• Journal of the Korean Society of Costume
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• v.33
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• pp.89-104
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• 1997

The purpose of this study is to analize the introduction statues of a license brand and an importing brand from the foreign clothing companies then suggest the preparation to win in competition The suggestions are as followings ; 1, Develop the own brand which meets orig-inal concept. 2. Avoid an indiscreet and unplanned im-porting of foreign brand clothing. 3. Need consistant investigation of con-sumer's purchasing trend. 4, Instead of importing foreign brand re-quire discrete strategy of its own devloped B.(Private Bradn) clothing of department store. 5. To prepare for fast changing in a distri-bution market need education program for experts. 6. Develop various distribution companies that can provide convinece to customers.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.5 no.4
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• pp.69-94
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• 2010

With the liberalization of distribution services industry since 1996 as well as changes in customers' appetite to spend and consumer behaviors, new forms of distribution services have mushroomed such as superstores and SSM(Super Supermarket), online shopping, TV shopping channels. On the contrary, traditional markets have sunk into a swamp of stagnation. As this stage of stagnation of markets negatively affects tradespeople's employment, livings, and local economy, the Korean government has conducted policies to support improvement of market facilities and management since 2004. However, the government has separated facility improvement from management improvement. As of June 2008, there are 1,550 traditional markets in Korea and among these there are 388 public markets which local governments have established and managed. Public markets have possibilities to be developed as successful models of market revitalization since they can get all-expenses-paid supports for facility improvement, control of merchandise assortment, educational program for merchants. Such successful (strategic hub) markets could become the benchmark for other neighboring markets and tradespeople which could lead other successful cases. In order to produce such effects, the market should have optimized facilities, merchandise and services, co-marketing strategies with nearby markets, group purchase strategies. The hub market could play a critical role in distribution of local goods and developing high value products.

• Journal of Distribution Science
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• v.10 no.1
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• pp.33-42
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• 2012

This study is focused on traditional market's competitiveness in Korea. Ever since the Korean retail industry had been opened to the big conglomerates, the traditional markets have faced very serious competition from various types of distribution channels. In particular, this study has been conducted to find another way to help the Korean traditional market from the perspective of college students who are consumers of the future. This study examines the relationships among store choice attributions, consumption emotion, consumer's value, and relationship quality from the perspective of college students. In order to verify the relationship, and moderating and mediating effects, data were collected from 126 college students in Whasung, Gyeonggi Province to test the theoretical model and its hypotheses. The results of this study are as follows: First, service (= .263, p < .01) and advertising (= .188, p < .05) are significantly positively related to relationship quality. However, store atmosphere (= .176, p = .052) is not statistically significantly related to relationship quality. The result that students have stereotypes about the atmosphere of traditional markets and are therefore excluded from their store choice attributions can be expected. Second, college students selected service division (= .230, p < .05) as the most important factor among the traditional market's store choice attributions. This result reflected that enhancing service strategy would strengthen the traditional market against discount stores. The process of product selection by customers in discount stores is based on the concept of self-service. However, traditional market traders can make various contacts with their customers. If traditional market traders can enhance various service factors just like in the process of product selection, it will effect strong competitive advantages. Third, it is also revealed that consumer's value exhibit complete mediation effect in the relationships between service and advertising. These results showed that traditional markets must be considered for consumer value. Because previous studies showed that values refer to "enduring belief that … specific mode of conduct or end-stat of existence … personally or socially preferable to an opposite of converse mode of conduct or end-state of existence" (Rokeach, 1973; George and Jones, 1996). Furthermore, Schwartz (1994) defined values as desirable trans-situational goals, varying in importance, that serve as guiding principles in the life of a person or other social entity. As conceptions of desirable end-states of existence or modes of conduct, values help people choose, evaluate, and give meaning to their experiences (Rokeach, 1973). Efforts (e.g. promote the consumers value) of the traditional market traders will improve the preferences for the traditional market of consumers and college students. Implications and future research directions are also discussed.

• Proceedings of the Korean DIstribution Association Conference
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• 2006.05a
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• pp.165-192
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• 2006

