• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.12
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• pp.4928-4934
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• 2010

Dental health care in modern society has gradually been developing with patients'expectation, desire, and medical knowledge according to the changes in the medical industry. Dental marketing strategy is necessary to construct a better dental health environment in order to cope with customers' changes and desire. The purpose of this study was to evaluate the positive comments by word-of-mouth experience, quality of dental clinic service and customer satisfaction among dental patients. The study surveyed 5oo subjects being treated at 6 dental clinics in Seoul and Gyeonggi province. It was conducted from March 22 to April 9, 2010. The subject groups with a positive experience through word - of - mouth who had a perception about the quality of dental clinic service (p<.001) and customer satisfaction (p<.001) were higher than other groups who had no comments on their dental treatment and clinics. The results showed that there was a correlation(r=. 852, p<.001) between the positive comments by word-of- mouthabout the quality of dental clinics service and customer satisfaction. The perception of dental clinic service and patients' satisfaction with positive comments by word of mouth was highly recognized by older and more experienced patients of dental treatment. Therefore, the results suggest that empirical information on important factors about strategic marketing lead to positive comments by word of mouth experience for patients in dental clinics.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2006.05a
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• pp.335-342
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• 2006

국내 병원들은 의료서비스 시장 개방을 눈앞에 두고 있다. 의료서비스의 시장 개방은 의료 공공성을 유지하면서 의료서비스의 질 향상을 기대할 수 있는 반면, 의료비의 상승과 의료의 양극화 우려를 동시에 내포하고 있다. 의료산업에서 가장 중요한 것은 물론 의료서비스의 품질이다. 그러나 이제 글로벌 경쟁에 대비해야 하는 국내 상황에서 다양한 경영전략이 필요한 때이다. 여기서는 급변하는 병원산업에서 향후 허용될 것으로 예상되는 의료기관의 다양한 광고전략 중에서 정보기술을 기반으로 하는 브랜드 커뮤니티에 관련하여 병원이 대비해야 할 활용전략을 제시한다. 여타 산업에서의 브랜드 커뮤니티 성공요인과 사례를 바탕으로 병원종사자 뿐만 아니라 의료서비스 이용자들을 위한 의료산업에서의 온라인 커뮤니티 구축에 초점을 두었으며, 본 연구에서 제시하는 병원의 브랜드 커뮤니티를 활성화하는 6가지 요소는 운영자의 역량, 프리미엄 가치의 제공, 독특한 컨셉, 보안과 확장성이 보장된 장, 오프라인 모임, 그리고 다양한 홍보루트이다.

• Journal of Digital Contents Society
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• v.15 no.1
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• pp.45-52
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• 2014

All medical information system stakeholders and the environment exists. Medical information systems for development in these environments and non-functional requirements, functional requirements and quality goals are to be met. In order to achieve these goals in a variety of ways currently being made to develop information systems and various applications are emerging. However, the process of developing these health information systems meet the basic requirements and does not consider that from the point of view should not be separate. This study of the development of health information systems related to quality measurement indicators for the analysis software architectures, and medical information, information quality evaluation of service quality information associated indicators evaluation are offered. This way of associated indicators for the quality of the output sum and analyze the trends in software architecture u-Healthcare should be available for assessment. Quality score compared with pre-set goals for achievement and satisfaction levels of analysis further support the cause excerpt field use in analysis and improvement is possible.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.1
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• pp.149-154
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• 2014

Quality is the value that can be measured by observing the characteristics of the service quantity or quality. QoS is predictable service traffic to a minimum requirements what passed in network. In the course of Smart Medical Information System Development there exist some functional requirements to satisfy quality objectives. The functional smart domains of healthcare information systems consists of Patient Module, a smart sensing and communication domain, RFID Tag Readers and the behavior domain, Homecare Station Domain, Clinical Station. This study is performed on evaluation methodology of u-health service satisfaction quality of each domain. In this paper QoS metrics and the quality of medical information requirements, functional requirements are separated by. Quality parameters consists of six items and the functional requirements and quality requirements 20 details the five items and consist of 20 detailed items. On this study the quality evaluation methodology of Korean smart health information quality assessment matrix 2 - factor evaluation method is proposed. The overall framework of this paper is organizing the specific criteria of quality of medical information system and modeling quality evaluation process under all smart environment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.12
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• pp.6395-6402
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• 2013

