• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.349-359
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• 2009

This study analyzed the structural correlation between parent brand attitude, including attitude toward the advertisement, attitude toward the store and brand attitude, and brand extension evaluation, relationships among which are conceived as a brand extension evaluation process. The result of analysis, revealed statistical significances of the differences in the effect levels between attitude toward store and brand attitude, between brand attitude and brand extension evaluation level, and between brand extension evaluation level and purchase intention of an extended product depending on the choice of distribution channel type. Therefore the evaluation level of brand extension should be analyzed by structural relationship model based on the consumer behavior's viewpoint with distribution channel type and it can provide the important information for restructuring distribution channel and increase the level of the successful brand extension.

• KOREAN POULTRY JOURNAL
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• v.45 no.3
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• pp.92-95
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• 2013

최근 산란계사육수수 증가와 계란소비 정체, 원가에도 못 미치는 계란가격으로 산란계농장의 어려움은 말로 표현할 수 없다. 특히나, 소규모 농장들의 피해와 고충은 그 체감이 더 심하게 보인다. 계란생산량의 70% 정도가 유통상인들에 의해 유통되고 있으며 생산자들에게 불합리한 유통구조로 인해 농가에서는 적정 계란가격 수취가 어렵다. 이런 가운데 충북 충주에서 25,000수의 소규모로 산란계농장을 운영하는 양계2세 최종록(35세) 사장의 예원농장을 찾아가 보았다.

• Proceedings of the Korean DIstribution Association Conference
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• 1997.07a
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• pp.189-212
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• 1997

장기 거래관계 내지는 협력관계, 그리고 이를 뒷받침 하는 관계규범, 거래윤리와 같은 개념은 90년대에 들어 유통분야의 학문적 연구대상으로 가장 중요하게 부각되고 있다(Dwyer, Schurr, and Oh 1987; Anderson and Weitz 1992; Ganesan 1994; Kalwani and Narayandas 1995; Kumar, Scheer, and Steenkamp 1995a,b). (중략)

• The Journal of Industrial Distribution & Business
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• v.2 no.1
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• pp.23-28
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• 2011

In recent years Mag-Geol-Li is becoming popular again and the consumption layer of Mag-Geol-Li is definitely younger. Nowadays, Mag-Geol-Li is the main traditional alcohol and without consideration of ages and genders whoever can enjoy Mag-Geol-Li. Producers should ensure fair price of goods and improve production facilities to maximize products to meet the needs of consumers who will buy. In the studies I discuss about the ways to improve the distribution of Mag-Geol-Li, the theories about Mag-Geol-Li, Social backgrounds and effects of Mag-Geol-Li why it is becoming popular and improvement of the distribution structure of Mag-Geol-Li and impact of big Mag-Geol-Li company in Mag-Geol-Li industry. Lately, people can enjoy Mag-Geol-Li without burden because of low alcohol. It is gaining a good response by consumers because Mag-Geol-Li contains lactobacillus, yeasts and dietary fiber, also it is well balanced with nutritional aspects. There are not only huge factory to produce Mag-Geol-Li but also most are still cottage industry. Therefore, quality management does not work well because the majority of Mag-Geol-Li is small businesses. In spite of there are a lot of ways to improve the distribution structure and problems of Mag-Geol-Li, but none provide any improvement that make consumer awareness about the main cause of the problem is inaccurate. The ultimate goal of improving the distribution structure of Mag-Geol-Li is activating the market, the improvement of production facilities and safe for consumers with affordable price and good quality product. As mentioned above, to improve and change the logistics systems and hygiene, government support is required and Mag-Geol-Li companies should be recognized the distribution system as a major problem.

