• Title/Summary/Keyword: 윤리수용

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Study compares to recognize the relationship of advertising ethics and promote consumerism: Focus on the cognition between South Korea and China consumer (광고윤리의식과 소비주의촉진인식 관계성 비교: 한중소비자의 인식을 중심으로)

  • Yu, Seung Yeob;Kim, Koosung
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.85-93
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    • 2013
  • This study were investigated in Korean and Chinese consumers' awareness about the controversial ads expressions. Any ethical evaluation and consumers about the issue of the type of ad that is examined, and also the difference between Korea and China, the consumer perception of advertising ethics evaluation is confirmed. Korean and Chinese consumers consumerism to promote awareness and relevance is analyzed. Firstly, the negative role of advertising in terms of positive perceptions of Chinese consumers significantly higher. The other hand, recognize the positive role in the Korean consumer awareness was high. Second, the Korean consumer advertising that targets children positive response compared to Chinese consumers higher. Third, Sexual Appeal for Chinese consumers think that is very generous compared to Korean consumers were Fourth, Korea and China consumers about tobacco advertising for all tobacco advertising was negative ethical perception. Fifth, obnoxious ad, ads, such as racial discrimination and acts for all bilateral consumers very negative comments were, for the spread of AIDS, bilateral consumers allow condom ads for all the positive responses demonstrated. The results of this study advance into China and the Korean company's executives and advertising agency advertising practitioners to formulate a strategy to accommodate an effective message.

온라인 유통사의 자체 브랜드, 왜 문제가 되고 어떻게 접근해야 하나?

  • Kim, Tae-Gyeong;Kim, Seong-Su;Lee, Gyu-Hyeon
    • 한국벤처창업학회:학술대회논문집
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    • 2022.04a
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    • pp.215-219
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    • 2022
  • 디지털 플랫폼을 기반으로 한 벤처를 성공적으로 육성하려면 빅데이터와 인공지능 알고리즘을 바탕으로 한 비즈니스 모델이 사회적으로 적합한 형태로 수용되어야 한다. 그러나 디지털 벤처가 데이터와 알고리즘 활용에 있어 공정한가에 대한 의구심과 도전이 지속되고 있으며 이와 관련된 연구 노력도 부족한 실정이다. 본 연구는 온라인 유통 플랫폼 벤처로 급격히 성장한 쿠팡이 직면한 도전을 통해 빅데이터와 알고리즘 기반의 비즈니스 수행에 따른 어려움과 이에 대한 이론적 고찰을 시도했다. 쿠팡의 도전을 알고리즘, 빅데이터, 자동 최저가 매칭 시스템, 그리고 오프라인 업체의 비교 데이터 활용에 관한 문제로 정리했다. 이들 각각에 대하여 의무 범위론의 관점에서 문제 해결의 실마리를 제시하였다. 본 연구는 쿠팡의 자체 브랜드 출시를 배경으로 디지털 플랫폼 기반의 벤처 기업이 성장하면서 제기되는 사회적 도전 과제들을 검토함으로써 지속가능성을 유지하기 위한 전략적 고민과 실천적 연구 노력이 뒤따를 필요성을 환기시킨다.

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Measurement of Emotional Transition Using Physiological Signals of Audiences (관객의 생체신호 분석을 통한 감성 변화)

  • Kim, Wan-Suk;Ham, Jun-Seok;Sohn, Choong-Yeon;Yun, Jae-Sun;Lim, Chan;Ko, Il-Ju
    • The Journal of the Korea Contents Association
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    • v.10 no.8
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    • pp.168-176
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    • 2010
  • Audience observing visual media with care experience lots of emotional transition according to characteristics of media. Enjoy, sadness, surprising, etc, a variety of emotional state of audiences is often arranged by James Russell's 'A circumplex model of affect' utilized on psychology. Especially, in various emotions, 'Uncanny' mentioned by Sigmund Freud is represented a sharp medium existing in a crack of clearly emotional conception. Uncanny phenomenon is an emotional state of changing from unpleasant to pleasant on an audience observing visual media is been aware of immoral media generally, therefore, because this is a positive state on a social taboo, we need to analyze with a scientific analysis clearly. Therefore, this study will organize James Russell's 'A circumplex model of affect' and uncanny phenomenon, will be progressed to establish a hypothesis about a state of uncanny on audiences observing visual media and analyze results of the physiological signals experiment based on ECG(Electronic Cardiogram), GSR(Galvanic Skin Response) signals with distribution, distance, and moving time in a circumplex model of affect.

