• Journal of the Korean Society of Clothing and Textiles
• /
• v.22 no.8
• /
• pp.1069-1078
• /
• 1998

본 연구의 목적은 미국 여대생의 의복태도, 유행혁신성, 쇼핑에 신체이미지가 미치는 영향을 규명하는 것이다. 신체이미지는 신체 5부위(얼굴, 상체, 하체, 신장, 체중) 각각에 대한 신체만족도와 이상적인 신체이미지의 중요성으로 측정하였고, 의복에 관련된 변인인 의복태도, 유행혁신성, 쇼핑(점포내 쇼핑관심과 카탈로그 쇼핑행동)은 선행연구에서 타당성이 입증된 척도를 사용하였다. 결과로 의복태도와 유행혁신성은 신체 각 부위에 대한 이상적인 신체이미지의 중요성과 특정부위에 대한 신체만족도와 유의한 관계가 있는 것으로 나타났다. 즉 신체 각 부위에 대한 이상적인 신체이미지가 중요하면 할수록 또 신체 특정부위(얼굴)에 만족하면 할수록 의복에 대해 긍정적인 태도를 갖으며 유행혁신성의 정도가 높았다. 쇼핑의 경우 점포내 쇼핑관심은 신체만족도와 이상적인 신체 이미지의 중요성과 정적인 상관관계를 보인 반면 카탈로그 쇼핑행동은 이상적인 신체이미지의 중요성과 부적인상관계를 보였다. 즉 신체에 만족할수록, 또 이상적인 신체이미지가 중요할수록 점포내 쇼핑에 대한 관심은 커지는 반면 이상적인 신체이미지가 중요하면 할수록 카탈로그 쇼핑 기피하는 것으로 나타났다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.6 s.165
• /
• pp.974-984
• /
• 2007

The purpose of this study was to find differences in evaluation criteria and to find differences in preferred images based on benefits segmented groups of jeans products consumers. Male and female Korean university students participated in the study. Quota sampling method was used to collect the data based on gender and a residential area of the respondents. Data from 492 questionnaires were used in the analysis. Factor analysis, Cronbach's alpha coefficient, cluster analysis, one-way ANOVA, and post-hoc test were conducted. As a result, respondents who seek multi-benefits considered aesthetic criteria(e.g., color, style, design, fit) and quality performance criteria(e.g., durability, ease of care, contractibility, flexibility) more importantly when evaluating and purchasing jeans products. Respondents who seek brand name considered extrinsic criteria(e.g., brand reputation, status symbol, country of origin, fashionability) more importantly than respondents who seek economic efciency. Respondents who seek multi-benefits such as attractiveness, fashion, individuality, and utility tend to prefer all the images: individual image, active image, sexual image, sophisticated image, and simple image when wearing jeans products. Respondents who seek fashion are likely to prefer individual image, and respondents who seek brand name more prefer both individual image and polished image. Mean while, respondents who seek economical efficiency less prefer sexual image and polished image.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.18 no.5
• /
• pp.704-715
• /
• 1994

본 연구는 원산지 표시 (country-of-origin)가 미국 소비자의 한국산 의류상품 평가와 제품 이미지 (product image)에 비치는 영향을 고찰하기 위하여 소비자 특성과 원산지 표시의 영향, 의류 상품의 제품이미지와의 관계를 집중 분석하였다. 미국 전역의 성인을 무작위 추출하여 설문지를 우편으로 발송 회수하여 284부의 설문지가 자료분석에 포함되었다. 본 연구 결과에 의하면 미국 소비자들은 한국과 중국, 한국산 의류제품과 중국간 의류제품의 차이를 거의 느끼지 않는 것으로 나타났다. 미국 소비자들은 한국산 의류와 중국산 의류는 모두 저가의 위신성이 낮고 대량 생산되어 부분처리가 떨어지는 평범한 제품이라고 인식라고 있었다. 한국산 의류는 유행색의 사용이나 유행성에서는 많이 뒤떨어지지 않으나, 위신성과 부분처리에서 특히 낮게 평가를 받았다. 라이프스타일, 점포유형에 따른 쇼핑빈도, 성별, 교육정도, 소득수준, 인종에 따른 제품 이미지 의 차이는 없는 것으로 나타났으나, 연령, 결혼여부, 직업에 따른 차이는 유의하였다. 50세 미만의 연령층이 50세 이상치 연령층보다, 결혼한 사람이 걸혼하지 않은 사람보다(독신, 이혼 등) 좀 더 긍정적인 제품이미지를 가지고 있는 것으로 나타났다. 또한, 다른 직업을 가진 사람들보다는 전업주부의 제품이미지가 더 긍정적이었다. 의류제품이 다주 어떤 제품보다도 한국을 대표하는 상품으로 나타나서, 한국산 의류제품의 이미지 향상은 섬유업계만의 문제가 아니라, 다른 산업계와 정부, 단체가 모두 힘을 모아서 노력하여야 할 과제임을 시사하였다.