본 연구의 목적은 소비자의 하이테크 제품 선택에 있어 브랜드와 제품 성능의 상대적 중요성을 결정하는데 영향을 미치는 요인들을 도출하는데 있다. 영향 요인들은 크게 제품 요인과 소비자 요인으로 분류하였는데, 제품 변수로는 제품의 평가 용이성과 제품의 혁신성을 고려하였고, 소비자 요인으로는 소비자 관여도, 소비자 지식, 소비자 혁신성을 고려하였다. 또한 제품의 쾌락성/이성성 정도와 제품의 노출 정도에 의해 4가지 제품군으로 분류하여, 제품의 유형이 변수들의 영향력에 미치는 조절적 역할을 연구하였다. 연구에 대한 주된 결론은 다음과 같다. 첫째, 하이테크 제품 전반적으로 소비자 혁신성, 소비자 지식, 제품 평가의 용이성, 제품의 혁신성이 제품 선택에 있어서 브랜드의 중요성을 결정하는데 영향을 미치는 변수로 나타났다. 즉, 소비자들은 지식수준이 낮을수록, 소비자 혁신성이 낮을수록, 제품의 평가 용이성이 낮을수록, 제품의 혁신성이 낮을수록 브랜드 위주의 제품을 선택하는 것으로 나타났다. 둘째, 제품의 쾌락성 정도에 따라서 브랜드의 상대적 중요도에 영향을 미치는 변수들이 달라지는데, 쾌락재의 경우에는 소비자 혁신성을 제외한 모든 변수가 브랜드의 상대적 중요도에 영향을 미치나, 실용재의 경우에는 제품 평가의 용이성과 제품 혁신성, 그리고 소비자 혁신성이 영향을 미치는 변수로 나타났다. 셋째, 제품의 노출 정도에 따라서 공공재의 경우에는 소비자 혁신성, 제품 평가 용이성, 제품 혁신성이 유의한 변수로 나타났고, 개인재의 경우에는 소비자 지식과 제품 평가 용이성이 영향을 미치는 변수로 나타났다.가치가 유의한 영향을 미치는 것으로 확인되었다. 그러나 소비자의 금전효용가치는 PB제품의 선호도와는 직접적인 관계가 없는 것으로 나타났으며, PB제품구매의 지각적 가치가 PB제품 선호도에 가장 큰 영향을 미치는 것으로 나타났다. 이와 같은 연구결과는 경제성을 추구하는 소비자라 하더라도 PB제품의 지각적 품질수준 여하에 따라 PB제품의 판매가치가 크다고 지각될 때에만 PB제품을 선호하는 것으로 풀이할 수 있다. 본 연구는 최근에 큰 관심의 대상이 되고 있는 PH의 연구자와 유통업계 실무자들에게 유익한 전략적 시사점을 제공할 수 있을 것으로 기대된다. 지자체가 대형유통점에 대한 규제를 강화하는 것이다. 먼저, 대형유통점의 불공정거래행위에 대한 감시감독과 처벌을 강화하는 것은 당연한 것이다. 그러나 정부가 아닌 지자체가 이를 주도하기는 사실 어려움이 있다. 그리고 대형유통점이 영업행위를 영업시간제한에서부터 출점제한에 이르기까지 규제하는 건은 심사숙고하여야 한다. 대형유통점이 국가경제 및 지역사회에 미치는 영향이 부정적인가 긍정적인가에 대해 국내외 학계와 업계에서 여전히 많은 논란이 있기 때문이다. 정부와 지자체에 의한 시장개입은 반드시 필요한 경우에 한해 합당한 방법에 의해 이루어져야 한다. 대형유통점에 대한 규제는 지역사회에 미치는 영향을 다면적으로 평가한 결과에 근거하여 이루어져야 할 것이다. 대부분의 지자체는 체계적인 평가시스템과 객관적인 통계 자료를 갖고 있지 못한 실정이다. 향후 가장 시급한 과제는 시장개방 이후 지난 10년간 대형유통점이 지역사회에 미친 영향에 관한 광범위한 통계자료를 수

• KDI Journal of Economic Policy
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• v.11 no.3
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• pp.103-130
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• 1989

본(本) 논문(論文)은 광고주(廣告主), 광고대행업체(廣告代行業體), 매체(媒體)를 연결하는 유통구조(流通構造)를 중심으로 한국광고업(韓國廣告業)의 산업조직론적(産業組織論的) 특성(特性)을 분석하고 광고산업(廣告産業)에 대한 정부규제(政府規制)의 현황(現況)과 문제점(問題點)을 정리함으로써 대외개방(對外開放)이 기정사실화된 국내광고시장(國內廣告市場)에 대한 정책(政策)의 개편방안(改編方案)을 논의한다. 산업(産業)으로서의 광고업(廣告業)에 초점을 둔 본(本) 논문(論文)은 정책시사점(政策示唆點)으로서, 첫째 방송광고(放送廣告)의 경우 장단기(長短期)로 구분된 전파매체정책(電波媒體政策)의 개편(改編)을 통하여 공민영혼합체제(公民營混合體制)내에서 방송광고(放送廣告)의 공급확대(供給擴大)를 추구함을 전제(前提)로 한국방송광고공사(韓國放送廣告公社)에 부여된 대행독점권(代行獨占權)과 가격규제기능(價格規制機能)의 축소(縮小)를 지향함으로써 시장기능(市場機能)을 복원 할 것, 둘째 신문(新聞) 및 방송광고(放送廣告) 공(共)히 매체(媒體)의 횡포(橫暴)에 대하여 경쟁정책당국(競爭政策堂局)이 적극적으로 대응할 것, 셋째 시장실패(市場失敗)가 존재하는 분야는 오히려 발행부수(發行部數) 및 시청률(視聽率)에 관한 정보(情報)의 수요(需要) 공급(供給)이기 때문에 ABC제도(制度) 및 시청률조사제도(視聽率調査制度)의 정착을 위하여 정부(政府)가 노력할 것 등을 제시한다.

