• Title/Summary/Keyword: 유인요인

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Analysis of consumers' needs and satisfaction related to food culture in Jeonju Hanok Village: Application of the Push-Pull factor theory (전주 한옥마을 음식문화에 대한 소비자 요구도 및 만족도 분석 : Push-Pull factor theory를 적용하여)

  • Na, Hee Ra;Park, Eun Ju;Yang, Soo Jin;Cha, Youn-Soo;Lee, Min A
    • Journal of Nutrition and Health
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    • v.50 no.2
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    • pp.192-200
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    • 2017
  • Purpose: The purposes of this study were to analyze visitors' food needs and identify the Push-Pull factor in Jeonju Hanok Village. Methods: A questionnaire was developed based on previous research to survey Korean adults who visited Jeonju city. A total of 580 questionnaires were used for the analysis. Results: Most of the subjects who visited Jeonju Hanok Village had food purchase experiences in Jeonju Hanok Village (96.4%). 'Traditional Korean food (26.5%)' was the most purchased food, followed by 'foreign food (25.8%)' and 'Korean food combined with foreign food (16.8%)'. Satisfaction of food purchases (3.35 points) was higher than average. The primary reason for satisfaction was 'the food is delicious (23.0%)', and the reason for dissatisfaction was 'the food is expensive (48.1%)'. In the push and pull factor analysis for identifying visit motivation, 'local food seeking', 'experience seeking', 'relaxation seeking', and 'friendship seeking' were push factors while 'traditional culture', 'facility convenience', 'experience activity', and 'food experience' were pull factors. There was a significant correlation between the push and pull factors. Regression analysis showed that all push factors influenced satisfaction. However, among pull factors, only 'food experience' and 'traditional culture' influenced satisfaction. Conclusion: In conclusion, this study indicates that food-related factors are destination characteristics (Pull factor) influencing intrinsic visit motivation (Push factor) and satisfaction. It is necessary to develop various food tourism products to satisfy visitors' needs and continuous visits in Jeonju Hanok Village. This study suggests the importance of research on food factors and provides useful basic data to establish positioning strategies for food cultural development in Jeonju Hanok Village.

Factors Affecting Intention to Experience of 6th Industry (6차 산업 체험 의향에 영향을 미치는 요인에 관한 연구)

  • Choi, Yang-ae
    • Journal of Venture Innovation
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    • v.3 no.1
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    • pp.117-142
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    • 2020
  • The purpose of this study is to explore the factors affecting the 6th industry experience by Schmitt experience model. The newly introduced variables are the cognitive experience, emotional experience, and social experience that are reconstructed based on Schmitt's experience theory and gender, family as a moderrating variable and trust as a mediation variable. In addition to experience intention. The hypothesis was set as follows. the experience factors that are the cognitive factor, the emotional factor, and the social factor will have a positive(+) influence on the intention to experience. Mooring factors will have a negative(-) effect on intention to experience. For statistical analysis, SPSS 24 and AMOS 23 statistical packages were used to test the research hypothesis. The research was based on 320 questionnaire data and tested by 314 valid responses were analyzed. As a result of the research, First, cognitive, emotional, and social factors had positive(+) effects on experience intention. Among the factors that directly affect the experience intention, the magnitude of influence appeared in the order of cognitive factors > social factors > emotional factors > mooring factors. Second, mooring factors have negative(-) effects on experience intention. Third, Trust has been partially influenced by factors of attraction, cognitive, emotional, and social. Fourth, there are significant statistical differences between men and women in cognitive and mooring factors in the path differences. Fifth, Social factors and mooring factors differed significantly in the composition of the household. Social factors with significant differences in path analysis have also been statistically demonstrated. The results of this study are academically verified that the cognitive, emotional, and social factors have an important influence on the experience intention in the 6th industry experience and the Schmitt's experience model proposed in this study is useful framework of analysis. In practical terms, it could provide implications for what factors should be strategically and marketingly focused to activate the 6th industry experience.

A Development of a Master's Level Research Methodology Course based on Information Behaviours of Distance Learners Model (원격 학습자의 정보추구행동 모델을 활용한 국내 대학원 연구방법론 교과목 개발)

  • Dahee Chung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.35 no.2
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    • pp.157-183
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    • 2024
  • This study aims to develop a research methodology course for graduate-level students using an information-seeking behaviour model of distance learners. Based on a case study and structured survey, the factors that motivate and hinder information-seeking behaviours were identified. The motivating factor for students seeking information through the research methodology course was the necessity to obtain a master's degree, while the hindering factor was the challenge of balancing work and study. The course was developed by leveraging motivational factors and addressing hindering factors. The results of this study can serve as foundational data for understanding students' information-seeking behaviour and establishing teaching and learning strategies to enhance students' information-seeking skills when developing online courses.