• Journal of Fashion Business
• /
• v.11 no.4
• /
• pp.18-28
• /
• 2007

Resent Fashion trends are changing very rapidly. To understand and predict these trends, Fashion should be regarded not as object but as a social phenomenon. In this Study, the concepts of contemporary hair design trend and fashion innovative Image were defined, and the literatures regarding the relation of these two attributes were studied. To study allegory images in the hair design trend, we would like to analyse the relevance between the fashion innovativeness and cultural trend. The method used here are mostly visual data and interpretation. This study could be helpful for creative development of hair design and rediscovery of fashion meaning.

• Journal of the Korean Society of Costume
• /
• v.45
• /
• pp.103-120
• /
• 1999

The purpose of the study is to show concretely the design features due to cltohes image after classifying the clothes image examining relations between clothes images and design factors. Samples of the study were 507 female university students. Materials of the study were 309 slide film using the spring and fall issues of magazines and catalogues in 1996 and 1997. SAS PC was used to analyze materials and finally priniciple component analysis the analysis by quantification theory 1. The results of the study were as follows. The most important images of clothes were fashion dignity activation and simplicity. In the relationship between the main image and item factor, one-piece jumper half-coat culotte skirt pantaloons and slim pants had an important effect on the fashion image while two-piece jacket, blouse, straight pants had an effect on the dignity image and three-pice, T-shirt, shirt-vest pantaloons normal pants culoote skirt and gather skirt strengthen active image. In the relationship between the main image and silhuette X-silhouette fitting upper and lower clothes upper clothes having waist line or hip bone length and mini-skirt were the factors that raisen fashion image. And in the A-, X-, Y-silhouette having normal fit upper clothes below the knee length skirt and the upper clothes below the hip line were main factors in dignity image. And H-silhouette big size sleeves mini-skirt the upper clothes below hip line were the factors that strengthened the active image. In the relationship between fashion image and detailed factors roll stand and sports collar set-in and shirt sleeves having 5-rate and long sleeves strengthened fashion image. And flat tailored collar boat and high nceckline and bow detail set-i sleeve had an important effect on the dignity image. And shirt collar boat and V-neckline shirt dolman and 7-rate sleeves were the factors that raise active image.

• Archives of design research
• /
• v.11 no.3
• /
• pp.17-23
• /
• 1998

It is very necessary and important that color image language is given to each coloring to highten efficiency on applying color scheme. For that in this research, literature cited and survey are carried out to select languages on the Korean's color-image connected with color scheme at the same time, and I did my best to objectify the subjective color image through verifying related experts. As the result of research, I classified the color image into 14 categories; A. energy or dinamic, B. harmony, C. order, D. style and fashion, E. mystery, F. Practicalty, G. dignity, H. gorgeousness, I. the sense of sight, touch, taste, hearing, J. complexity, K. sexuality and growth, L. standard, M. static and lyricism, N. simplicity to promote user's usefulness. For the user's convenience on color plan, the work to propose color scheme concided with the selected color-image languages is deferred till the follow-up research.

• Archives of design research
• /
• v.12 no.1
• /
• pp.75-82
• /
• 1999

It is very necessary and important that color image language is given to each coloring to highten efficiency on applying color scheme. For that in this research, literature cited and survey are carried out to select languages on the Korean's color-image connected with color scheme at the same time, and I did my best to objectify the subjective color image through verifying related experts. As the result of research, I classified the color image into 14 categories; A. energy or dinamic, B. harmony, C. order, D. style and fashion, E. mystery, F. Practically, G. dignity, H, gorgeousness, I. the sense of sight, touch, taste, hearing, J, complexity, K. sexuality and growth, L. standard, M. static and lyricism, N, simplicity to promote user's usefulness. For the user's convenience on color plan, the work to propose odor scheme concided with the selected color-image languages is deferred till the follow-up research.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.12 no.3
• /
• pp.17-31
• /
• 2010

