• Asia Marketing Journal
• /
• v.5 no.1
• /
• pp.23-50
• /
• 2003

본 연구는 최근 기업들이 광고촉진의 한 수단으로서 많이 활용하고 있는 특정 감정소구의 한 형태로서 지역정서를 이용한 광고의 설득효과를 탐색하기 위하여 지역정서소구메시지 유형을 촉진형 메시지와 예방형 메시지로 구분하고, 이 메시지유형들의 설득효과에 대하여 소비자의 지식수준과 자기지역중심성향 (CLOCAL)이 어떻게 조절작용을 하는가를 탐색적으로 검토하였다. 연구결과 지역소비자에 대한 지역정서소구광고의 메시지유형별 설득효과는 소비자 개인특성의 조절변인으로서 지식수준과 자기지역중심성향 수준을 고려했을 경우, 촉진형 메시지와 예방형 메시지 모두에서 유의적인 차이를 발견할 수 있었다. 먼저, 소비자의 정보처리능력과 관련하여 지식수준이 높은 집단에서는 촉진형 메시지가 더 설득적이었고, 지식수준이 낮은 집단에서는 예방형 메시지가 더 설득적임을 발견하였다. 그러나 소비자의 자기지역중심성향수준에 따라서는, 높은 수준의 집단에서는 예방형 메시지가, 낮은 수준의 집단에서는 촉진형 메시지가 더 효과적인 것으로 나타났다. 끝으로 본 연구는 이와 같은 연구결과를 바탕으로 지역정서소구광고의 메시지 특성과 소비자특성에 따른 차별적인 지역정서소구광고의 설계전략방안들을 제안하였다.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 2011.01a
• /
• pp.133-136
• /
• 2011

본 논문은 선행 연구된 인공감정 모델에 성격 유형별로 정서적 특징을 반영한 캐릭터의 인공감정을 설계하여 적용하는 것을 목적으로 한다. 캐릭터의 인공감정은 성격 유형별로 정서적 특징을 생성에서 소멸까지의 시간과 크기로 표현할 수 있다. 따라서 정서의 유지시간, 정서적 경험을 한번 했을 때 느낄 수 있는 최대 크기와 정서를 표현하는 시점을 두 단계로 나누어 정서적 특성을 MBTI 성격 유형에 따라 적용한다. 이렇게 설계된 인공감정은 실제 캐릭터의 적용해보고 성격 유형에 따라 감정 표현과 변화를 분석한다.

• Journal of the Korean Regional Science Association
• /
• v.32 no.2
• /
• pp.15-29
• /
• 2016

Suburbs rural areas in the Capital region have been diversified by the influence of the Seoul and large cities for the last 10 years. This study aims to classify suburban rural areas and to analyze the differentiated characteristics of different types in order to propose more area-specific policy approach to suburban rural areas in the Capital region. Using the cluster analysis method, the suburban rural areas in the Capital region have been classified into four types; garden villages in rural areas, urbanization areas, agricultural-industrial mixed use areas, general rural areas. The result of this study shows that the four types of suburban rural areas are much differentiated one another in terms of internal characteristics and local dynamics and problems. In order to suburban rural sustainable development in the Capital region, the policy efforts should be address the area-specific problems and policy demand for each type of suburban rural areas.

• Journal of Digital Convergence
• /
• v.19 no.1
• /
• pp.361-371
• /
• 2021

Communication education research has focused on the effects of instructor characteristics on learning. It is necessary to consider student characteristics as well to develop an effective teaching strategy. The current study tries to classify students into multiple distinct groups depending on their personality traits and communication characteristics and investigates differences in effects of teacher characteristics between those groups. A survey on unversity students was conducted to collect data. A cluster analysis was carried out to identify distint sub-groups of respondents by their personality traits and communication characteristics. The analysis yielded two distinct groups. The two groups were named stable-reticent group', and 'neurotic-talkative group' respectivley. Series of multiple regression were carried out in order to investigate differences in the effects of instructor characteristics. The analyses found different patterns of effects between the two sub-groups. The findings suggest that it is necessary to adopt different communication styles and teaching strategies depending on student types.