A Study on Fair Trade Perception and Purchase Behavior of University Students (대학생의 공정무역에 대한 인식과 구매행동 유형에 관한 연구)

  • Choi, Ara;Koo, Hye-Gyoung
    • The Journal of the Korea Contents Association
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    • v.19 no.1
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    • pp.304-315
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    • 2019
  • The purpose of this study is to identify factors affecting the purchase of Fair Trade products and to segment consumer which were typed according to the fair trade consumption competency, attitude and ethical consciousness of the University students. As a result, there are 4 type consumers, general type, indifferent type, individualism type, and fair trade practice type. Factors that directly affect the purchase experience of Fair Trade products are knowledge, willingness and interest in fair trade. In the end, education should be provided through fair education and ethical consumption through systematic education, and outside of school, social effort should be accompanied by the media and various contents to enable college students to promote their knowledge and interest in fair trade. In order to activate the fair trade market, it will be necessary to improve the quality to secure the market value as a commodity and to increase the price acceptance of the consumer.

Conflict-Overcoming and Self-Discovering: A Study of Caleb, the Protagonist in Steinbeck's Novel "East of Eden" (갈등의 극복과 자아의 발견; 스타인벡의 소설 "에덴의 동쪽"의 주인공 갈렙(Caleb)에 근거한 연구)

  • Kim, Wooyoung
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.427-436
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    • 2024
  • In this paper, we present the results of a study of lessons learned from the life of Caleb (Cal), a significant character in John Steinbeck's "East of Eden." His life serves as a powerful example of the process of self-discovery, overcoming conflicts with self, others, and society. He emphasizes the importance of managing and understanding your emotions, learning to acknowledge and express them throughout your journey. He makes moral judgments while confronting desires and conflicts, and transparently demonstrates the importance of self-determination based on ethical decisions, while his honest expression and acceptance of his own emotions emphasizes the core value of emotion management and understanding. Additionally, his story emphasizes the clear importance of understanding and compromise in human relationships. We present a thorough exploration of these topics and consider how the lessons from Caleb's story can be applied to our everyday lives. As a result of the analysis in this paper, we expect to gain insight into how these lessons can be applied and put into practice.

A Study on the Religiosity of Filial Piety Ethics in Daesoonjinrihoe (대순진리회의 효 윤리에 나타난 종교성 연구)

