• Journal of Digital Convergence
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• v.20 no.2
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• pp.141-154
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• 2022

This study aims to investigate how tie strength in business networks affects successful knowledge sharing, as well as the impact of environmental uncertainty on the relationship between knowledge sharing and tie strength. We gathered data through a questionnaire-based survey of 310 employees affiliated with a high-technology industry in Korea. The results highlighted the positive influence of strong ties on tacit knowledge sharing and weak ties on explicit knowledge sharing. Additionally, in this study, we determine that strong ties are strengthened to share tacit knowledge with exchange parties when environmental uncertainty is high, whereas weak ties may remain unaffected by environmental uncertainty. This study contributes to the literature on tie strength and knowledge sharing by applying social capital theory to a high-technology industry. The findings suggest that firms must take advantage of strong and weak ties to facilitate knowledge sharing to enhance competency, create novel knowledge, and obtain a competitive advantage.

• Korean Journal of Environment and Ecology
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• v.25 no.2
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• pp.235-246
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• 2011

This study explored the relationship between connectedness to nature (CN) and belief on consequences (social, economic, and ecological) of establishing cable car and supportiveness to its establishment in a natural park. It also examined the relationship between socio-demographic and visiting characteristics and CN. Data were collected from 134 visitors in Mudeungsan Provincial Park (MPP) in September, 2010 through field questionnaire survey. CN was measured by using a connectedness to nature scale (CNS) revised from the Mayer and Frantz's (2004) original CNS. CN consisted of two factors: interdependence and independence. CN increased as respondents' age, education level, number of visits to MPP and number of visits to Jungbong area of MPP increase. Respondents with higher CN ratings showed stronger beliefs on negative consequences of the cable car establishment. CN, however, was not related with beliefs on positive consequences of establishing cable cars. Respondents with higher CN showed lower support about establishing cable cars.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.523-534
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• 2017

The purpose of this study was to examine the effects of social bonding on self-competence in the juvenile delinquency on the mediating effect of self-esteem. The data of 908 juvenile inmates in a Study on Measures to Develop Entrepreneurship Education Model and to Encourage Start-up for Youth(2015) by the National Youth Policy Institute were analysed. The results of the study are: (1) social bonding was found a key factor affecting the self-competence, (2) their social bonding affects self-esteem, (3) self-esteem affects self-competence, (4) self-esteem was proved to have a mediating effect between the effects of social bonding and self-competence. The implications and limitations are reviewed, as are the suggestions for future research.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.409-420
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• 2018

The decision to actively reveal oneself as a consumer on social media depends on whether the focus is more on positive rewards than negative threats associated with self-presentation, that is, who the other party is in that relationship. The audience of self-presentation could also be divided into expressive and instrumental ties: work partners can be classified as an audience of instrumental ties, whereas school friends can be regarded as an audience of expressive ties. This study accordingly predicted that people would focus more on prevention of negative threats than positive reward, exhibiting defensive self-presentation in relationships with strong instrumental ties because the fallout from negative threats due to failed self-presentation have a more detrimental effect than a positive reward from successful self-presentation. The empirical findings thereby indicated that as the proportion of coworkers increased among Facebook friends, the mediation effect through defensive self-presentation increased, whereas such effect through acquisitive self-presentation decreased.

• Journal of Families and Better Life
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• v.12 no.2
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• pp.129-139
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• 1994

본 연구는 노부모의 실제적 부양역할을 담당하는 며느리가지각하는 부양스트레스를 최소화하는 방법을 찾기위하여 이에 영향을 미치는 결정변인을 탐색하였다 이를 위하여 K 직할시에 거주하고 있는 며느리 364명을 대상으로 설문조사를 하였다 그 결과 노모와 동거 하는 며느리가 지각하는 부양스트레스의 결정변인은 노모와 며느리 간의 애정적 유대 (-0.67) 노모의 의존도 (0.53) 며느리의 규범적 유대(-0.48) 로 나타났으며 이들변인의 설명 력은 41% 이었다 한편 노모와 별거하는 며느리가 지각하는부양스트레스의 결정변인은 노모 와 며느리 간의 애정적 유대(-0.68) 노모의 의존도(0.73)며느리의 규범적 유대(-0.39) 노모에 대한 며느리의 기능적 유대(0.15) 로 나타났고 이들 변인의 설명력은 41% 이었다.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.97-109
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• 2014