The Impacts of Research and Development Expenditures on Values of U.S. High-Tech Firms (미국 High-Tech 기업의 연구개발 지출이 기업가치에 미치는 영향)

  • Jeon, Ho-Jin;Park, Young-Tae
    • International Area Studies Review
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    • v.12 no.2
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    • pp.149-173
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    • 2008
  • This paper empirically studies the relationship between R&D expenditures and firms value. First, we can conjecture that R&D expenditures are enhancing the firms value. Such findings depend on an existing research, which R&D expenditures are intangible asset rather than expenses. Although, under U.S. accounting standards, financial statements do not report intangible assets but costs. Second, we can conjecture that short-term, the rate of increase in R&D expenditures had negative influence on firms valuation, because such findings indicates that R&D spending of costs incur mis-pricing. But long-term, consistently R&D expenditures may attract investors on the stock market. Third, lately firms focus on capital efficiency management, such a firms R&D expenditures incur high ROE. Generally investors put too much confidence in capital efficiency management and high ROE may attract investors on the stock market. Finally, High-Tech through the R&D investment improve firms competitive advantage, by competitive advantage, firms have reduced cost and raised productivity in the end improve firms value.

Management Strategy for Bidding Intention on Web-based Auction -Empirical Study of Argentina (웹 기반경매 사이트에서 입찰경매 활성화를 위한 경영전략 연구 -아르헨티나 사례연구)

  • 김관영;박명철
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2001.11a
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    • pp.79-99
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    • 2001
  • 웹기반 경매사이트는 전자상거래시장을 대표할 만한 높은 수익성을 올리고있는 인터넷비지니스 수익모델이라고 할 수 있다. 현재 온라인경매를 사용하는 소비자는 경매사이트에서 제공하는 풍부한 정보의 양에 의존하여 전자상거래를 접하고 있다. 기존연구는 온라인 경매사이트의 제공자는 소비자의 입찰에 대한 태도와 참여 의도을 유인하기 위하여 온라인 경매 모델의 형태와 정보의 질에 집중하였던 것을 언급하고 있다. 온라인경매는 웹 인터페이스(Web Interface)를 활용하는 특징을 보유하고 있다. 그러므로, 웹기반 경매사이트의 디자인요인은 온라인경매에서 매출액 신장과 입찰에 대한 태도와 입찰 참여 의도를 유인하기 위한 중요한 요소라고 할 수 있다. 그럼에도 불구하고, 온라인 경매사이트의 매출액 증진을 위하여, 온라인경매에서 입찰 참여 의도와 웹기반 경매사이트의 디자인 요인간의 관계 연구는 수행되지 않았다. 본 연구의 목적은 웹기반 경매사이트의 디자인 요인과 소비자의 입찰 참여 의도간의 관계에 관한 연구이다. 특히, 아르헨티나를 사례연구로 실증분석을 수행하였다. 웹기반 경매사이트의 디자인 요인은 (1)사이트 구조측면과 (2)정보의 디자인 측면 그리고, (3)정보의 내용측면을 추출하였다. 웹기반 경매사이트의 디자인요인과 소비자의 선호도 변수들과의 비교분석이 이루어진다. 소비자 선호도 변수는 (1)웹디자인의 유용성 인지도와 (2)정보의 유용성 인지도 그리고, (3)웹사이트의 용이성 인지도가 사용되었다. 본 연구의 분석결과에 의하면, 웹기반 경매사이트의 3가지 디자인요인에 해당하는 사이트의 구조측면과 정보의 디자인측면 그리고, 정보의 내용 측면은 모두 소비자의 입찰에 대한 태도와 입찰 참여 의도에 긍정적으로 영향을 미치는 것으로 나타났다. 그리고, 소비자의 특성에 따른 차이점이 입찰 참여 의도에 긍정적인 영향을 미치고 있음을 결과로 제공하고 있다.