• KDI Journal of Economic Policy
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• v.11 no.3
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• pp.3-38
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• 1989

첨단(尖端) 정보(情報) 통신기술(通信技術)의 혁신(革新)이 초래하는 정보화(情報化)는 산업(産業)의 정보화(情報化)와 정보(情報)의 산업화(産業化)를 촉진하면서 기업(企業)의 생산(生産), 경영체제(經營體制)의 유동화(流動化), 산업간(産業間) 접면(接面)의 증대와 기술(技術)의 융합(融合), 기업간(企業間) 정보연결조직(情報連結組織)의 확충, 정보(情報)의 확산(擴散)과 집중(集中)에 수반되는 새로운 경쟁구조(競爭構造), 기업간(企業間)의 정보화격차(情報化隔差)에 따른 시장구조(市場構造)의 변화, 기업간(企業間)의 수직적(垂直的) 정보계열화(情報系列化)의 형성, 유통체계(流通體系)의 개편 등을 통하여 산업구조(産業構造)와 산업조직(産業組織)에 커다란 변혁(變革)을 초래함과 아울러 정보화(情報化)는 정보재(情報財)의 내재적(內在的) 특성(特性)에 비추어 일반적으로 시장(市場)의 개방성(開放性)과 폐쇄성(閉鎖性)을 높이는 효과(效果)를 함께 갖고 있다. 그러므로 우리나라에서도 금후 정보화(情報化)를 추진하면서 각 시장(市場)에서 경쟁(競爭)의 활력(活力)을 고양하고 일부 경제선진국(經濟先進國)과의 정보화격차(情報化隔差)를 좁혀 새로운 국제경쟁력(國際競爭力)을 배양할 수 있도록 공공정책(公共政策)을 전개하는 것이 필요하게 된다. 본고(本稿)는 이러한 문제의식(問題意識)에서 정보화(情報化)의 의미(意味)와 효과(效果)를 산업조직론(産業組織論)의 시각(視角)에서 정리하고 금후 정보화(情報化)에 대응하는 정책(政策)의 기본방향(基本方向)을 개괄적(槪括的)으로 제시하는 것을 목적(目的)으로 한다.

• The Journal of Industrial Distribution & Business
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• v.2 no.2
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• pp.5-14
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• 2011

Opening agricultural market expansion, reduced purchases through wholesale markets, expanding the influence large retailers of consumer's market such as changes in the distribution system to the farmer's market conditions are changing rapidly. Because of this, retailers of the scaled and chain-store operations was centered on distribution environmental changes of the consumer market place. In producing area due to changes in market conditions in the agricultural production of in producing area distribution organization and the size distribution can not be put off no longer challenge is imminent. If it do not raise forces banded together, the producer is bound to remain as the weak. To support the distribution of this production was introduced in 2000 enable the Activation Project of in producing area distribution. Recent in producing area Changes of Agricultural conditions in order to cope with the Small-scale farmers and small individual farmers are becoming Scaled and specialized. Also, is specific to each item and regional is showing aspects. Government support for Activation Project of in producing area distribution is greatly improved, but in terms of competitiveness on the market still is showing the limitations. The most common of these problems, the market response if in producing area producer's organization and scale of the problem. Equipped for the purpose of consumer market place responsiveness unreasonable propelled outward from the Painter-sized weakens the organizational power. also, Difficult to succeed organizational size is a dissolution or anything within a few years, farmers around the best producer organizations, such as deviation occurs is exposed to a variety of issues. In this study, previous studies refer to the recent changes in agricultural retail environment, background and needs of organization·scaled, Determine the status of the domestic in producing area organizations and derived Problems, look into Domestic and overseas of in producing area organization with best practices for enhancing the competitiveness of the proposed improvement are intended to. In the future, in producing area distribution policy would like to provide direction to the development. The results of the study showed the follwing : 1) enhance utilization and orrganized through the diversification of the agricultural Collection systems. 2) Scaled to achieve through Items of specialized a wide area marketing. 3) Management operating units, such as installation and operating that overseas the best practices " Comite Economique Agricole Regional 'Fruits et Legumes' de Bretagne". 4) To establish a support system that in producing area distribution organization model development for appropriate domestic. In particular, in case of domestic in producing area distribution organization, through the analysis of various case study that a successful organization and scaled. The process of the various challenges arising in organizational scaled and generalization, and by the way he goes about trying to overcome is required. At the end of the study's limitations and future research directions suggested.

