• Proceedings of the Korean Society of Computer Information Conference
• /
• 2015.01a
• /
• pp.319-320
• /
• 2015

본 연구는 빅데이터를 활용해서 유권자의 정치성향을 파악할 수 있는 방안을 세 가지 관점에서 제시하였다. 첫째, 군집분석은 유권자의 기본성향을 파악할 수 있는 방법으로 각 정당은 유권자의 데이터베이스를 확보해야 한다. 둘째, 회귀분석은 독립변수가 종속변수에 어떤 영향을 끼치는가를 분석한 것으로 유권자들의 필요에 따른 정책을 세우는데 필요하다. 셋째, 연관성 분석은 특정 사물에 대한 선호도를 파악하여 유권자의 정치성향을 유추할 수 있는 방안을 말한다.

• Korean Journal of Legislative Studies
• /
• v.17 no.3
• /
• pp.117-143
• /
• 2011

이 연구는 선거에서 후보자들의 정책 입장(issue stance)을 유권자들이 어떻게 판단하고 인식하는 지 살펴본다. 기존의 연구들은 후보자들의 정책에 대한 유권자들의 인식을 설명하는 데서 캠페인 정보(campaign information)의 직접적인 영향을 제대로 고려하지 않았다. 이 논문은 후보자 정책 입장에 대한 캠페인 정보가 과연 유권자들의 인식에 직접적인 영향을 미치는 지 미국에서 이루어진 실험 데이터를 이용하여 분석한다. 아울러 투영 효과(projection effect)나 허구적 일치성 효과(false consensus effect) 등 기존의 연구에서 제시된 설명들이 이러한 캠페인 정보의 영향을 감안했을 경우에도 여전히 유효한 지 살펴본다. 실험 데이터의 분석 결과는 캠페인 정보가 후보자 정책에 대한 유권자들의 판단에 직접적인 영향을 미치며, 이러한 캠페인 정보의 영향을 감안했을 때 투영 효과는 여전히 유효한 반면 허구적 일치성 효과는 상대적으로 약하게 나타난다는 것을 보여준다.

• Korean Journal of Legislative Studies
• /
• v.25 no.2
• /
• pp.103-139
• /
• 2019

This study aims to verify how trust in government leads voters' electoral participation with paying attention to their political orientations. In particular, this study takes voters' partisan consideration into account to examine different direction of the effect of trust in government on electoral participation depending on their ideology and partisan preferences. Key findings show that governmental trust has a positive influence on electoral participation for voters who have conformable ideological orientations to the incumbent government and positive preferences toward the ruling party. In contrast, distrust in government is more likely to increase the possibility of electoral participation for those who have different ideology from the incumbent, negative attitude toward the ruling party, and partisan preferences of the opposition party. Previous studies on the relationship between governmental trust and electoral participation have been mixed as yet. For the sake of explaining this inconclusiveness, this study focuses on partisan foundation of voters' political decision making. It contributes to our understanding of the political properties of governmental trust and its implications for representative democracy.

• Korean Journal of Legislative Studies
• /
• v.17 no.3
• /
• pp.145-170
• /
• 2011

당원중심 정당조직이 약화되고 있는 정당정치 변화추세 및 진성당원이 절대 부족한 실정에서 의원이나 원외위원장에 의해 동원되고 있는 당원들이 참여하는 경선의 현실적인 한계를 고려한다면, 당원 이외 유권자도 참여하는 보다 개방적인 경선을 지향할 수밖에 없는 상황이다. 이번에 국민경선의 확대내지는 제도화를 목표로 중앙선관위 및 한나라당과 민주당의 개혁특위가 제시하고 있는 공천안, 특히 모든 유권자가 참여할 수 있는 여야 동시 완전국민경선안은 선거인단을 모집하여 실시하는 기존의 제한적 국민경선보다 불공정한 동원, 역선택 등의 문제 해결에 도움이 되리라 본다. 하지만 여전히 해소되야 할 경선 공정성과 관련된 구조적인 문제는 경선이 치러지는 지역의 정당조직이 비민주적으로 운영되는 데에서 비롯되는 경선 후보들 간의 불균형 문제이며, 전략공천이라는 형태로 치러지는 사실상 하향식 공천 역시 경선 공정성을 크게 훼손할 소지가 있으므로 정당의 전략공천 비율은 더욱 축소되어야 할 것이다. 2012년 총선이 임박한 상황에서 현실적으로 무엇보다 시급한 것은 한나라당, 민주당 모두 공천제도 개혁안을 조속히 확정하고 선관위안을 법제화하는 일이며, 이를 통하여 유권자가 참여하는 정당경선의 제도화가 이루어질 때 최근 시민후보의 등장과 같은 시민사회의 도전으로부터 비롯된 정당정치의 위기상황을 더욱 새로운 정당정치로 나아가는 계기로 전환시키는 일도 보다 용이해 질 것이다.

• Journal of Digital Convergence
• /
• v.11 no.10
• /
• pp.695-700
• /
• 2013

This experimental research explores the effect of politician's voice on electors. For this experimental research, 4 groups of subjects composed of university students were exposed to different types of TV address video clips which were manipulated by tone and speed of voice, This research found that subjects exposed to low tone video clip of politician's address showed higher degree of affect and support. And those exposed to slower video clip of politician's address showed higher degree of affect but it is not connected to higher degree of support.