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A Study on the Mediating Effect of Perceived Customer Value onthe Relationship Between Relationship Marketing Factors and Loyalty on Rural Tourism (농촌관광의 관계마케팅 활동요인과 충성도 간의 관계에서 고객지각가치의 매개효과에 관한 연구)

  • Lee, Joo-Heon;Hwang, Tae Hee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.2
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    • pp.179-193
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    • 2022
  • This study aims to identify the relationship marketing factors and examine the mediating factors of perceived customer value on the relationship between relationship marketing factors and loyal on rural tourism. We collected and analyzed the survey data from the customers who had experienced rural tourism before. The results from the empirical analysis are as follows. First, through the exploratory factor analysis, four factors such as customer orientation, responsive attraction, professionalism, and ties were derived. Second, it was found all four factors have significant positive effects on loyalty. Third, both responsive attraction and professionalism have significant positive effects on perceived customer value. However, customer orientation and ties do not have significant effects. Fourth, the perceived customer value showed a full mediating effect between responsive attraction and loyalty, whereas it showed a partial mediating effect between professionalism and loyalty. Additionally, it was found that gender did not affect loyalty but significantly affected perceived customer value. This means that women had lower perceived value for rural tourism than men. To improve the loyalty of rural tourism, it is necessary to improve customer orientation, professionalism, ties, and perceived customer value.

Relationship Analysis between Integration Incentive Factor and Integration Effect of Container Terminal by SEM - Primarily on the Busan North Port - (SEM에 의한 컨터미널의 통합유인요인과 통합효과간의 관련성분석 - 부산북항을 중심으로 -)

  • Ahn, Ki-Myung;Choo, Yeon-Gil;Lee, Kwang-Soo
    • Journal of Navigation and Port Research
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    • v.34 no.3
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    • pp.235-242
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    • 2010
  • In recent years, the busan port is now facing a serious crisis. Exterally, though worldwide economics depression is a serious factor, cuttthroat competition between north port and new port since new port open lead to decrease terminal profitability and busan port image. The essential cause is crowed with terminal operators. therefore, This paper empirically analyze the container terminal integration factor solving busan port problem affecting the competitiveness performance. According to research results, integration between operators will be to acomplish global terminal, and so, contribute to increase service power, port productivity, cargoes and to be hub-port at the north-east asia. These results show political suggestions for importance of repid integration to improve busan port's competitiveness.

세금효과가 합병전략에 미치는 영향

  • Gwon, Hwi-Il
    • The Korean Journal of Financial Studies
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    • v.1 no.2
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    • pp.257-280
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    • 1994
  • 합병의 절세효과는 배당소득의 자본이득화, 소유구조강화의 비용철강, 합병교부주식의 액면가액과시장가치의 차이에 의한 배당소득세의 회피 가능성 등으로 발생한다. 그러나 합병에 청산소득법인세, 사업년도법인세 및 증여세 등의 증세효과도 존재한다. 순절세효과는 당해 회사의 조세상 특성에 따라 달라진다. 합병회사가 피합병회사의 이월결손금과 조세공제.감면혜택을 승계받을 수 없다. 조세적 특성의 승계단절을 우회하기 위하여 신설합병보다는 흡수합병의 형태가, 순합병보다는 역합병의 방식이 선호된다. 합병에서 임의평가증(任意評價增)의 세금효과는 여러 가지 요소에 의하여 결정되는 데. 순절세효과가 양,수일 경우는 흔치 않을 것이다. 합병비율의 조절을 통하여 소유구조변경과 증여효과를 얻을 수 있다. 합병비율조절의 유인은 증여세, 청산법인세 및 배당소득세 등의 증세효과와 원천징수의무에 의하여 감소한다. 특히, 청산법인세와 배당소득세는 실행합병비율이 1:1이 되도록 하는 요인이다. 증여유인과 증세효과로 주주집단간의 이해관계대립이 초래될 수 있다 이해갈등의 예방장치 또는 조정제도의 효율성은 실행합병비율과 공정합병비율의 괴리를 축소하는 요인이 될 것이다.

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Correlation between Attractions and Susceptibilities of Rice Varieties to Aphelenchoides besseyi Christie, 1942

  • Lee Young-Bae;Evans A.A.F.
    • Korean journal of applied entomology
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    • v.12 no.4 s.17
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    • pp.147-151
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    • 1973
  • A laboratory observation and a greenhouse pot experiment were carried out to know the correlationship between the attraction and the susceptibility of rice varieties to Aphelenchoides besseyi. Degrees of attraction of rice seedling extract to A. besseyi and the multiplication rates of the nematode varied greatly according to the rice varieties used. And there was strong correlation between the two variables; i.e., the more the seedling extract of a variety attracted by the nematode in agar observation, the more the variety was susceptible in greenhouse pot experiment.

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