• Journal of Gifted/Talented Education
• /
• v.19 no.1
• /
• pp.25-46
• /
• 2009

The purpose of this study was to investigate gifted students' gender difference in ego state and personality, the characteristics of the functional types and the temperable types in personality traits and relations between gifted students' ego state and their personality traits by Ego-gram test based on Borne's personality theory and MMTIC test based on Jung's psychological theory. The subjects of this study were 230 of gifted students of K Gifted Center, The data analyzed by chi-square, t-test, one-way anova in accordance with each research question. The results of this study can be used as the material data for academic and career counseling and for guidance in students' human relationships. The results showed that there were gender differences in the ego state and personality traits in two dimensions. Second, gifted students showed significant difference from Korean standardization in the functional types and the temperable types of personality. These results showed that there were solid relations between the types of ego-gram and personality of gifted students.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.9 no.1
• /
• pp.93-114
• /
• 1998

The purpose of this study is to examine the utilization of university libraries Web OPACs. As a sample group, 51 university libraries are selected and classified to 9 common types. The nine types of Web OPACs are analyzed； operational characteristics, access points, search types, output formats and help functions. The results of this study can be used towards the interface designs of Web OPACS.

• Annual Conference on Human and Language Technology
• /
• 2005.10a
• /
• pp.184-188
• /
• 2005

본 논문에서는 개념 기반 질의-응답 시스템에서 개념 규칙을 이용하여 해답을 추출하는 방법에 대하여 기술한다. 개념 기반 질의-응답 시스템은 질의문의 각 유형별 개념 정보를 이용하여 질의문을 분석하고 해답을 추출하는 시스템이다. 질의문의 키워드들을 개념에 따라 분류하고, 질의 유형별로 공통적으로 나타나는 개념들을 이용하여 개념 프레임을 정의한다. 또한, 개념 정보와 해답이 들어 있는 문장과 문단에서 공통적으로 나타나는 구문 특성을 이용하여 해답 추출을 위한 규칙을 작성한다. 개념 규칙은 형태 정보와 구문 정보를 포함하며, 질의 유형별로 따로 작성한다. 작성된 규칙을 이용하여 문서로부터 해답이 들어 있는 문장과 문단을 추출한 후 질의문의 해답 유형에 해당하는 개체를 해답 후보로 제시한다. 실험 결과 개념 규칙을 이용한 해답 추출의 정확도가 매우 높게 나타났다.

• Journal of Cadastre & Land InformatiX
• /
• v.52 no.2
• /
• pp.153-169
• /
• 2022

With the extension of the average life span and the rapid aging of the population, defining elderly population as a single group is difficult as the physical, economic and social conditions of individual have become different. Therefore, policies that take into account the characteristics of each group are required. The purpose of this study is to classify individual travel types and to analyze the characteristics of each travel type, based on individual public transportation trajectory data as known as smart card data. Among the four classified types, the long-distance low-frequency stay type and the short-range medium-frequency mobile type show external activity traffic characteristics for retirement leisure, while the long-distance high-frequency stay type and the long-distance high-frequency mobile group include regular commuting. Traffic variability and residence areas of stay were identified in terms of each classified travel type. The results of this study provide the important suggestions for establishing a transportation policy that takes into account the characteristics of each type of elderly population in Seoul.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.13 no.5
• /
• pp.2360-2367
• /
• 2012

Architecture is widely regarded as one of important fields representing their own culture. In most cities of our nation, there has been the tendencies of negligence in keeping its record properly to be used. So, the purpose of this study is to collect the basic informations and analyse them to develop the appropriate programs for us. This study aims to offer fundamental characteristics of functional configurations in architectural museums through comparative analysis between korean and foreign museums. In so doing, it deals with the relationship between identity of museum policy and its spatial program such as archiving center, exhibition center and communication-research center. For the prove of such relationship this study attempt to compare multiple cases such as MAXXI, Nai etc. Finally this study propose that, in considering the establishment of a new architectural museum, the space program should be considered as a continuous changing process in order to make the museum as a cultural multi-complex.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.7
• /
• pp.39-60
• /
• 2019

The purpose of this study is to examine new types of political participation using the new media of digital convergence generation. For this purpose, groups were classified according to age and characteristics of media usage to investigate whether there are differences in media-related tendencies, SNS and characteristics of Smartphone usage political-related characteristics, and political participation by types. The results of the study is that the media usage characteristics by generation showed a difference between groups according to the high and low motivation for using media, and there was a generation differences in politics-related characteristics and types of political participation. Digital generation showed lower political involvement, political efficiency and offline political participation than Web 1.0 generation. In addition, political efficacy showed the moderating effect that had the greatest effect on political participation by types.