• 한국인삼전략화협의회:학술대회논문집
• /
• v.2004 no.12
• /
• pp.39-50
• /
• 2004

• Distribution Business Review
• /
• v.1
• /
• pp.87-105
• /
• 2001

• Journal of Distribution Research
• /
• v.15 no.5
• /
• pp.257-272
• /
• 2010

The DongDeaMoon fashion market was carried out the core role of low price distribution as production and selling illuviation of fashion merchandise. However, the unique and successful fashion merchandising system of DongDeaMoon fashion market has been seriously threatened by consumer need changes as well as by an increased competition from new types of retail stores such as fast fashion brands and online shopping malls. Therefore, this study reviewed the policies for DongDeaMoon fashion market carried out by Seoul Metropolitan City and formulated the policies for strengthening competitiveness of DongDeaMoon fashion market.

• Journal of Digital Convergence
• /
• v.6 no.1
• /
• pp.63-73
• /
• 2008

The present study attempted to explore effective scanning and monitoring in process of risk management on agri-marine products distribution policy. The interest public's group interests clash in accordance with theme for issue on marking policy. For executing a better systematic scanning and monitoring on actual affairs of marketing, selecting information personnel, gathering and analysing information, issue and risk management and their valuation with ongoing and simultaneously. Especially, In order to explore effective scanning and monitoring as a model of risk management, the study attempted to analyze within and without environment of marketing, to analyze issue management strategy, to evaluate issue activity for likelihood and impact, risk cycle analysis, interest public's group concerned, grade of interest public's group threatened(power, legitimacy, willingness), rapport(staying close, credibility, meeting expectation). And the study make an ongoing observation progress of subjects, and the serious subjects need have made an close observation. The study suggested to establish friendly relationship between organization and interest public's group, and to regularly accomplish two-way symmetric communication.

• Science & Technology Policy
• /
• v.5 no.10 s.79
• /
• pp.132-142
• /
• 1995

• Science & Technology Policy
• /
• v.9 no.1 s.118
• /
• pp.7-11
• /
• 1999

• Journal of the Korean Society for information Management
• /
• v.25 no.2
• /
• pp.69-97
• /
• 2008

Policy information is very valuable around the nation in its aspects of uniqueness, perofessionalism and specificity, so it has great significances to individual citizens. Therefore, it is necessary to prepare systematic instruments for anyone to have easy access to policy information owned by government and administrative institutions. And particularly, it is so impending to develop efficient policy information service(PIS) system. Indeed, however, Korea doesn't have yet established any policy or system to make policy information available on bloc to citizens. Thus, the purpose of this study is to conduct a survey to analyze actual profile of Korean policy information circulating institutions, and is also to analyze needs for domestic circulation of policy information, so that it can seek possible ways to consolidate domestic scattered policy information into a nationwide information system to improve national policy information infrastructure of Korea.

• KOREAN POULTRY JOURNAL
• /
• v.11 no.10 s.120
• /
• pp.96-107
• /
• 1979

국민 소득의 증대로 축산물의 소비는 급증하고 있으며 이제 육류는 과거 부식의 위치에서 주식의 위치로 바뀌고 있다. 그러나 육류의 생산유통 가격 정책 등 모든 분야가 아직도 원시적이어서 생산자는 마음 놓고 생산에만 전념할 수도 없는 형편에 있다. 육류의 가격과 유통에 무엇이 문제이고 어떻게 개선해야 할 것인가를 알아본다.

• 한국디지털정책학회:학술대회논문집
• /
• 2003.12a
• /
• pp.91-99
• /
• 2003

• Proceedings of the Korean DIstribution Association Conference
• /
• 1997.07a
• /
• pp.81-100
• /
• 1997

현재 국내의 유통업계 전반에 걸친 대변혁은 유통업에 참여하고 기업뿐만 아니라 가치전달기능의 최종 목적지인 소비자, 유통정책을 수립하고 추진하는 정부, 유통체제의 일원인 제조업체 등 관련 이익집단에 유통 기능을 수행하는 마케팅에 대한 새로운 이해의 필요성을 강조하고 있다. 여기서 말하는 새로운 이채란 각 기업과 연관하여 파악된 마케팅 활동의 범주를 넘어 다수의 마케팅 연관 기관의 유기적 교류로 이루어진 마케팅 시스템과 사회의 연관 관계에 대한 이해로 정의 할 수 있을 것이다.(중략)