• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.385-398
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• 2018

This study aims to explore implications by analyzing voters' behaviors and attitudes of political campaigns & political advertising audience in the 19th presidential election. For this purpose, in-depth interviews with 59 voters who voted in the last election were conducted, and interviewees were allocated by their gender and age. As a result, the motivation to ballot for a candidate was based on the candidates' political affiliations to a party, political inclinations, and election pledges. Voters also determined whom they would vote for after watching the final TV debate. The biggest issue of this election was to create jobs in the public sector, an economical issue. TV was the most trusted medium among the voters, and TV debates had the greatest influence in changing the minds of the voters. Voters thought that Shim, Sang Jung was the best on TV debates and that An, Chul Soo was the worst. Also, voters recalled An, Chul Soo the most among all election posters, but they recalled Moon, Jae In the most out of other political advertisement methods. Therefore, the results elucidated the voters' behaviors and the audience's attitudes in political advertising, and this study provided theoretical and practical implications to be utilized in future presidential election campaigns and political advertising endeavors.

• Korean Journal of Legislative Studies
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• v.24 no.1
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• pp.171-202
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• 2018

Issue ownership concerns a party's issue handling reputation. When a party is perceived to have the best solution for an issue, voters identify the party as the owner of the issue. Extant literature of issue ownership voting shows that voters tend to vote for a party that they identify as the owner of an issue they concern most. That is, the effect of issue ownership on voting is conditioned by the perceived salience of the issue in question. This study investigates another condition of issue ownership voting: i.e. party behavior in election campaigns. It argues that the effect of issue ownership on voting is conditional: it depends on party behavior as well as issue salience. During the campaign in the 2016 legislative election, only the Democratic Party of Korea, the opposition party at that time, actively presented itself as the owner of economic issues. The analysis results of this study show that the identification of the Democratic Party as the economic issue owner affects voting for the party when a voter thinks the economy to be the most important issue. However, the identification of the other parties as the economic issue owner does not affect voting for them under the same condition. The results support the argument that party behavior as well as issue salience are conditions of issue ownership voting.

• Korean Journal of Legislative Studies
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• v.27 no.1
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• pp.79-115
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• 2021

Voters' negative evaluations of government performance lower their trust in government, which functions as the reward and punishment for the government. Trust in government thus serves to promote political accountability of the representative government. However, voters build their confidence toward the party government where the ruling party is responsible for the performance. Considering this partisan nature, we empirically examine that the influence of voters' performance evaluations on governmental trust is conditional on their party identifications. While higher perceptions of political/social conflict and increasing negative evaluations of government policies and economic performance are associated with the lower level of confidence in government, the relationship is contrasted between different party identifiers. For supporters of the ruling party in 2020, the negative evaluations of government performance are not likely to reduce trust in government a lot. On the contrary, those who identify with the main opposition party show the most prominent effect of negative evaluations on their distrust in government. This study demonstrates that trust in government is affected by voters' partisan preferences, not entirely by evaluations of government performance. Such a distortion of the reward and sanction function of governmental trust might lead to the weakening of the accountability mechanism in representative democracy.

• 보일러설비
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• no.10 s.153
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• pp.106-108
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• 2006

• 보일러설비
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• no.11 s.154
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• pp.104-106
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• 2006

• Proceedings of the Korean Association for Survey Research Conference
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• 2006.06a
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• pp.243-250
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• 2006

• Korean Journal of Legislative Studies
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• v.26 no.3
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• pp.195-202
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• 2020

• Proceedings of the Korea Information Processing Society Conference
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• 2018.05a
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• pp.159-160
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• 2018

블록체인은 분산 원장 기술 중 하나로 여러 개의 노드들이 참여하며, 이 노드들 간의 합의 알고리즘을 통하여 데이터의 위 변조를 막고, 이미 기록된 데이터를 바꿀 수 없는 구조를 장점으로 가진다. 이러한 특성 때문에 블록체인은 신뢰성이 중요시되는 플랫폼에 많이 적용이 되며 많은 플랫폼 중 전자투표의 중요한 기술로서 인식되고 있다. 전자투표는 선거의 모든 과정을 전자화 하여 선거를 관리하는 사람이나 투표자 모두에게 편리함을 제공하는 시스템으로 기술적인 보안성이나 시스템의 안정성이 완벽하게 보장되지 않아 유권자들에게 신뢰를 주지 못해 현실에서 쉽게 적용하지 못하고 있다. 이러한 문제를 해결하기 위해 본 논문에서는 블록체인을 적용하여 투표의 변조를 막고 유권자들의 신뢰와 시스템의 안정성을 제공하는 전자투표 시스템을 제안한다.

• Journal of Digital Convergence
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• v.10 no.3
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• pp.283-290
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• 2012

This study explored effect of shotsize and concern on the elector's attitude. For this study, 2 different styles of TV address moving pictures were produced on the basis of TV address text of district leader candidate. They were exposed to two different groups composed of university students, and the degree of favor, confidence and support was measured and analysed. The result of this study showed that the group exposed to bust shot was more favorable and supportive than the group exposed to waist shot. However, interaction effect between shot size and concern was not found. The meaning of this study can be found in the fact that effect of shot size as an element of non-verbal communication on the politician's image was proved through experiment.

• Korean journal of communication and information
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• v.62
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• pp.159-178
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• 2013

The current study examined the effects of the voters' perception of television news coverage of election poll results on their political participation intention. 700 voters participated in a telephone interview three weeks before the 2012 Korean presidential election. A structural equation modeling with the nationally representative sample was performed. The findings indicate the respondents were more likely to evaluate television news coverage of election poll results negatively when the news coverage presented that the candidate they supported was behind in the race, and the negative evaluation was linked to a greater third-person perception. The third-person perception, in turn, had an indirect effect on political participation intention through negative emotional responses. The results imply that voters' political position influences their perception of the television news coverage of election poll results, and this perception can have indirect effects on political participation.