As for the research method, a research model was designed to include routes form 4P's(products, price, promotion, place) through endogenous variables to performance variables, and a questionnaire was developed on the basis of theoretical background. The research participants were male and female adults at their age from 20 to 60. The survey was conducted in March of 2003, and 672 questionnaires were used for the final analysis. In terms of data analysis, we carried out reliability analysis, exploratory and confirmatory factor analysis, correlation analysis, and Structural Equation Modeling by using SPSSWIN 10.0 and AMOS 4.0. As a result 4P's were indicated to have influence upon confidence, satisfaction and commitment of customers. Especially, sales promotion factor was found to have the biggest impact on them. also, the quality of relationship affected CRM performance. as sales promotion factor was identified as one of the integral elements of marketing strategies, a strategy that utilizes a role of salespeople and enhances the quality of service is needed.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.1
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• pp.33-44
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• 2009

This study is a survey of college students who have been exposed to a variety of clothing consumption environments such as online transactions through the Internet, with the purpose of examining the influence of salespersons attributes on college students' relationship commitment and perception of salespersons performance. The study conducted a questionnaire survey on 464 male and female students and used SPSS 12.0 for statistical data analyses such as mean, standard deviation, frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. The results of this study can be summarized as follows: First, salespersons attributes such as appearance, expertise, customer orientation, and customer management fumed out as the factors that influence the satisfaction under relationship commitment at statistically significant levels. Likeability, customer orientation, and customer management were found to have statistically significant influence on perceived reliability of salespersons. Second, with respect to the influence of relationship commitment on customer performance, statistically significant factors included satisfaction and reliability. Customer orientation is considered most important by both male and female students among the salespersons attributes, followed in order by expertise, customer management, appearance, ethic and similarity. Likeability was found to be the least important attribute.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.1
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• pp.104-114
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• 2009

The purposes of this study were to examine: 1) supporting activities of fashion brands for store-level visual merchandising(VM); 2) shop masters' attitude to VM supporting activities; 3) the differences in the perceived importance of VM, attitude to VM supporting activities, and shop masters' VM management by shop master characteristics; and 4) the influencing factors on shop masters' VM management. A total of 203 questionnaires collected from shop masters working for women's wear fashion brands were analyzed. Results revealed that VM manual was used most often as a VM supporting activity, and casual brands offered VM training and professional VM help more often than designer brands did. Shop masters' attitude toward necessity, participation and usefulness to VM supporting activities were related to each other as well as to the perceived importance of VM. There were differences in the perceived importance of VM and attitude to VM supporting activities by age and sales career and in the VM management by income. Brand knowledge, the perceived importance of VM, and participation to VM supporting activities affected VM management of shop masters.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.4
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• pp.599-614
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• 2017

With the increasing media representation of aging as negative and abnormal, anti-aging products and discourses are spreading to younger generations. This paper analyzes the anti-aging discourse in a fashion magazine targeted towards women in their 20s. It quantitatively analyzes the historical development of the antiaging industry and discourses from 1994 to 2014 in the magazine "$C{\acute{e}}ci$". It also analyzes the patterns of signification associated with aging in the magazine through the use of critical discourse analysis. This paper identifies five major discourses -"segmentation of the definitions of youthful appearance", "scientific and medical discourse", "self-care discourse", "prevention of aging", and "social values of youthful appearances". The paper finds that the construction of anti-aging discourses towards women in their 20s is heavily influenced by the close link between the anti-aging industry and the fashion media. It also confirms the ideology of self-development though a rigorous appearance-management that is strongly imposed on Korean women and subsequently reproduced in an anti-aging discourse towards women in their 20s.

• Management & Information Systems Review
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• v.32 no.4
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• pp.225-254
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• 2013

This research tries to examine the effect of brand experience in service marketing perspective for generalized application. The analysis was held with customers who recently visited in retail stores by using SPSS18K and Smart PLS 2.0. The study verified the structural equation model hypothesizing the relationship among brand experience, relationship quality, and relationship strength. According to the result of this study, four brand experience factors have positive effect on the relationship quality. In detail, the effect of sensory experience was strongest. Furthermore, the effect of relationship quality on relationship strength also significant as prior researches addressed. The research has several marketing implication on brand experience management and customer relationship management. For service firms, customers' perception of positive brand experience can generate the tangible and intangible performance in the relationship marketing perspectives.

• Fashion & Textile Research Journal
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• v.1 no.2
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• pp.127-136
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• 1999

The purpose of this research was to investigate the difference between perceptions of the nude body and of the clothed body as measured by body cathexis scale. Subjects were 274 college male and female between 20~30 yrs. Data were analyzed by using frequency, T test, cluster analysis, Duncan test by using Spss for window 8.0 PC program. Significant difference were found between mean scores of male and female on the nude body cathexis (NBC) and clothed body cathexis (CBC) Scales for hair texture, hair color, face, face color, shape of head, eye, lips, forehead, back, trunk, waist, bust, leg of shape, chest, hip. On the difference between male and female, significant differences were found between NBC and CBC scales for all body parts except hair texture, face color, ears, eyes, teech. Male had higher satisfaction than female in both body cathexis. The taller men, the higher body satisfaction with face shape, body shape, height in both body cathexis. Before appearence management, the bigger men, the higher body satisfaction with musle, waist, height, chest, body shape in both body cathexis. Male had higher satisfaction than female in both body cathexis. The taller women, the higher body satisfaction with neck, body shape, height in before appearence management. The bigger women, the higher body satisfaction with heights, weight distributions, waist, height in both.