• Information Systems Review
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• v.19 no.4
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• pp.27-42
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• 2017

With the rapid development in network, graphic technology, and digital technology, content industry is emerging as an important industry for new cultural development and economic development. The development in digital content technology has remarkably expanded the generation and distribution of contents, thereby creating new value and extending into a large distribution market. However, the ease of distribution and duplication, which characterizes digital technology, has increased the circulation of illegal contents due to illegal copying, theft, and alteration. The damage caused by this illegal content is severe. Currently, a copyright protection system targeting online sites is available. By contrast, no system has been established for offline companies that sell offline genuine content, which compete with online companies. The demand for content of overseas tourists is increasing due to the Korean wave craze. Nevertheless, many offline content providers have lost competitiveness due to illegal content distribution with online companies. In this study, we analyzed the case and status of similar copyright certification systems in Korea and overseas through previous research and studied a system to certify the offline genuine contents business. In addition to the case analysis, we focused on interviews obtained through in-depth interviews with the copyright stakeholders. We also developed a certification framework by establishing the certification domain, certification direction, and incentive of the certification system for offline businesses with genuine content. Selected certification direction is ethical, open, inward, store, and rigid (post evaluation). This study aimed to increase awareness among consumers about the use of genuine content and establish a transparent trading order in a healthy content market.

• Proceedings of the Korean DIstribution Association Conference
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• 2001.11b
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• pp.211-233
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• 2001

The aim of the present paper is to improve on branding problems of agricultural and livestock products in Korea by analyzing the statistical data which is present status of agricultural and livestock products published by ministry of agricultural and forest. To achieve the objective, raised 5 points at issue. Thus, the improvement schemes suggested from marketing point of view. And above issues are also discussed in the context of marketing mix. Then, the marketing strategy was developed which will apply branding management. The findings in this study is building a brand marketing system urgently fitted Korean style. For this project success, establishing event marketing and customer service department is necessary centering local National Agricultural Cooperative Federation(Nonghyup). Also needed education about brand knowledge to the people working for agricultural allied industries.

• Journal of Distribution Science
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• v.9 no.3
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• pp.37-46
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• 2011

Since the Korean retail industry was made accessible to the big conglomerates and foreign retail companies, local traditional markets have faced serious problems. To sustain the local traditional markets' survival, the Korean government established various remedial policies for addressing, and many scholars published articles to suggest how to find solutions to, the problem. Unfortunately, the results have not been satisfactory. The purpose of this study is to find another way to help the Korean traditional retail market, from the view point of the Green Growth Policy, an initiative designed to address environmentally balanced economic growth in Korea. In order to survive and to maintain sustainable growth, it is incumbent upon retailers in the traditional market to understand the concept of the Green Growth Policy. A survey was conducted as a means of testing the degree of awareness of the Green Growth Policy, as well as determining the relationship between the degree of awareness and the degree of organizational commitment by the retailers in the local traditional markets. Interestingly, we were able to detect some of the features (e.g., they were distinguished by the elderly and the young, as well as low level of education and high level of education) in the traditional market retailers' demographic characteristics. We utilized the analysis of variance (ANOVA) statistical method to simultaneously compare the differences in retailers' demographic characteristics; the results were as follows: Overall, the results showed that the awareness of the Green Growth Policy, the degree of trust in the government's policy, levels of self-efficacy, and levels of organizational commitment were higher with the older traditional market retailers than the younger traditional market retailers. Specifically, the degree of trust in government policies (F=9.964,p < .05), levels of self-efficacy (F=5.532,p < .05), and levels of organizational commitment (F=5.697,p < .05) were statistically significant. Moreover, in the portion of the study that addressed the difference between education levels, all the variables were averaged in the higher education category of the traditional market retailers. Specifically, awareness levels of the Green Growth Policy (F=8.564,p < .005) and levels of self-efficacy (F=6.754,p < .005) were statistically significant. These results revealed that the traditional market retailers' demographic characteristics should be considered important factors in order to realize their policy. The results of the study showed the following: 1) The degree of awareness of the government's Green Growth Policy was statistically significant as it related to traditional market retailers' organizational commitment. 2) The degree of trust of the government's policy was significantly moderated between the awareness of the government's Green Growth Policy and the traditional market retailers' organizational commitment. This result demonstrates that the traditional market retailers' awareness of the government's Green Growth Policy will show more organizational commitment with higher levels of trust of the government's policy. 3) It also revealed that traditional market retailers' self-efficacy was fully mediated between the awareness of the Green Growth Policy of the government and traditional market retailers' organizational commitment. The results suggest that the government should show an interest in showing traditional market retailers how to enhance their traditional markets. Implications and future research directions are also discussed.