• Title/Summary/Keyword: 유인 요인

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The Effects of Politicians' Images Triggered by YouTube Contents on Voters' Agreement of Political Beliefs and Voting Intention : Focused on the case of Seoul Mayor's re-election, in 2021 April 7 (유튜브 방송 콘텐츠를 통해 인식된 정치인 이미지가 유권자의 정치적 신념일치와 투표의도에 미치는 영향 : 2021년 4·7 서울시장 재·보궐선거를 중심으로)

  • Kim, Jong-Pil;Jeon, Ye-Sol
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.350-366
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    • 2022
  • The objective of this study is to empirically verify the relationship between the image of politicians, political belief agreement, and voting intention recognized through YouTube content, centering on the 4·7 Seoul Mayor's Election. A survey was conducted on voters in their 20s or older living in Seoul, and the following main results were derived. First, among the factors of politician image, morality, leadership, and administrative power were found to have a significant positive effect on political belief agreement. Second, it was found that the consensus of political beliefs with politicians had a significant positive effect on voters' voting intentions. Third, it was found that among the factors of politician image, political ability and communication ability had a directly significant positive effect on voting intention. Fourth, it was found that politicians' morality, leadership, and administrative power all had a significant effect on voters' voting intentions through political consensus. The significance of this study is that this study identified the factors of politician image on political belief agreement and voter voting intention by applying the relationship between politician image, political belief agreement, and voter voting intention to YouTube content.

A Study on Clothing Buying Motive and Clothing Buying Behavior (의복구매동기와 의복구매행동에 대한 연구-여대생을 중심으로)

  • Park, Hye-Sun;Kwon, Chung-Mun;Kim, Chun-Yo;Lee, Han-Goo;Chol, Hun-soo
    • The Journal of Natural Sciences
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    • v.9 no.1
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    • pp.131-143
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    • 1997
  • The authors studied clothing buying motive and clothing buying behavior. The date were obtained from 352 women college students living in Seoul and Taejon. As the result of factor analysis. four buying motive factors were found: fashion and individuality, economy, status, advertising and impulsive buying. Three buying behaviors(information using, clothing selection standard, and shop selection standard) were factor analyzed. Three factors were founded in information using: human, electric wave communication, advertising and observation factors. Four factors were found in clothing selection standard: utility, design, marketing, fashion and status. Two factors were found in shop selection standard: merchandise and service. Clothing buying motive and clothing buying behavior were related, and they were different according to the levels of spending money and major in college.

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A Study Of Case On Prescription Of Spring Out Water In Cut Slope (절취사면 용출수의 효율적인 배제에 대한 사례연구)

  • Shin, Chang-Gun;Seo, Jeong-Yoo;Hong, Nam-Kyeong
    • Proceedings of the Korean Geotechical Society Conference
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    • 2009.09a
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    • pp.1095-1099
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    • 2009
  • In general, slope failures are occurred by the interaction among various factors(slope shape, hydraulic condition, and geologic condition, etc.). Hydraulic condition was a very important factor of a stability in cut slope and a dangerous of road passing. In this study, two cut-slope case on prescription of spring out water present. And this study data is used at practical affairs.

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Brand Personalities in Restaurant Business -Korean and Foreign Brand Restaurants- (국내.외 외식업체의 브랜드 개성)

  • Lee, Sang-Mi;Yoo, Young-Jin
    • The Journal of the Korea Contents Association
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    • v.6 no.10
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    • pp.72-79
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    • 2006
  • The purpose of this study is 1) to find out what brand personality should be selected in the Korea brand(Nolbu, Donday) and Foreign brand(TGI Fridays, Outback steakhouse), 2) to explore how the brand personality affects the store personality, that is, brand preference and revisiting which is related to the firm's overall sales. Therefore, useful tools for attracting and retaining core customers will be provided to decision-makers. The findings are summed up as follows: Successful, wholesome, and hard-working are the most significant variables in the brand personality. Also intimate factors(friendly, honest, darling) stand out high brand preference and revisiting in the Korea brand restaurants. In foreign brand restaurants, western, friendly, and young are highly recognized in brand personality. Both cheerful factors(cheerful, charming) and successful factors(successful, leader, confident) have the greatest impact on high brand preference and revisiting intent. The findings offer important insights: First, the concept of restaurant should be overlapped with style of core customers in the Korean brand restaurants. Second, entertainment factors like cheerful atmosphere should be reinforced in the foreign brand restaurants.