• KSCI Review
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• v.1 no.2
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• pp.73-94
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• 1995

In this paper, design of efficient NDB(Network Data Base) for the activation plan of chain information network. The DB structure build up, logical structure, store structure, physical structure, the data express for one's record, and the express using linked in the releation of data. Also express as hierarchical model on the DSD(Data Structure Diagram) from the database with logical structure. Each node has express on record type, the linked in course of connective this type, the infuence have efficent of access or search of data, in the design for connection mutually a device of physical, design for database, and construction a form of store for logical. Also activation of chain information network of efficent, using POS(Point Of Sale) system in OSI(Open Systems Interconnection) environment for network standardization, and build up network a design for system.

• Journal of the Korea society of information convergence
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• v.5 no.2
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• pp.25-35
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• 2012

In morern the distrivbution industry an enterprise have many similar tactics. Improvement of distribution structure is importance of a subject and have a great relative importance nationally. The change of national distribution industry. A variety of Life styles and consumption trends have many changes on distribution structure and have a variety of tactics, too. Therefore this study is expectrd to be the material basis data in development of the distribution industry and to be a starting point.

• Journal of Korean Library and Information Science Society
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• v.38 no.1
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• pp.135-156
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• 2007

This paper aims to analyze distribution structure of commercial Internet knowledge exchange markets. To that end, it has four specific study goals. First, define the type and volume of information available at the Internet knowledge exchange market as well as that of market users. Second, analyze distribution structure of the Internet knowledge exchange market. Third, identify current issues regarding infringement of intellectual property rights and conduct a survey to understand current standing of Internet knowledge exchange markets' IPR violation. Forth, assess application of Digital Rights Management(DRM) to Internet knowledge exchange markets and DRM's role in controlling unauthorized copying and illegal uses.

• Journal of Korea Game Society
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• v.6 no.2
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• pp.33-44
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• 2006

This article examines cultural content distribution system, particularly of game industry based on the development of digital technology. In this period of convergence and fusion, some phenomenon leads the cultural content distribution system change like value transfer from platform to content. In relation to it, especially in the game industry, three types of distribution is categorized by the industrial structure (offline, online, mobile game) through the case studies and it is expected to be evolve into a base for development of distribution integration model in the future. In conclusion, the article suggest the policy subject for the promotion of cultural content that hold so much competitiveness for long-lasting development by the improvement of distribution structure, blowing off the conflict between companies and publishers, and global business, etc.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.607-610
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• 2015

Agricultural product distribution means all economic activities ranging from farmers(agricultural products producers) to consumers. In general, as the domestic agricultural product distribution channel is complicated and many distribution agents are involved in the distribution process, it takes a lot of distribution costs and is characterized by a relatively high distribution margin. Therefore distribution agents involved in the distribution channel requires an integrated, unified information system based on an accurate and seamless information exchange and mutual information sharing to integrally manage information. In this paper, we propose a standardization plan for database structures to use and share the distribution information among distribution agents and to implement an integrated distribution information system.

• Proceedings of the Korean Society for Agricultural Machinery Conference
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• 2003.02a
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• pp.329-334
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• 2003

배추의 포장상자를 예냉ㆍ저온유통에 적합한 구조로 개선하기 위하여 3-4포기용 골판지 상자를 T11형 표준 팔레트에 적재율이 96%이상 되게 제작하여 고습조건에서도 안전하게 배추를 보호할 수 있는 상자구조를 찾기 위한 수직압축강도시험과 냉각성능 및 예냉후 품질 변화에 대한 시험을 실시하였다. 가. 배추의 저온유통에 사용하는 골판지포장상자는 개공율을 5.4%로 하고, 포장상자 형태를 접음식 형태로 하는 것이 예냉속도 및 예냉균일도에서 유리하고, 저장후 수직압축강도에서는 브릿스박스에 비하여 낮게 나타났지만, 안전압축강도 이상의 압축강도를 나타내었고 제작단가도 저렴하였다. 나. 예냉 후 저장 중 품질변화는 배추 줄기의 절단력을 측정한 결과 개선된 포장상자에서 유통기한을 6-7일정도 연장시킬 수 있는 것으로 나타났다.