Social media is a general term for online services by which users share opinions, perspectives, and experiences. It supports interactions between users in sharing contents on it and weak ties among them play an important role in the process. This exploratory study attempts to identify crucial factors of establishing weak ties between social media users in the perspective of social network theory and uncertainty reduction theory. We collected data through diary study and in-depth interview and analyzed it following grounded theory approach. As a result, social media users more actively interacted each other or shared contents based on weak ties, compared to strong ties. In addition, similarity, self-disclosure, and relevance appeared to facilitate establishment of weak ties, by reducing psychological distance between social media users and perceived uncertainty of them.

• Journal of Digital Convergence
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• v.16 no.9
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• pp.257-268
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• 2018

Purpose: The aim of this study was to examine the mediating effect of social connectedness and social responsibility in the relationship with self-leadership and cultural competency on nursing students. Method: The participants in the study were 207 nursing students in two college located in C province. Data were analyzed with the SPSS/WIN 24 program. Result: There were significant correlations among self-leadership, social connectedness, social responsibility, cultural competency. Social connectedness and responsibility showed partial mediating effect in the relationship between self-leadership and cultural competency. Conclusion: To enhance nursing students' cultural competency, it is necessary to develop effective strategies and education program to enhance self-leadership, social connectedness, social reponsibility.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.108-118
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• 2017

This study focuses on an effectiveness of socially recommended advertising on social network sites (SNSs) and investigates the impact of three critical factors on SNS advertising effectiveness - reward type for advertising recommenders' intention, product type on advertisements, and tie strength. A $2{\times}2$ factorial design was used to test the interaction effects between the two variables, reward type and product type on advertisements, moderated by tie strength. The results indicate that when participants observe socially recommended advertising, hedonic product ads with non-monetary reward shows the most effectiveness, and reward type and product type are also effective. In the combination of reward type and product type, we have confirmed the regulating factor influencing the effectiveness of social advertising according to the tie strength between the recommenders and the consumers. Strong-tie recommenders have more influence on the effectiveness of the social advertising than weak-tie recommenders. Based on these results, theoretical and practical implications were provided to refine marketing environments on SNSs.

• Korean Journal of Social Welfare
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• v.67 no.2
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• pp.237-257
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• 2015

The purpose of this study is to analyze the effects of local community resident-participation factor on the local community resident-participation determinant and the formation of social capital. Accordingly, questionnaire method was used for 389 residents in A-dong that have participated in community building projects in Busan region to analyze their demographical factor & residential area factor and local community resident-participation factors of satisfaction of neighborhood environment, satisfaction of administrative support, local attachment and neighbor connectedness effects. The analysis results showed that first, the satisfaction of outside support and neighbor connectedness were found to be the main factors. Second, the satisfaction of outside support, local attachment and neighbor connectedness showed meaningful effects in the state where these factors were controlled. Third, the effects of each social capital sub-element were verified and the results showed that while trust and network had meaningful effects on satisfaction of outside support, local attachment and neighbor connectedness effects, norm of reciprocity showed meaningful effects on gender, house ownership status, local attachment and neighbor connectedness, thereby showing differences. Based on these study findings, implications and suggestions were presented.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.87-96
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• 2014

The first, this study analyzed empirically the effects of the ties(structural) and the trust(relational) between the clients(small and medium sized enterprises) and consultants on the consulting performance, the second, verified the moderating effects of the consultant's competence and the client's participation in the effect of the ties and the trust on the consulting performance. The result of empirical analysis was as follows. The ties and the competence based trust had a positive effects on the consulting performance. Meanwhile, the client's participation had no moderating effect, the consultant's competence moderated the effect of the ties and the trust on the consulting performance. From the above empirical analysis, we appreciated that the building of the strong ties and the trust between the client and consultant is very important to promote consulting performance with the enhancing the consultant's competence.