  • Cha, Seon-keun
    • Journal of the Daesoon Academy of Sciences
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    • v.27
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    • pp.171-200
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    • 2016
  • This paper will analyze the filial piety based ethics of Daesoonjinrihoe (大巡眞理會) and the traditional filial piety of Confucianism (儒敎), Buddhism (佛敎) and Taoism (道敎) through comparing and contrasting their unique systems. The traditional Korean ethics regarding filial piety are in great need of reformation as the relationship between the parents and children should not be vertical or unilateral but parallel and reciprocal. However, there have not been sufficient in-depth studies on this specific ideology and alternative approaches. Regarding this prospect, one representative Korean indigenous new religion, Daesoonjinrihoe has emerged and directly engages in the collision between traditionalism and modernity. The modernity of Daesoonjinrihoe, enables the observation of how the filial piety based ethics have developed within a system of doctrine and thereby provides an exemplary model of traditional filial piety reimagined in accordance with modern sensibilities. A brief summary of comparative findings is as follows: First, Daesoonjinrihoe and Confucianism have taken serving parents with respect as an ethic within filial piety, but Confucianism engenders this ideal through the unilateral and unconditional sacrifice of younger people based on patriarchal feudalism whereas Daesoonjinrihoe has rejected such unilateral sacrifice and instead promotes mutual beneficience between parents and children. This difference occurs, in part, due to the filial piety of Confucianism rising in the midst of the feudal order whereas the ideology of Daesoonjinrihoe contains ideals such as "the reciprocation of favor for mutual beneficence (報恩相生)" and "respect for humanity (人尊)," both of which serve as key principles of the new religious world as envisioned by Daesoonjinrihoe. Second, filial piety in Buddhism and Taoism tends to be passive and inactive and is often expressed by praying for happiness and longevity for one's parents while they are alive and later praying for the heavenly rebirth of one's parents after they die. The filial piety of Daesoonjinrihoe also partially contains such ideas, however; they are extended much further and arrive upon novel and profound expressions. The spectrum of the filial piety in Daesoonjinrihoe expands to the extent children perform actions to resolve their parent's sins and pave a new road for their parents. This filial piety requires a cultivation practice from both parents and children. This system of dual cultivation was established because the world-view of Daesoonjinrihoe enables both parents and children to enjoy happiness and wealth both of which are achieved through the completion of religious objectives following cultivation practice. Third, Confucianism and Daesoonjinrihoe hold memorial services for ancestors with sincerity as an expression of filial piety. Filial piety in the Confucian context excludes ideas from Shamanism and thereby memorial services are held for impersonal entities, however; in the Daesoonjinrihoe context, memorial services are held for personal-entities. Accordingly, holding a memorial service for ancestors with sincerity has a greater sense of realism in Daesoonjinrihoe than it does in Confucianism. Fourth, while Confucianism and Daesoonjinrihoe both aim to requite the grace received from ancestors, the contents of grace and reciprocation of favors (報恩) are viewed differently. In Confucianism, since the ancestors existed previously and bestowed the gift of life to their children and indirectly, all of their descendents. Therefore, memorial services for ancestors are held to convey gratitude and filial piety. However, in Daesoonjinrihoe, ancestors not only bestowed the gift of earthly life to their descendents, in the spirit realm, ancestral spirits also spend sixty years accumulating the merit necessary to imbue each of their descendents with spiritual insight. Consequently, filial piety is expressed through memorial services as well as spiritual cultivation. Fifth, in Confucianism, achieving the fame and prestige indicative of success in the mundane world can be an act of filial piety as it would bring pride to one's ancestors, but in Daesoonjinrihoe, succeeding in religious objectives through spiritual cultivation is considered to be a higher form of filial piety. Sixth, Confucianism, Buddhism and Taoism all observe filial piety as system of familial ethics based in morality. This is likewise true of Daesoonjinrihoe, however; Daesoonjinrihoe confers greater importance on filial piety as an essential form of ethics for religious redemption. This is due to the Daesoon interpretation that the absence of filial piety was the direct cause which led to the sickened state of the world and its collapse. Forgetting the grace of parents who have given the gift of life or the grace of ancestral spirits who have accumulated merit on behalf of their descendents are acts of ingratitude which are unacceptable during the period of Reordering of the Universe. Judging from these findings, Daesoonjinrihoe embraces parts of traditional filial piety as it exists in Confucianism, Buddhism and Taoism, but it does so on the ground of its own unique culture. Through re-interpretation and re-creation, ideas regarding filial piety are being further developed. Namely, filial piety in Daesoonjinrihoe is regulations founded upon the reciprocation of favors for mutual beneficence and respect for humanity. Therefore, it is understood as a concept wherein one's own cultivation practice is performed in order to reach religious objectives, the perfection of personal character, and spiritual insight. This requires that even recipents of filial piety (i.e., parents) perform certain cultivation practices to enjoy happiness and wealth. Additionally, filial piety in Daesoonjinrihoe manifests a reinforced religious character and also serves as a system ethics which is soteriologically essential for salvation during the period known as the Reordering of the Universe.

Non-Reporting, Media Ethics and Ideological Conflicts in South Korea: Focus on Media Coverage Relating to Surveillance of Civilians by the National Intelligence Service and the Defense Security Command (무(無)보도 현상과 언론윤리 그리고 한국사회의 이념갈등: 국정원, 기무사 민간사찰 관련 보도 사례를 중심으로)

  • Kim, Su-Jeong;Cheong, Yeon-Goo
    • Korean journal of communication and information
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    • v.53
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    • pp.5-28
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    • 2011
  • This research examines the recent increasingly intensified non-reporting phenomenon by the press in South Korea and its legitimacy and validity. Non-reporting denotes cases in which the press does not report on significant issues in society. Although journalism scholars have raised this question, it remains unaddressed through case studies and formal criticism. This research compares the reporting and non-reporting by major media groups of cases related to the surveillance of civilians by the National Intelligence Service and the Defense Security Command under the Ministry of National Defense. This research specifies that the non-reporting phenomenon relates not to the ability to report, but to willingness to report, due to intervention by political factionalism of media groups. The non-reporting phenomenon results from the press ignoring their basic responsibility stemming from journalistic ethics and their social responsibility to fulfill their readers' right to know. Accordingly, this research revealed that the non-reporting phenomenon cannot be justified through diverse theoretical discussions and the journalistic code of ethics. Through the logical framework of public opinions and diverse empirical data to support it, this research demonstrates that the non-reporting phenomenon produces not unhelpful, but harmful effects to resolutions to ideological dissent in South Korean society.

