• Digital Contents
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• no.2 s.93
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• pp.70-75
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• 2001

지난 1월 4일부터 8일까지 인터넷 리서치 전문기관인 (주)아이클릭과 한겨레 닷21이 공동으로 실시한 '콘텐츠 유료화에 대한 네티즌 설문조사 결과'에 따르면 콘텐츠 유료화의 최대 현안은 역시 '콘텐츠의 질'로 조사되었다. 대부분의 네티즌들은 유료화에 대한 저항을 보였지만 '돈을 낼만한' 콘텐츠에는 돈을 내겠다는 긍정적인 반응을 보여 유료화에 대한 가능성을 확인 할 수 있었다.

• Digital Contents
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• no.8 s.99
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• pp.61-65
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• 2001

최근 인터넷 기업에 대한 전망이 회의론으로 기울어가고, 실제 수많은 기업들이 도산하거나, 사이트를 폐쇄하면서, 인터넷 광고 전망이 어두워졌다. 또한, 최근 온라인 기업의 선두 주자인 야후와 아마존 등이 유료화 대열에 끼어들면서, 자연스럽게 비즈니스의 키워드는 콘텐츠 유료화와 수익 창출로 급속하게 이동하고 있는 추세이다.

• Management & Information Systems Review
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• v.30 no.3
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• pp.1-25
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• 2011

The purpose of this study was to examine the impact of the service characteristics of premium information contents, one of premium Internet contents, on customer satisfaction and customer loyalty, as the premium Internet contents market has attained a rapid growth owing to the nationwide penetration of the Internet and its ease of use. Earlier studies were analyzed to define the service characteristics of premium Internet information contents, and a research model and hypotheses were formulated to find out the influence of the characteristics on customer satisfaction and customer loyalty. After a survey was conducted, the analyzable answer sheets from 359 respondents were analyzed. As a result, four service factors of premium Internet information contents that were reliability, charge, usefulness and convenience were identified as the variables that had a significant impact on customer satisfaction, and the other two factors that were timeliness and diversity exerted no influence on that. And customer satisfaction affected customer loyalty in a significant manner. This study attempted to investigate the influential relationship of the diverse service characteristics of premium Internet information contents on customer satisfaction and customer loyalty to have a good understanding of the attitude and will of consumers who bought the premium information contents, and this study also intended to make a contribution to the improvement of the quality of information contents in an effort to step up the revitalization of the Internet contents market by helping the market attract more loyal customers.

• Digital Contents
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• no.11 s.90
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• pp.6-7
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• 2000

닷컴 위기론 이후 인터넷 기업들은 생존을 위한 갖가지 묘책 준비에 열중이다. 그중 눈에 띄는 것이 콘텐츠의 유료화 움직임이다. 아직은 찬반 양론이 분분하지만 당장 생존을 위해서 취할수 있는 뚜렷한 방법이 없는 상태에서 콘텐츠 유료화는 유일한 수단인 듯하다. 콘텐츠 유료화 움직임은 거의 대부분의 인터넷 기업들에서 나타나고 있다.

• Digital Contents
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• no.10 s.125
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• pp.28-28
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• 2003

'콘텐츠 저작권 문제를 해결하자'는 이들이 온라인에서 모였다. 회원 2,000명을 육박하는 '콘텐츠 유료화방안 연구그룹'을 운영하고 있는 엄용준씨. 경영정보솔루션을 전공한 엄 운영자는 콘텐츠는 '공짜'라는 잘못된 인식을 바로잡아 콘텐츠 사업자의 의욕을 높여주고 싶다는 포부를 밝혔다.

• Informatization Policy
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• v.22 no.1
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• pp.96-117
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• 2015

With the development of Information and communication technology the demand for intangible products, in this case contents; are increasing rapidly. However, the market for paid contents is relatively un-vitalized and especially the market for business contents, needed for promoting business or work; is even more stagnant. Existing studies seek to vitalize the paid content market by proposing business models from the supplier's aspect. This study carries out a qualitative research, to discover the causes for market non-vitalization of business content from the user's perspective; by conducting in-depth interviews with 125 customers of business contents targeting office workers and independent businessmen. Through the answers of in-depth interviews, in regards of reasons for purchasing/non-purchasing business contents and problems of business content market; the result indicated that value, trust, and quality are the factors that have direct influence on the purchase. The study proposes resolution to all the problems indicated in three influential factors and derived the responsibility of each paid content market participants; the supplier, related government institution, and user.

• The Journal of the Korea Contents Association
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• v.3 no.2
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• pp.46-56
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• 2003

Recently, digital contents have become increasingly perceived as a axe aspect of national development, and as such their generation and widespread promotion is being now pursued on a global basis, as govemment move to assist corporations in the realization of consistent industrial develo- pment. Efforts are also being made to seek avenues for the paid use of qualitativefy excellent contents, instead of relying upon traditional methods of free-of-charge provision. This paper examined the role of public institutions for the charging and development of contents industry. And it is suggested that promotional strategy and mode! for paid digital contents. ln particular, it is focused on those cases by the the Korea Institue of Science and Technology Information (KISTI) as a non-profit institution in public information sevice.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.151-162
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• 2020

In this paper, a research model was designed to investigate the factors affecting the purpose intentions to the online paid knowledge contents in China. The research model includes the contents characteristics, recognition of copyright, recognition of paid, the theory of planned behavior factors. In this research, the data was collected by online survey, and in final analysis, 457 users' questionnaires were used. The empirical paper proves research hypothesis by using SPSS 25.0 and AMOS 23.0. The results of the study are as follows: the contents characteristics partially give positive effects to attitude. In addition, recognition of paid and planning behavior theory factors have positive effects to purpose intentions. This paper provides a useful scheme to promotion the purpose of purchase for paid online knowledge contents.

• Proceedings of the Korea Contents Association Conference
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• 2003.05a
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• pp.277-290
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• 2003

Recently, digital contents have become increasingly perceived as a core aspect of national development, and as such their generation and widespread promotion is being now pursued on a global basis, as federal governments move to assist corporations in the realization ofconsistent industrial development. Efforts are also being made to seek avenues for the paid use of qualitatively excellent contents, instead of relying upon traditional methods of free-of-charge provision. International corporations as well as governments are committing themselves to the search for a more developed approach to paid contents. In this report, the role of public institutions in executing plans and promotional strategies for the charging and development of the contents industry is examined. In particular, the case of paid contents is analyzed in relation to the Korea Institute of Science and Technology Information (KISTI), which is assigned the task of contents distribution to the general public in its capacity as a public information service institution, not as a profit-oriented general corporation.

• Digital Contents
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• no.9 s.136
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• pp.21-25
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• 2004

온라인 음악서비스가 유료화를 단행한 지 1년이 지났다. 지난해 7월 8개 온라인 음악사이트가 유료화를 단행한데 이어 지난 7월에는 국내 최대 온라인 음악사이트‘벅스뮤직’까지 유료화를 선언, 온라인 음악서비스의 유료화는 급물살을 타고 있다. 최근에는 한국음원제작자협회와 벅스뮤직간의 힘겨루기가 일단락되면서 온라인 음악유통 확대에 대한 기대감도 조성됐다. 국내외 온라인 음악 시장의 현황을 살펴봤다.