• Proceedings of the Korean Society of Health Policy and Administration Conference
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• 2004.05a
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• pp.169-185
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• 2004

최근 병원 간 경쟁이 격화되고 의료시장의 개방이 임박하면서 많은 병원들이 경쟁력강화를 위한 전략 수립에 많은 노력을 기울이고 있다. 일반적으로 서비스산업의 경영에 있어서 고객의 요구를 파악하고 이를 경영관리에 반영하는 것은 중요한 경쟁력강화 전략의 하나로 인식되고 있다. 특히 의료서비스에 있어서 환자 만족은 소비자 선택에 직접적인 영향을 미치고 있는 것으로 나타나고 있다(Burns, 1994). 최근 강조되고 있는 환자중심의 병원도 병원을 찾는 환자를 의료소비자 개념의 고객으로 보고 그들을 만족시킬 수 있도록 의료 기술적, 인간 관계적, 서비스 편의적 노력을 다해야 한다는 의미를 내포하고 있다. 병원에서의 환자만족 향상 노력은 그 자체가 매우 다차원적인(multidimensional) 개념으로 양질의 의료서비스를 통한 삶의 질 향상과 환자들에게 병원에 대한 좋은 이미지를 심어줌으로써 충성도를 높이고자 하는데 그 목적이 있다. (중략)

• The Monthly Diabetes
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• s.259
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• pp.70-71
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• 2011

`의사가 제대로 설명해주지 않는다', '진료시간이 너무 짧다' 등의 말은 환자의 입에서 자주 오르내리는 불만사항이다. 게다가 당뇨병 환자는 갖가지 합병증을 앓다보면 치료받아야 할 일이 많아져 그만큼 병원 가야할 일도 잦아지는데, 그러다보면 예기치 못하게 의료사고의 피해자가 될 수 있다. 의료사고가 발생해도 전문지식을 가진 병원을 상대로 승소하기가 힘들다보니 속수무책으로 당할 수밖에 없는 게 환자의 처지다. 사례를 통해 의료사고에 대한 지식을 넓혀보자.

• Health Policy and Management
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• v.8 no.1
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• pp.266-282
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• 1998

We model that separation is a rational decision to resolve the inherent uncertainty about quality form the matching process. In health insurance markets, quality of services is revealed to consumers only after enrollment. Discrepancies between the expected and realizeed quality lead utility-maximizing enrollees to disenroll if they find a better alternative. Accordingly, factors that reduce this discrepancy will decrease disenrollment. The firm-level empirical analysis shows that disenrollment is relatively small in markets where the reputation effect works efficiently becuse consumers can predict the expected quality accurately.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.200-208
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• 2014

This study analyze long debate issues by the analysis of existing studies and the effect of private health insurance in the satisfaction of health service utilization. Then make developmental role of private health insurance. The analysis results of literatures, high-income earners are more subscriptions and the poor people in health status are excluded. Thus, enable private health insurance has the potential to lead the polarization of people. The medical use of private health insurance subscriber is more than non-subscriber and is likely to result in additional expenditure spending of public insurance. The contribution of private health insurance on improvement of the health option is clear. However, is not clear the contribution on health care quality improvement and health service customer satisfaction. The contribution on the national health care system efficiency of private health insurance is not clear. Private health insurance in the satisfaction of health service utilization is on effect. In short, supplementary private health insurance is desirable in our country.

• The Monthly Diabetes
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• s.141
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• pp.36-37
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• 2001

의료사고 상담건수가 99년에는 월 평균 630건에서 2000년 815건, 2001년 1,110건으로 점차 늘고 있다는 한국소비자보호원의 의료팀의 발표가 있었다. 2년 사이에 두 배 가까이 오른 의료사고에 대한 상담내용으로는 1위가 의료진의 부주의로 79.3$\%$, 2위가 치료효과 불만으로 7.6$\%$, 3위가 진료비 불만으로 6.4$\%$를 차지하고 있다.