The purpose of this research was to investigate the effect of fashion innovativeness and national identity on Korean clothing benefits sought, style preferences, and purchase intention. The subjects were 765 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, cluster analysis, ANOVA, Scheffe test, and chi-square test. The results were as follows. There were five Korean clothing benefits sought: impression improvement/fashion orientation, national pride, individuality, brand, and comfort. Korean style preferences had four factors of daring/showy, active/simple, elegant, and sophisticated images. The subjects were categorized into three groups by fashion innovativeness and national indentity. The three groups were different in regard to Korean clothing benefits sought, Korean style preferences, and purchase intention. For example, the consumers who had a high fashion innovativeness sought benefits of impression improvement, individuality, and brand name. Also, they preferred daring/showy, elegant, and sophisticated images. In the meanwhile the consumers who had a high national identity sought benefits of national pride, comfort, and impression improvement. Also, they preferred an active/simple style and had an intention to purchase the clothing with Korean image.

• The Journal of Natural Sciences
• /
• v.10 no.1
• /
• pp.199-208
• /
• 1998

This study forecasts the trend of ethnic theme through market survey, concentrating on Los Angeles market. First, the background of ethnic theme was examined, and the present situation of shops, department sores, and headquarter was also surveyed. After that, fashion trend suitable for market was suggested by analyzing the life style of consumers through zip code. The results of the study are as follows. The conspicuous trend of '97 F/W retail stores is ethnic. This reaction to complicated modern life, and symbolizes the desirable evaluation on the simpleness of basic life and nature. The model of ethnic design is identified in natural clothing, primitive arts, ethnic culture and African theme. In short, this ethnic fashion is expressed as simpleness, naturalism convenience and freedom. On the other hand, the standard of general department stores such as Broadway and Robinson May which are the headquarter of this trend is to satisfy various consumers with various styles. Ethnic goods from Broadway has not arrived at the top for its introducing step. To elevate sales of these goods, promotion through VMD and suggesting various ethnic goods should be done. Besides, when analyzing the consumers of Beverly center Broadway, the target of these goods are mostly professional young people in their 25-34 and 35-44. The life style of these people emphasizes sophisticated life in aspects such as job-oriented activities, and up-to-date fashion. Especially, image is very important. They want individuality different from others. These images are diversified from simpleness, naiveness to sexy character. Accordingly, suggesting fashion trend satisfying the demand of consumers through market survey will make fashion market create infinite possibilities.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.9
• /
• pp.1621-1632
• /
• 2001

본 연구는 소비자의 실제적인 의복 소비 행동을 설명할수 있는 가치 개념을 제시하기 위하여 의복 소비가치의 구체적 유형을 밝히고, 적합하고 신뢰성 있는 의복 소비가치 척도를 구성 할 수 있는 기초자료를 제시 하고자 하였다. 본 연구에서는 Sheth(1991)의 소비 가치 이론과 의류학 및 소비자 행동분야의 다양한 이론을 토대로 초점집단면접(Focus Group Interview)을 통하여 소비가치에 대한 탐색적 접근을 시도한 결과를 논의하였다. 의복의 구매와 착용의 선택상황에 영향을 미치는 소비가치는 Sheth(1991)의 5가지 소비가치 유형인 기능적 가치, 사회적 가치, 감정적 가치, 진귀적 가치, 상황적 가치 및 의복제품의 특성에 따른 자기표현적 가치로 분류되었다. 기능적 가치는 물리적 속성, 물리적 기능, 도구적 성과와 관련되었으며, 사회적 가치는 사회계층, 준거집단, 인구통계 적 특성 집단, 문화-민족적 집단과의 관련성 에 대 한 가치로 구성되었다. 감정적 가치는 긍정적, 부정적 감정 및 심미성 요인으로 구성되었으며, 진취적 가치는 다양성추구행동 요인 및 유행성의. 새로움 추구 요인과 관련되었다 또한 상황적 가치는 의복착용상황, 구매상황, 커뮤니케이션 상황으로 구성되었으며, 자기표현적 가치는 성격, 이미지 표현, 개성추구, 유행추구 등의 요인으로 구성되었다. 본 연구의 이러한 결과를 바탕으로 소비가치에 대한 양적 연구를 실시한다면, 보다 객관적인 구조를 파악하고 신뢰성 있는 측정 문항을 개발할 수 있을 것이다.