• Korea Science and Art Forum
• /
• v.37 no.2
• /
• pp.205-217
• /
• 2019

This study began with the focusing the growth of importance of cultural marketing and its successes by applying to branding in a phase in which the cultural production era has arrived after the industrial production era. This study aimed to reveal the effect of cultural marketing, which are used as marketing strategy in the tourism field, on brand attitude and awareness. Therefore, this study tried to investigate the brand equity and attitude in accordance with the cultural marketing factors by survey Chinese tourists visiting Korea. The result and contents of the study are as follows. First, it was confirmed that the research question on the possibility of market segmentation in accordance with cultural marketing factors; the market segments were classified as Cluster 1 general involvement perceived group, Cluster 2 high involvement perceived group, Cluster3 middle involvement perceived group. Second, it revealed significant differences on brand attitude among the segments; Cluster 2 showed high brand attitude and Cluster 3 showed average level on brand attitude. Third, it found a statistically significant differences in the perception of brand equity including perceived quality, brand awareness and brand image of tourism destination. In conclusion, this study was able to identify market segments in accordance with cultural marketing factors of tourism destination and revealed significant differences in the segments by brand attitude and brand equity. This could provide practical implication that various cultural marketing activities to generate positive results on brand equity and brand attitude and cultural marketing strategies is also needed to increase foreign tourists' awareness of these cultural marketing activities.

• Proceedings of the Korea Technology Innovation Society Conference
• /
• 2010.05a
• /
• pp.140-157
• /
• 2010

하루가 다르게 변화되는 세계화의 물결 속에서 기술은 기업과 국가가 경쟁 우위를 확보하는 핵심적인 요인이라고 할 수 있다. 특히 기술의 Life cycle이 점점 짧아지는 요즘 시대에 기술적인 경쟁 우위를 확보하는 것이 생존의 필수적인 요인이다. 이러한 시대에 기업에서 요구되는 인력은 기술 혹은 과학적 지식을 보유하고 있는 것 뿐 만 아니라 경영학적 마인드와 함께 다양한 인문, 사회지식을 갖춘 융 복합형 인재를 선호하고 있다. 이러한 시대의 흐름에 맞춰 국내외 적으로 기술경영(Management of Technology)이 부각되고 있는데, 기술경영은 기술에 경영학적 방법론을 접목시키는 학제적인 분야로 오늘날 요구되는 실질적인 학문이라고 할 수 있다. 우리나라에서도 MOT 프로그램의 중요성을 인식하여 2006년부터 국가 차원에서 MOT프로그램을 지원하는 구체적인 방안을 도입했다. 그러나 늘어나는 기술경영분야 인재의 수요에도 불구하고 공급은 여전히 부족한 실정이다. 따라서 국내의 기술경영 인력 양성에 관한 교육 프로그램들을 우리보다 먼저 기술경영 교육을 실시하고 있는 해외 우수 프로그램과 비교 분석함으로써 앞으로 우리나라의 기술경영 교육 프로그램이 나아가야 할 발전적 방향을 제시하는 것은 의미가 있다고 할 수 있다. 비교 분석 결과, 기술경영 교육의 소속, 교수진의 확충, 관련 학부의 신설, 다양한 외부 활동 등이 프로그램 발전을 위해 필요한 것으로 확인되었다.

• Journal of Digital Convergence
• /
• v.12 no.5
• /
• pp.255-261
• /
• 2014

This paper intends to suggest methods to design and implement a jQuery mobile based system in a future mobile webapp environment through a study on an N-Screen application in a mobile webapp. N-Screen is one of the representative services of cloud computing. It is promoted by the need of users to require universal functions for all devices. However, this situation is in conflict with the users' need to have the same experience and N-Screen cannot deal with these disparate services. Thus, this study intends to suggest a system analysis, structure of design, and a framework by implementing the N-Screen based movie reservation system in the jQuery mobile environment.

• Journal of Digital Convergence
• /
• v.20 no.5
• /
• pp.499-512
• /
• 2022

The purpose of this study is to propose effective plans for Anyang municipal library to use online media in preparation for the post-covid-19 era. For this purpose, the main implications were summarized by analyzing the operation cases of 5 excellent libraries that received government awards in the libraries' operation evaluation in 2021. And based on the analysis, strategies that can help Anyang municipal library use online media to operate library effectively even after COVID-19 were derived. This study is meaningful in that it is an empirical study that summarizes the online media usage strategy of the Anyang municipal library in preparation for the post-COVID-19 era based on actual cases of excellent libraries in the COVID-19 period.