• Review of KIISC
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• v.20 no.3
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• pp.90-96
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• 2010

최근 의료기술 발전에 따라 질병의 예방 및 관리에 대한 소비자의 요구사항이 증가하고 있다. 이러한 요구사항에 부응하기 위해 IT와 의료분야의 융합으로 u-헬스케어 서비스가 실현되고 있다. 언제 어디서나 의료서비스를 제공받을 수 있는 u-헬스케어 서비스의 활성화는 의료데이터의 공유 및 활용이 전제조건이 될 것이다. 그러나 의료데이터의 공유 및 활용으로 인해 의료정보에 포함된 개인정보, 병력정보 등의 프라이버시가 침해될 우려가 있다. 본 논문에서는 의료데이터의 공유 및 활용상에서 발생하는 보안 요구사항을 검토한다.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.667-673
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• 2024

This study aims to diagnose the issues arising from the relationship between the out-of-pocket maximum in health insurance and private indemnity health insurance and propose policy tasks for institutional improvement. Through literature research, the study analyzed the damage to consumers caused by the non-payment of refunds exceeding the out-of-pocket maximum and the changing role of indemnity insurance due to the strengthening of health insurance coverage. The results confirmed that unilateral interpretation of insurance clauses and incomplete sales practices infringe upon consumer rights, and that insurance premiums do not decrease despite the reduction in coverage of indemnity insurance. Therefore, the study emphasized the urgency of institutional improvements such as rationalization of product structure, transparency of risk rate calculation, and reinforcement of consumer information provision, as well as the need for social consensus on the rational division of roles between health insurance and private insurance. This study is significant in that it provides policy implications for the developmental reorganization of the healthcare system.

• Knowledge Management Research
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• v.25 no.2
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• pp.155-176
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• 2024

This study explores variations in preferences for human and AI agents within the medical and financial services. Study 1 investigates whether there are preferential disparities between human and AI agents across these service domains. It finds that human agents are favored over AI agents in medical services, while AI agents receive greater preference in the financial services. Study 2 delves into the underlying reasons for the preference differentials between human and AI agents by assessing the significance of certain capabilities as perceived by users in each domain. The findings reveal a mediating role of perceived empathy importance in the effect of service domains on human-AI preference. Furthermore, perceived empathy is deemed a more critical capability by users for preferring human over AI agents across both service domains compared to other capabilities such as experience and agency. This research is noteworthy for elucidating the variances in preferences for human and AI agents across medical and financial services and the rationale behind these differences. It enhances our theoretical comprehension of the pivotal factors influencing preferences for human and AI agents, underscoring the significance of human experiential capabilities like empathy.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.376-385
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• 2014

This study is aimed to ascertain the hospital information inquired by medical consumers and to propose the consumer-oriented marketing direction of the medical institutions. In the pursuit of this purpose, we examined about the purpose of the hospital information usage by medical consumers, the contents of the inquired information, the method of the information acquisition and the practicability of the acquired information. As the result of this study, more than 90% out of the purposes of hospital information usage is for the practical use of the medical institution, especially, 58.7% is for the effective selection of the medical institutions when consumer's family or relatives are sick. Regardless of the purpose of hospital information usage, for the contents of the inquired information, more than 50% responded with the medical institution facility, the specific contents about the professional field and the special field. The most favorite method to acquire the information according to the purpose of hospital information usage is through 'Acquaintance' which are the highest rate, more than 50% and the level of 24~28% are through 'Internet'. And the practicability of the acquired information was fairly low like the result as 4.8% for the selection of the medical institutions when consumer's family or relatives are sick and 0.5% for the health counseling or the medical check-up.

• Journal of the Korean Home Economics Association
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• v.44 no.11
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• pp.133-148
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• 2006

This study takes an effort to suggest solutions for medical service consumers' sovereignty. Specifically, consumer evaluation, information seeking level, and affecting factors on information seeking level were explored in terms of medical service. In present study, medical information included medical institution and doctors, prescription, diseases, medical treatment and medical expense. Medical service consumers' information seeking is identified as consumers' own efforts to acquire medical information through various sources. The analysis results suggested that consumers' information seeking level is even lower, while their evaluation level is somewhat low. Moreover, the result for information seeking level by consumer characteristics implied that people who have high education, high economic status, medical knowledge, and high attitudes for consumer right are active information seekers. Finally, consumer attitudes for right appeared most influential factor on information seeking level, implying direction for medical service consumer education.