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Ethics for Cloned Human Beings: (<네버렛미고>를 통해본 복제 인간 윤리)

  • Kim, Mihye
    • The Journal of the Korea Contents Association
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    • v.17 no.8
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    • pp.121-129
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    • 2017
  • The evolution of biotechnology is no longer strange to the hypothetical scenario of cloning human genes to make cloned human beings. The characters of are cloned humans made in the laboratory by the 100-year-old life planning. They are cohabited in a school called Hailsham, where they are secretly reared. The purpose of this project is to provide healthy organs to real human patients with incurable diseases. The main characters Cathy, Tommy, and Ruth experience the growth of body and consciousness here during adolescence, and they also know the secret of identity as a clone. As adults, they move to a second residence, Cottage and are ready to begin organ donation. The second stage is also part of a program to provide more genuine-like organs to real patients. Even though they know all the plans that humans have built, they do not resist them and fatefully accept their situation. However, their non-responsiveness is not a declaration of renunciation of life, but a self-sacrificing life extension for another future that is the extension of life through their organ donation. The film emphasizes the fraternity and sacrificial attitudes of the cloned human beings and shows that it is necessary to continue the discussions on cloned human beings from a bio-ethical point of view supported by philosophical reasons.

Consent for using human biological material in research: based on the revised Bioethics and Safety Act (인체유래물연구에 대한 동의 소고(小考) - 개정 생명윤리법 제42조의2를 계기로 -)

  • Lee, Dongjin;Lee, Sun Goo
    • The Korean Society of Law and Medicine
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    • v.20 no.2
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    • pp.111-140
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    • 2019
  • The Bioethics and Safety Act provides a set of rules to regulate biobanks and research activities using human biological material, but the law seems to be defective in several folds. The law requires that, prior to collection or use of human biological materials, researchers should obtain the informed consent of the donors, but the law does not obligate biobanks to do so. Even in cases where the law requires informed consent, the ordinance of the Ministry of Health and Welfare allows open (or blanket) consent. In addition, a new article in the Act, Article 42-2 which will take effect from October 24, 2019, allows medical institutions to provide biobanks with remaining biospecimens collected in the course of diagnosis and treatment, unless the donors express their intent to opt-out, without obtaining specific consent from them. Given the need to protect the autonomy of donors and the unique characteristics of biobanks and research activities that use human biological materials, this paper concludes that such open consent-based law may not be suitable to protect the autonomy of the donors and that the broad consent requirement may be a desirable policy option. The paper acknowledges that the international community has long questioned whether broad consent (as well as open consent) is an effective choice to regulate the use of human biological materials. The paper stresses that the baseline requirement in designing the law is that the secondary use of human biological materials should be based on informed consent of the donors; the core value of the law should be a governance structure that promotes transparency and protects donor participation.

Some notes on the Timing of Geological Disposal of CANDU Spent Fuels (CANDU 사용후핵연료 처분 착수 시점에 관한 소고)

  • Choi, Heui-Joo;Kook, Dong-Hak;Choi, Jong-Won
    • Journal of Nuclear Fuel Cycle and Waste Technology(JNFCWT)
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    • v.8 no.2
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    • pp.167-172
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    • 2010
  • CANDU spent fuel is to be disposed of at repository finally rather than recycled because of its low fissile nuclide concentration. But the difficult situation of finding a repository site can not help introducing a interim storage in the short term. It is required to find an optimum timing of geological disposal of CANDU spent fuels related to the interim storage operation period. The major factors for determining the disposal starting time are considered as safety, economics, and public acceptance. Safety factor is compared in terms of the decay heat and non-proliferation. Economics factor is compared from the point of the operation cost, and public acceptance factor is reviewed from the point of retrievability and inter-generation ethics. This paper recommended the best solution for the disposal starting time by analyzing the above factors. It is concluded that the optimum timing for the CANDU spent fuel disposal is around 2041 and that the sooner disposal time, the better from the point of technical and safety aspects.