• Korean Journal of Legislative Studies
• /
• v.17 no.3
• /
• pp.83-116
• /
• 2011

선거운동에 있어서 자유와 공정은 선거과정의 민주적 품질을 가늠하는 핵심적 가치이다. 선거과정에서 자유와 공정이 충분히 보장될 때, 유권자와 후보자 간의 역동적이며 설득적인 커뮤니케이션이 가능하다. 이 점에서 한국 선거운동의 민주적 품질은 아직 낮은 상태에 머무르고 있다. 한국의 선거법은 대단히 규제 중심적이며, 이는 과거 부정선거 및 타락선거의 경험에서 비롯된다. 하지만 선거환경은 빠르게 변화하여 왔다. 유권자의 선거문화 및 의식수준이 크게 개선되었으며, 인터넷의 확산은 더욱 능동적이고 참여적인 유권자를 탄생시키고 있다. 선거환경의 변화는 규제 중심적 선거규칙의 변경을 요구하고 있다. 하지만 선거운동의 민주적 품질은 법제도적 개선만으로 향상되는 것은 아니다. 선거경쟁의 장에서 공명정대한 관리자로서 선관위의 위상정립과 더불어, 유권자들의 건전한 선거문화의 형성을 위한 끊임없는 노력이 함께 병행될 때 비로소 선거운동을 둘러싼 민주적 품질의 실질적 향상이 성취될 수 있을 것이다.

• Journal of Internet of Things and Convergence
• /
• v.5 no.2
• /
• pp.67-72
• /
• 2019

As Internet voting can take place regardless of a voter's location, the participation rate of the voters would be increased and economic costs will be reduced. But the drawback of it is that all participants have to trust the election management server. If the server colludes with the specific candidate, the other candidates cannot prove rigged election. In addition, majority of researches on Internet voting are mainly focused on the voting restricted by the region and the country. Thus, it's not appropriate for the election in Internet community such as YouTube channels. As the Internet community is composed of members from all around the world, the new type of voting model is needed. In this study, we propose the smart contract based Internet voting model applicable on the blockchain network. The proposed smart contract model consists of candidate registration, voter registration, voting and counting stages. In the proposed model, anonymity of the voter is assured in the voter registration and voting stages, and all candidates can confirm the fairness of the election in the counting stage.

• Journal of Digital Convergence
• /
• v.13 no.3
• /
• pp.49-54
• /
• 2015

This study carried out a survey targeting sample of 609 audience panel voters of 15 regions including Seoul during the campaign period of Korean presidential election on December 19, 2012. It was analyzed that how the attitude to the candidate, the support to the policy and the voters'variables affected the vote-getting in the engagement attributes. The analysis shows that high participation of the engagement attributes does not always mean that the political candidate is satisfactory at the political campaign. The fact that high engagement attribute does not always affect the other attributes is interpreted that engagement attributes do not have correlation at the political campaign. And the candidate should approach the voters more carefully as there are differences among the engagement attributes in the attitude to the candidate and the support to the policy. In the engagement attributes, voters show little difference according to gender, region, income and marriage but show much difference according to age and education level. So it will be a principal index in the future political campaign.

• Journal of the Korean association of regional geographers
• /
• v.20 no.3
• /
• pp.315-333
• /
• 2014

The study was carried out to analyze election regionalism and to find out the spatial pattern of party support drawn in the 18th general election. Strongly biased pattern found to be caused by party strategies and voting behaviour preferring for the local party. Each party employed the strategies such as tactical and nepotic nomination, regional development pledges, and local instigation of regionalism. In consciousness survey done by the National Election Commission, primarily people tend to choose the representative by his(her) party and secondly, they consider their carrier and occupation. They vote for the same party in the local district and proportional representation. While election regionalism strongly found in voting behaviour of each party's main strongholds based on spatial pattern of major party support, voters of Seoul and Chungbuk tend to vote for their interests due to regional development pledges such as 'Newtown' Development and 'Multifunctional Administrative City' construction.

• Korean Journal of Legislative Studies
• /
• v.27 no.2
• /
• pp.5-40
• /
• 2021

In the 4.7 by-election in 2021, the ruling Democratic Party suffered a record devastating defeat, breaking the trend of a post-intermediate evaluation confirmed in the recent election. Why did the Democratic Party lose by a large margin unlike the recent election trend? In order to find answers to these questions, this study analyzes the voting behavior of individual voters based on the voter consciousness survey data conducted after the 4.7 by-election, while examining the background and causes of such voter choices. As a result of the study, in the 4.7 by-election, as confirmed in previous studies, public opinion against the ruling government was strong, and negative elections were held. However, if we look at the process and results of this by-election in more detail, we can see that it is different from the general by-election. In the past by-elections, the government judgement was due to the passive participation of the ruling party-oriented voters in elections with low political weight, or the active judgement psychology that was maximized in situations where the political burden was less. However, in this by-election, on the contrary, in an election with a high political weight, the active judgement psychology of the Democratic Party and non-partisan voters had an effect on strengthening the midterm evaluation character of the election. In addition, it can be seen that the gathering of conservative voters who support the opposition also had a strong influence on the reinforcement of the midterm evaluation character of the election.