This study evaluated dental health care providers to identify strategic management implications for providing improved dental health dental health care services to consumers. For this purpose, adental health care satisfaction survey was conducted on 1,156 patients (more than 20 years of age) at a dental clinic follow-up visit in a small-town dentist clinic Gyeongsangbuk-do province from August 1, 2013 to September 13, 2013. The dental health service value satisfaction in the gender and age (p<.05), monthly income (p<.001), dental health service quality satisfaction indentists according to gender (p<.05), education (p<.01), monthly income (p<.001), word-of-mouth effect of satisfaction job (p<.05), age and monthly income (p<.001) were investigated. Acorrelation was observed between the variables of the dental health services dental health services quality sub areas: certainty, reliability, and materiality. The interrelation between the dental health service showed the value of the variable(p<.000). The dental health services, routes elected, customer satisfaction with the dentist, reason for choosing a dentist, dental doctor reused and word-of-mouth effect of the satisfaction variable and the association with the volume(+) showed a correlation. The establishment new hospital management strategies can improve the quality of health care services to the patients and provide high-quality health care services.

• Proceedings of the KSCN Conference
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• 2003.05a
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• pp.132-132
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• 2003

국내 의료시장은 환자의 의식변화와 의료시장의 개방화에 따라 병원간에 치열한 경쟁적 환경에 높여있으며 환자를 환자 그 자체로서가 아니라 병원이 경영에 영향을 주는 결정권자로서 고객을 간주해야 한다. 고객만족의 중요성에 대한 인식이 높아지고 있는 가운데 고객의 품질만족도에 대한 조사는 매우 중요하다. 품질만족도란 구매를 서비스 받기 전에 기대하는 정도와 이용한 후 실제로 고객이 느끼고 인식한 정도의 차이인 품질만족도인 인식하고 있는 인식도와 기대도간의 차이이다. (중략)

• Journal of Digital Convergence
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• v.16 no.8
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• pp.311-320
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• 2018

In this study, we conducted a survey on the 20 - to 30-year-olds woman and men in a total of 291 questionnaires to analyze the impact on the level of customer satisfaction and revisit the factors of service quality and hospital selection. Analysis result, found that there was a correlation between the quality of service, customer satisfaction, and factors of re-intervient inquiry when selecting hospitals. In particular, it was found that hospital expenses and hospital map were affected by customer satisfaction and re-investigation companies, and the quality of the service after treatment had the greatest impact on other variables. As such, these results are considered to be of overall concern to the physician's ability to perform the procedure as well as to the service of the staff. Various follow-up studies are needed depending on the region.

• Journal of the Korean Institute of Intelligent Systems
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• v.20 no.1
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• pp.66-75
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• 2010

With the advances in ubiquitous service infrastructure, healthcare services have drawn attention as one of promising application domains. In ubiquitous healthcare services, patients or care-givers as well as medical personnel are asked to play their roles and, in addition, the information system is supposed to have active roles. In medicine, clinical protocols have been developed and put into practice in order to reduce treatment variances and assure the service quality. In the same token, clinical protocols on ubiquitous service practices are need to be developed which takes into account both the clinical details and the ubiquitous service functionality. This paper introduces a clinical protocol modeling methodology which pays attention to participants and their tasks including contextual information. The proposed method has been successfully applied to a real application domain, OAB(overactive bladder) syndrome patient care to see how it builds a clinical protocol.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.3
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• pp.89-97
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• 2012

The purpose of this study is to examine service quality elements in China Bank Industry and influence on service value, customer satisfaction and reuse intention. This study is composed one parallel comparison of documentary and evidential researches. To verify research model, the survey about medical institution and hospital services were conducted in Daqing of Heilongjiang Province, in China. Collected data was analyzed and the results are introduced in this paper. The findings ar as followed. This study has modified three-dimensional model of service quality: "interaction quality", "outcome quality" and "physical environment quality". Research was focused on investigating the direct effect of every service quality dimension on customer satisfaction. But "outcome quality "has only direct effect on service value, "interaction quality" and "physical environment quality" have not direct effect on service value in this study. Service value has direct effect on customer satisfaction and reuse intention. And customer satisfaction was the significant mediating role in the relationship of the service value and reuse intention.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.331-339
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• 2013

This study attempts to analyze medical service factors associated with patients' satisfaction, and its difference between inpatients and outpatients in A medium-sized hospital located in rural area. Questionaries have been collected from 411 patients of 96 inpatients and 315 outpatients. The survey was carried out for 4 weeks, from August 20, 2011. The study found that hospital awareness was only factor related to patients' satisfaction in inpatients. In the case of outpatients, several factors were related to patients' satisfaction. They are included qualified health care providers, infirmary accommodations, staff kindness, hospital awareness, and convenient procedure of treatment and admission. Based on the findings, it is desirable to differentiate the strategy in improving patients' satisfaction between patient type; either inpatient or outpatient to being competitive.