• Journal of Digital Convergence
• /
• v.10 no.6
• /
• pp.213-218
• /
• 2012

Modern culture has describing the year's situation along the social environment. A literary work changed as if the year's situation change. Therefore we can understand the age through the literary work and get knowledge the social request of the year's. This literary works have made a chance to know approaching more closely to user as producing media resources. Recently, IT convergence and digital convergence become a new trend to combine each other academic area and get much synergy effect. In this paper, we propose an application and design of the ontology that needs to make digital content from modern literary work's information. For this works, we specify the structure of the year's literary work and the relation of each factor. The specification method used topic map. Each relation model was specified the connection by topic vector.

• Journal of Digital Convergence
• /
• v.10 no.3
• /
• pp.93-98
• /
• 2012

Literature has showing a phenomenon of the society and the year's issue for a long time. Many critics used index to do not only understand the years' but also just literature. That is, the literature was an essential method to express the society. However, it can be different for each people to have a view point for the literary work. Therefore, people has a self-analysis for the work, and the activity affect that the it can be difficult for people to public their interest for the literary. In this paper, we make new cyber space for social network of the literary and propose a framework that people can discuss their opinion for the literary work. In that time, we make a literary work as digital content.

• Journal of Digital Convergence
• /
• v.16 no.8
• /
• pp.279-285
• /
• 2018

The purpose of this study is to propose the role of future designers and capabilities to be developed in the age of A.I. Active and preliminary designers should prepare themselves to develop necessary capabilities. As a method of study, we investigated the meaning of design and the changing role of designers from the past to present. Additional research was conducted on generative design, design processes, and A.I based design software. Finally, based on the analysis, we proposed the role of future designers and their capabilities in the age of A.I. In conclusion, the role of future designer should lead social innovation through creativity by coworking with artificial intelligence based on understanding and empathy for users. Based on this research, designers are expected to develop unique humanities skills such as empathy and creativity and work with AI in response to $4^{th}$ industrial revolution.

• Journal of Digital Convergence
• /
• v.17 no.11
• /
• pp.195-200
• /
• 2019

The role of the Internet of Things in the Fourth Industrial Revolution is in the era of collecting data at the end and analyzing big data through technology to analyze the future or behavior. Therefore, due to the nature of the IoT, it is vulnerable to security and requires a lightweight security protocol. The spread of things Internet technology is changing our lives a lot. IT companies all over the world are already focusing on products and services based on things Internet, and they are going to the era of all things internet that can communicate not only with electronic devices but also with common objects. People, people, people and objects, things and things interact without limitation of time and space, collecting, analyzing and applying information. Life becomes more and more smart, but on the other hand, the possibility of leakage of personal information becomes greater. Therefore, this study proposed security threats that threaten the protection of personal information and countermeasures, and suggested countermeasures for building a secure IoT environment suitable for the Fourth Industrial Revolution.

• Journal of Convergence for Information Technology
• /
• v.8 no.1
• /
• pp.243-251
• /
• 2018

This research verified the mediated effect between the level of satisfactory from extracurricular activities and the influence of perfectionism on self efficacy of career decisions. In order to test the theory, a total of 271 students were surveyed from Seoul, Gyeonggi-do, and Chungcheongnam-do. SPSS 21.0 was utilized to study the frequency analysis and technical statistics and a correlation analysis was performed to understand the relationship between major factors. Also, to test the mediated effect we used a recurrent analysis to perform a career analysis. The first result showed adoptable perfectionism affecting the students self efficacy in deciding a career by collecting information on jobs, setting a goal, planning and solving problems. Second, perfectionism influenced the satisfactory level of extracurricular activities. Third, the satisfaction of extracurricular activities acted as a partially mediated effect between the relationship of perfectionism and students self efficacy in deciding their career by collecting information on jobs, setting a goal, planning and solving problems. Therefore, this study indicates to be used as founding material and theoretical implications in order to develop programs to improve self efficacy in career choices for students.

• Journal of Digital Convergence
• /
• v.11 no.2
• /
• pp.1-8
• /
• 2013

Rapidly increasing internet use has brought beneficial development in many aspect and provide us with abundance and comfort as well as enhancement of quality of life. But Cyber space is giving rise to some negative result such as violence and delinquent conduct. It bring about more serious social problems than real life. We try to provide the desirable direction for Internet ethics by mobile SNS. SNS has not only economical values but also social communication toll to exchange and share views of specific issues with other users. Social influential and personal emotion factor is a factor of community relation. Thus SNS contribute to self-construction, interpersonal relations and public sphere. This internet ethics of mobile Era will makes people recognize the correct internet ethics information and do it, suggest the solution for interpersonal internet environment.