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An Exploratory Analyses on Factors related to Mental Health Confidence among Individuals in Long-term Care Facilities: Focusing on the Differences by the Length of Hospitalization (정신요양시설 입소 정신장애인의 정신건강자신감 관련요인에 대한 탐색적 연구: 입소기간에 따른 차이를 중심으로)

  • Jeon, Hae Sook
    • The Journal of the Korea Contents Association
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    • v.16 no.3
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    • pp.563-574
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    • 2016
  • This study aimed to examine the predictors of mental health confidence(MHC) among individuals in psychiatric long-term care facilities(PLCF). It further examined whether the predictors and underlying mechanisms differed by the length of hospitalization. Sample consisted of 1,742 individuals residing in PLCF who participated in the Survey on PLCF. Structural equational modeling was used to examine the predictors of MHC. Multi-group Structural Equation Modeling(SEM) was used to examine whether the predictors and mechanisms differed by the length of hospitalization between those of 10 years or less (n=962) and 10 years and more (n=780). Major findings were as follows. (1) Education, duration of mental illness, and psychiatric symptoms were significantly related to MHC. (2) Duration of mental illness presented significant indirect effects on MHC via its effects on perceived stigma. (3) The predictors and underlying mechanisms differed by the length of hospitalization. Based on the findings, implications and limitations of the research were discussed.

Influence Factors on Medical Expenditure according of Occupation Classification (직업분류에 따른 의료비 지출 규모와 영향 요인)

  • Choi, Ryoung
    • Journal of Digital Convergence
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    • v.17 no.4
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    • pp.203-210
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    • 2019
  • This study analyzed the size and influence factors of annual average health expenditure according to job type. Using data from the Korea Health Panel (2012), the final analysis was conducted on adults aged 20 years or older, excluding the missing data. Data analysis was done by logistic regression analysis to analyze the factors affecting medical expenditure. As a result of the study, Model 1 showed higher expenditure on medical expenses by skilled workers in agriculture and forestry fishery than those in simple labor. Model 2 was analyzed as having a positive effect on the increase of medical expenditure by the simple worker in the sales of the occupation, statistically significant by sex, marriage, income level and chronic disease. Therefore, it would be necessary to establish social security and health care & welfare policies, in order to grasp the disease with a high frequency rate according to occupation status and activate the physical examination and preventive actions.

Relactation in the Lactation Clinic (수유 클리닉에서의 재수유)

  • Cho, Su Jin;Lee, Keun
    • Clinical and Experimental Pediatrics
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    • v.48 no.10
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    • pp.1050-1054
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    • 2005
  • Purpose : Relactation refers to the re-establishment of a milk supply and nursing after the cessation of nursing for a variable period. We aimed to analyze the practical issues related to successful relactation in the lactation clinic. Methods : The medical records of 51 mothers who had visited the lactation clinic for relactation were retrospectively analyzed. Breastfeeding greater than 90% was considered to as relactation success. Perinatal characteristics, the number of visits to the clinic, need for medication and the breastfeeding supplementer, and the reason for failure were analyzed. Results : Relactation appears to be easier for women who had lactated previously. With optimal care, support and motivation, some who had never lactated were able to start lactation. Conclusion : Relactation is a practical method to ensure breastfeeding in motivated women. Supplemental use of drugs and the breastfeeding supplementer system contribute to the success of relactation.

A Study of Follow-up Test' and Related Factors in Students Who have Positive Result in Urine Tests (학생뇨검사 유소견자의 추후검사율 및 관련 요인)

  • Kim, Dong Sik;Park, Jae Yong;Kam, Sin;Cha, Byung Jun
    • Journal of the Korean Society of School Health
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    • v.10 no.2
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    • pp.157-167
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    • 1997
  • This study was conducted to investigate follow up tests and related factors in students who tested positive for in urine tests. For the purpose of this study, the authors analysed a self-administered questionnaire collected from 316 middle school students and 451 high school students who had positive urinalysis results in Kyungpook province during the month of February, 1996. The major findings of this study were as follows : The proportion of follow up tests among students was 39.2% in middle school students and 34.1% in high school students. There was a significant relation among a number of factors : parents' environment, health concern, and knowledge of urinalysis results, existence of nursing teachers, education concerning urinalysis, medical facility visits, and notification methods. In a multiple logistic regression analysis a higher economic level, parents' concern, knowledge of urinalysis results, medical facility visits, anti direct notification of parents were all significantly related with the follow up tests. On consideration of the above findings, in order to perform practical and effective follow-up management of students who have a positive result in urine test, direct notification of urine test result to parents as well as active health guidance in school are required.

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A Study of Users' Perception of YouTube Regulation (유튜브 정보 규제에 대한 이용자들의 인식 연구)

  • Ham, Minjeong;Lee, Sang Woo
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.36-50
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    • 2020
  • YouTube as a news channel is gaining popularity because it offers more interesting and in-depth news than traditional news media. However, YouTube has been criticized for its distribution of false information (or fake news) in Korea. Politicians are actively proposing a variety of bills to regulate YouTube's false information and a lot of studies proposed how to regulate YouTube's false information. This study looked at the users' experience and perception of false information and identified factors that affected the regulation of YouTube news. The results showed that the conservatives and the moderate groups were exposed to false information more than the progressives, and those in their 60s believed that false information was distributed on YouTube rather those in their 20s to 50s. The more people value freedom of expression, the more people trust TV Chosun news, the more people tend to oppose the regulation of information on YouTube. On the other hand, it turns out that the more people trust the news on both terrestrial broadcasting networks and JTBC, and the more people value the enlightening aspects on the news, the more they approve of Youtube regulation.